1. Vibha Parikh
RNA Azzure, Bandra East, Mumbai|+91 9920081016 | vibhaparikh@gmail.com
Self-motivated with a passion to succeed in the areas of Advertising and Marketing communication.
Ability to manage schedules, work in teams and adapt to new concepts and ideas. Aim to secure a stable position in
the media industry and grow along with the organization.
P R O F E S S I O N A L
S Y N O P S I S
 2 years of advertising
experience, leading campaigns
across sectors
 Post Graduate in Media and
Entertainment from Welingkar
Institute of Management
Studies
C A R E E R H I G H L I G H T S
S E N I O R A C C O U N T E X E C U T I V E
at J. Walter Thompson, Worldwide
Mumbai ▪ June 2014 to present
C L I E N T : T A T A S O N S
W O R K P R O F I L E & S E L E C T E D A C C O M P L I S H M E N T S
+ Projects handled – CHRO Conclave, currently working on TATA Quality of Life
Microsite and Tata Career Opportunities
+ Providing creative, production, media and interactive department personnel with
well-documented inputs, support data and production materials as required;
ensuring that advertising strategies are clearly defined and approved by key
decision makers
C L I E N T : F E D E X E X P R E S S
W O R K P R O F I L E & S E L E C T E D A C C O M P L I S H M E N T S
+ Projects handled – Non traders Activation, Lead Generation Program,
Automation, MEISA Newsletter, Customer Communications
+ Providing creative and production inputs for each project. Co-ordination between
departments for data management and mailing customer communication
+ Handling operations and daily work flow of projects
C L I E N T : F O R E V E R M A R K
W O R K P R O F I L E & S E L E C T E D A C C O M P L I S H M E N T S
+ Managing the media plan and interacting with the client and internal
departments of the agency to ensure timely delivery of the materials.
C L I E N T : C S I A – C H H A T R A P A T I S H I V A J I I N T E R N A T I O N A L
A I R P O R T
W O R K P R O F I L E & S E L E C T E D A C C O M P L I S H M E N T S
+ Activation for Diwali 2015 and Christmas 2015
+ Developing client presentations for international forums
C L I E N T : R E L I A N C E C A P I T A L A S S E T M A N A G E M E N T –
R E L I A N C E M U T U A L F U N D
W O R K P R O F I L E & S E L E C T E D A C C O M P L I S H M E N T S
+ Projects handled – Retirement Fund, Investor Education, Simply Save, Brand
Campaign and other employee engagement activities.
+ Interacting with creative, production, media and digital departments from

2. Resume: Vibha Parikh
K E Y S K I L L S
 Patience and good
coordination skills
 Ability to work well in
teams
 Adaptive to new
environment and concept
 Good communication skills
 ATL & BTL Advertising
briefing & research stages to brainstorming and ensuring quality work is
executed to deadlines.
+ Managing client work flow for all ATL and BTL strategies
+ ATL: Worked on the following
 Reliance Retirement Fund Film (Released in 7 languages)
 Print ads and other collaterals
 AVs for employee engagement initiatives
 Radio spots
+ BTL: Worked on following
 Employee Engagement Programs – Super Achievers, Wealth Forum – Think
Big Awards, Step Up
 Distributor Communication – Partner Recognition Program
C L I E N T : T I K O N A D I G I T A L N E T W O R K S
W O R K P R O F I L E & S E L E C T E D A C C O M P L I S H M E N T S
+ Handled operations and assisted in daily work flow of projects
+ Conducted competitor analysis for brands on a quarterly basis
+ Worked to improve existing brand manuals
+ Quarterly reviewed brand performance with key decision makers
+ Planning and executing the brand’s launch in Varanasi
C L I E N T : G O D R E J L O C K I N G S O L U T I O N S A N D S Y S T E M S
W O R K P R O F I L E & S E L E C T E D A C C O M P L I S H M E N T S
+ Managing activities such as planning and execution of various employee
engagement initiatives like blood donation drive
+ Worked towards improving existing product range brochure
+ Redesigning corporate website
E D U C A T I O N
+ Post-Graduation in Media and Entertainment, 2014 from Welingkar Institute of
Management Studies, Mumbai, with a grade of 75%
+ Master in Commerce from Mumbai University, 2013 with a grade of 61%
+ Bachelor in Management Studies from Mumbai University, 2011 with a grade of
76%
+ HSC from HR College of Commerce and Economics, 2008 with a grade of 72.5%
and ICSE from Jasudben ML High School, Mumbai 2006 with a grade of 70%
P R O F E S S I O N A L & A C A D E M I C A C H I E V E M E N T S
 Worked with an NGO, Doorstep, in 2013 teaching underprivileged children
English & Maths
 Involved in organizing Global Peace Initiative 2013 event for Welingkar
Institute
 Handled media relations for HRMUN (Model United Nations), October 2006
 Actively involved in UKIERI’s (UK-India Education and Research Initiative)
Study India Program held at HR College of Commerce and Economics in
2009
 Worked with NGO Akansha Foundation in 2009