V I G ; Very Important Girls

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The group V.I.G is pitching their Mood Shoes product idea to the Dragons Den. Mood Shoes change color depending on the wearer's mood, and can also be locked into a single color if desired. They conducted market research by interviewing friends, family and classmates of different ages and genders. The shoes work by changing to different colors that correspond to different emotions and moods. They plan to advertise in places frequented by their target market of girls and young women.

Lifestyle Business

V.I.G  1P11  MR AL3XAND3R  M0OD SH0ES

Who are we? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Our Product Idea ,[object Object],[object Object],[object Object]

Who did we interview? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

What age were the people we interviewed?

How does it work? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Where do we plan to advertise? ,[object Object]

Thank-you for watching our presentation  We hope you will buy our Mood Shoes 

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We’ve all heard those words before, likely from the mouths of teachers or parents. Companies have heard it too, except the language isn’t usually as clear. It comes in the form of a bad review, an irate customer, or worse — total and complete silence. When your brand doesn’t resonate, it dies. There are lots of reasons brands fail to resonate with potential customers, and one of the big ones, though rarely identified, is not having a strong, authentic brand voice. You know all about your business, but who is it? Determine your brand voice and tone, and how to best communicate with your audience. Leave this workshop with attributes to put toward your company and how best to influence your target demographic. See webinar recording here: https://wesk.ca/e/webinar-dont-use-that-tone-of-voice-with-me/

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