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UXSG#2 Keynote Presentation
Technology is impacting the retail brand experience in several ways. Customers now have instant access to information from anywhere, so they have less need to visit stores but expect more when they do. Some retailers are creating "experience stores" that allow customers to try out products without actually purchasing them in the store. As shopping becomes more of a leisure activity, brands will need to find creative ways to engage customers. The biggest opportunity for retail brands is to provide memorable in-store experiences that help forge stronger customer relationships.
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- 1. We’re getting closer Theimpact of technology on retail brand experience 1 / The impact of technology on retail brand experience / Jason Pollard
- 2. The impact oftechnology on retail brand experience 2 / The impact of technology on retail brand experience / Jason Pollard
- 3. Traditional retail experience AWARENESSRETAIL EXPERIENCE STORE 3 / The impact of technology on retail brand experience / Jason Pollard
- 4. AWARENESS RETAIL EXPERIENCE Personal+ Retail Personal + Retail Developing retail experience Omnichannel retailing STORE 4 / The impact of technology on retail brand experience / Jason Pollard
- 5. AWARENESS RETAIL EXPERIENCE Personal+ Retail Personal + Retail Developing retail experience Constant connectivity STORE 5 / The impact of technology on retail brand experience / Jason Pollard
- 6. AWARENESS RETAIL EXPERIENCE Personal+ Retail Coming soon to a TV near you Personal + Retail Developing retail experience STORE 6 / The impact of technology on retail brand experience / Jason Pollard
- 7. Selling ideas (brand experience) Selling goods What doesthis mean to retail? 7 / The impact of technology on retail brand experience / Jason Pollard
- 8. Benefit Try on before buyingonline What does this mean to retail? 8 / The impact of technology on retail brand experience / Jason Pollard
- 9. What does thismean to retail? 9 / The impact of technology on retail brand experience / Jason Pollard
- 10. “For its firststore in the United States, Samsung, the South Korean electronics company, took an unconventional route: it refused to sell anything. Having leased 10,000sqft, or 929sqm, of astoundingly expensive real estate in midtown Manhattan, it instead incouraged customers to commune with its products - to check e-mail on Samsung computers, watch reality shows on Samsung flat-screen televisions and make long-distance calls on Samsung cellphones. Samsung called the new concept an ’experience store’, and despite fears from the shopping centre’s owners that it would become a costly nap room for New York’s huddled masses, the idea has caught fire. No shopping, only loitering What does this mean to retail? 10 / The impact of technology on retail brand experience / Jason Pollard
- 11. What does thismean to retail? Benefit Convenient convenience 11 / The impact of technology on retail brand experience / Jason Pollard
- 12. What does thismean to retail? Benefit Shop straight from your magazine 12 / The impact of technology on retail brand experience / Jason Pollard
- 13. What does thismean to retail? 13 / The impact of technology on retail brand experience / Jason Pollard
- 14. What does thismean to retail? 14 / The impact of technology on retail brand experience / Jason Pollard
- 15. What does thismean to retail? 15 / The impact of technology on retail brand experience / Jason Pollard
- 16. It also meanswe can capture the imagination of our audience like never before... 16 / The impact of technology on retail brand experience / Jason Pollard
- 17. What does thismean to customers? HAVE TO GO Compare Opinion Price Availability Features Promotions Rational 17 / The impact of technology on retail brand experience / Jason Pollard
- 18. What does thismean to customers? HAVE TO GO Compare Opinion Price Availability Features Promotions WANT TO GO Touch / Play / Try Personalisation Conversation Reassurance Negotiation Rational Emotional 18 / The impact of technology on retail brand experience / Jason Pollard
- 19. CUSTOMER Customers are smarter andmore empowered, with instant access to information anywhere They therefore, have less need to go to store. When they do they expect more. What does this mean to customers? 19 / The impact of technology on retail brand experience / Jason Pollard
- 20. CUSTOMER BRAND Customers aresmarter and more empowered, with instant access to information anywhere They therefore, have less need to go to store. When they do they expect more. As shopping becomes even more of a leisure activity Brands will have to seek creative and exciting ways to engage with their audience. What does this mean to customers? 20 / The impact of technology on retail brand experience / Jason Pollard
- 21. The single biggest opportunityto forge customer relationships... What does this mean for retail brands? 21 / The impact of technology on retail brand experience / Jason Pollard
- 22. ... is togive memorable store experiences The single biggest opportunity to forge customer relationships... What does this mean for retail brands? 22 / The impact of technology on retail brand experience / Jason Pollard
- 23. How we aregetting closer... 23 / The impact of technology on retail brand experience / Jason Pollard
- 24. 24 / Theimpact of technology on retail brand experience / Jason Pollard
- 25. I am notthe same as 23% of your customers 25 / The impact of technology on retail brand experience / Jason Pollard
- 26. Respect me Know meand how I live Give me what I need Allow me to choose 26 / The impact of technology on retail brand experience / Jason Pollard
- 27. WARRIOR BUSINESSMAN ACCOUNTANT HUSBAND VOLUNTEER GENIUS MENTOR MUSICIAN TEACHER 27 / Theimpact of technology on retail brand experience / Jason Pollard
- 28. BUSINESSMAN COMPOSER SUPERHERO ARTIST FATHER FRIEND MENTOR FILM MAKER STUDENT 28 /The impact of technology on retail brand experience / Jason Pollard
- 29. Everyday people do remarkablethings powered by 29 / The impact of technology on retail brand experience / Jason Pollard
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- 48. Thank you 48 /The impact of technology on retail brand experience / Jason Pollard