This document discusses Domino's Pizza's launch of a special Navratri menu in India. As Navratri celebrations involve eating vegetarian foods without onions and garlic, Domino's targeted regular and new customers observing these traditions. While the menu aimed to sell vegetarian pizzas instead of non-vegetarian options during Navratri, some changes were needed, like including sabudana and clearly marketing the Navratri special offers. Research found online promotion of this campaign on social media and YouTube. The pricing was reasonable but non-vegetarian customers may choose competitors, so this strategy could work to some extent but also decrease sales during Navratri.
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3. 1.What are the target buyer market for this menu
and why this campaign was launched?
As the Navratra celebrations begin in India many people
prefer to eat vegetarian foods with no garlic and onions.
So, the target buyers for this menu are the people who
are regular and new customers. This campaign was
launched to bring forward their strategy of selling
vegetarian pizzas instead of non-vegetarian pizzas
during the auspicious event of Navratra.
4. In my opinion some major changes should be
done in standardization like specially for vegetarian
with no onion and garlic but sabudana included and in
grading new marketing with the name navaratri special
offers to be mentioned to catch the eye of the customers .
So, there are some changes in the distribution of raw
materials but there must be conscious that not to use
onion and garlic in the pizzas because they may get the
refuse from the customers.
2.Do you think Domino’s had to make major
changes in standardization and grading?
5. 3.Research online to find traces of this campaign
online promotion activities on social media
&youtubube.
9. 4.Research online to find positive or negative review
s from consumers on this menu,take screenshot
10.
11. 5.What are your thoughts about pricing ,would you
tried such thing at this prize, why or why not?
The prices are reasonable , I tried one menu of the cost
for rs100/- but the people who are non vegetarian will
choose to other competitors of domino’s like pizza hurt,
pizza hub etc., Therefore in my opinion this strategy will
work to some extent but it may also lead to the decrease
in the sales during these days of Navratra.
