This document discusses market segmentation and selecting target markets. It defines market segmentation as dividing the total market into smaller, homogeneous groups. Different types of segmentation criteria are described, including geographic, demographic, and psychographic factors. The document outlines a five-stage process for market segmentation that involves identifying segments, developing profiles, forecasting potential and market share, and selecting specific segments. Effective segmentation criteria are defined as measurable, promotable, and profitable.

1. Identifying Market Segments and Targets Rold ON TIME Top 10 Concepts harold ceasar t. verayo May 2010

4. Types of Market Consumer Products Business Products

5. Market Segmentation

6. Criteria for Effective Segmentation Measurable Promotable Profitable

7. Segmenting Consumer Markets

8. Undifferentiated marketing MASS MARKETING

9. Differentiated Marketing

10. Concentrated marketing Niche Marketing

11. Micromarketing

16. Identifying Market Segments and Targets Rold ON TIME Top 10 Concepts harold ceasar t. verayo May 2010