The document discusses the importance of social media in modern digital branding, emphasizing its role as a key customer touchpoint and a tool for engaging audiences. It highlights the benefits of social media such as increased reach, frequency, and potential revenue, while also addressing concerns about corporate secrecy and employee productivity. The discussion includes examples of platforms like Facebook and Twitter, illustrating their use in branding and marketing strategies.

1. Digital branding today - Making social media work for you

2. The Real Act of discovery consists not in finding new lands but in seeing with new eyes .” -Marcel Proust “

3. The Case for Social Media People like to be a part of something

4. The Business Case for Social Media More and more customer touch points are digital, paradoxically it is increasingly easy to ignore them. Social Media breaks the ice.

5. The Business Case for Social Media - what is it good for? Tell More People Make more money Work smarter

6. Facebook at 300 Million Branded Public Profiles Targeted Advertising Branded Apps

7. Birds of a Feather - Twitter Broadcast message/Listening Platform/Real time Search

8. Mobile Apps Branded Apps SMS

9. Show me the $$.. F = Frequency R = Reach (Breadth and Depth) Y = Yield

10. " They decided that they would restrict employees’ use of it, because of the fear of corporate secrets getting out , of insider information making its way to Wall Street, and of employees wasting their time on it . For that reason, they set up the hardware on a single station in the middle of everyone’s desks so that everyone could see how people were using it."

11. " They decided that they would restrict employees’ use of it, because of the fear of corporate secrets getting out , of insider information making its way to Wall Street, and of employees wasting their time on it . ...

12. Thank you. [email_address] www.compleoapps.com @spingirl