The first Egyptian online platform that aims to ensure your peace of mind with a multiple of services ranging from helpers, drivers to pick & drop delivery, to cover all household needs with just one touch. A unique high quality pre-screened, trained service provider with the latest technology of monitoring and tracking ensuring the highest security for you and your family.

1. U Z E M A P P P R O P O S A L B R I E F

2. Current Market Analysis
Technology Market Overview
Services Market Overview
Actual Product
Core Benefits
Competitive Analysis
Strategy & Targeting
Positioning
Product Demo
9.00 AM
12.30 PM
Coffee Break
Lunch Break
2.30 PM
4.00 PM
Coffee Break
Finish / Dinner
5.00 PM
TABLE OF
CONTENTS

3. CURRENT
MARKET
ANALYSIS
01

4. 2017
AS A RESULT OF EGYPT ADOPTION A STRICT ECONOMIC REFORM
P R I VAT E
I N V E S T M E N T S
F O R E I G N
D I R E C T
I N V E S T M E N T S
N E W LY
E S TA B L I S H E D
C O M PA N I E S
5
10
15
20
25
30

5. TECHNOLOGY
MARKET
OVERVIEW
02

7. According to ministry of communications &
Informational Technology
(MCIT)

8. Mobile Users in Egypt Reached
100M with 111%

9. Smartphone users in Egypt increased
23.6 M2017
Expected to be 28M 2019

10. Mobile Internet Users in Egypt increased
Apr 2016 27.4 M (27.37%)
Apr 2017 33.2 M (33.22%)

11. April 2016 March 2017 April 2017 December 2017
30.45M 49.23 M
INTERNET USERS IN EGYPT INCREASED
33.19 M26.8M

12. 2015 2017 2020
Expectations
$ 2.1 B $ 15 B
EGYPT ONLINE PURCHASE
$ 5B

13. 03
SERVICE
MARKET
OVERVIEW

14. CLEANING SERVICES MARKET SIZE
WORLDWIDE EGYPT
Earlier Market $ 37.217 B
(Commercial 2015)
*There are no official Financial statistics in Egypt, due to the lack of actual percentages of Tax submission and Governmental
interaction in this industry.
40 % (32,988,000)
2009
Annual Growth(CAGR)
Current Market
Current Market Transactions
Expectations
6.2% 25.2 %
$ 44.913 B
(Commercial 2018)
Over 15 Billion EGP/year
--- 67.5% (66,532,980) trans
$ 74.299 B (2022) ---

15. LOCAL DELIVERY AND COURIER SERVICES MARKET SIZE
WORLDWIDE EGYPT
Earlier Market $ 40 billion
(2015)
*There are no official Financial statistics in Egypt, due to the lack of actual percentages of Tax submission and Governmental
interaction in this industry.
76% (69,775,600) trans
2014
Annual Growth(CAGR)
Current Market
Current Market Transactions
Expectations
5.3% 27.5 %
$ 46 B ---
--- 93% (91,667,661) trans
$ 55 B (2020) 117% (115,323,832) 2020
Global Market by 2020 $ 503 Billion, Parcel & local deliveries 11% = $ 55 Billion

16. RIDE SHARING, LIMOUSINE AND PRIVATE DRIVER SERVICES MARKET SIZE
WORLDWIDE EGYPT
*There are no official Financial statistics in Egypt, due to the lack of actual percentages of Tax submission and Governmental
interaction in this industry.
Annual Growth(CAGR)
Current Market
Current Market Transactions
Expectations
16.3 % 41.3%
$ 59.6 B EGP 20 B
EGP 13.8 B (Uber & Careem)
--- 60 M trans
7.5 M trans (Uber & Careem)
$ 109 B (2022) EGP 33.3 B
100 M trans (2022)

17. THROUGH CONDUCTING A
MARKET RESEARCH WE
FOUND OUT THAT THE
SPECIFIC NEEDS OF THE
EGYPTIAN MARKET ARE

18. HOUSE HELPERS

19. NANNIES

20. HOUSEKEEPERS

21. DRIVERS

22. DELIVERY

23. HOUSE NURSES FOR SENIORS

24. HOME COOKS & CHEFS

25. MAÎTRE D'HÔTEL

26. PERSONAL TRAINERS & CLASSES
RESERVATIONS

27. FURNITURE MOVING SERVICES

28. GREAT OPPORTUINTY

31. 04
THE PRODUCT

32. WE DECIDED TO BE THE ONE, AND PROUDLY
PRESENT THE NEW QUALITY ENVIRONMENT
"UZEM“ MOBILE APP & WEBSITE

33. THE FIRST ONLINE PLATFORM THAT
AIMS TO ENSURE
YOUR PEACE OF MIND

34. WITH A MULTIPLE OF SERVICES RANGING
FROM HELPERS, DRIVERS TO PICK & DROP
DELIVERY, TO COVER ALL
HOUSEHOLD NEEDS WITH
JUST ONE TOUCH

35. UNIQUE HIGH QUALITY PRE-SCREENED,
TRAINED SERVICE PROVIDERS WITH THE
LATEST TECHNOLOGY OF MONITORING AND
TRACKING ENSURING THE HIGHEST SECURITY
FOR YOU AND YOUR FAMILY

37. IT HAS BEEN DECIDED TO START WITH
THE FIRST HIGHLY DEMANDED SERVICES
FIXED HOUSE HELPERS
NANNY
DEEP CLEANING HELPERS
CAPTAIN
PICK & DROP DELIVERY

38. 05
12 CORE
BENEFITS

39. EASE OF USE & REACH

40. EASE OF USE & REACH

41. QUALITY

42. QUALITY

43. SECURITY

44. SECURITY

45. DISCIPLINE

46. DISCIPLINE

47. BACKUP

48. BACKUP

49. CONTROLLED PAYMENT
SYSTEM

50. CONTROLLED PAYMENT
SYSTEM

51. GUARANTEE OF
ORGANIZATION

52. GUARANTEE OF
ORGANIZATION

53. TECHNOLOGY

54. TECHNOLOGY

55. LUXURY

56. LUXURY

57. PEACE OF MIND

58. 06
COMPETITIVE
ANALYSIS

59. UZEM Has direct competitors in Deep Cleaning Service
and indirect in Delivery and partial in part time Captains

60. 07
STRATEGY &
TARGETING

61. USER
• Age: 20 - 65
• Gender: Male & Female
• Social Class: Niche Market
• Location: Cairo - Alexandria
Differentiation strategy segmentation

62. WORKER
• Educational Standards: Scholar - Bachelor Degrees Professionals
• Gender: Male & Female
• Age: 16 - 50
• Location: Cairo - Alexandria
Differentiation strategy segmentation

63. EGYPT'S MANPOWER POTENTIAL

64. 08POSITIONING

65. THE APPLICATION WILL BE DOWNLOADED THROUGH
for iOS Users
for Android Users

66. A COOPERATION HAS BEEN DONE WITH THE BIGGEST NAMES
IN THE WORLD’S TECHNOLOGY MARKET SUCH AS

67. UZEM IS QUALITY ORIENTED AND
WILL MAINTAIN
THE HIGHEST LEVEL OF QUALITY

68. THAT IS WHY UZEM NEW ENVIRONMENT
HAS BEEN CREATED FOR ALLTHE
UZEMIANS

69. UZEM NEW ENVIRONMENT WILL CHANGE THE
NATURE AND CRITERIA OF QUALITY IN THE
SOCIETY AND WILL IMPOSE ITSELF AND
OTHERS WILL FOLLOW

70. UZEM NEW ENVIRONMENT WILL BE
THE COMFORT ZONE
FOR EACH AND EVERY UZEMIAN WHETHER
SERVICE RECEIVER OR PROVIDER

71. IF YOU ARE SEEKING QUALITY,
UZEM ENVIRONMENT IS
YOUR SUITABLE PLACE

80. NEAR EXPANSION

84. GLOBAL EXPANSION

87. PRODUCT
DEMO
09

88. SCENARIO 01

89. SCENARIO 02

90. SCENARIO 03

91. SUCCESSFUL STORIES

92. Other apps successful stories
in Egypt and Mena Region
EGYPT IS A FERTILE MARKET
for services mobile apps and here is
some of the successful stories

93. COMPANY STARTUP YEAR
STARTUP YEAR
IN EGYPT
STARTUP FUND
TOTAL ROUND
FUND RAISED
FROM START-2017
TRANSACTION IN 2017 VALUE
2009 2015 200K $ + 1.25M $ (Round) 9.9B $ 4,000,000 in Egypt 90B $ (2017)
2012 2016 1.7 M $ Seed Fund 421.7M $ 3,500,000 in Egypt 1.2B $ (2017)
SWVL ……. Mar-17 8.5 M $ Seed Fund 9.1% 8.5M $ 300,000 in 9 Months
85M $ (Startup)
467M $ (Mar 2018)
……. 2011 1.6 M $ Seed Fund 11M $ 1,320,000 in EGYPT N/A
2012 ……. 200K $ Seed + 1.25M $ Round 40M $ 72,000,000 all Arab countries 79.8B $ (2016)

94. SOURCES
• Statista.com
• Eurometer.com
• Businessofapps.com
• Uber
• Wiki
• Forbes
• BusinessInsider
• Crunchbase
• Bloomberg
• Ernest.com
• Benenson Strategy Group
• Bureau of Labor Statistics
• FutureAdvisor
• DHL; Various sources (Market Intelligence)
• Fedex
Sources:

95. BREAK

96. Financials

97. THANKS FOR
JOINING US !
HAVE A NICE DAY !