This document provides an overview of Integration Communication, a Vietnamese advertising agency. It presents the company's vision to be an international agency run by Vietnamese talent. It outlines Integration's approach of using local insights to drive idea generation and ensuring flawless execution. The document also describes Integration's specialized divisions and talent, including profiles of several employees. It positions Integration as a complete agency offering strategic planning, creative services, and execution capabilities.

1. I N T E G R AT I O N C R E D E N T I A L S
2011

2. Confidentiality Note
All contents of this document are the sole propriety of Integration Communication and have been created for presentation purposes only. Any duplication or
reproduction for profit or otherwise, whole or in part, without written prior permission of the authors may lead to legal action. For limited circulation only.
Please contact duybao.mai@integration.vn for any queries.

3. V I S I O N
A N I N T E R N AT I O N A L W O W I D E A A G E N C Y W H I C H
R U N B Y V I E T N M E S E M I X , TO C R E AT E G O O D
P L AT F O R M
F R O M L O C A L I N S I G H T TO I D E A G E N E R AT I O N
AND ABILITY TO ENSURE THE FLAWLESS
E X E C U T I O N T H R O U G H I N T E G R AT I O N P R O C E S S
TO T R A C K A N D J U S T I F Y C O M M U N I C AT I O N
EFFECTIVENESS

4. O U R A P P R O A C H
THROUGH THE LINE
WITH THE HOUSE OF EXPERTISE
S Y N E R G Y O F I N T E G R AT E D
C A PA B I L I T I E S

5. MARKET MYTH
F R O M T H I N K B I G ( AT L ) TO T H I N K T I G H T ( B T L )
U N D E R 3 6 0 D E G R E E P L AT F O R M

6. OUR BELIEF
I N T E G R AT I O N I S I D E N T I F Y I N G T H E R I G H T C A PA B I L I T Y
W I T H C H A N N E L I N S I G H T TO E F F E C T I V E I N T E R AT I O N
P L AT F O R M
T H AT S O LV E S B U S I N E S S P R O B L E M S

7. O U R A D VA N TA G E
LAST MILE DELIVERY THAT RECOMMENDS RIGHT
CAPABILITY
FOCUS ON COMMUNICATION EFFECTIVENESS
BACKBONED BY CREATIVITY

8. W H AT D O W E O F F E R ?
A HOUSE OF EXPERTISE FROM STRATEGIC APPROACH
TO IDEATION, INTEGRATION TO EXECUTION
SPECIALIZED DIVISIONS IN DESIGN, BRAND IDENTITY
PUBLIC RELATION, EVENT & DIGITAL, SOCIAL MARKETING

9. I N T E G R AT I O N M O D E L
5i P L A N N I N G T O O L
A SUITE OF COLLABORATIVE TOOLS THAT HELP US
INTEGRATE

10. ISSUE
What is legal constraint? What is our company
business objective? Marketing Objective ? And the
gap from strategy to execution …
INSIGHT
What is the brand issues? Most challenges for the
brand to create awareness to consumer mind? …
IDEATION
What is the big idea behind? Does it address the
brand issues?
INTEGRATION
How can the big ideas translate into channel
planning? ToM, Channel Planning: MT v.s GT, On
premise v.s Off premise, Capabilities: PR, Event,
Digital, Shopper Marketing
INVESTMENT
How is it relevant on return on investment? Cost per
reach? Cost per Exposure? Cost per conversion?

11. C O M P L E T E A G E N C Y
Core Services
• Strategic Planning
• Account Management
• Creative concepts and executions
• Through-The-Line strategic and engagement planning
• Studio and support services
End-execution Services
• Digital & Social Community
• Public Relation
• Design
• Event & Activation
• Shopper Marketing

12. S P E C I A L I Z E D D I V I S I O N S
B U I LT O N TA L E N T

13. Bao
Mai–
Business
Group
Head
Started
with
Unilever
Vietnam
as
Modern
Trade
Ac7va7on,
Customer
Marke7ng
Manager
for
Fabric
Cleaning.
In
2006,
Bao
joined
Bri7sh
American
Tobacco
Vietnam
as
the
Na7onal
Horeca
Director.
He
was
also
appointed
as
the
Marke7ng
Head
for
Philips
Electronics
Vietnam,
Consumer
Lifestyles.
Possession
of
great
leadership
in
the
industry
by
capturing
and
conversing
customers
through
POP
ac7va7on,
“second
moment
of
truth”,
in
the
darkest
and
the
most
constrained
communica7on
environment
in
liquor
and
tobacco
industry.

14. Howe
Chong
–
Crea5ve
Head
Howe
is
a
seasoned
professional
with
experience
in
bringing
solu7ons
to
a
broad
range
of
design
challenges.
His
7+
years
of
experience
includes
product,
packaging
and
graphic
design
for
clients
such
as
Bri7sh
American
Tobacco,
Philips,
HP
and
Unilever.
He
has
worked
in
Australia,
Vietnam
and
Denmark.
The
exposure
to
projects
across
different
con7nents
has
provided
him
with
the
proficiency
in
finding
solu7ons
to
a
wide
variety
of
design
challenges.
As
a
crea7ve
he
is
ac7vely
striving
to
provide
innova7ve
design
solu7ons
to
the
market.
He
con7nues
on
this
quest
as
Integra7on’s
Crea7ve
Head

15. Jane8
Lozano
–
Strategic
Planning
Associate
Janett enriches creative strategy through insight and planning.
Her passion for advertising and marketing and a keen sense of
consumer behavior have been developed through her
experience in Asia, Europe and Latin America.
She is a graduate in business administration from San Ignacio
in Peru and obtained an English certification from Cambridge
University in the UK. During her free time, she supports the
charity organization "Mekong Plus" and is an active tennis
player.

16. Dat An Nguyen – Senior Interaction Manager
Over 8 years in digital content for creative communication project.
Also having worked with VTV1, HTV9, VTC1 channels in interactive
digital platform for television. My projects also included a
cooperation with Goddpi, CNBC Asia, Guinness Book Record, and
Lowe Vietnam.
Clients/Brands : Techcombank, VPBank, Thegioididong.com,
Vinamilk, Thuster, Myslide.vn, business24h.com.vn, Pernod Ricard,
Lacvert Essance, KAO Vietnam, Vietnam Mobile, Kinh Do.

17. Chi
Nguyen–Senior
Client
Service
Manager
Had experience in communication field (both ATL and BTL) for 6
years and worked big agencies such as FPT Promo, Chuosenko,
Lowe…
Clients/Brands : Pepsi, American Standard, Vinamilk, Rohto (Lipice /
Selsun / Sunplay), Ajinomoto, Meiji, Olympus, Epson, Toto,
Vietnamobile, Vfresh

18. Hoa
Nguyen
–
Even
Head
Been
in
marke7ng
field
for
10
years,
working
at
respected
companies,
such
as
Ojitex,
Chuosenko,
River
Orchid
and
Asatsu
DK
Her
experience
includes
managing
marke7ng
plan,
adver7sing
plan,
and
ac7va7on
of
effec7ve
works.
Clients/brands:
Isuzu,
Toshiba,
V-­‐Rohto,
Oxy,
Lo`e

19. Minh
VO
NHAT
–
Talent
Management
Manager
Event
and
entertainment
industry
are
combina7on
between
crea7ve,
cultural
and
business
skills.
Fortunately,
all
of
this
are
his
passions.
Had
4+
years
experience
in
Event,
Entertainment
and
Talent
Management.
He
has
worked
in
Viet
Nam,
Singapore,
Philippines
and
United
Arab
Emirates.
During
his
free
7me,
he
supports
youth
organiza7on
Interna7onal
Youth
Club .
Client
Brand:
Holcim,
DIC
Sport,
Petro
ĐạI
Hùng
(PVEP),
Vung
Tau
Seaside,
HCT
(UAE),
Bitexco
Financial
Tower,
etc

20. Son
LE
TRUONG
–
Sr.
Event
Manager
Events
have
been
a
part
of
his
life
over
4
solid
working
years
in
event
and
ac7va7on
for
varied
dominant
brands
in
different
industries.
Son
has
developed
effec7ve
project
leadership
and
ability
to
manage
client
rela7onship
at
both
personal
and
opera7onal
level.
He
has
demonstrated
discipline
in
the
areas
of
cost
repor7ng
and
budget
management.
Work
hard
–
Play
hard
-­‐
his
strength
in
lifestyle
events
can
be
listed
with
numerous
events
for
LVMH s
such
brands
as
for
Hennessy,
Belvedere
Vodka,
Glenmorangie,
MOET,
Grand
Marnier…
as
well
as
other
par7es
for
NOKIA,
LOWE…
Other
clients:
IBM,
KOHLER,
ORION,
Cuu
Long
Petro
,Bel
Group,
LG,
SamSung,
Masan
Group,
Abbo`,
Diana,
Vie`el…

21. Loan
Tran
–
PR
Senior
Execu5ve
Has
started
working
for
AVC
Communica7ons
when
she
was
fourth
year
student
as
Account
Execu7ve
(2008).
Amer
her
gradua7on
at
University
of
Social
Sciences
and
Humani7es,
she
joined
Venus
Communica7ons
in
2010.
Before
joining
Integra7on,
she
got
a
5-­‐
month
management
training
in
India
about
Marke7ng
at
Intech
Overseas,
ltd.
Client
Brand:
Abbo`,
LG
Mobile,
Italy
Trade
Commission,
Nippon
Paint
Vietnam,
Electrolux,
Nestle,
Pernod
Ricard,
etc

22. Tu
Nguyen–Senior
Manager
Design,
Brand
Iden5ty
Been
in
adver7sing
field
for
approximately
5
years,
Tu
is
our
high
value
account
manager
in
Design
&
Event
Clients/Brands:
Jetstar
Pacific
Airlines
JSC,
VBL
Co,
Bluescope
Steel,
Abbo`,
Vinacafe’
JSC.

23. W O R K D O N E S O FA R *
DURING THE MANAGEMENT OF THE TEAM
* The work , per case could be under the Lowe creative capacity

24. TO TA L
I N C R E A S E AWA R E N E S S O F T O TA L T H R O U G H I N T E G R AT E D
C A M PA I G N W I T H F O C U S E O N D I G I TA L P L AT F O R M & O N G R O U N D &
PR ACTIVITY

25. D E S I G N
BRAND IDENTITY FOR CAREZ

26. D I A M O N D I S L A N D
THE WORLD OF A FEW PRIVILEDGED CITIZEN

27. C H I VA S 1 2
INTEGRATED COMPAIGN FOR “LIVE WITH CHILVARY”

28. I N T E R N AT I O N A L S TA N D A R D
F O R P R E M I U M L O C A L B U D G E T
WE CUT OUT THE MIDDLE MAN
NEVER SCALE DOWN THE IDEA

29. O U R C L I E N T S & PA R T N E R S

30. THANK
YOU