A small brief presentation on Vachan Coffee Launching plan for Raipur City

1. Sarda Dairy & Food Product Ltd.

2. Introduction of Sarda Dairy & Food Products Ltd.
Sarda Dairy and Food Products Limited (SDFPL) is a leading dairy producer offering a wide range of
products under the brand Vachan including milk, curd, butter, flavored milk, and more. They operate a
state-of-the-art processing facility in Raipur, Chhattisgarh, with a capacity of 200,000 liters of milk per day,
making it the largest in the region. Their 115-acre dairy farmhouses over 1200 high-yield Holstein Friesian
cows, ensuring milk quality. With 205 village collection centers and support for farmers, SDFPL promotes
ethical milk collection practices and dairy farming in Chhattisgarh.
”

3. • An ISO 22000:2018 certified company set up in 2011
• Manufacturer of a range of dairy and value-added dairy products under the brand name “Vachan”
• Owns a State-of-the-art processing facility and a dairy farm spread across 115 acres of land in Raipur,
Chhattisgarh
• With the total milk production capacity of 2,00,000 litres / day, it’s the largest milk and dairy product
plant in Chhattisgarh
• Houses over 2500 high yielding Holstein Friesian breed of cows
• The milk has been affirmed as having no pesticides, antibiotics and insecticides by the NCML lab.
About Sarda Dairy & Food Products Limited

4. Vision
To provide Services to Farmers, committed to consumers on quality milk and milk
products. Become valued partner and trustworthy.
Mission
Develop best eco-system of Milk, Adhere to the best industry practices to ensure quality of
products, World’s best technology & practices.

5. Inside Glimpses of the Various Sections
Sarda Dairy Plant
@ Raipur
Homogenization
Pasteurization
10 KL Processing
Line
Cup Curd
Processing
Butter Processing
UHT Milk
Processing
Paneer Vacuum
Packaging
Bio-gas Plant
Storage Tanks
Quality Check
Milking Process
Milk Processing Unit
Ghee Processing

6. STERLIZED HOMOGENIZED FLAVOURED TONED MILK
NUTRITIONAL INFORMATION
( Approx value)*
Serving per pack - 1
Serving size - 145 ml (#)
Amount per 100 g*
% RDA per
serve #
Energy value (kcal) 93.80 6.80
Total Fat (g) 3.00 6.49
Saturated Fat (g) 1.90 12.52
Trans Fat(g) 0.00 0.00
Cholesterol (mg) 8.00 -
Carbohydrates (g) 13.70 -
Total Sugar(g) 10.50 -
Added Sugar(Sucrose)(g) 8.00 23.20
Protein(g) 3.00 -
Sodium (mg) 78.00 5.66
Ingredients: Toned Milk, Milk Solid, Sugar, Coffee Powder
(0.6%), Chicory Powder(0.3%), Acidity Regulator [INS 339(ii), INS
339(ii)] and stabilizer(INS 407).
Contains Nature Identical Colour Caramel (INS 150 a) and
Permitted Artificial Flavoring substances (Coffee & Chocolate).
Nutritional Content of Vachan Coffee

7. Pricing Of Coffee Milk
 M.R.P : - Rs 40 /- (inclusive of all taxes)
 Retailer Margin :- 15 %
 Distributor Margin:- 4 %
 SKU : 145 ml
 Packaging : Eco Friendly Glass Bottle (With Premium Black Color cap)
 Filling : 24 packs in one CBX – 3.48 Litres
“Best When it Served Chilled “

8. Competitors in same Packaging:

9. LAUNCH OBJECTIVES:
• To add new consumers to Vachan portfolio
• Targeting the health-conscious Gen Z audience who prefer beverages
that are both delicious and nutritious.
• Expanding the variety of flavored milk “Premium Product” offerings
within a mature market segment.

10. Target Market
 Raipur,
 Bilaspur, Durg, Bhilai,
 Korba,
 Raigarh
Distribution Plan
 Through ATP Distributor
 Home Delivery Vachan app
 Own Parlours
Target Outlets
 Center of Excellence
 Premium outlets/ Parlour
 Canteen of Institutions

11. PROMOTION PLAN FOR VACHAN AWARENESS
Campaign Type Sites
Planned
Results Ad Spends Budget (INR)
Approx Reach/
Impression
Brand
Awareness
(Vachan Coffee)
Facebook +
Instagram
Awareness ₹ 5,000 200000
Promotion Plan
•POP – A3 size sticker were placed in the plant.
•Newspaper - Article coverage in the newspaper (Offline & Online)
•Digital Marketing- Digital marketing plan

12. Selling Story:
 Crafted from genuine coffee( Premium Coffee) .
 Offers a rejuvenating and long-lasting mouthfeel, providing an
energizing and fulfilling experience.
 Thoughtfully chosen real ingredients, tailored to suit the
preferences of the Gen Z.
 Comes in Glass Bottles which is more Hygiene .