Uploaded byMike Corak
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Verbal Cue Webinar
The webinar presented by Mike Corak and Sara Wachter-Boettcher discusses the importance of audience research in developing effective communication strategies using keyword research tools beyond just SEO and PPC. It emphasizes the benefits of understanding audience vernacular, improving messaging, and validating research through data analysis for better brand positioning and user engagement. Overall, the presentation underscores the value of comprehensive audience insights to enhance both online and offline marketing efforts.
