Technology is impacting the retail brand experience in several ways. Customers now have instant access to information from anywhere, so they have less need to visit stores but expect more when they do. Some retailers are creating "experience stores" that allow customers to try out products without actually purchasing them in the store. As shopping becomes more of a leisure activity, brands will need to find creative ways to engage customers. The biggest opportunity for retail brands is to provide memorable in-store experiences that help forge stronger customer relationships.
Empathy is the experience of understanding another person's condition from their perspective. You place yourself in their shoes and feel what they are feeling. In this presentation I show you what I learned about empathy and how you can use it to build great products :)
Sabe o que é Lab X? Gente boa? O cronograma do Lab? Tudo isso e mais você encontra aqui :D
Lab X São José do Rio Preto. Semestre 1- 2014
Modulo 1 : 12 de abril de 2014
Modulo 2: 17 de maio de 2014
Lidnug Presentation - Kinect - The How, Were and When of developing with itPhilip Wheat
These are the slides from my LIDNUG presentation on Developing with the Microsoft Kinect using the Kinect for Windows SDK. You can find the presentation recording at http://www.youtube.com/watch?v=0arzMSlqnHk
“Meu objetivo é inspirar e encorajar pessoas que querem ter uma vida de propósito e não sabem por onde começar.
Minha vontade é fazer você perceber que basta um primeiro passo para entrar numa rotina e mais 21 dias pra adquirir um hábito.
Por mais simples e insignificante que possa soar, esse desafio fez parte de grandes mudanças na minha vida. Em todos os sentidos. Amor, Saúde, Relacionamento, Amizades, Carreira.
E por isso, compartilho com você, meu Humanity Challenge e meus 21 dias de mais humanidade.”
Empathy is the experience of understanding another person's condition from their perspective. You place yourself in their shoes and feel what they are feeling. In this presentation I show you what I learned about empathy and how you can use it to build great products :)
Sabe o que é Lab X? Gente boa? O cronograma do Lab? Tudo isso e mais você encontra aqui :D
Lab X São José do Rio Preto. Semestre 1- 2014
Modulo 1 : 12 de abril de 2014
Modulo 2: 17 de maio de 2014
Lidnug Presentation - Kinect - The How, Were and When of developing with itPhilip Wheat
These are the slides from my LIDNUG presentation on Developing with the Microsoft Kinect using the Kinect for Windows SDK. You can find the presentation recording at http://www.youtube.com/watch?v=0arzMSlqnHk
“Meu objetivo é inspirar e encorajar pessoas que querem ter uma vida de propósito e não sabem por onde começar.
Minha vontade é fazer você perceber que basta um primeiro passo para entrar numa rotina e mais 21 dias pra adquirir um hábito.
Por mais simples e insignificante que possa soar, esse desafio fez parte de grandes mudanças na minha vida. Em todos os sentidos. Amor, Saúde, Relacionamento, Amizades, Carreira.
E por isso, compartilho com você, meu Humanity Challenge e meus 21 dias de mais humanidade.”
Steve Jobs killed the need for mobile websites in 2007 with the release of the iPhone. So instead of focusing on mobile devices, think about how you can run branded experiences on all devices — TVs, game systems, car infotainment systems and more.
inovaDay 26 de Setembro
Como nós podemos fazer das eleições um processo divertido onde o cidadão tenha o mesmo engajamento que num jogo da seleção brasileira?
Virtual Ethnography: Bridging the Gap between Market Research and Social MediaAlterian
While there have been many different applications of social media data in the marketing field, one that is not well known but is arguably the most interesting, is Virtual Ethnography.
Virtual Ethnography is the process of conducting and constructing an ethnography using the virtual, online environment as the site of the research. With Virtual Ethnography, a market researcher can study a community online to gather insights within the context of marketing strategies and/or initiatives.
John Song & Jen Kersey, share their insights into Virtual Ethnography and illustrate them with a case study for the beloved marshmallow candy Peeps . The findings are both entertaining and quite insightful from a marketing perspective.
(Graham Brown mobileYouth) 50 Youth Marketing Keywords You Need to Know PART TWOGraham Brown
Graham Brown mobileYouth.org presents part 2 in a new 5 part series covering the 50 keywords and phrases youth marketers need to know.
Keywords featured: crowdsourcing, displacement, DNA, drivers, ethnography, features vs benefits, Ferrari Affect, freesickness, grass routes, industrial
FREE YOUTH TRENDS REPORTS
http://www.youthtrendsreport.com
A comprehensive look at the established, growing and declining technologies exhibitors use to create greater results and better experiences in their trade show booths.
Steve Jobs killed the need for mobile websites in 2007 with the release of the iPhone. So instead of focusing on mobile devices, think about how you can run branded experiences on all devices — TVs, game systems, car infotainment systems and more.
inovaDay 26 de Setembro
Como nós podemos fazer das eleições um processo divertido onde o cidadão tenha o mesmo engajamento que num jogo da seleção brasileira?
Virtual Ethnography: Bridging the Gap between Market Research and Social MediaAlterian
While there have been many different applications of social media data in the marketing field, one that is not well known but is arguably the most interesting, is Virtual Ethnography.
Virtual Ethnography is the process of conducting and constructing an ethnography using the virtual, online environment as the site of the research. With Virtual Ethnography, a market researcher can study a community online to gather insights within the context of marketing strategies and/or initiatives.
John Song & Jen Kersey, share their insights into Virtual Ethnography and illustrate them with a case study for the beloved marshmallow candy Peeps . The findings are both entertaining and quite insightful from a marketing perspective.
(Graham Brown mobileYouth) 50 Youth Marketing Keywords You Need to Know PART TWOGraham Brown
Graham Brown mobileYouth.org presents part 2 in a new 5 part series covering the 50 keywords and phrases youth marketers need to know.
Keywords featured: crowdsourcing, displacement, DNA, drivers, ethnography, features vs benefits, Ferrari Affect, freesickness, grass routes, industrial
FREE YOUTH TRENDS REPORTS
http://www.youthtrendsreport.com
A comprehensive look at the established, growing and declining technologies exhibitors use to create greater results and better experiences in their trade show booths.
Using Digital Tactics in Retail to drive growth. Growth in Retail is going to come from the digital E-commerce sector. Here are some ways in which high street retailers can take advantage of this growth for their own business.
Retail is changing fast. Customers are embracing digital and behaving in more complex and challenging ways. They are shopping everywhere and at any time. They research and compare. They want to make their own versions of the product. They want to know how things are made.
Companies need to start tailoring people retail experiences.
A co-creation with Maria Lumiaho, at Futurice.
Retail is changing fast. Customers are embracing digital and behaving in more complex and challenging ways. They are shopping everywhere and at any time. They research and compare. They want to make their own versions of the product. They want to know how things are made.
Companies need to start tailoring people's retail experiences.
Presented at Service Design Drinks Helsinki, 14.2.2015.
(Graham Brown mobileYouth) PART 2: 50 Youth Marketing Trends for 2009Graham Brown
Part 2 of series on Insights, trends and quotes by author and co-founder of mobileYouth - a global research project that aims to first understand youth and only then how technology fits into their lifestyle.
FREE YOUTH TRENDS REPORTS
http://www.youthtrendsreport.com
Case Study: Mastering digital disruption in retailScopernia
Retail companies have quite some challenges with the way the world is (rapidly) changing due to digitization. That’s why Belgian retailer Torfs & Duval Union Consulting have worked together to set up a strategy to master the digital transformation of Torfs.
In the following case study, we discuss the current market situation and disruptive trends in retail based on our seven Drivers of Transformation.
It’s fundamental to understand what is going on at the moment in the retail industry, where it is going and identify critical threats when constructing a digital strategy towards the future.
Need help with your transformation?
Do contact us: through a series of workshops, we help you to understand digital disruption and offer you a model to shape your own future.
Sandor Panton - Expo Jamaica Social Media Workshop Presentationtop5jamaica
Presentation to Expo Jamaica 2014 Exhibitors hosted at the offices of the Jamaica Manufacturers' Association on Wednesday, November 13, 2013.
Topics
- Intro – Facebook, Twitter, Instagram, Pinterest, LinkedIn, Google+
- Jamaica’s Internet and social media landscape
- Why Social Media Marketing?
- Guidelines for brands/companies on Social Media
- Generating leads through Social Media
- Social Media Stats / Measurement
- Social Media personality, tone, handling criticism/complaints
- Closing: influencers, brand advocates, troublemakers and more
Lightning Talk #15: Beyond Usability: Elements of Great Modern User Experienc...ux singapore
We are now at an era where reliability, speed and usability are baseline expectations in every piece of technology in our lives. We are now at a stage where we should be asking much richer, much complex questions that will guide where we focus our attention in creating great user experiences. Usability is an important part of user experience, but it is far from being the only factor in creating great user experiences.
Through this talk, you will learn about the historic development of the field of ergonomics and its influence on the field of usability and the parallel developments in computing. You will also be introduced to 10 areas of focus that constitute the success of modern user experiences.
Lightning Talk #14: Blueprint for change by Ally Reevesux singapore
By changing the way we see large businesses and government, we can begin to understand what should be changed.
Service Blueprinting can be a powerful way to bring people together from different product lines, service lines, and disciplines. In this lightning talk session, Ally will share her own experience of using service blueprints in design for healthcare.
You will walk away with an understanding of how service blueprints are created and ways in which the resulting knowledge can immediately begin to transform how you do business.
The value of experience design is changing. Tools that were once designed to help people make decisions are being reimagined into products and services that actively make people’s lives easier through anticipating what a user wants and making choices on their behalf.
New smart products and services that anticipate user needs and make decisions according to our preferences with as little interaction as possible will release us from the tyranny of choice and give us more time to spend on the things that matter most.
Hear Kieran speak about how to navigate these new digital complexities when creating new experiences.
Lightning Talk #12:7 cognitive biases we shouldn’t ignore in research by Ruth...ux singapore
There are cognitive biases lurking everywhere in the research process. Cognitive biases are psychological tendencies that cause the human brain to draw incorrect conclusions.
We all want our research to provide reliable input into our projects and most of us wouldn’t deliberately distort data. Yet, we’re human, and we’re all susceptible to many cognitive biases that can affect the outcomes at any stage of our projects.
Biases are unavoidable, but being a good researcher is about understanding our inherent biases and how we can minimise the effects.
Distorted or misleading results can be very detrimental to a project. It can misinform the direction of a project, or provide false confidence about decisions. This session will highlight seven common cognitive biases in research, from recruitment, to the actual sessions, and the analysis and reporting of research findings. This will be illustrated with examples and stories, along with how we can minimise the bias.
Lightning Talk #11: Designer spaces by Alastair Simpsonux singapore
You can’t take creative people, stick them in sterile, lowest cost per square foot spaces, and expect them to achieve the best work of their lives. Atlassian has been focussing heavily on the design of their work spaces, to create flexible, engaging, delightful, and yes productive places for their teams to work in.
Hear Alastair Simpson from Atlassian talk about the creative spaces they’ve designed that have scaled with the changing needs of their teams and what they’ve learned about the benefits of creating better environments through thoughtful design.
Lightning Talk #10: Creating a Design-Centered Culture in Organizations: Lear...ux singapore
It’s not easy to introduce a UX culture within an Organization. There are ways, however, to slowly introduce the culture and get buy-in from other teams. It involves regular meet-ups and getting small wins.
Join Elymar as he shares his journey on how he created a UX Community in the Philippines, and how he brought his learnings into the corporate setting and promoted a Design-Centered culture.
Lightning Talk #9: How UX and Data Storytelling Can Shape Policy by Mika Aldabaux singapore
How can we take UX and Data Storytelling out of the tech context and use them to change the way government behaves?
Showcasing the truth is the highest goal of data storytelling. Because the design of a chart can affect the interpretation of data in a major way, one must wield visual tools with care and deliberation. Using quantitative facts to evoke an emotional response is best achieved with the combination of UX and data storytelling.
Lightning Talk #8: Digital Transformation in Asia – The Real Deal by Kanika A...ux singapore
Digital Transformation has become a heart throbbing topic for every business, leader and employee. Many don’t know what it is but everyone still wants to be a part of it. Leaders know its importance yet they are struggling with how to drive digital transformation.
In her presentation Kanika would like to share about the state of digital transformation in Asia and a step by step guide on how to become a digital enterprise.
Lightning Talk #7: Outwards and Inwards Experiential Transformation: A KASKUS...ux singapore
Kaskus was founded in 1999, and ever since, has been the largest online community in Indonesia. Many of the old-time users have reluctance to change, and any changes done can shake the ground of the hard-core fans. On the other hand, with the shift in the user behavior and the new wave of competitions, change is inevitable. KASKUS needs to adapt to stay relevant and to continuously deliver great experiences for its users.
In this presentation, the presenters will share two sides of the stories: first is the transformation of the Kaskus products, and second is the transformation of the organisation to support this new direction.
Lightning Talk #6: UX Coaching for Organisational Transformation by Jodine St...ux singapore
UX coaching done well can motivate the disenchanted and inspire the disconnected. Join Jodine as she shares perspectives from her experience as an ‘outsider’ bringing UX coaching into organizations that have a high demand for UX work but lack the internal expertise. She will also offer some principles for smoothing the coaching journey so that you / your clients can reach a common goal — to give internal teams the experience of engaging directly with customers, and to empower teams to integrate new UX methods into their work with confidence, enthusiasm, and pride.
Lightning Talk #5: User Onboarding: Patterns and Anti-Patterns Explored by Pa...ux singapore
This presentation will provide you with ammunition you can use to sell the value of user onboarding design in your organisation, as well as as analysis of some great, good, and not-so-good examples of user onboarding experience design from around the web and mobile.
Whether you’re a designer, developer or researcher, you’ll appreciate this in-depth exploration of initial user experience patterns.
Lightning Talk #2: Sustaining Transformation in Government Agencies by Gerry ...ux singapore
The presenters have worked on a range of projects with the Department of Justice, and some of them have been transformative. One of the projects that they will be sharing about is the implementation of a new Jury Management System – while ostensibly an “IT” project, it enabled the organisation to reimagine the way it viewed the citizenry, re-engage them in a more positive fashion, and even “export” the solution to other jurisdictions to turn it into a revenue stream.
Join Gerry and Julian as they share with you a truthful account of these projects, exploring which elements are crucial to embarking on the journey of transformation, and discussing the traps and the pitfalls that can derail your efforts.
Workshop #14: Behaviour, government policy and me: applying behavioural insig...ux singapore
Behavioural insights (BI) helps us understand human behaviour and decision making. Following on from Dr. Rory Gallagher’s keynote address, this session will invite attendees to participate in some behavioural experiments, hear about how the findings can be applied to government policy and then learn some simple tips that could boost their own productivity.
Workshop #13: Scenario Based Design_handoutsBux singapore
In this workshop, you’ll learn to create scenarios and other types of stories to identify product opportunities, form design hypotheses and focus the design and evaluation of new user experiences. Drawing on your existing ability to tell a story, we’ll cover character development, motivation, internal dialog and story arc – all in the context of creating great user experiences.
Workshop #13: Scenario Based Design_handoutsAux singapore
In this workshop, you’ll learn to create scenarios and other types of stories to identify product opportunities, form design hypotheses and focus the design and evaluation of new user experiences. Drawing on your existing ability to tell a story, we’ll cover character development, motivation, internal dialog and story arc – all in the context of creating great user experiences.
Workshop #13: Scenario Based Design by Shane Morrisux singapore
In this workshop, you’ll learn to create scenarios and other types of stories to identify product opportunities, form design hypotheses and focus the design and evaluation of new user experiences. Drawing on your existing ability to tell a story, we’ll cover character development, motivation, internal dialog and story arc – all in the context of creating great user experiences.
Workshop #12: Research toolbox: Exploring innovation opportunities, emotion a...ux singapore
This workshop will help you select the best research methods for transformational projects – where innovation, desirability, and real-world relevance are essential. You will also practice a selection of techniques for involving users in designing products and services.
Workshop #11: What is Right and Wrong Mindfulness by Venerable Chuan Guanux singapore
Mindfulness is the buzzword these days and is sometimes seen as the panacea for everything. Can mindfulness really cure all our ills?
This workshop gives you a sample of mindfulness meditation and highlights the various ways mindfulness is not meant to be applied.
Workshop #7: Get Strategic: Learn To Embed UX More Deeply Into Your Organizat...ux singapore
As UX practitioners, managers and leaders, we all know how hard it is to stop, think about and plan a strategy for embedding user experience processes more firmly in your organization.
Good user experience research and design are no longer “nice to have”… they are essential. But most organizations don’t know how to effectively integrate UX practices into existing practices and processes. This workshop will equip you with the knowledge and tools to create, advocate for, and guide UX practices aligned to a strategic plan.
Workshop #6: UX In The Jungle by DJ (Der-Jeng) Lin & Mike Chouux singapore
UX In The Jungle is a tabletop game that empowers UX practitioners to see the big picture of product development. It can help them with evangelizing the importance of different UX functions and skills within the organisation. Players in the same group must collaborate to understand requirements, figure out user needs, make trade-offs between different features, manage market change risks, and deal with various other development cycle challenges to release their products on time with good usability and (most important of all) make lots money.
Dive into the innovative world of smart garages with our insightful presentation, "Exploring the Future of Smart Garages." This comprehensive guide covers the latest advancements in garage technology, including automated systems, smart security features, energy efficiency solutions, and seamless integration with smart home ecosystems. Learn how these technologies are transforming traditional garages into high-tech, efficient spaces that enhance convenience, safety, and sustainability.
Ideal for homeowners, tech enthusiasts, and industry professionals, this presentation provides valuable insights into the trends, benefits, and future developments in smart garage technology. Stay ahead of the curve with our expert analysis and practical tips on implementing smart garage solutions.
Book Formatting: Quality Control Checks for DesignersConfidence Ago
This presentation was made to help designers who work in publishing houses or format books for printing ensure quality.
Quality control is vital to every industry. This is why every department in a company need create a method they use in ensuring quality. This, perhaps, will not only improve the quality of products and bring errors to the barest minimum, but take it to a near perfect finish.
It is beyond a moot point that a good book will somewhat be judged by its cover, but the content of the book remains king. No matter how beautiful the cover, if the quality of writing or presentation is off, that will be a reason for readers not to come back to the book or recommend it.
So, this presentation points designers to some important things that may be missed by an editor that they could eventually discover and call the attention of the editor.
White wonder, Work developed by Eva TschoppMansi Shah
White Wonder by Eva Tschopp
A tale about our culture around the use of fertilizers and pesticides visiting small farms around Ahmedabad in Matar and Shilaj.
You could be a professional graphic designer and still make mistakes. There is always the possibility of human error. On the other hand if you’re not a designer, the chances of making some common graphic design mistakes are even higher. Because you don’t know what you don’t know. That’s where this blog comes in. To make your job easier and help you create better designs, we have put together a list of common graphic design mistakes that you need to avoid.
Can AI do good? at 'offtheCanvas' India HCI preludeAlan Dix
Invited talk at 'offtheCanvas' IndiaHCI prelude, 29th June 2024.
https://www.alandix.com/academic/talks/offtheCanvas-IndiaHCI2024/
The world is being changed fundamentally by AI and we are constantly faced with newspaper headlines about its harmful effects. However, there is also the potential to both ameliorate theses harms and use the new abilities of AI to transform society for the good. Can you make the difference?
Hello everyone! I am thrilled to present my latest portfolio on LinkedIn, marking the culmination of my architectural journey thus far. Over the span of five years, I've been fortunate to acquire a wealth of knowledge under the guidance of esteemed professors and industry mentors. From rigorous academic pursuits to practical engagements, each experience has contributed to my growth and refinement as an architecture student. This portfolio not only showcases my projects but also underscores my attention to detail and to innovative architecture as a profession.
Expert Accessory Dwelling Unit (ADU) Drafting ServicesResDraft
Whether you’re looking to create a guest house, a rental unit, or a private retreat, our experienced team will design a space that complements your existing home and maximizes your investment. We provide personalized, comprehensive expert accessory dwelling unit (ADU)drafting solutions tailored to your needs, ensuring a seamless process from concept to completion.
Top 5 Indian Style Modular Kitchen DesignsFinzo Kitchens
Get the perfect modular kitchen in Gurgaon at Finzo! We offer high-quality, custom-designed kitchens at the best prices. Wardrobes and home & office furniture are also available. Free consultation! Best Quality Luxury Modular kitchen in Gurgaon available at best price. All types of Modular Kitchens are available U Shaped Modular kitchens, L Shaped Modular Kitchen, G Shaped Modular Kitchens, Inline Modular Kitchens and Italian Modular Kitchen.
4. AWARENESS RETAIL EXPERIENCE
Personal + Retail
Personal + Retail
Developing retail experience
Omnichannel
retailing
STORE
4 / The impact of technology on retail brand experience / Jason Pollard
5. AWARENESS RETAIL EXPERIENCE
Personal + Retail
Personal + Retail
Developing retail experience
Constant
connectivity
STORE
5 / The impact of technology on retail brand experience / Jason Pollard
6. AWARENESS RETAIL EXPERIENCE
Personal + Retail
Coming soon to
a TV near you
Personal + Retail
Developing retail experience
STORE
6 / The impact of technology on retail brand experience / Jason Pollard
8. Benefit
Try on before
buying online
What does this mean to retail?
8 / The impact of technology on retail brand experience / Jason Pollard
9. What does this mean to retail?
9 / The impact of technology on retail brand experience / Jason Pollard
10. “For its first store in the United States, Samsung, the South Korean electronics
company, took an unconventional route: it refused to sell anything.
Having leased 10,000sqft, or 929sqm, of astoundingly expensive real estate
in midtown Manhattan, it instead incouraged customers to commune with its
products - to check e-mail on Samsung computers, watch reality shows on
Samsung flat-screen televisions and make long-distance calls on Samsung
cellphones.
Samsung called the new concept an ’experience store’, and despite fears from
the shopping centre’s owners that it would become a costly nap room for New
York’s huddled masses, the idea has caught fire.
No shopping, only loitering
What does this mean to retail?
10 / The impact of technology on retail brand experience / Jason Pollard
11. What does this mean to retail?
Benefit
Convenient
convenience
11 / The impact of technology on retail brand experience / Jason Pollard
12. What does this mean to retail?
Benefit
Shop straight
from your
magazine
12 / The impact of technology on retail brand experience / Jason Pollard
13. What does this mean to retail?
13 / The impact of technology on retail brand experience / Jason Pollard
14. What does this mean to retail?
14 / The impact of technology on retail brand experience / Jason Pollard
15. What does this mean to retail?
15 / The impact of technology on retail brand experience / Jason Pollard
16. It also means we can
capture the imagination
of our audience like
never before...
16 / The impact of technology on retail brand experience / Jason Pollard
17. What does this mean to customers?
HAVE
TO GO
Compare
Opinion
Price
Availability
Features
Promotions
Rational
17 / The impact of technology on retail brand experience / Jason Pollard
18. What does this mean to customers?
HAVE
TO GO
Compare
Opinion
Price
Availability
Features
Promotions
WANT
TO GO
Touch / Play / Try
Personalisation
Conversation
Reassurance
Negotiation
Rational Emotional
18 / The impact of technology on retail brand experience / Jason Pollard
19. CUSTOMER
Customers are smarter
and more empowered,
with instant access to
information anywhere
They therefore, have
less need to go to store.
When they do
they expect more.
What does this mean to customers?
19 / The impact of technology on retail brand experience / Jason Pollard
20. CUSTOMER BRAND
Customers are smarter
and more empowered,
with instant access to
information anywhere
They therefore, have
less need to go to store.
When they do
they expect more.
As shopping becomes
even more of a leisure
activity
Brands will have
to seek creative
and exciting ways
to engage with
their audience.
What does this mean to customers?
20 / The impact of technology on retail brand experience / Jason Pollard
21. The single biggest
opportunity to
forge customer
relationships...
What does this mean for retail brands?
21 / The impact of technology on retail brand experience / Jason Pollard
22. ... is to give
memorable store
experiences
The single biggest
opportunity to
forge customer
relationships...
What does this mean for retail brands?
22 / The impact of technology on retail brand experience / Jason Pollard
23. How we are getting closer...
23 / The impact of technology on retail brand experience / Jason Pollard
24. 24 / The impact of technology on retail brand experience / Jason Pollard
25. I am not the same as
23% of your customers
25 / The impact of technology on retail brand experience / Jason Pollard
26. Respect me
Know me and how I live
Give me what I need
Allow me to choose
26 / The impact of technology on retail brand experience / Jason Pollard