2. Taking on lean and agile
practices like bringing an MVP to
market then testing and evolving
it based on user feedback.
3. Harnessing data to understand what is and
what could be, to then bring this to life as
algorithms, predictive experiences,
personalisation and dynamic experiences
that meet users’ wants and needs.
.
4. Incorporating design thinking and human-
centred design approaches to shape
technology with users at the heart and
craft experiences that occur beyond simply
the technology interaction.