1. Chapter Nine:
Communicate Effective Communication
for the Social Media Generation
The way we communicate with others and with ourselves
ultimately determines the quality of our lives.
Anthony Robbins
Chapter 9, Cornerstones for
Professionalism, 2/e, Pearson Education
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2. Chapter Goals
Learning
• The key elements of the
communication process.
• How to make a positive first
impression.
• The difference in formal
and informal
communications.
Ability
• Engage in appropriate oral
and nonverbal
communication.
• Compose a variety of
written communication
documents.
Chapter 9, Cornerstones for
Professionalism, 2/e, Pearson Education
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3. Chapter 9, Cornerstones for
Professionalism, 2/e, Pearson Education
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4. Six Elements of Communication
Chapter 9, Cornerstones for
Professionalism, 2/e, Pearson Education
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5. The First Impression
Chapter 9, Cornerstones for
Professionalism, 2/e, Pearson Education
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6. Chapter 9, Cornerstones for
Professionalism, 2/e, Pearson Education
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7. Formal Information Flow
Chapter 9, Cornerstones for
Professionalism, 2/e, Pearson Education
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8. Chapter 9, Cornerstones for
Professionalism, 2/e, Pearson Education
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9. Chapter 9, Cornerstones for
Professionalism, 2/e, Pearson Education
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10. Verbal Communications Arenas
Chapter 9, Cornerstones for
Professionalism, 2/e, Pearson Education
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11. Aspects of Verbal Communication
Chapter 9, Cornerstones for
Professionalism, 2/e, Pearson Education
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12. Components of
Non Verbal Communication
Chapter 9, Cornerstones for
Professionalism, 2/e, Pearson Education
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13. Forms of Written Communication
Chapter 9, Cornerstones for
Professionalism, 2/e, Pearson Education
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14. Tips for Writing Business Documents
1. Be careful what you
put in writing.
2. Write and edit drafts.
3. Have a specific goal.
4. Select appropriate
communication form.
5. Be specific about what
you want other to do.
6. Specifically identify
benefits.
7. Be succinct.
8. Be modest.
9. Send documents only
to those who need
them.
10. Do not send
information when you
are angry or upset.
Chapter 9, Cornerstones for
Professionalism, 2/e, Pearson Education
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15. Chapter 9, Cornerstones for
Professionalism, 2/e, Pearson Education
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16. Social Media Defined
…multiple online mediums all controlled by the
people participating within them, people who
are busy having conversations, sharing
resources, and forming their own communities.
Kabani, 2010
Chapter 9, Cornerstones for
Professionalism, 2/e, Pearson Education
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17. Major Social Media Platform
Chapter 9, Cornerstones for
Professionalism, 2/e, Pearson Education
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18. Personal Notes
Chapter 9, Cornerstones for
Professionalism, 2/e, Pearson Education
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19. “People” in Interpersonal
Communication
1) Who you think you are.
2) Who you think the other person is.
3) Who you think the other person thinks you
are.
4) Who the other person thinks s/he is.
5) Who the other person thinks you are.
6) Who the other person thinks you think s/he
is.
Chapter 9, Cornerstones for
Professionalism, 2/e, Pearson Education
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20. Business Presentations
Chapter 9, Cornerstones for
Professionalism, 2/e, Pearson Education
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21. Chapter Reflections
Chapter 9, Cornerstones for
Professionalism, 2/e, Pearson Education
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