Bruce Smith has had a very positive working relationship with Dakota State University where he brought an aggressive marketing approach with limited resources. He is articulate, professional, and innovative in overcoming obstacles with critical thinking skills. Bruce is a leader in technology for DSU and is approachable, but budget cuts forced his departure, which will negatively impact the university. The director recommends Bruce highly for any new position.

1. To Whom It May Concern:
My working relationship with Bruce Smith has been very positive and enhancing for
hopefully both of us. He has quickly brought a real aggressive marketing approach to a
school that has so much going on, but little resources to get the word out. Bruce is very
articulate and presents himself in a very professional and positive manner. Probably the
thing that impresses me the most is his innovation to overcome obstacles. He really
possesses good critical thinking skills.
Bruce is very diverse with technology and has been a leader for DSU in spearheading a
direction for cutting edge ideas. He is a very approachable person. Unfortunately,
budget cuts forced some tough decisions for DSU. Bruce’s absence will definitely have a
negative impact.
Bruce will be a great hire and will have an immediate impact to whatever position he
becomes involved with!
Feel free to contact me with any further questions.
Sincerely,
Gene Wockenfuss
Director of Athletics
Dakota State University
605-256-5233 Office
Gene.wockenfuss@dsu.edu