International marketing ( chain restaurant in london)
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The document outlines an international marketing campaign for a new restaurant. It includes an analysis of the concept, competitors, target markets, and key messages. A variety of short-term and long-term strategies are proposed to attract new customers, increase loyalty, and build the brand over time. These strategies include joint partnerships, food samples, discount offers, newsletters, and developing a member card program.
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Nepal is a federal democratic republic located in South Asia. Its capital is Kathmandu and it has a population of 29 million people. Some key facts about Nepal include that it was unified in 1768 and became a republic in 2008. The main language is Nepalese and the currency is the Nepalese rupee. Common greetings in Nepal include saying "Namaste" and handshakes. Nepalese culture is polychronic, focusing on relationships, and expressive with gestures and facial expressions. Organizational culture in Nepal is characterized by a high power distance, low uncertainty avoidance, collectivism, low masculinity, and long-term orientation.
Exporting noodles in Argentina - International Business
The document provides information about Argentina and an Asian Thai Foods company in Nepal. It describes Argentina's location in South America, population of 40.1 million people mostly of European descent, and capital of Buenos Aires. It then discusses Asian Thai Foods, a popular noodles company in Nepal that produces various branded snack products and is committed to providing healthier options. The document also lists the company's strengths, weaknesses, opportunities, threats and provides plans for product positioning, pricing, promotion, distribution, and actions.
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The managers achieve organizational objectives by getting work from
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International marketing ( chain restaurant in london)
- 1. Dominik Kis, Declan Shannon, Inal Zhurtov, Suman Bhattarai International Marketing
- 2. International Marketing Dominik Kis , Declan Shannon, Inal Zhurtov, Suman Bhattarai, IBF 18.05.2015 2 Summary 1. Assumption of Concept 2. Problem Identification 3. Competitors Analysis 4. Campaign Concept 2.1. Objectives 2.2. Target Market 2.3. Key message 2.4. Strategy 2.4.1. Strategies Short-term 2.4.2. Strategies Long-term 5. Positioning Map 6. References
- 3. International Marketing Dominik Kis , Declan Shannon, Inal Zhurtov, Suman Bhattarai, IBF 18.05.2015 3 1. Assumption of Concept • Excellent location • High quality food • Highly trained employees • Opening: 7d/week à hours: weekdays 12:00 – 00:00, weekends 12:00 – 02:00
- 4. International Marketing Dominik Kis , Declan Shannon, Inal Zhurtov, Suman Bhattarai, IBF 18.05.2015 4 3. Problem Identification
- 5. International Marketing Dominik Kis , Declan Shannon, Inal Zhurtov, Suman Bhattarai, IBF 18.05.2015 5 4. Competitors Analysis
- 6. International Marketing Dominik Kis , Declan Shannon, Inal Zhurtov, Suman Bhattarai, IBF 18.05.2015 6 2. Campaign concept • Short-term: attracting new costumer improving sales let people know (changings) • Long-term increase loyalty creating relationships branding 2.1. Objectives
- 7. International Marketing Dominik Kis , Declan Shannon, Inal Zhurtov, Suman Bhattarai, IBF 18.05.2015 7 2.2. Key Message “We are not just a restaurant, come join our family, be apart of it!“
- 8. International Marketing Dominik Kis , Declan Shannon, Inal Zhurtov, Suman Bhattarai, IBF 18.05.2015 8 2.3. Target Group Two main Targets" Tourists" Local people"
- 9. International Marketing Dominik Kis , Declan Shannon, Inal Zhurtov, Suman Bhattarai, IBF 18.05.2015 9 2.4. Strategies Strategy" Short term" Longterm" • Including PUSH- and PULL-Strategies
- 10. International Marketing Dominik Kis , Declan Shannon, Inal Zhurtov, Suman Bhattarai, IBF 18.05.2015 10 2.4.1. Short term strategies • Joint venture à local businesses (eg. Hotels) à in area 5-10 min by walk • Trial à food samples à on busy streets, tourist points • Tourist-Fliers A4 à fliers with full map of london à aviable at airport, train and underground stations Specially for Tourists
- 11. International Marketing Dominik Kis , Declan Shannon, Inal Zhurtov, Suman Bhattarai, IBF 18.05.2015 11 Picture of Fliers
- 12. International Marketing Dominik Kis , Declan Shannon, Inal Zhurtov, Suman Bhattarai, IBF 18.05.2015 12 2.4.1. Short term strategies • Website à 10% discount, after first reservation à opportunity to subscribe newsletter • Fliers à in all mailboxes in area 5-10 min by walk à advertising for discount at the website Specially for domestic people
- 13. International Marketing Dominik Kis , Declan Shannon, Inal Zhurtov, Suman Bhattarai, IBF 18.05.2015 13 2.4.1. Short term strategies • Setting up a stall in the morning at 8:00 – 12:00 à selling hot beverages à catch the passerbys • ‘dish of the day’ at 12:00 – 15:00 à special priced lunch menu à catch worker in the break • Happy hour on weekends at 20:00 – 21:00 à for alcoholic drinks, bottles à create weekend atmosphere In General
- 14. International Marketing Dominik Kis , Declan Shannon, Inal Zhurtov, Suman Bhattarai, IBF 18.05.2015 14 2.4.2. Long term strategies • Greeting host à welcome atmosphere à bring the guest to their seats • Exterior lighting at each restaurants à changing each season à blue, green, yellow and purple • Newsletter à every month à special offers and events
- 15. International Marketing Dominik Kis , Declan Shannon, Inal Zhurtov, Suman Bhattarai, IBF 18.05.2015 15 2.4.2. Long term strategies • USP: “Member-Card” 1. 8 visits with minimun charge of €40 2. Area-splitting: à in general sitting area à elevatored “exclusive” area
- 16. International Marketing Dominik Kis , Declan Shannon, Inal Zhurtov, Suman Bhattarai, IBF 18.05.2015 16 3. Positioning Map Price Quality Il Tramonto Artusi Primeur L’anima Bocca di lupo Mc Donalds Five guys
- 17. International Marketing Dominik Kis , Declan Shannon, Inal Zhurtov, Suman Bhattarai, IBF 18.05.2015 17
- 18. International Marketing Dominik Kis , Declan Shannon, Inal Zhurtov, Suman Bhattarai, IBF 18.05.2015 18 4. References
- 19. International Marketing Dominik Kis , Declan Shannon, Inal Zhurtov, Suman Bhattarai, IBF 18.05.2015 19 Any Questions?
- 20. International Marketing Dominik Kis , Declan Shannon, Inal Zhurtov, Suman Bhattarai, IBF 18.05.2015 20
- 21. International Marketing Dominik Kis , Declan Shannon, Inal Zhurtov, Suman Bhattarai, IBF 18.05.2015 21 Appendix • Visitcards