Vertical merchandising involves organizing products in vertical columns to align with customers' natural scanning patterns, enhancing the shopping experience. Key strategies include cross-merchandising, using clear signage, and keeping shelves well-stocked to maximize visibility and sales. Effective placement of high-demand items at eye level and thorough planning through tools like planograms can further optimize display and purchasing behavior.

1. Vertical
Merchandising:
Stacking Shelves
for Maximum
Impact on Sales

2. Understanding
Vertical
Merchandising
It involves organizing products on shelves in
vertical columns rather than horizontal rows.
This leverages the natural scanning pattern of
customers, who typically look from top to bottom
when browsing shelves.
By arranging products in vertical sections,
retailers can create a more organized and visually
appealing display that guides customer’s
shopping using planograms.

3. Practical Tips for Effective Vertical Merchandising
Strategically place
products.
1
Cross-merchandise
products to increase
impulse buying.
2
Use clear signages to
drive sales.
3
Keep shelves well-
stocked.
4

4. Strategic Placement of Products
Place high-demand and high-margin products at eye level to maximize visibility.
Products at this level are more likely to be noticed and purchased.
Less popular items can be placed higher or lower on the shelves.

5. Cross-Merchandise Products to Increase Impulse Buying
Place complementary items
vertically to
encourage cross-
merchandising.
In a convenience store, you
could stack snacks above
beverages or place
toothbrushes above
toothpaste using
planograms.
This not only boosts sales
but also enhances
convenience for
customers.

6. Use Clear Signage to Drive Sales
Clearly label different
sections of the shelf to guide
customers.
Use signs to highlight offers,
special promotions, new
arrivals, or bestsellers.
This can draw shopper’s
attention to specific products
and encourage purchases.

7. Keep Shelves Well-Stocked
Ensure shelves are always fully stocked and products are neatly arranged in your stores.
Empty or disorganized shelves can create a negative impression and deter customers.

8. Use Nexgen POG to plan and execute store shelves effectively.
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