KPN has had success with its multi-brand strategy in the Netherlands, Belgium, and Germany through brands like Telfort, BASE, and e-plus. This strategy allows KPN to efficiently target different market segments with tailored brands and offers. KPN then expanded this strategy into new markets like Spain and France using an asset-light mVNO approach with shared resources and outsourced operations. Initial results after one year of launch in Spain were positive, with total subscribers for KPN/e-plus brands growing from 2007 to 2009.
It has been more than 20 years since the launch of Virgin Mobile in the United Kingdom, the first true MVNO in the world. Over this period, the industry has reached a respectable level of maturity, with around 1,300 MVNOs serving approximately 250 million subscribers in more than 70 markets worldwide*.
The success of the MVNO model varies across markets, with an average of 70 players per market* in developed economies compared to 3 brands or less per GCC market.
The GCC region’s MVNO space has witnessed a resurgence in the recent months with more than 5 new licenses being offered by telecom regulators in 2 key markets.
The restrictions associated with the ongoing COVID-19 pandemic are transforming the world. While the telecommunications sector is not immune to its impact, service providers played a crucial role in keeping people connected and businesses functioning. For the sector’s stakeholders (MVNOs, MNOs, Regulators and Investors), understanding the difference between short-term risks and long-term trends is a multi-million-dollar equation.
▼ The aim of this Report is to help navigate this challenge by clarifying the current market landscape, understanding the current opportunities, and generating a set of recommendations for all stakeholders in the MVNO sector.
Infographic: Segmenting the global MVNO footprintvoipville
As of the end of 2015, the world’s mobile network operators (MNOs) host 1,038 mobile virtual network operators (MVNOs) and 277 MNO sub-brands. This represents a total of more than 1,300 mobile service providers worldwide hosted by MNOs, in addition to their own core brands.
The emergence of MVNO in the Middle East & North Africa has been slow in comparison to Western Europe and other global markets. However, recent regulatory developments in key markets are creating new openings. Significant opportunity now exists for mobile operators and other businesses to gain first mover advantage while the MVNO market is nascent.
This Viewpoint gives an overview of MVNO progress to date and explores growth opportunities in the Middle East and North Africa.
The 2016 EMEA Benchmarks Report provides brands and agencies with key insights into the complex world of converging TV and digital video. Whilst broadcast TV continued to command the lion’s share of media spend in all European markets, digital video investments
were at an all-time high.
The Value of Advertising is the first-ever EU-wide report to isolate the economic and social contribution of advertising highlights its ability to drive economic growth across the EU.
It was carried out independent by Deloitte and commissioned by a broad EU advertising industry coalition led by the World Federation of Advertisers and with the participation of IAB Europe.
It has been more than 20 years since the launch of Virgin Mobile in the United Kingdom, the first true MVNO in the world. Over this period, the industry has reached a respectable level of maturity, with around 1,300 MVNOs serving approximately 250 million subscribers in more than 70 markets worldwide*.
The success of the MVNO model varies across markets, with an average of 70 players per market* in developed economies compared to 3 brands or less per GCC market.
The GCC region’s MVNO space has witnessed a resurgence in the recent months with more than 5 new licenses being offered by telecom regulators in 2 key markets.
The restrictions associated with the ongoing COVID-19 pandemic are transforming the world. While the telecommunications sector is not immune to its impact, service providers played a crucial role in keeping people connected and businesses functioning. For the sector’s stakeholders (MVNOs, MNOs, Regulators and Investors), understanding the difference between short-term risks and long-term trends is a multi-million-dollar equation.
▼ The aim of this Report is to help navigate this challenge by clarifying the current market landscape, understanding the current opportunities, and generating a set of recommendations for all stakeholders in the MVNO sector.
Infographic: Segmenting the global MVNO footprintvoipville
As of the end of 2015, the world’s mobile network operators (MNOs) host 1,038 mobile virtual network operators (MVNOs) and 277 MNO sub-brands. This represents a total of more than 1,300 mobile service providers worldwide hosted by MNOs, in addition to their own core brands.
The emergence of MVNO in the Middle East & North Africa has been slow in comparison to Western Europe and other global markets. However, recent regulatory developments in key markets are creating new openings. Significant opportunity now exists for mobile operators and other businesses to gain first mover advantage while the MVNO market is nascent.
This Viewpoint gives an overview of MVNO progress to date and explores growth opportunities in the Middle East and North Africa.
The 2016 EMEA Benchmarks Report provides brands and agencies with key insights into the complex world of converging TV and digital video. Whilst broadcast TV continued to command the lion’s share of media spend in all European markets, digital video investments
were at an all-time high.
The Value of Advertising is the first-ever EU-wide report to isolate the economic and social contribution of advertising highlights its ability to drive economic growth across the EU.
It was carried out independent by Deloitte and commissioned by a broad EU advertising industry coalition led by the World Federation of Advertisers and with the participation of IAB Europe.
Mobile Virtual Network Operator (MVNO) Market Trends 2014 To 2020 by Grand Vi...Grand View Research
MVNOs provide differentiated services to customers by targeting niche market segments such as retail, business, roaming, etc.
For More Information Visit - http://www.grandviewresearch.com/industry-analysis/mobile-virtual-network-operator-mvno-market
Mvno Mvne Indentifying New Business OpportunitiesComarch
This presentations shows the possible categories of MVNO operators, various deployment models and the advantages of both becoming an MVNO operator and hosting an MVNO on your network. You can learn how Comarch responds to the market need of a perfect MVNO solution and find out why you should seek business in this area.
This report summarises the findings from the 2016
programme of research and analysis, providing an
overview of the pay-TV innovation landscape and setting
out the views of industry executives around the world
– in Europe, Asia Pacific, Latin America and North
America. It provides a snapshot of industry perspectives
about the innovation challenges and opportunities
facing the industry and outlines a set of innovation
priorities for the pay-TV operators.
MVNOs and mobile resellers - Commercial and regulatory issuesMartyn Taylor
An overview of the commercial and regulatory issues facing MVNOs and mobile resellers with a particular focus on the Asia-Pacific region, using Singapore as a case study
We had a change in government with a ‘change agenda’. Downturn in the global oil market dampening Nigeria’s economic outlook. Advertising industry had it rough in spite of the election windfall. Weakened economies of many states dislocated disposable income of consumers across the country. A new political leadership brings optimism with the biggest budget in Nigeria’s history. In 2016, agencies will have to do more with less, get more creative and widen their scope of competence. Boom in modern retail would increase brand activation and BTL campaigns. Technology would continue to change the way brands and consumers relate but the latter would take more control of their media consumption. We can’t predict the future. This outlook is an expression of our expertise and consistent thought leadership.
amaysim - The Telco of the Future - MVNO World Congress 2016amaysim
Find out how Aussie MVNO, amaysim, disrupted the telecommunications market to grow the mobile phone company of the future.
Check out the presentation amaysim CEO Julian Ogrin delivered to delegates at the 2016 MVNO World Congress in Amsterdam.
For more information, head to the amaysim website: www.amaysim.com.au
How foreign telecommunications advertising affect media practices in CameroonNyoh Israel Bionyi
Presentation done on 8-9 November 2018, at the Second International Conference on Media Development and Sustainability in Africa at the University of Neuchatel, Switzerland
This slide show provides a quick look at the interiors and exteriors of the homes showcased at Interntaional Builders Show (IBS) in Las Vegas, NV, Jan 20-23, 2009
Mobile Virtual Network Operator (MVNO) Market Trends 2014 To 2020 by Grand Vi...Grand View Research
MVNOs provide differentiated services to customers by targeting niche market segments such as retail, business, roaming, etc.
For More Information Visit - http://www.grandviewresearch.com/industry-analysis/mobile-virtual-network-operator-mvno-market
Mvno Mvne Indentifying New Business OpportunitiesComarch
This presentations shows the possible categories of MVNO operators, various deployment models and the advantages of both becoming an MVNO operator and hosting an MVNO on your network. You can learn how Comarch responds to the market need of a perfect MVNO solution and find out why you should seek business in this area.
This report summarises the findings from the 2016
programme of research and analysis, providing an
overview of the pay-TV innovation landscape and setting
out the views of industry executives around the world
– in Europe, Asia Pacific, Latin America and North
America. It provides a snapshot of industry perspectives
about the innovation challenges and opportunities
facing the industry and outlines a set of innovation
priorities for the pay-TV operators.
MVNOs and mobile resellers - Commercial and regulatory issuesMartyn Taylor
An overview of the commercial and regulatory issues facing MVNOs and mobile resellers with a particular focus on the Asia-Pacific region, using Singapore as a case study
We had a change in government with a ‘change agenda’. Downturn in the global oil market dampening Nigeria’s economic outlook. Advertising industry had it rough in spite of the election windfall. Weakened economies of many states dislocated disposable income of consumers across the country. A new political leadership brings optimism with the biggest budget in Nigeria’s history. In 2016, agencies will have to do more with less, get more creative and widen their scope of competence. Boom in modern retail would increase brand activation and BTL campaigns. Technology would continue to change the way brands and consumers relate but the latter would take more control of their media consumption. We can’t predict the future. This outlook is an expression of our expertise and consistent thought leadership.
amaysim - The Telco of the Future - MVNO World Congress 2016amaysim
Find out how Aussie MVNO, amaysim, disrupted the telecommunications market to grow the mobile phone company of the future.
Check out the presentation amaysim CEO Julian Ogrin delivered to delegates at the 2016 MVNO World Congress in Amsterdam.
For more information, head to the amaysim website: www.amaysim.com.au
How foreign telecommunications advertising affect media practices in CameroonNyoh Israel Bionyi
Presentation done on 8-9 November 2018, at the Second International Conference on Media Development and Sustainability in Africa at the University of Neuchatel, Switzerland
This slide show provides a quick look at the interiors and exteriors of the homes showcased at Interntaional Builders Show (IBS) in Las Vegas, NV, Jan 20-23, 2009
Pharmacology I Drugs acting on CVS
III B.Pharm, II Pharm D
Dr.Shivalinge Gowda KP Asso Professor and HOD
PES College of Pharmacy Bangalore-560050 Karnataka, India
shivalinge65@gmail.com
Telecom revenues are declining.
Till now, Data revenues have been critical for Telcos which have successfully followed a “walled garden” approach. But the "walled gardens" are fast eroding under threat from integrated players like Google and Apple, and the telco revenues are fast declining.
This presentation presents strategies a Telco to counter this emerging threat from different types of online players and increase or at least retain a share of data revenues.
Marketing Plan
Reposition of the Vodafone brand in the consumer's mind in the UK. Developed a marketing plan to address market challenges and reposition Vodafone in the UK market.
Here we have synthesized four important trends in mobile for 2016:
1.) Mobile Screens Are Now The Primary Screens
2.) Retail Shifts to Mobile
3.) Internet of Things (IoT) Is A Mobile Sales Bonanza
4.) Ad-Blocking Moves to Mobile
Cognitive technologies will be taken on the driving experiences in near future. Not only it as for communication pipeline, but prevent for crucial accident. The time is going to change every primitive options, that believed it as our basically sense, doubt for future flourish will erode the new market. If it were connected all the devices online, that moment would empower our potential.
See John Legere, CEO TMUS, N. Ray CTO TMUS, M. Sievert, COO TMUS & Braxton Carter, T-Mobile US CFO for a review and outlook of the US business. To download the presentation including the disclaimer in pdf format and to find further material please visit http://www.telekom.com/cmd15
Similar to 101117 M Vno Congress Business Innovation Session V2 (20)
8. The multibrand strategy allows KPN to address more efficiently targeted market sgments with a brand and offer tailored to their needs
9. This strategy implies the launch of own brands and/or the partnership with third party brands, reckoned in their markets, through “branded reseller” or “joint venture” partnerships
10. A relevant number of these brands has been finally acquired by KPN, demonstrating the validity of the multi-brand caseMulti Brand mVNOs Partner Brands Strategy Own Brands Own MNOs Either as incumbent or as challenger, KPN has bet on the wholesale market to consolidate or develop its market position… AN EXAMPLE OF A “BELIEVER” MNO 2
20. …with quite positive results already one year after launch. AN EXAMPLE OF A “BELIEVER” MNO Total active subscribers in Spain of KPN/e-plus brands (000) 2007 2008 2009 4
22. Across the world, the “mVNO-meter” is high: the “mVNO-movement” is growing and demonstrating it is here to stay. THE MVNO MOVEMENT AROUND THE GLOBE Europe ~74% mVNOs Established environment: fluid mVNO dynamics North Am. ~12%mVNOs 2nd wave US, driven by nofrills/retail Asia ~5% mVNOs Cons. in several countries. New success stories Middle East ~<1% mVNOs First mVNOs up & running in Oman & Jordan LatAm. ~<1% mVNOs First mVNOs in Col, Arg, CR. Brazil to come in 2011 Africa Presence in South Africa & ongoing discussions in several cos. Australia ~7% mVNOs Consolidated in Australia & New Zealand
23. Most of the international groups have already developed mVNO propositions in their home & key markets. ORIENTATIVE!! THE MVNO MOVEMENT AROUND THE GLOBE Source: Total Telecom mVNO database
24. Agenda The “mVNOmovement” aroundtheglobe AnmVNO Case Study: the US mVNOmarkettoday Business InnovationWorkshop
25. The US has gone through all the mVNO phases but, at the end of the day, it has consolidated a strong mVNO business AN MVNO CASE STUDY: US We all know about failed mVNOventures such as Helio, Amp´d Mobile, ESPN or Disney Mobile…. but what is the situation right now? * * 23.986 22.383 21.440 19.907 *Virgin & Boost not included. Source: companies financial statements & own elaboration 7%-13% of mVNO customers** in wholesale (~20% Sprint w/Virgin & Boost), 10-25% of Gross Adds ** 24 Mio Subs in mVNOs: 9,2% of total market** 20,49% growth in mVNONet Adds vs. 1,24% in own brands** **Excluding connected devices
26. This growth is distributed among a number of different mVNOs, addressing different segments… AN MVNO CASE STUDY: US Not exhaustive Source: own analysis
31. … and withARPU of 30USD, itsyearlyrevenuecouldbe ~620-870 MUSD. ARPU (USD) 37,6% Quarterlyrevenues (MUSD) 73,6%
32. …thankstoanincrediblesuccess of WalmartStraightTalklaunch, thatiscurrentlybeingexpandedinto new markets AN MVNO CASE STUDY: US July/august 2010 ¿? September2010 October2009 October2010 Agreement w/ ATT&T-Mobile Potentialevolution LaunchWalmartFamily Launch Introduct. of smartphones Wider portfolio of devices at signficantlowercost Bettergrossmargins More smartphones and high-enddevices? Data mVNOlikeBestBuy? Expansion of operationsacrossLatAm? New segmentaddressed: 50%US market Ownbrandused Firstpostpaidservice New brand, notWalmart´s CDMA OnlywithVerizon Offerupgradetomeetthe Christmas campaign ProgressivelyaliningWalmartofferwiththat of theMNOs.
33. Agenda The “mVNOmovement” aroundtheglobe AnmVNO Case Study: the US mVNOmarkettoday Business InnovationWorkshop
34. The mVNO models are diverse and -still- open to imagination, yet they need clear vision and action to become success stories. MVNO MODELS “Traditional” models “New” models Retail Banking M2M Charity Children Ethnic SMS only Elderly Community/clubs Discount/no frills Travelers/VoIP Data-only SMEs Telco Media VoIP/Innov P&S Etc.
35. Now imagine you are an mVNO entrepreneur… how would you reshape the mVNO Business? WORKSHOP DYNAMICS Think of an mVNO for the new wireless world: New connected devices: ebooks, house appliances, cars, laptops, cameras, photo frames… New wireless device manufacturers: Apple, Lenovo, Google, Dell, Amazon ... New online communities and sticky services: Facebook, Tuenti, Youtube... New telco services and over the top plays: roaming, VoIP, SMSoIP … New geographies, withnew models: Asia, Latin America, Africa … Break into groups. Each member should propose an innovative value proposition and a market. Choose one and develop it together. Examples: The mVNO of the car manufacturers The mVNO of the people with income below 100USD The mVNO of Facebook, Google or YouTube The mVNO of Apple or HP The mVNO of Mediamarkt or Radio Shack The mVNO of the evangelic community The mVNO over IP You have 30 minutes to prepare a presentation. At the end, one or two of the group members should do the presentation to the public.
36. Example of questions to answer Market proposition: what is the target segment, the positioning and the market proposition and what makes it different? Opportunity assessment: why do you think the opportunity will be successful? Entry strategy: how will you develop that opportunity?. Branding/positioning. Offer: portfolio, products & services, pricing, promotions, customer service, etc. Channel: direct or indirect, traditional or new Communication strategy Key success factors: what aspects will be critical to succeed? Remember: prepare a small presentation and select two people to present.
37. THANK YOU Miguel Ángel Suárez +34 644 100 002 miguel.suarez@gmail.com
102. En vez de desarrollar un acuerdo propio, se apalanca en los servicios de un enabler, Tracfone, del grupo América Móvil, con experiencia contrastada en el negocio móvil y economías que le permiten competir en precio.
103. Lanza una marca nueva separada y diferenciada –StraightTalk- pero a medida que ésta tiene éxito crecientemente la asocia de forma visual a su propia marca Walmart.
104.
105. Venta sólo de producto “prepago” que simplifica el proceso de venta en tienda al hacerlo desasistido
106. Posicionamiento y comunicación de “ahorro” en línea con su estrategia general “save money, leave better” y transmitiendo siempre un beneficio relevante al cliente.
107. Oferta tanto de SIM-only como de terminales -en línea con la demanda del mercado-. Diez a quince referencias de terminales, no más para mantener el foco. Opción innovadora de terminales de segunda mano “puestos a nuevos”.