This document outlines the course objectives and units for a course on Integrated Marketing Communication. The course aims to give students an understanding of traditional communication forms and how to develop an effective IMC program. It covers topics like the role of IMC in marketing, communication models, setting IMC objectives and budgets, developing creative IMC strategies, media planning, and measuring IMC effectiveness. One unit focuses on digital media and advertising. The course outcomes include understanding how IMC fits into the marketing mix and how to use various communication tools individually or in an integrated mix.