This document summarizes research on developing a new approach to measuring intoxication levels in surveys. Through qualitative research, the study identified different terms used to describe stages of intoxication. It then tested a quantitative survey approach where participants rated intoxication behaviors on a scale and chose their own term for "losing balance." Results showed people understood and were comfortable with this approach, seeing it as better than using predetermined terms. The research aims to develop more valid measures of perceptions around intoxication to help shift alcohol culture. Limitations include the small qualitative sample size.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms for those who already suffer from conditions like depression and anxiety.
Este documento presenta una guía de lecturas para el curso de Finanzas II organizado en 30 clases. Incluye lecturas de libros y artículos sobre temas como decisiones de financiamiento, finanzas internacionales, riesgo, derivados, bonos y valuación de empresas. Proporciona detalles como autores, títulos, capítulos, páginas y enlaces web de los materiales sugeridos para cada clase. También incluye 4 tests de lectura para evaluar la comprensión de los estudiantes.
Michael Jackson was an American singer, dancer, and entertainer known as the "King of Pop". He was born in Gary, Indiana and had an immensely successful career in music spanning over four decades. He established the Heal the World Foundation and supported many humanitarian causes throughout his life.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms for those who already suffer from conditions like depression and anxiety.
Este documento presenta una guía de lecturas para el curso de Finanzas II organizado en 30 clases. Incluye lecturas de libros y artículos sobre temas como decisiones de financiamiento, finanzas internacionales, riesgo, derivados, bonos y valuación de empresas. Proporciona detalles como autores, títulos, capítulos, páginas y enlaces web de los materiales sugeridos para cada clase. También incluye 4 tests de lectura para evaluar la comprensión de los estudiantes.
Michael Jackson was an American singer, dancer, and entertainer known as the "King of Pop". He was born in Gary, Indiana and had an immensely successful career in music spanning over four decades. He established the Heal the World Foundation and supported many humanitarian causes throughout his life.
Bab lima mendiskusikan bagaimana perang antara Makassar dan Belanda-Bugis belum sepenuhnya berakhir setelah perjanjian perdamaian Bungaya tahun 1667. Karaeng Karunrung dari Makassar terus berupaya mempererat ikatan dengan sekutu-sekutu Makassar dan melancarkan serangan kecil, sementara Belanda dan Bugis yakin perang akan terjadi lagi. Pada April 1668, pertempuran besar pecah kembali di Makassar. Perang ini ditand
This document provides a schedule and overview of tutorials and independent study sessions for an Action Research course. The schedule is organized by week (Minggu) and includes the following information:
1) The topic to be covered in each tutorial and independent study session.
2) A brief description of the activities and assignments to be completed during tutorials and independent study sessions.
3) References and resources for students to use in preparing for tutorials and completing assignments.
This document provides guidance on writing and presenting online content. It discusses the differences between online and face-to-face teaching and outlines what resources and activities may already exist that can be built upon. It recommends writing a narrative to provide context and links between resources, activities, learning outcomes, and assessments. The document also offers tips for writing style such as using plain English and highlighting key points. It suggests planning content in chunks and pyramids to make it easily scannable and emphasizes leveraging the online environment through embedding links and content.
Reliability centered maintenance (RCM) is a process to ensure assets continue meeting user needs. It can increase cost effectiveness, uptime and risk understanding. RCM analyzes how assets can fail and the effects, then determines preventative tasks. It is defined by a 7 question methodology. Maximo customers implement RCM via specialized tools for high risk industries, partner applications for focused groups, or embedding in policies and procedures for broader use. RCM success requires a culture of continuous improvement.
A empresa anunciou um novo produto revolucionário que promete revolucionar o mercado. O produto usa tecnologia de ponta para fornecer recursos inéditos aos clientes de forma rápida e eficiente. Analistas acreditam que o produto pode gerar bilhões em receita e estabelecer a empresa como líder de mercado.
The document is a notice for the annual meeting of stockholders of Hormel Foods Corporation. It states that the meeting will be held on January 28, 2003 to elect 13 members to the board of directors, vote on approval of an employee incentive compensation plan, and vote to ratify the appointment of Ernst & Young LLP as the company's independent auditors. It provides details on record date, voting procedures, and nominations for the 13 director positions to the board.
This document discusses exploring biological structures and forms as building blocks for novel wearables and applications. It considers how biological geometries like viruses can be deconstructed while maintaining certain elements. Examples of precedents that transform 2D shapes into 3D forms or use biology are provided. The target user is fashion/design enthusiasts. Prototypes could involve physical kits or screen-based interfaces. Challenges include social assumptions, scalability, and interface friendliness. New directions explored are geodesic domes, Delaunay triangulation, and creating movement and juxtaposing rigidity with fluidity in designs.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
This document provides guidance for developing concepts for the Vichealth Innovation Challenge on alcohol. It discusses starting with identifying why the problem is important and the current situation's impact. It also covers getting to know the target audience, identifying the problem being solved, prototyping and testing ideas, and developing personas. Assumptions should be tested through methods like landing pages, blog posts, emails, surveys, and prototypes to gather feedback from the target audience.
The Measurement of Trust and Subjective Well-being: OECD Guidelines and pract...StatsCommunications
Third webinar of the series: Measuring people's perceptions, evaluations and experiences, 29 September 2020, More information at: http://www.oecd.org/statistics/lac-well-being-metrics.htm
The document outlines the agenda and activities for a WHO training on brief interventions for alcohol use in primary care settings. The training aims to build practitioners' skills in screening patients for alcohol use and delivering brief interventions through role plays and discussions. Participants will learn about attitudes toward alcohol, health harms of alcohol use, how to conduct screening using the AUDIT questionnaire, and techniques for motivational conversations to support behavior change.
This document provides an overview and agenda for a 6-week online training series on Screening, Brief Intervention, and Referral to Treatment (SBIRT) implementation. Week 1 will include introductions, an overview of SBIRT and common screening tools like the AUDIT for alcohol and DAST for drugs. Participants will be assigned to view training videos and practice scoring screening tools in preparation for learning about brief interventions in subsequent weeks. The full training series will cover topics like brief intervention steps, making referrals, integrating SBIRT into clinical workflows, and cultural considerations to help professionals implement evidence-based substance use screening and treatment services.
This document summarizes preliminary findings from Drinkaware's 2014 survey on drinking attitudes and behaviors in the UK. It identifies 5 segments of UK adult drinkers based on risk levels, moderation techniques, drinking motivations, well-being, and demographics. The segments range from "comfortable social drinkers" who are mostly low-risk and drink for social reasons, to "risky social and coping drinkers" who are more likely to be increasing/high risk and drink to cope or conform. Overall drinking levels and risk behaviors vary across age groups.
Many young people are beginning to habitually use new marijuana, designer drugs, and tobacco products and delivery systems increasingly available on the market. How do we meet youth where they are and help them find motivation to make changes? This training serves to provide insights and hands on practice to answer these questions. We will cover the latest data on adolescent substance use and explore both a school and clinically-based brief intervention model.
This learning material discusses the dangers of cigarette smoking and alcohol use. It aims to provide students with knowledge on gateway drugs and strategies to prevent substance abuse. The document contains several activities for students, including identifying gateway drugs, discussing reasons for teenage smoking, and practicing refusal skills. The material emphasizes that cigarette smoking and alcohol use can negatively impact health and lead to abuse of more dangerous drugs. It encourages students to choose healthy alternatives and avoid risks to their well-being.
Bab lima mendiskusikan bagaimana perang antara Makassar dan Belanda-Bugis belum sepenuhnya berakhir setelah perjanjian perdamaian Bungaya tahun 1667. Karaeng Karunrung dari Makassar terus berupaya mempererat ikatan dengan sekutu-sekutu Makassar dan melancarkan serangan kecil, sementara Belanda dan Bugis yakin perang akan terjadi lagi. Pada April 1668, pertempuran besar pecah kembali di Makassar. Perang ini ditand
This document provides a schedule and overview of tutorials and independent study sessions for an Action Research course. The schedule is organized by week (Minggu) and includes the following information:
1) The topic to be covered in each tutorial and independent study session.
2) A brief description of the activities and assignments to be completed during tutorials and independent study sessions.
3) References and resources for students to use in preparing for tutorials and completing assignments.
This document provides guidance on writing and presenting online content. It discusses the differences between online and face-to-face teaching and outlines what resources and activities may already exist that can be built upon. It recommends writing a narrative to provide context and links between resources, activities, learning outcomes, and assessments. The document also offers tips for writing style such as using plain English and highlighting key points. It suggests planning content in chunks and pyramids to make it easily scannable and emphasizes leveraging the online environment through embedding links and content.
Reliability centered maintenance (RCM) is a process to ensure assets continue meeting user needs. It can increase cost effectiveness, uptime and risk understanding. RCM analyzes how assets can fail and the effects, then determines preventative tasks. It is defined by a 7 question methodology. Maximo customers implement RCM via specialized tools for high risk industries, partner applications for focused groups, or embedding in policies and procedures for broader use. RCM success requires a culture of continuous improvement.
A empresa anunciou um novo produto revolucionário que promete revolucionar o mercado. O produto usa tecnologia de ponta para fornecer recursos inéditos aos clientes de forma rápida e eficiente. Analistas acreditam que o produto pode gerar bilhões em receita e estabelecer a empresa como líder de mercado.
The document is a notice for the annual meeting of stockholders of Hormel Foods Corporation. It states that the meeting will be held on January 28, 2003 to elect 13 members to the board of directors, vote on approval of an employee incentive compensation plan, and vote to ratify the appointment of Ernst & Young LLP as the company's independent auditors. It provides details on record date, voting procedures, and nominations for the 13 director positions to the board.
This document discusses exploring biological structures and forms as building blocks for novel wearables and applications. It considers how biological geometries like viruses can be deconstructed while maintaining certain elements. Examples of precedents that transform 2D shapes into 3D forms or use biology are provided. The target user is fashion/design enthusiasts. Prototypes could involve physical kits or screen-based interfaces. Challenges include social assumptions, scalability, and interface friendliness. New directions explored are geodesic domes, Delaunay triangulation, and creating movement and juxtaposing rigidity with fluidity in designs.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
This document provides guidance for developing concepts for the Vichealth Innovation Challenge on alcohol. It discusses starting with identifying why the problem is important and the current situation's impact. It also covers getting to know the target audience, identifying the problem being solved, prototyping and testing ideas, and developing personas. Assumptions should be tested through methods like landing pages, blog posts, emails, surveys, and prototypes to gather feedback from the target audience.
The Measurement of Trust and Subjective Well-being: OECD Guidelines and pract...StatsCommunications
Third webinar of the series: Measuring people's perceptions, evaluations and experiences, 29 September 2020, More information at: http://www.oecd.org/statistics/lac-well-being-metrics.htm
The document outlines the agenda and activities for a WHO training on brief interventions for alcohol use in primary care settings. The training aims to build practitioners' skills in screening patients for alcohol use and delivering brief interventions through role plays and discussions. Participants will learn about attitudes toward alcohol, health harms of alcohol use, how to conduct screening using the AUDIT questionnaire, and techniques for motivational conversations to support behavior change.
This document provides an overview and agenda for a 6-week online training series on Screening, Brief Intervention, and Referral to Treatment (SBIRT) implementation. Week 1 will include introductions, an overview of SBIRT and common screening tools like the AUDIT for alcohol and DAST for drugs. Participants will be assigned to view training videos and practice scoring screening tools in preparation for learning about brief interventions in subsequent weeks. The full training series will cover topics like brief intervention steps, making referrals, integrating SBIRT into clinical workflows, and cultural considerations to help professionals implement evidence-based substance use screening and treatment services.
This document summarizes preliminary findings from Drinkaware's 2014 survey on drinking attitudes and behaviors in the UK. It identifies 5 segments of UK adult drinkers based on risk levels, moderation techniques, drinking motivations, well-being, and demographics. The segments range from "comfortable social drinkers" who are mostly low-risk and drink for social reasons, to "risky social and coping drinkers" who are more likely to be increasing/high risk and drink to cope or conform. Overall drinking levels and risk behaviors vary across age groups.
Many young people are beginning to habitually use new marijuana, designer drugs, and tobacco products and delivery systems increasingly available on the market. How do we meet youth where they are and help them find motivation to make changes? This training serves to provide insights and hands on practice to answer these questions. We will cover the latest data on adolescent substance use and explore both a school and clinically-based brief intervention model.
This learning material discusses the dangers of cigarette smoking and alcohol use. It aims to provide students with knowledge on gateway drugs and strategies to prevent substance abuse. The document contains several activities for students, including identifying gateway drugs, discussing reasons for teenage smoking, and practicing refusal skills. The material emphasizes that cigarette smoking and alcohol use can negatively impact health and lead to abuse of more dangerous drugs. It encourages students to choose healthy alternatives and avoid risks to their well-being.
The document provides an agenda for an online training series on implementing SBIRT (Screening, Brief Intervention, and Referral to Treatment). It includes an overview of SBIRT and the need for these services to address substance use issues. The training covers screening tools like the AUDIT for alcohol and DAST for drugs. It also discusses providing brief interventions to help patients understand their substance use and motivate behavior change, as well as making referrals to treatment. The document emphasizes the importance of screening for substance use universally and addressing a wide range of at-risk groups like pregnant women and adolescents.
This document outlines the responsibilities and guidelines for participating in two deliberative dialogue sessions. For one session, students will prepare a 1-minute statement on the assigned issue following a specific format that includes their stake in the issue, a source to support their position, and a proposed solution. For both sessions, students are instructed to actively listen without distraction and ask thoughtful questions to foster discussion. After each session, students will submit their statement if applicable and notes on what they heard. The moderator will timekeep, facilitate, and ensure all rules and learning objectives are followed for a respectful dialogue.
#Caring4NHSPeople - virtual wellbeing session 17 June 2020NHS Horizons
This document summarizes a virtual community meeting on supporting health and wellbeing of NHS colleagues during and after COVID-19. The meeting included:
- Welcome and introductions from Elizabeth Nyawade and Zoe Lord
- An update on the national wellbeing support offer from Dr. Sonya Wallbank
- A discussion on organizational development mindsets for health and wellbeing with Dr. Paul Taylor-Pitt and Karen Dumain
- A conversation with Dr. Helen Bevan, Dr. Paul Taylor-Pitt, and Karen Dumain
- Closing remarks and a call to action from Elizabeth Nyawade and Zoe Lord
The meeting provided information on resources to support staff well
A Few Bad Apples: Reflection journal directionsAaron Maurer
The document provides guidance on writing a reflective journal entry about social experiments, interviews, and person-on-the-street reflections conducted regarding adult bias towards teenagers. It explains that reflective journals allow deeper learning and understanding by exploring experiences. The journal entry should include: 1) objective data describing what happened during the activities, 2) reflective data about feelings and reactions, 3) interpretive data explaining what was observed and the results, and 4) decisional data about lessons learned and conclusions drawn. The purpose is to reflect on and make sense of the experiences regarding adult bias towards teens.
Motivational Interviewing - Dr Igor Koutsenok MD, MSjames_harvey_phd
Session 1 "Motivational Interviewing Course: Assisting Patients in Making Sustainable Positive Lifestyle Changes"
Presented by Dr Igor Koutsenok MD, MS (University of California San Diego, Department of Psychiatry) on 05/06/2020 during the first session of an ISSUP virtual training on MI.
**PLEASE NOTE that video slides have been removed to reduce file size**
Presentation content and learning outcomes:
After orientation to the underlying spirit and principles of MI, practical exercises will help participants to strengthen empathy skills, recognize and elicit change talk, and roll with resistance. Research evidence will be reviewed for the efficacy of MI and for the importance of building a therapeutic relationship in clients’ outcomes. Integration of MI with other treatment modalities will be considered.
Learning outcomes:
Introduction: Motivation and behavioral change in addiction medicine
Review of the concepts of Ambivalence, Stages of change, the righting reflex, limits of persuasion.
Spirit of MI
Expressing empathy
Roadblocks to communication
Four Processes in MI
Full details: https://www.issup.net/about-issup/news/2020-05/motivational-interviewing-course
Updated day 2 part 1 -social marketing basics training slidesprogroup
The document provides an overview of a day 1 training review on social marketing. It includes an agenda with activities to recall what was covered on day 1, as well as introductions to social marketing concepts. The learning objectives are outlined which include distinguishing social marketing from other approaches and exposure to social marketing campaign examples. The document then delves into an activity to motivate behavior change followed by definitions and key aspects of social marketing such as the six core elements, audience orientation, segmentation, influencing behavior change and the marketing mix.
This document provides information about an individual's behavioral style profile based on an assessment. It begins by explaining the background and concepts behind William Marston's behavioral dimensions model that the assessment is based on. It then provides a summary of the individual's natural and adaptive behavioral styles, noting differences in how they tend to behave naturally versus when adapting to situations. Finally, it encourages understanding one's natural behavioral style in order to maximize their potential.
This document provides guidance on designing research instruments and interview guides. It discusses open-ended questions, closed-ended questions, observation techniques, and types of interviews. Open-ended questions allow respondents freedom in answering and are useful for obtaining in-depth information. Closed-ended questions include dichotomous, multiple choice, cafeteria, rank order, forced choice, and rating questions. The document also covers focus groups, noting their advantages in gathering views from interactions, as well as limitations like group dynamics. Direct observation and taking field notes can provide context and confirm interviewee perceptions.
Building on chapters 4 5 persuasive speaking spring 2015libhgtc
The document discusses persuasive speaking and the objectives of changing an audience's beliefs, attitudes, opinions, values, or behaviors. A persuasive speaker takes a standpoint on an issue and aims to prompt the audience to alter their thinking and potentially take action. The speaker must consider tailoring their message based on analyzing the audience to appeal to their interests, views, and familiarity with the topic.
Doing Something Good slides from VicHealth Innovation Challenge - Alcohol: Ideas Jam.
Doing Something Good are working with VicHealth to help those interested in taking on the Innovation Challenge Alcohol to develop their big ideas and build their capability to make a real impact.
The Innovation Challenge – Alcohol: Ideas Jam was a one day practical, outcomes-driven workshop for participants to:
> explore key trends and identify opportunities
> discover socially innovative initiatives and approaches already making a difference
> develop an understanding of the needs and motivations of your target audience
Rapid Prototyping
> help you develop their pitch and design a prototype
> learn about and apply the principles and practices of design thinking and Lean Startup to develop and test their idea
We covered the principles of developing innovative ideas with impact, and how to apply these processes to the development of ideas for the Innovation Challenge: Alcohol. Methodologies used included Design Thinking, Lean Startup and Rapid Prototyping.
Read more about the Ideas Jam at http://doingsomethinggood.com.au/vichealth-innovation-challenge-alcohol-ideas-jam/
Find out more about the VicHealth Innovation Challenge Alcohol at http://www.vichealth.vic.gov.au/Programs-and-Projects/Alcohol-Misuse/Programs/Innovation-Challenge.aspx#.VGGMiFOUdqY
What works in alcohol social marketing slidesnturnbull
The document discusses using social marketing approaches to change alcohol consumption patterns by targeting parents. It argues that parents are influential role models for their children and targeting them can create generational change. The approach aims to motivate parents to reframe their drinking and provide a positive drinking model. By empowering parents as responsible role models and giving them tools to guide children, outcomes showed many parents modified their own drinking behaviors and discussed alcohol with their children.
Research Proposal Presentation by Maria Pau for Doctorate in Professional Studies Research on the impact of remotely delivered CPRC on recovery capital resources in subjects with poly drug use issues.
Email: maria@coachingwithsubstance.org.au or
Call: 07 56 066 315
Similar to Development and Testing of a Conceptual Framework for Asking about Intoxication (20)
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Yes, It's Your Fault Book Launch WebinarDemandbase
From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth.
Tired of the perpetual tug-of-war between your sales and marketing teams? Come hear Demandbase Chief Marketing Officer, Kelly Hopping and Chief Sales Officer, John Eitel discuss key insights from their new book, “Yes, It’s Your Fault! From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth.”
They’ll share their no-nonsense approach to bridging the sales and marketing divide to drive true collaboration — once and for all.
In this webinar, you’ll discover:
The underlying dynamics fueling sales and marketing misalignment
How to implement practical solutions without disrupting day-to-day operations
How to cultivate a culture of collaboration and unity for long-term success
How to align on metrics that matter
Why it’s essential to break down technology and data silos
How ABM can be a powerful unifier
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptxBoston SEO Services
From Hope to Despair: The Top 10 Reasons Businesses Ditch SEO Tactics
Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge.
In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...Martal Group
Learn how your business's online presence affects outbound lead generation and what you can do to improve it with a complimentary 13-Point Trust Element Assessment.
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
In this humorous and data-heavy session, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
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Development and Testing of a Conceptual Framework for Asking about Intoxication
1. DEVELOPMENT AND TESTING
OF A CONCEPTUAL
FRAMEWORK FOR ASKING
ABOUT INTOXICATION: A MIXED
METHODS APPROACH
Presentation at the
ACSPRI 2014 Social
Science Methodology
Conference, Sydney
10 Dec 2014
Dr Nina Van Dyke
Director, Social
Research Group
3. The Social Research Group (a division of Market Solutions Pty. Ltd.) 3
EXAMPLES OF EXTANT SURVEY
QUESTIONS
To what extent do you agree with the following
statement – ‘It’s ok to get drunk’?
(2009 Victorian Youth Alcohol and Drug Survey)
How often on an occasion that you drink alcohol do you
intend to get drunk?
(Victorian Secondary School Students’ Use of Licit and Illicit Substances in 2011)
How many times, if any, have you had the following number of
alcoholic drinks on any one occasion when you have been drinking in
the last 2 weeks? (11 or more; 7-10; 5-6)
(Victorian Secondary School Students’ Use of Licit and Illicit Substances in 2011)
4. The Social Research Group (a division of Market Solutions Pty. Ltd.) 4
OVERVIEW OF METHODOLOGY
Literature
review
Integrated groups
Telephone survey
5. 5The Social Research Group (a division of Market Solutions Pty. Ltd.)
QUALITATIVE RESEARCH
6. The Social Research Group (a division of Market Solutions Pty. Ltd.) 6
INTEGRATED GROUPS
Qualitative Research
7. The Social Research Group (a division of Market Solutions Pty. Ltd.) 7
QUALITATIVE RESEARCH FINDINGS
“I know I’ve had enough
when I start slurring my
words”
[behaviour not consumption]
“I’m a one pot screamer
but my friend can drink
like a fish”
[consumption not accurate]
“Call it tipsy, drunk or
smashed – I’ll still have
a hangover tomorrow”
[different terms used]
“Young people say they’re
smashed when I’d say they
were just a bit drunk”
[terms differ by age group]
“So you start out getting tipsy
and then get loud & excited,
slur your words, start losing
your balance and so on”
[stages of intoxication]
8. The Social Research Group (a division of Market Solutions Pty. Ltd.) 8
STAGES OF INTOXICATION
Stage 1: Start to feel warm or
flushed - most still able to
drive
[Tipsy – Happy]
Stage 2: Have more
energy/confidence - more
chatty/excitable/loud
[Excited – Drunk]
Stage 3: May slur words,
stumble or spill drinks -
limited inhibitions
[Drunk – Pissed]
Stage 4: More prone to
aggression/ emotional -
actions may lead to regret
[Pissed – Smashed – Trashed – Shitfaced]
Stage 5: Unconscious/passed
out - unable to stand/speak -
vomiting
[Blind – Wasted – Passed out]
9. 9The Social Research Group (a division of Market Solutions Pty. Ltd.)
QUANTITATIVE RESEARCH
10. The Social Research Group (a division of Market Solutions Pty. Ltd.) 10
SURVEY OVERVIEW
o N= 1,392
o Age 16+
o Victoria
o Interview length
= 23.1 minutes
o Response rate =
19.1%
(completed/
potentially in-scope;
RDD landline &
mobile)
SECTION TOPIC
1 Introduction/respondent selection
2 Alcohol attitudes and beliefs
3 Alcohol at events
4 Non-drinking
5 Own consumption
6 Definition of intoxication
7 Attitudes towards intoxication
8 Perception of others’ alcohol consumption and
behaviours
9 Demographics
11. The Social Research Group (a division of Market Solutions Pty. Ltd.) 11
QUANT – NEW APPROACH TO ASKING
ABOUT INTOXICATION
Rate intoxication behaviours
on 0 to 10 scale
•On a scale from 0 to 10
where 0 means SOBER and
10 means PASSED OUT, how
would you rate a person
who’s… (READ OUT)
•Starting to feel relaxed
•Losing their inhibitions
•Getting excited and noisy
•Starting to slur their speech
•Losing their balance
•Head is spinning
•Vomiting
Choose own term for losing
balance
•You gave “losing balance” a
rating of (INSERT NUMBER
FROM SCALE) on that scale
where 0 means SOBER and
10 means PASSED OUT.
•What word would you use to
describe this level of
intoxication? In other words,
if someone has drunk
enough alcohol to be losing
their balance, would you refer
to them as ‘drunk’,
‘smashed’, ‘tipsy’, ‘pissed’,
‘wasted’, ‘inebriated’,
‘hammered’…or what word
would you use?
•RECORD TERM USED FOR
LOSING BALANCE
Answer acceptability of
intoxication using chosen term
•Getting [INSERT TERM USED
FOR LOSING BALANCE] every
now and then is not a
problem. Do you… (READ
OUT)
•Strongly agree
•Agree
•(Neither agree nor disagree)
•Disagree
•Strongly disagree
•(Don’t know)
•(Refused)
12. The Social Research Group (a division of Market Solutions Pty. Ltd.) 12
RESULTS OF COGNITIVE TESTING
• Understood and were
comfortable
• Better than asking
about consumption
• Better than using pre-
determined terms such
as ‘drunk’ or
‘intoxicated’
13. The Social Research Group (a division of Market Solutions Pty. Ltd.) 13
HOW WERE INTOXICATED BEHAVIOURS
RATED?
Sober
Feeling
relaxed
Losing
inhibitions
Excited and
noisy
Slurred
speech
Head
spinning
Losing
balance
Vomiting
Passed
out
15. The Social Research Group (a division of Market Solutions Pty. Ltd.) 15
DISCUSSION – NEED FOR MEASURES
Shift the alcohol culture in Victoria
Important component is broad acceptability of
intoxication
Needs (NEW) simple, accurate, valid measures
Understand how Victorians think/talk about intoxication
Use this information to develop quantitative measures
16. The Social Research Group (a division of Market Solutions Pty. Ltd.) 16
DISCUSSION –NEW APPROACH
Rate
intoxication
behaviours
Provide term for
‘losing balance’
Insert term into
questions about
acceptability of
intoxication
This approach anchors personal perceptions of
intoxication to an objectively identifiable behaviour
consistently associated with a particular (high) level of
intoxication.
17. The Social Research Group (a division of Market Solutions Pty. Ltd.) 17
LIMITATIONS OF THE RESEARCH
Small sample size in
qualitative component
(67 participants of whom only
4 were 30 yrs+)
Additional
research to
compare new
versus traditional
approach /
measures
Just 2 Victorian
locations
(Melbourne &
Ballarat)
18. The Social Research Group (a division of Market Solutions Pty. Ltd.) 18
CONCLUSIONS
‘Alcohol culture’ is
complex
One important aspect
is acceptance of
intoxication
Valid and reliable
measures are needed
We believe our new
approach is superior to
traditional approaches
19. The Social Research Group (a division of Market Solutions Pty. Ltd.) 19
ACKNOWLEDGEMENTS
The authors wish to acknowledge the support of:
• Victorian Law Enforcement Development Fund
(VLEDF)
• Victorian Department of Health
• Victorian Health Promotion Foundation (VicHealth)
Dr Nina Van Dyke
Social Research Group (a division of Market Solutions)
nvandyke@marketsolutions.com.au
Editor's Notes
LONG TERM GOAL: Promote healthier attitudes to drinking and intoxicated behaviour
INITIAL FOCUS: Enact an alcohol cultural change program
TARGET: Framing and encouraging a healthy drinking culture among young people aged 16-29 years
OBJECTIVE: To identify and develop indicators of alcohol culture among those aged 16-29
THIS PAPER: Development of a new approach to measuring acceptability of intoxication
Current questions around intoxication and acceptability of intoxication: (a) ask about consumption; (b) provide a term such as ‘drunk’ or ‘intoxicated’
To what extent do you agree with the following statement - It’s ok to get drunk’ (2009 Victorian Youth Alcohol and Drug Survey)
How often on an occasion that you drink alcohol do you intend to get drunk? (Victorian Secondary School Students’ Use of Licit and Illicit Substances in 2011)
How many times, if any, have you had the following number of alcoholic drinks on any one occasion when you have been drinking in the last 2 weeks? (11 or more; 7-10; 5-6) (Victorian Secondary Scholl Students’ Use of Licit and Illicit Substances in 2011)
1. People discuss intoxication in terms of behaviours rather than consumption.
2. People believe consumption is a less accurate indicator of an individual’s level of intoxication than behaviours because amounts of alcohol affect people differently.
3. People use a given term for intoxication to mean quite different levels of intoxication and behaviours.
4. In particular, people of different ages and drinking attitudes use the same term to mean quite different levels of intoxication and behaviours.
5. People generally agree on stages of intoxication as described by different behaviours.
STAGE 1
Early stages of intoxication
Start to feel warm or flushed
Most still able to drive
STAGE 2
Some signs of intoxication but still largely in control of actions
Have more energy/confidence
More chatty/excitable/loud
STAGE 3
Level of intoxication more obvious/ not able to hide it
May slur words, stumble or spill drinks
Limited inhibitions/ more likely to take risks
STAGE 4
Lacking control/no inhibitions
More prone to aggressive/emotional behaviour
Actions may lead to regret/embarrassment
STAGE 5
Unconscious/passed out
Unable to stand/speak
Vomiting
Based the topics on lit review and qual -- procedure
Based the actual questions of previously validated Qs where possible, and also qual
Had to drop a lot of Qs (final length: 23 min)
Cog interviews (n=8/2) & Pilot testing (n=25/25)
Sec 1: landline: next birthday but preferenced by age category
Sec 2: (3 Qs) – extent to which alcohol is a positive social lubricant
Sec 3: (2 multi-part Qs) – extent to which alcohol is expected at common events. Found that drinking attitudes and behaviours was event-specific
-- how likely important part of event (Sec 3)
-- how disappointed if no alcohol (Sec 3)
-- usual level of intoxication at events (Sec 7)
-- acceptability of intoxication (Sec 7)
Events were chosen based on groups and pilot testing. Looked for common events most people would have attended with a range of alcohol expectations.
Party at a friend’s house
Child’s bday party
BBQ at respondent’s place
School event
Sporting event
Out at pub, bar, club
Sec 4 (4 Qs): Extent to which non-drinking is acceptable. Can have a good time at a party/ feel obliged to drink
Sec 5 (11 Qs used to create 2 vars): Need to include but not focus / have lots of data
Sec 6 (1 Q): (will discuss)
Sec 7 (10 Qs): a major focus
Sec 8 (3 Qs): friends / Victorians (drink/get intoxicated 1x/wk+)
Sec 9 (9 Qs): for analysis
Based the topics on lit review and qual -- procedure
Based the actual questions of previously validated Qs where possible, and also qual
Had to drop a lot of Qs (final length: 23 min)
Cog interviews (n=8/2) & Pilot testing (n=25/25)
Sec 1: landline: next birthday but preferenced by age category
Sec 2: (3 Qs) – extent to which alcohol is a positive social lubricant
Sec 3: (2 multi-part Qs) – extent to which alcohol is expected at common events. Found that drinking attitudes and behaviours was event-specific
-- how likely important part of event (Sec 3)
-- how disappointed if no alcohol (Sec 3)
-- usual level of intoxication at events (Sec 7)
-- acceptability of intoxication (Sec 7)
Events were chosen based on groups and pilot testing. Looked for common events most people would have attended with a range of alcohol expectations.
Party at a friend’s house
Child’s bday party
BBQ at respondent’s place
School event
Sporting event
Out at pub, bar, club
Sec 4 (4 Qs): Extent to which non-drinking is acceptable. Can have a good time at a party/ feel obliged to drink
Sec 5 (11 Qs used to create 2 vars): Need to include but not focus / have lots of data
Sec 6 (1 Q): (will discuss)
Sec 7 (10 Qs): a major focus
Sec 8 (3 Qs): friends / Victorians (drink/get intoxicated 1x/wk+)
Sec 9 (9 Qs): for analysis
Understood/comfortable with questions/this approach
Believed a better approach to asking about intoxication than:
Asking about consumption
Using provided terms such as ‘drunk’ or ‘intoxicated’
VicHealth wants to shift the alcohol culture in Victoria
VicHealth has determined that an important component of this culture is broad acceptability of intoxication
VicHealth therefore needs simple, accurate, valid measures of intoxication / acceptability of intoxication
Current measure are inadequate
We conducted mixed-methods research in order to:
Understand how Victorians think/talk about intoxication
Use this information to develop quantitative measures
Result: a 3-stage process:
Rate intoxication behaviours on an 11-point scale
Provide a term for the behaviour, ‘losing their balance’
Answer questions about intoxication using this chosen term
This approach anchors personal perceptions of intoxication to an objectively identifiable behaviour consistently associated with a particular (high) level of intoxication.
Qualitative component with 67 participants in two locations within Victoria
Only 4 participants aged 30+
Additional research to compare new versus traditional approach/measures
Concept of ‘alcohol culture’ is complex
VicHealth has determined that one important aspect of the alcohol culture in Victoria is the widespread acceptance of intoxication
In order to measure this aspect, valid and reliable measures are needed
We propose that this new approach is superior to traditional approaches
Concept of ‘alcohol culture’ is complex
VicHealth has determined that one important aspect of the alcohol culture in Victoria is the widespread acceptance of intoxication
In order to measure this aspect, valid and reliable measures are needed
We propose that this new approach is superior to traditional approaches