Chapter 16: Managing Retailing, Wholesaling and Logistics Top Ten Concepts and Applications Judith T. Paayas Marketing Man...
Definition of terms Retailing, wholesaling, private labels,  market logistics Four major market-logistics decisions Summar...
Concept 1: Retailing takes Positioning: 4 broad strategies Broad Narrow High Low
Kotler:  Bloomingdale's, Wal-Mart Local:  Rustan's Department Store, SM Department Store RP Medical:  TMC, PGH,  Concept 1...
Concept 2: Retailing has a new venue: nonstores Direct selling Direct marketing Automatic vending Buying service
Concept 2: Retailing has a new venue: nonstores Kotler:  Avon, Amazon.com, Coca-cola Local:  Natasha, Sulit.com, Bench car...
Concept 3:  Franchising is a way of 'power' retailing Kotler:  McDonald's Local:  Jollibee RP Medical:  Mercury Drugstore
Concept 4:  The New Retail Environment Challenges vs vs
Kotler:  Wendy's International Inc. Local:  Jollibee RP Medical:  TMC Health Packages Concept 4:  The New Retail Environme...
Concept 5:  Market Decision-making in retailing Product Store
Kotler:  Target Local:  SM Department Stores RP Medical:  SLMC Concept 5:  Market Decision-making in retailing
Concept 6:  Why retailers want private labels 1 2
Kotler:  Marks and Spencer Local:  National Bookstore RP Medical:  Dermatologist's own line of skin products Concept 6:  W...
Concept 7:  The efficiency of wholesaling
Kotler:  Cash and Carry wholesalers Local:  Makro RP Medical:  Vaccines (e.g. Gardasil) bought by ASMPH for its students C...
Concept 8:  Steps in Market Logistics Value  Proposition
Kotler:  NY Times Local:  SM RP Medical:  TMC  Concept 8:  Steps in Market Logistics
Concept 9:  Integrated Logistics—A System for Market Logistics
Kotler:  Volvo and FedEx Local:  BPO and its clients RP Medical:  TMC and ASMPH Concept 9:  Integrated Logistics—A System ...
Concept 10:  Four Major Decisions in Market-Logistics Market Logistics Order  Processing Inventory
Kotler:  Pepsi Bottling Group Local:  Transworld Agricultural Products RP Medical:  DOH Vaccines Concept 10:  Four Major D...
CONCLUSION <ul><li>Retailers sell good or services directly to final consumers for nonbusiness use </li></ul><ul><li>Whole...
Chapter 16: Managing Retailing, Wholesaling and Logistics Top Ten Concepts and Applications Judith T. Paayas Marketing Man...
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Chapter 16

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Chapter 16

  1. 1. Chapter 16: Managing Retailing, Wholesaling and Logistics Top Ten Concepts and Applications Judith T. Paayas Marketing Management May 12, 2010
  2. 2. Definition of terms Retailing, wholesaling, private labels, market logistics Four major market-logistics decisions Summary Outline
  3. 3. Concept 1: Retailing takes Positioning: 4 broad strategies Broad Narrow High Low
  4. 4. Kotler: Bloomingdale's, Wal-Mart Local: Rustan's Department Store, SM Department Store RP Medical: TMC, PGH, Concept 1: Retailing takes Positioning: 4 broad strategies
  5. 5. Concept 2: Retailing has a new venue: nonstores Direct selling Direct marketing Automatic vending Buying service
  6. 6. Concept 2: Retailing has a new venue: nonstores Kotler: Avon, Amazon.com, Coca-cola Local: Natasha, Sulit.com, Bench card RP Medical: Herbalife, Caritas Healthcard
  7. 7. Concept 3: Franchising is a way of 'power' retailing Kotler: McDonald's Local: Jollibee RP Medical: Mercury Drugstore
  8. 8. Concept 4: The New Retail Environment Challenges vs vs
  9. 9. Kotler: Wendy's International Inc. Local: Jollibee RP Medical: TMC Health Packages Concept 4: The New Retail Environment Challenges
  10. 10. Concept 5: Market Decision-making in retailing Product Store
  11. 11. Kotler: Target Local: SM Department Stores RP Medical: SLMC Concept 5: Market Decision-making in retailing
  12. 12. Concept 6: Why retailers want private labels 1 2
  13. 13. Kotler: Marks and Spencer Local: National Bookstore RP Medical: Dermatologist's own line of skin products Concept 6: Why retailers want private labels
  14. 14. Concept 7: The efficiency of wholesaling
  15. 15. Kotler: Cash and Carry wholesalers Local: Makro RP Medical: Vaccines (e.g. Gardasil) bought by ASMPH for its students Concept 7: The efficiency of wholesaling
  16. 16. Concept 8: Steps in Market Logistics Value Proposition
  17. 17. Kotler: NY Times Local: SM RP Medical: TMC Concept 8: Steps in Market Logistics
  18. 18. Concept 9: Integrated Logistics—A System for Market Logistics
  19. 19. Kotler: Volvo and FedEx Local: BPO and its clients RP Medical: TMC and ASMPH Concept 9: Integrated Logistics—A System for Market Logistics
  20. 20. Concept 10: Four Major Decisions in Market-Logistics Market Logistics Order Processing Inventory
  21. 21. Kotler: Pepsi Bottling Group Local: Transworld Agricultural Products RP Medical: DOH Vaccines Concept 10: Four Major Decisions in Market-Logistics
  22. 22. CONCLUSION <ul><li>Retailers sell good or services directly to final consumers for nonbusiness use </li></ul><ul><li>Wholesalers sell to those who buy for resale or business use </li></ul><ul><li>Both do marketing decisions </li></ul><ul><li>Producers must decide on market logistics for better efficiency </li></ul>
  23. 23. Chapter 16: Managing Retailing, Wholesaling and Logistics Top Ten Concepts and Applications Judith T. Paayas Marketing Management May 12, 2010

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