The document discusses research on the large and wealthy aging consumer market, especially baby boomers aged 55+, in order to understand their distinct characteristics and needs to better inform product and retail designs that

1. The Impact of Aging Consumers on Manufacturers and Retailers

2. WHO IS VARSITY?

10. SOME RESULTING SUGGESTIONS

13. RETAIL DESIGN

15. Actions when planning to go shopping

16. Used when shopping

17. Found difficult while shopping

18. 55+ BOOMER SPENDING

19. 55+ BOOMER SPENDING

20. 55+ BOOMER SPENDING

21. 55+ BOOMER SPENDING

22. 55+ BOOMER SPENDING

23. 55+ BOOMER SPENDING

24. 55+ BOOMER SPENDING

25. 55+ BOOMER SPENDING

26. 55+ BOOMER SPENDING

27. 55+ BOOMER SPENDING

28. 55+ BOOMER SPENDING

29. 55+ BOOMER SPENDING

30. 55+ BOOMER SPENDING

31. 55+ BOOMER SPENDING

32. 55+ BOOMER SPENDING

33. PACKAGING DESIGN

34. Difficulties with products

35. 55+ BOOMER SPENDING

36. 55+ BOOMER SPENDING

37. 55+ BOOMER SPENDING

38. 55+ BOOMER SPENDING

39. 55+ BOOMER SPENDING

40. 55+ BOOMER SPENDING

41. 55+ BOOMER SPENDING

42. 55+ BOOMER SPENDING

43. 55+ BOOMER MINDSET

47. 55+ BOOMER SPENDING

48. 55+ BOOMER SPENDING

49. 55+ BOOMER SPENDING

50. 55+ BOOMER SPENDING

51. 55+ BOOMER SPENDING

52. 55+ BOOMER SPENDING

53. 55+ BOOMER SPENDING It fits who you are. At any given moment. Like you, Vibe has nothing to hide. With an expanding selection of interchangeable, snap-on covers, you can show the world your true colors – and change them just as fast as your mood. Whether you want to unmask your inner Flirt, rev up your Dynamo, or you’re simply feeling Lucky? Or Safe? Anything but Granola!, Vibe lets you express yourself any way you choose. So show your confidence. Spice up an outfit. Shake up the status quo. But never blend in.

54. 55+ BOOMER SPENDING

55. 55+ BOOMER SPENDING

56. 55+ BOOMER SPENDING

57. 55+ BOOMER SPENDING

58. 55+ BOOMER SPENDING

59. 55+ BOOMER SPENDING

60. SUMMARY

62. QUESTIONS