The document discusses the intersection of creativity and technology within the context of Web3, emphasizing its potential for brands to engage with audiences through decentralized technologies. It outlines the historical shifts leading to Web3, the essential definitions, and the importance of community and authenticity in this new landscape. Key takeaways include the promise of innovative brand experiences and the challenges posed by bad perceptions and adoption hurdles.

1. Luis Antezana • @luckylou • @luckylou_art • luckylou.eth • y.at/💣🍕⚡🙏
Creativity x Technology:
web3 for Brands

2. Background:
My Weirdness Is My Strength

3. Quick History
Nerdy Kid:
New Wave Music and Synthesizers
+
Star Wars

4. Quick History
Fascinated by:
Creativity
+ Tech
+ Wonder (Coolness + Newness)
= ENERGY!

5. Quick History
Music Business
Emerging tech + niche culture
Had some local hits
Cut DIY teeth
A lot of fun

6. Quick History
Creative Agencies
Emerging tech + creative excellence
Worked with major brands on big projects
Learned a ton

7. Quick History
AAF + Founders Live
Community + social impact
Ongoing work to help people in professional self-discovery and improvement

8. Strategist:
Observe
Store
Synthesize
Recommend

9. Human Expression
+ Aesthetic Interest
via Technology
= Freedom to Be

10. Disclaimers ;)
Only my perspective
Mix of NFT / Crypto / web3 experience
Not all-inclusive review - Will likely forget some cool shit!
Not perfect - Will definitely get some shit wrong!

11. Context:
Creative Tech Powers Cultural
Shifts

12. Historical Cultural Shifts
Star Wars
Video games
Personal computing
MIDI
Desktop publishing
Grunge - not tech but saw it here - similar vibe, had to mention!
Internet
iPod
Social
iPhone
Age of Content

13. Historical Cultural Shifts
But also: Blockchain built and maturing the whole time
Now: web3…

14. Historical Cultural Shifts
Made possible by evolutionary convergence:
• Blockchain
• Crypto payments
• Wallet ID
• NFT marketplaces
• Creator tech (iPads w/pencil, graphic cards, software)
• Social platforms to discuss, support, and connect
• Time and boredom from pandemic

15. Definitions / Distinctions / Ideals

16. Definitions / Distinctions / Ideals
web3
• Decentralized data
• Interoperable
• More user control
• Wallet-enabled

17. Definitions / Distinctions / Ideals
Decentralized
• User-owned experience
• Wallet-enabled
• Control of Privacy + Data

18. Definitions / Distinctions / Ideals
Blockchain
• Trustless is known
• Non-repudiation
• Immutable
• Data availability
• State-independent

19. Definitions / Distinctions / Ideals
Wallet
• Tool for transacting on blockchain
• Interface to stored assets
• Unique identity
• Stateless

20. Definitions / Distinctions / Ideals
Metaverse
• Multiple virtual experiences

21. Definitions / Distinctions / Ideals
Technology Words
• NFT
• Discord
• Twitter Spaces / Clubhouse
• Crypto Wallet
• Smart Contracts
• Programmability
• Marketplaces
• Airdrop
• VR/AR
• AI
• Generative

22. How I Discovered web3:
A totally subjective story

23. How I Discovered web3
The Most Famous Artist announced experiments with NFTs:
• Novelty
• Education
• Innovation
Discussions on Clubhouse with top creators and artists and supporters:
• Knowledge-sharing
• Social Proof/Hype/Fomo
• Connection/Community

24. How I Discovered web3
Tons of Experimentation:
• Building in public
• Creative outlet
• Feedback
Wild Successes, Follow-ons, Permutations:
• Proof of concept
• Modeling
• Innovation
• Lessons

25. The essential promise of web3 for brands
is the potential to deeply engage with
consensual audiences through fresh,
creative ideas enabled by powerful,
innovative, decentralized technologies

26. Key Concepts + Examples

27. There Can Be Only One

28. Smart Contracts Are Magic Scrolls

29. The Pearly Gates of Utility

30. Freedom of IP: Brand Assets
Unleashed

31. Freedom of IP: Brand Assets
Unleashed

32. Community Matters

33. Make Friends

34. A Little Money: Microeconomies

35. Key Takeaways

36. Do Shit to Be The Shit

37. URL > IRL

38. But IRL Still Matters

39. Another Avenue for Authentic
Feedback

40. Authenticity Continues to Matter

41. IP Explosion

42. Also(!)
Artist empowerment
Transparent flow of money - charities and governments (and IRS)
Soulbound tokens
Contracts
Gaming
Fractionalized ownership
A new kind of employee and internal process

43. Never Mind the Haters
(But Know Who They Are)

44. Bleeding Edge

45. Bleeding Edge

46. People Gonna People
Bad actors
Scams + Rugs
Exploits
Slow Adoption
Disinterest
Difficult
Bad perception: for nerds and weirdos
FOMO/Euphoria/Gambling leads to regretful behaviors
Burnout
Yet Another Discord/Twitter/Project
Game just gets old
IP executions can suboptimal

47. Never Tell Me the Odds
Boos don’t block dunks

48. web3 is the future.
The path has been cleared.
You have the tools to create an interactive and exciting
audience relationship fueled by creativity and technology.
Free yourself to imagine wild possibilities and experiment
with bringing them to reality.
In the process you can empower your brand for the next
generation.

49. Luis Antezana • @luckylou • @luckylou_art • luckylou.eth • y.at/💣🍕⚡🙏
Get your POAP NFT
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