Multiple Business Objectives of Business, Profit earning, Human resource development, Market Standing, Brand value, Goodwill, Employee satisfaction, Leadership qualities of the enterprise.

1. MULTIPLE
OBJECTIVES
OF ANY
BUSINESS

2. According to “Peter .F. Drucker”, “To
manage a business is to balance a
variety of needs and goals and this
requires multiple objectives”
Apart from the earning Profits, the
business has some more objectives
to fulfill, they are called multiple
objectives of the business. He
suggests 8 areas where objectives
must be set.

3. 1.Market Standing:
2.Innovation:
3.Productivity:
4.Physical and Financial Resources:
5.Earning Adequate Profits:
6.Managerial Performance and Development:
7.Worker Performance and Attitude:
8.Social Responsibility:

4. 1 Market Standing -Bata
2 Innovation - Hero Honda
3 Productivity - JIO
4 Workers Attitude and Performance -ITC
5 Physical and Financial Resources-- UNILEVER
6 Manager Performance and Development: TATA SONS
7 Social Responsibility- WIPRO
8 Profitability-Reasonable rates. -MARUTHI
Multiple Objectives of Top 8 Indian Companies

5. 1 Market Standing -Bata

6. •(a) Market standing:
•Market standing refers to the position
of an enterprise in relation to its
competitors.
•A business enterprise must aim at
standing on stronger footing in terms
of offering competitive products to its
customers and serving them to their
satisfaction.

7. 2 Innovation - Hero Honda

8. • (b) Innovation: Innovation is
the introduction of new ideas or
methods in the way something
is done or made.
•There are two kinds of
innovation in every business
i.e., innovation in product or
service.

10. 3 Productivity - JIO

11. •(c) Productivity: Productivity is
calculated by comparing the value of
outputs with the value of inputs.
• It is used as a measure of efficiency.
•In order to ensure continuous survival
and progress, every enterprise must
aim at greater productivity by the best
use of available resources.

12. 4 Workers Attitude and Performance -ITC

13. •(g) Worker performance and attitude:
•Worker’s performance and attitudes
determine their contribution towards
productivity and profitability of any
enterprise.
•Therefore, every enterprise must aim at
improving its workers performance. It
should also try to ensure a positive
attitude on the part of workers.

14. (g) Worker performance and attitude: I.T.C

15. 5 Physical and Financial Resources-- UNILEVER

16. •(d) Physical and financial resources:
Any business requires physical resources
like plants, machines, offices, etc., and
financial resources, i.e., funds to be able
to produce and supply goods and services
to its customers.
•The business enterprise must aim at
acquiring these resources according to
their requirements and use them
efficiently.

17. Good Managers
6. Manager Performance and Development: TATA SONS

18. •(f) Manager performance and
development: Business enterprises need
managers to conduct and coordinate
business activity.
•Various programmes for motivating
managers need to be implemented.
• Manager performance and development
therefore, is an important objective.
•The enterprises must actively work for
this purpose.

19. 7 Social Responsibility- WIPRO

20. •(h) Social responsibility: Social
responsibility refers to the obligation
of business firms to contribute
resources for solving social problems
and work in a socially desirable
manner.
•Thus, a business enterprise must have
multiple objectives to satisfy different
individuals and groups, for its own
survival and prosperity.

21. 7 Social Responsibility- WIPRO

22. 8 Profitability-Reasonable
Rates. -MARUTHI

23. •(e) Earning Adequate Profits: One
of the objectives of business is to earn
profits on the capital employed.
•Profitability refers to profit in relation
to capital investment.
•Every business must earn a
reasonable profit which is so
important for its survival and growth.

24. A BUSINESS MUST EARN ADEQUATE
PROFITS BECAUSE OF THE FOLLOWING
REASONS;
MEANS OF LIVELY HOOD
RETURN TO INVESTORS
REWARD FOR RISKS
SOURCE OF FINANCE FOR GROWTH
AND EXPANSION
INDICATOR OF EFFICIENT WORKING
GOODWILL OR REPUTATION