V guide 2016
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This document provides an overview of the values and principles that guide Velrada, an organizational consulting firm. It emphasizes passion for client success, developing talented people, and upholding strong principles. The three main values are outlined as passion, people and principles. The document also discusses Velrada's vision, culture and performance expectations, which center around high performance, empowerment, and accountability.
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V guide 2016
- 1. Passion. People. Principles. Your guide to getting the most out ofVelrada.
- 3. T hisguideisdesignedtogiveyouasenseofthe thingsthatwevalueandhowweliketodo business.Someofthecontentisattributableto businesswritersandacademicswholeadmanagement thinkingaroundtheglobeandtheconceptsareusedin anumberofhighperformingorganisationsintheUSand Australia.Itismeantasaguideandaframeofreference forallVelradaemployees,tosetexpectationsandtohelp youtounderstandhowtogetthemostofbeingapartof ourorganisation. We have a shared accountability for the performance of the organisation, ourselves as individuals and the values and behaviours we want to see in our day to day work. 04 VELRADA WELCOME 05
- 4. 06 VELRADA WELCOME 07 Welcome toVelrada and thank you for taking the time to get acquainted with the principles that we value in our business. We like to think we do things a little differently as we work with our clients and each other to ensure that complex business and systems projects are delivered successfully. We don’t just deal in theories, but in the practicalities of effecting complex transformation and we aim to only recruit top business and systems consulting people, with a proven track record in successful delivery.We have demonstrated time and again that a model of a small group of our consultants – with our IP – working within our client’s team will guarantee the best result. We’re here to make a difference and we look forward to our continued shared success, or to welcoming you to the team. Rob Evans CEO Welcome.
- 5. Passion. O urpassionisdeliveringhighvalueoutcomestoourclients,based oninnovativesolutions,approachesandpeople. Wearecommittedtogivingourpeopletheopportunitytolearnand developwithintierone,‘bluechip’projectenvironments. 08 VELRADA PASSION 09 ‘If you want to build a ship don’t drum up the people to gather wood, divide the work, and give orders. Instead, teach them to yearn for the vast and endless sea.’ Antoine De Saint-Exupery
- 8. Vision. Velradahasavisiontobetheregion’sforemost transformationalconsultingcompany;where clientscometoderiveimmensevaluefrom systemandprocesschange. 014 VELRADA VISION 015014 VELRADA ourclients We seek to delight clients by delivering high value outcomes, and building strategic relationships centred around trust and delivery of value. We strive to have all our clients become advocates for our work. ourpeople We attract and retain the best people through rewarding, empowering and providing opportunities for the team to develop and grow through challenging projects and a positive, sociable work environment. ourcompany We empower the intellectual capital, know- how and productivity of our people to create a sustainable company that is responsive, progressive and ethically responsible.
- 9. Value creation. Professionalservicesfirms likeourshaveaclearly definedsetofleversfor valuecreation.Everything wedoisgearedtoward maximisingoneormore ofthesedimensionsofour organisation. MarketPropositions Theserviceweoffertoclientsshouldprovideoverwhelminglymore perceivedvaluethantheypay. ManagementQuality Wehaveacommitmenttorewardingsuccessandbuildingourmanagement teaminternally. MarketingProcess Howweattractclientstousandhowwepersuadethemtodo businesswithus. ConsultantLoyalty Wemakesurethatourpeopleknowwhatisexpectedofthem,havethe relevantskillstoperformthetasksrequiredandfeelthattheyareboth recognisedandrewardedwellfortheirefforts. ClientRelationships Afocusonwhoourclientsareorshouldbeandhowwekeep,nurtureand growthemoncetheybecomeclients. Reinvesting Withoutclientthereisnoprofitandwithoutprofitthereisnocashto reinvestinthedevelopmentofourpeopleorourcompany. ValueAdd Thisisallaboutfocusingonthevaluethatweaddtoourclients. Strategically thismeanslong-term,valuedrelationshipsaswebecometrustedadvisorsto ourclientgroup. IntellectualProperty IPistheknowledge,tools,techniques,casestudiesandtrainingmaterials.It improvescompetitiveness,reducesdeliverycosts,increasesleverage,speeds growth,simplifiestrainingandraisesbarrierstoentry. 016 VELRADA VALUE CREATION 017016 VELRADA Sa les& Profit Growth Client Relationships Manag ement Qua lity Market Proposition Consultant Loyalty Intellectual Property Sales & Marketing Process Qua lityof FeeI ncome Rein vesting Client Relationships Manag ement Qua lity Market Proposition Consultant Loyalty Intellectual Property Marketing Process Value Add growth Value
- 10. CULTURE 019018 VELRADA Culture. Values – behaviour aligned to what we value. Highperformance–individualcontributionto theteam;teamcontributiontotheorganisation. Latitude– tomanageandmakedecisions,butwith responsibilityandaccountability. Context-ratherthancontrol. Aligned–butlooselycoupled. Promotionanddevelopment–whatdoyouwantto befamousfor? Rewards–performancedriven. Ourcultureisbuiltonthesefoundations. Sound judgement. Communication. Work ethic and impact. Curiosity. Inventiveness. Courage. Passion. Honesty. Selflessness. AtVelrada,thisiswhatwevalue. It’snotaboutvaluesystems andtheusualgeneral statementsaroundintegrity andrespect;thesedon’t meanmuchwithoutmore detailandexplanation. Realvaluesareaboutwhogets rewardedorpromoted. Most people can see who is adding value, and expect the firm to act when there are issues. We know that if we ignore poor performance then high performers will leave.
- 11. VALUES 021020 VELRADA Communication. Soundjudgement. Workethic,impact. Beconciseandarticulateinspeech andwriting. Respectpeopleregardlessofstatus oropinion. Maintainacalmandmeasured approachinstressfulsituations. Playtheball,nottheperson. Makedecisionswiselyconcerning clients,people,andtechnicaland consultingsolutions;despiteambiguity. Takearootcauseapproach,don’tjust treatsymptoms. Beastrategicthinkerandbeableto articulatewhatyouaretryingtodo andnotdo. Prioritisewhatmustbedonenow againstwhatcanbeimprovedlater. Accomplishamazingamountsof importantwork. Bereliable;dowhatyousayyouwill, whenyousayyouwill. Focusontheoverallresultrather thanprocess. Avoid‘analysisparalysis’andbe willingtoact.
- 13. VALUES 025024 VELRADA Honesty. Selflessness. Passion. Bedirectandknownforcandour andtransparency. Don’tbepoliticalwhenyoudisagree withothers. Onlysaythingsaboutfellow employeesandclientpersonnelthat youwouldsaytheirfaces. Bequicktoadmitandactonmistakes. Helpothers. Shareinformationopenly. Givecreditwhereit’sdue–credit takingisnotakeycompetency. Lessego–moreaboutthebest ideaorwhat’sbestforbusiness. Betenacious. Inspireothers. Demonstratearealpassionfor whatwedo. Celebratewins,butacceptand evaluatesetbacks.
- 14. Performance. PERFORMANCE 027026 VELRADA Weinsistonhighperformance. Likeallfirms,wetrytohirewellbutwe acceptthatwedon’talwaysgetitright. Weseekpeoplewhowanttodevelop theirskillsandexperience;thecreative andinnovativenatureoftheworkwedo meansthat‘thebestpeople’aretentimes moreeffectivethanaverage.Webelieve thathardworkisaboutaccomplishment, nothours. Wewillalwaysbehonest–youshouldnever besurprisedbytheviewsofyourleader. Werecognisethatforsome,aperformance culturecanbedifficulttoadjusttoover valuingjobsecurityanda‘process’over outcomesapproach.However,thatdoesn’t meanwetolerate‘brilliantjerks’–teamwork istooimportant.Diversestylesarefine,as longastheyareconsistentwithourstated valuesandbehaviours. We expect loyalty and recognise this goes both ways, but we’re not about loyalty for the sake of it. All businesses go through ups and downs and atVelrada, we like to think that everyone gets an opportunity to do not so well.
- 15. Latitude to manage and make decisions. LATITUDE 029028 VELRADA Thereareafewfundamentalthingsthatwebelievein whenitcomestoworkingtogether.Wewantourpeople tobeempoweredtomakedecisionsandhavethelatitude tomanagetheirworkandengagewithotherswhodo thesame.Andwhileit’sdifficult,wearecommittedto preservingourflexibilityandfreedomaswegrow,avoiding bureaucraticprocessesandstructureorbecomingweighed downbyunnecessarypoliciesandprocedures. Thatdoesn’tmeanthatwe’reinformal. Wechange,justlikethechallengesand opportunitiesfacingourclients.Asmarketsshift, weadapt.Weavoidatop-down,processdriven approachbymakingsurethatwehireevermorehigh performingpeopleandmaintainingtalentdensity. Ofcourse,freedomisn’tabsolute. Thereisanindividualdutytomanageriskand preventirrevocabledisasters,aswellastobe engagedandinformedaroundmoral,ethical, legalandcommercialsensitivities.Thisisallinthe contextofknowingthatthepeopleweworkwith areresponsible,trustworthyandcommittedto deliveringthebestresultsforourclients.
- 16. FOCUS 031030 VELRADA Context rather than control. Aligned but loosely coupled. Wefocusonmetrics,objectives,knowledgeandtransparentdecision making,notonplanningandprocessoverresults.Wedothisbecausewe knowthathighperformancepeoplewilldobetteriftheyunderstandthe context,butwon’trespondwelltoover-engineeredplansorstrictprocesses whichcanstiflecreativity,innovationandteamwork. Weworkontheprinciplethatifourstrategyandgoalsareclear,we don’tneedtobelockedinendlesshoursofinternal,cross-functional meetingsotherthanwherethereisaspecificclientorproposal focus.Webelievethattrust,ad-hoccoordinationandreviewingour performanceasateamwillincreasealignmenttoourgoals,andthat asignificantamountofmanagementtimeshouldbetransparent. Overallmanagementactivitiesshouldbeeasytoarticulateinthe contextofhowtheyaddvaluetothebusiness.
- 17. DEVELOPMENT 033032 VELRADA Promotion and Development. Reward. Wearecommittedtoprovidingtheopportunityforextraordinarycareergrowththrough acombinationoftalent,luckandexpansion.Becausewe’reflexiblewealsowantourteam tofeelthattheycanprogressanddevelopinanumberofdifferentdirectionsandwedon’t havethesame‘uporout’mentalityofmanyofourcompetitors. Askyourself,whatdoyouwanttobefamousfor? Wepromoteandremuneratebasedonachievement,individualability,commitmentto thevaluesofthefirmandthemarketenvironment.Ourfutureleaderswillexemplifyour valuesandbehaviourandbecommittedtoself-improvingthroughexperience,observation, researchanddiscussion. Wegenerallypromotefromwithin,seekingoutindividualswhohavedemonstratedtheir worthfromacombinationoftheelementsabove,aswellastheirengagementoutsidethe firmintheirchosenfieldofendeavourthroughindustrygroupsandtheirpeercommunity. It’ssimple.Ifyouperform, demonstratecommitmentandare aneffectiveteamplayer,yourmarket valueincreases.Wepayinthetop quartileofthemarketandbelieve thattheopportunitiesatVelradaset usapartfromthecompetition.
- 18. This is just the beginning. 1300 835 723 Australia. New Zealand. Singapore. © 2016 Velrada Capital Pty Ltd. All rights reserved. The information contained herein is for informational purposes only and represents the current view of Velrada Capital as at the date of the presentation. Velrada Capital cannot guarantee the accuracy of any information provided after the date of this presentation. Velrada Capital makes no warranties, express, implied or statutory as to the information in this presentation.