The document discusses a concept called "hair revolution" which involves providing hair styling services in nightclubs and bars using a portable hair styling machine. The concept aims to allow trendy clubgoers and busy women to quickly update their hairstyles. The document outlines plans to increase brand awareness through guerrilla marketing, a website, surveys, labels and foreign expansion before launching the service. It concludes by suggesting the concept could help differentiate venues and create opportunities.

1. yes we hair.
hairrevolution.com
1

2. concept hair revolution
naambekendheid
lancering
opportunities
besluit
different problem, same solution,
hair revolution.
2

3. concept hair revolution
different problem, same solution,
hair revolution.
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4. concept
wat
de machine bevat onder andere een stijltang waarmee
de trendy disco-dame haar looks op elk moment kan
updaten.
different problem, same solution,
hair revolution.
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5. concept
voor wie
van trendy disco-dame tot after-work party business
woman die door tijdsgebrek of onvoorziene
omstandigheden, snel haar looks wilt bijschaven.
different problem, same solution,
hair revolution.
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6. concept
waar
WC’s van disco’s - pub’s - danscafés
different problem, same solution,
hair revolution.
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7. different problem, same solution,
hair revolution.
7

8. naambekendheid
different problem, same solution,
hair revolution.
8

9. naambekendheid
B2C
kwaliteits-
affichage website label
wet party banners
moodfilms persbericht gadgets
different problem, same solution,
hair revolution.
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10. naambekendheid
guerilla-affichage
different problem, same solution,
hair revolution.
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11. naambekendheid
website
different problem, same solution,
hair revolution.
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12. naambekendheid
kwaliteitslabel
yes we hair.
hairrevolution.com
different problem, same solution,
hair revolution.
12

13. naambekendheid
wet party
yes we hair.
hairrevolution.com
different problem, same solution,
hair revolution.
13

14. naambekendheid
banners
hairre
voluti
n.be o
different problem, same solution,
hair revolution.
14

15. naambekendheid
moodfilm
different problem, same solution,
hair revolution.
15

16. naambekendheid
persberichten
different problem, same solution,
hair revolution.
16

17. naambekendheid
gadgets
voorkant achterkant
yes we hair.
hairrevolution.com
different problem, same solution,
hair revolution.
17

18. naambekendheid
gadgets
yes we hair.
hairrevolution.com
different problem, same solution,
hair revolution.
18

19. naambekendheid
B2B
uitslagen qualiteits-
teaser enquête label
forum
succes in buitenland
analyse
different problem, same solution,
hair revolution.
19

20. teaser
different problem, same solution,
hair revolution.
20

21. uitslagen enquête
different problem, same solution,
hair revolution.
21

22. kwaliteitslabel
yes we hair.
hairrevolution.com
different problem, same solution,
hair revolution.
22

23. visibiliteit creëren
naambekendheid vergroten
differentiatie van de discotheek
different problem, same solution,
hair revolution.
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24. succes in buitenland
different problem, same solution,
hair revolution.
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25. lancering
different problem, same solution,
hair revolution.
25

26. lancering
different problem, same solution,
hair revolution.
26

27. opportunities
different problem, same solution,
hair revolution.
27

28. opportunities
different problem, same solution,
hair revolution.
28

29. besluit
different problem, same solution,
hair revolution.
29

30. besluit
different problem, same solution,
hair revolution.
30

31. 31