Verbal hygiene or euphemism.

1. VERBAL
HYGIENE
A I N I S YA H I R A J A M A L U D D I N

2. VERBAL
HYGIENE/
EUPHEMISM
The polite expression and it is
used in the place of words or
phrases that are comparatively
unpleasant or harsh.

3. EXAMPLES
HANDICAP DISABILITY SPECIAL NEED
CACAT ORANG KURANG UPAYA ORANG KELAINAN
UPAYA

4. 1) TO EXPRESS TABOO OR VERY
SENSITIVE SUBJECTS.
1) His grandfather died last week. The funeral will be held this Friday.
1) When Sinclair joined in 1959, membership was falling, and the society
was on its last legs.
2) Last year, my father set up a club for old people. Once a week, they meet
up and play cards.
3) The school is for people who are physically challenged.
Passed away
About to die
Senior citizen
Physical
disability

5. 2) WE OFTEN USE EUPHEMISM
TO RAISE THE STATUS OF
SOMEONE OR SOMETHING.
1) His father works as a sanitary engineer.
2) My father has a lot of free time because he is between jobs
at the moment.
Garbage collector
Unemployed

6. • The term "concentration camp," was once used to
describe camps used to house civilian prisoners
in close (concentrated) quarters, by the British
during the Boer War, primarily because it
sounded bland and inoffensive.
• After the Third Reich used the expression to
describe its death camps, the term gained
enormous negative connotation.