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BUSINESS ENVIRONMENT
PRESENTED BY:-
AKSHAT CHAUHAN
B.COM(HONS.) 1ST YEAR
MEANING
• All the forces, factors and institutions
with which the businessman has to deal
with to achieve its objectives.
NATURE OF BUSINESS
ENVIRONMENT
Large Scale
Uncertain
Specific And General Forces
Dynamic
Complex
TYPES OF BUSINESS ENVIRONMENT
INTERNAL ENVIRONMENT
EXTERNAL ENVIRONMENT
BUSINESS
ENVIRONMENT
INTERNAL
ENVIRONMENT EXTERNAL
ENVIRONMENT
INTERNAL ENVIRONMENT
INTERNAL
ENVIRONMENT
MANAGEMENT
STRUCTURE
TECHNOLOGICAL
AND
HUMAN
CAPABILITIES
GOALS AND
OBJECTIVES
VALUE
SYSTEM
PHYSICAL
ASSETS
EXTERNAL ENVIRONMENT
 MICRO ENVIRONMENT
 MACRO ENVIRONMENT
MICRO ENVIRONMENT
MICRO
ENVIRONMENT
COMPETITORS
MARKETING
INTERMEDIARIES
WORKERS AND
UNION
INPUT
SUPPLIERS
PUBLIC
MACRO ENVIRONMENT
MACRO
EVIRONMENT
ECONOMIC
ENVIRONMENT
SOCIAL
ENVIRONMENT
POLITICAL
ENVIRONMENT
LEGAL
ENVIRONMENT
TECHNOLOGICAL
ENVIRONMENT
IMPORTANCE OF ENVIRONMENTAL
SCANNING
• To Get First Mover Advantage.
• To Detect Warning Signal.
• Optimum Use Of Resources.
• Impact Of Government Policies.
• Tapping Useful Resources.
ENVIRONMENTAL SCANNING
TO DETECT WARNING
SIGNAL
MONITORING SPECIFIC
ENVIRONMENTAL TRENDS
FORECASTING FUTURE
ENVIRONMENTAL
CHANGES
ASSESSMENT
TYPES OF SCANNING
ENVIRONMENTAL, THREATS AND
OPPORTUNITIES
ETOP
STRENGTH ,WEAKNESS,
OPPORTUNITIES ,THREATS
SWOT
THREATS, WEAKNESS,
OPPORTUNITIES, STRENGHT
TWOS
POLITICAL, ECONOMICAL, SOCIAL,
TECHNOLOGICAL
PEST
Business environment

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Business environment