Personalisation represents a radical reform of social care that promotes independence, choice, control, and self-directed support for individuals. Vista, a user-led organization for people with sight loss, has prepared for personalisation by mapping its current services against the four quadrants of personalisation, developing a new strategy to expand its services and influence, and considering how to diversify its funding sources beyond local authority contracts. The true meaning of personalisation is putting people first and transforming services through attitudinal change to focus on individuals as customers and citizens rather than just service users.