Mixed reality as a service platform can provide new experiences for users, opportunities for developers, and a new marketing channel for corporations. It addresses limitations of current VR which mostly serves hardware owners for gaming. The platform will use mixed reality, GPS, and big data to allow brands to deploy immersive virtual content and services for consumers. This will give consumers new ways to interact with brands and test products virtually. The subscription-based model will make mixed reality experiences accessible and affordable to more users on different devices and for a variety of applications.

1. Visionary Arc
Mixed Reality As A Service

3. Offering data-driven mixed reality services to enhance and bring
new experiences to people.

4. Problem vs Opportunity – For Corporate
Saturation of advertising market & traditional media channels are loosing.
MR technology is part of the new media channel corporate leaders are
looking to invest as they look to leverage multi-channel strategies in their
operations.

5. Problem vs Opportunity – For End-Users
No single tool for users to easily interact with content creatively &
interactively.
New information space allowing users to consume data in news ways and
experiences.

6. Problem vs Opportunity – For VR Developers
Limited consumer/market segment (over 80% serve only VR
Owners/gaming) due to high costs of the hardware acquisition.
MR as a service will create a new information space allowing
opportunities for brands & users to demand more hardware &
applications to target market.

7. MR Market Point of View – UI/UX
MR content uptake looks to slow down due to the price aspect of the
infrastructure required to access these experiences. We believe our
revolutionary platform will solve this dilemma by offering a subscription,
PAYG service that will give access to new MR experiences on the go for
various audiences.

8. The challenge
Rise of data-driven & personalized targeted advertising.
eCommerce market has double since 2015. This will directly influence
marketing budgets, mediums and platforms on which brands will
target customers.
MR represents a medium that will enable businesses get new information
about their customers and offer customers a medium to interact with their
brands in different ways.

9. Recommends
Offer a platform for to target
consumers with immersive
experiences through mixed
reality.
Brands will be able to deploy
content virtually & equip
their clients with rewarding
digital services and products
securely, timely and
comfortably.

10. Benefits to
Brands
All your customer journey experiences
processes delivered in one package.
●Demos
●Reviews
●Testimonials
●Customer Service
●Tours

11. Benefits to
Consumers
Do anything virtually.
●Product Testing / Trial –
Electronic Device
●Share a Table – Events e.g. DJ

12. The technology:
GPS + Big Data

13. Revenue model
Subscription
PAYG
Licence Purchase
User
VR Gear
Enterprise

14. Conclusion
From billboards, mirrors in boutique shops &
homes, car windscreens, schools and training
activities; MR will play a key role in transforming
user experiences & interfaces of various services
& products.