The document discusses validating innovative products to improve their quality and marketability. The validation process involves presenting the product to key stakeholders like authors, peers, experts, and potential users. They evaluate the product based on seven quality criteria through a three-step process of demonstration, debate, and recommendations. This helps upgrade the product, benchmark it against others, and build a plan to mainstream it to better meet user needs. Critical factors for a successful validation include an open and constructive discussion focused on evidence for the quality criteria from different perspectives.