This document outlines the top 10 concepts from Chapter 15 on designing and managing integrated marketing channels. It discusses how push and pull marketing strategies as well as hybrid channels can benefit products and services. It also notes that marketing channels can involve several levels to move products from the source to users and are not limited to physical goods. Additionally, it states that manufacturers have power over channels, channel systems are dynamic, and periodic evaluation of channel designs is necessary. Technological advances have also given rise to e-commerce marketing.

8. 3. Several channel levels can be involved in the flow of products from the source to the user. Zero- level One-level Two-level Three- level

10. 4. Marketing channels are not limited to physical goods. SERVICES PEOPLE

14. 6. Manufacturers have power over their channels. Coercive Reward Legitimate Expert Referent

20. 9. Brand Image Matters