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- 1. VARILUX Intelligent Light Conservation Page 1 VARI Pitch Deck June 2014 Jack I. J’maev ReadyTrace, Inc. 14277 Albers Way Chino, CA 91710 909-437-8390 jjmaev@readytrace.com www.varilux4hps.com
- 2. VARILUX Intelligent Light Conservation Page 2 FULL POWER Too Much Light 60% POWER Safe Amount of Light
- 3. VARILUX Intelligent Light Conservation Page 3 Problem • Street Lights – 35% to 50% of City Electricity Costs – Rising Electricity Costs • Shrinking Municipal Budgets – No Other Economical Options – Willing to Spend Money to Save Money • Environmental Concerns – Carbon Footprint Reduction – Light Pollution Concerns
- 4. VARILUX Intelligent Light Conservation Page 4 Plug & Play in 5 Minutes Remove Photocell Install variLux Save Money
- 5. VARILUX Intelligent Light Conservation Page 5 RADIO TELEMETRY 0.2 ACCURACY CLASS METER RADIO CONTROL STEPLESS DIMMER POWER FACTOR PRESERVATION LUMEN MAINTENANCE SOFT START LIGHTNING PROTECTION variLux Street Light Dimmer
- 6. VARILUX Intelligent Light Conservation Page 6
- 7. VARILUX Intelligent Light Conservation Page 7 Soft Pipeline From Sales Efforts NATION STATE MUNICIPALITY QUANTITY UNITED STATES ARIZONA MESA 38,000 UNITED STATES ARIZONA BUCKEYE 7,000 UNITED STATES ARIZONA PHEONIX 120,000 UNITED STATES ARIZONA SCOTTSDALE 20,000 UNITED STATES CALIFORNIA SANTA FE SPRINGS 1,000 UNITED STATES CALIFORNIA NEWPORT BEACH 3,000 MEXICO JALISCO GUADALAJARA 60,000 MEXICO DURANGO DURANGO 60,000 MEXICO BAJA CALIFORNIA NORTE ENSENADA 40,000 MEXICO BAJA CALIFORNIA NORTE ROSARITO 6,000 MEXICO SINALOA CULIACAN 85,000 MEXICO SINALOA MAZATLAN 43,000 MEXICO SINALOA LOS MOCHIS 25,000 TOTAL 508,000 $60-80 Million Early Revenue Potential
- 8. VARILUX Intelligent Light Conservation Page 8 Marketing • $50 Billion Potential Market – 460,000,000 Units Globally – 250,000,000 Units Protected Market • Lobby Efforts – Public Utility Commissions – Utility Companies – City Government – Lighting Institutions • YouTube Educational Videos – Dimming Technology – variLux v. LED Video – Metering Systems
- 9. VARILUX Intelligent Light Conservation Page 9 Patent Protected Market State Population(Millions) %ofTotal EstimatedNumberofUnits ProtectedMarket European Union 523 11% 52,300,000 52,300,000 United States 312 7% 31,200,000 31,200,000 Russia 150 3% 15,000,000 India 1,240 27% 124,000,000 124,000,000 China 1,350 29% 135,000,000 Indonesia 242 5% 24,200,000 Brazil 197 4% 19,700,000 19,700,000 Japan 128 3% 12,800,000 12,800,000 Mexico 112 2% 11,200,000 11,200,000 South Africa 51 1% 5,100,000 Ukraine 50 1% 5,000,000 South Korea 50 1% 5,000,000 Algeria 36 1% 3,600,000 Canada 35 1% 3,500,000 Moroco 32 1% 3,200,000 Malaysia 29 1% 2,900,000 Saudi Arabia 28 1% 2,800,000 Australia 23 1% 2,300,000 U.A.E. 8 0% 800,000 Totals 4,596 459,600,000 251,200,000
- 10. VARILUX Intelligent Light Conservation Page 10 ONE 4-TERMINAL DIMMER MODIFIED HPS FIXTURE ONE VARILUX DIMMER EXISTING HPS FIXTURE 10 YEARS SERVICE $70 10 YEARS SERVICE $3 2 MAN CREW $200/HR PER CREW 90 MINUTES PER POLE $300 1 MAN CREW $100/HR PER CREW 5 MINUTES PER FIXTURE $10 TOTAL PLC CONTROL INCLUDED $0 CONTROL SIGNALING INSTALLATION ACCESSORIES RADIO CONTROL INCLUDED IN PRICE $720 TOTAL DEPLOYED COST $179 40% ELECTRICITY SAVINGS 40% DIMMABLE BALLAST, $150 EA. PLC MODULE, $75 EA. $225 ONE VARILUX $165 EQUIPMENT PROCUREMENT CELL PHONE HUB, $2000 EA 1 HUB/16 LAMPS $125 QTY. 2 CLUSTER ROOTS SERVICES 1,000 DIMMERS $1 CELL PHONE HUB Competition – Conventional Dimmer
- 11. VARILUX Intelligent Light Conservation Page 11 TWO LED STREET LIGHT FIXTURES ONE VARILUX DIMMER EXISTING HPS FIXTURE 1 NEW POLE PROCUREMENT: $500/POLE INSTALLATION: $500/POLE $1000 SAME POLE $0 2 MAN CREW $200/HR PER CREW 30 MINUTES PER FIXTURE $200 1 MAN CREW $100/HR PER CREW 5 MINUTES PER FIXTURE $10 TOTAL HIGH RELIABILITY PHOTO CELL $50 NEW POLE PROCUREMENT AND INSTALLATION INSTALLATION ACCESSORIES RADIO CONTROL $4 $1,850 TOTAL DEPLOYED COST $179 10% ELECTRICITY SAVINGS 40% 2 LED FIXTURES 74 WATT FIXTURES, $300 EA. $600 ONE VARILUX $165 EQUIPMENT PROCUREMENT Competition – LED Streetlighting +
- 12. – Active Damping In AC Buck Converter – Continuous Inductor Current In AC Buck • New Applications: • Street Light Dimmer VARILUX Intelligent Light Conservation Page 12 Intellectual Property
- 13. VARILUX Intelligent Light Conservation Page 13 Plan PRODUCT COST REDUCTIONS JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DECJUL AUG SEP OCT NOV DEC 2014 2015 1,000 UNIT BUILD ASIC DEVELOPMENT LATIN AMERICA / EUROPEAN QUARTERLY SALES 10,000 20,000 30,000 40,000 PILOT DEPLOYMENT US LOBBY EFFORTS 50% COGS REDUCTION US QUARTERLY SALES 5,000 10,000 VEX LED SALES EFFORTS 10,000 10,000
- 14. VARILUX Intelligent Light Conservation Page 14 Pro Forma Chart 100,000 10,000 20,000 30,000 40,000 50,000 60,000 70,000 80,000 90,000 2014 2015 2016 2017 2018 EBIT G & A C O G S IN$1,000's TOTAL HEIGHT REPRESENTS SALES
- 15. VARILUX Intelligent Light Conservation Page 15 100,000 10,000 20,000 30,000 40,000 50,000 60,000 70,000 80,000 90,000 2014 2015 2016 2017 2018 EBIT G & A C O G S IN$1,000's TOTAL HEIGHT REPRESENTS SALES UNDER CAPITALIZATION DELAY Pro Forma Chart – Under Capitalization Delay
- 16. POST MONEY EQUITY PROFILE VARILUX Intelligent Light Conservation Page 16 Series A Venture Round • Total Round: $3,000,000 – Marketing and Sales – First Production Build – Pilot Programs – Cost Reduction
- 17. VARILUX Intelligent Light Conservation Page 17 Exit Strategy • $280 Million NPV in 5 Years • Displace 4-Terminal Dimming – Europe is “Dimming Savvy” – Two “Nibbles” from Existing Dimming Companies • LED Industry Vexation – Displaces LED Roll-Outs – Target for “Buy and Bury”
- 18. VARILUX Intelligent Light Conservation Page 18 Conventional Dimming (European “E-Street” Concept) IN COM A REGULATED POSITIVE RAIL GROUND RAIL A B DIGITAL SIGNAL PROCESSOR IN PHS B AB ACTIVE FEEDBACK AC TO DC POWERFACTORCORRECTION PRE-REGULATOR
- 19. VARILUX Intelligent Light Conservation Page 19 variLux 3-Terminal Dimmer SYNCHRONOUS FREEWHEEL D S D S IFD
- 20. VARILUX Intelligent Light Conservation Page 20 Truth About LED Technology EXISTING HPS LIGHT FIXTURES “EQUIVALENT” LED LIGHT FIXTURES • ¼ of the Light of HPS Fixtures – LED is ½ as Effective in Creating Light – LED Claims ½ Power is “Equivalent” to HPS – ½ X ½ = ¼ !!! • Impractical Retrofit Scenarios – Move Lamp Poles Closer to Use ½ Power LED – Retrofit with Equal Power LED (Not “Equivalent Power”)
- 21. VARILUX Intelligent Light Conservation Page 21 LED - No Pay Back - Poor Life Expectancy