The document discusses the relationship between user experience (UX) design and business analysis (BA). It provides a brief history of both fields and outlines some of their key practices. While UX and BA have different focuses - with UX prioritizing users and BA prioritizing stakeholders - there is also significant overlap in their activities like user research, prototyping, and requirements gathering. The document argues that by combining their complementary skills and evidence-based approaches, UX designers and BAs can work together effectively to help organizations achieve their goals.
A common problem we face is how to organically fit processes that are not part of pure software development!! In this session, I will discuss how Agile and UX design can work together!
Purpose Before Action: Why You Need a Design Language Systemcreckling
Abstract: Ask two designers to design the same user interface and you will likely end up with two very different designs and interactions on the page. Ask two developers to implement that page and you will end up with different code, too! And that, in a nutshell, is why you need a system.
Have you ever wondered what it takes to build your own design language system? It sounds intimidating, but it's not!
Link: https://uxpabostonconference2018.sched.com/event/E2NS/purpose-before-action-why-you-need-a-design-language-system
This presentation takes a hard look at prototyping and provides a framework for assessing the prototyping needs of a team or project. If you have a “standard approach” to prototyping this session will help you re-think your prototyping strategy. If your prototypes are usually created in a similar way, this session will help expand your knowledge of prototyping and ways you can change what you’re doing to be more effective and efficient. Presented at UXPA 2016 in Seattle, WA on June 2, 2016
Ace ux hiring with applied design thinkingMalini Rao
The UX field is exploding with an ever increasing demand and there is also a plethora of UX talent. But not all talent is equal. Hiring in the hot UX market today is analogous to committing to a long-term relationship based off of a meeting in a speed-dating event. In both cases, the result is often hit or miss. This talk will encourage managers to be strategic in the rat race that UX talent hiring has become. It will propose the use of design thinking and methods to differentiate themselves to the discerning candidates and also equip their team with top-notch UX talent.
Design and research thinking can be applied to not just evaluate and compare UX talent but also come up with ways of involving the internal product and UX teams to collaboratively but objectively point towards a decision.
Contrary to what most people start with, the first ‘design artifact’ in the ‘hiring design project’ is not the job description. Instead the hiring manager goes through a requirements gathering phase spanning unmet product needs; existing skill set gaps of the team; balancing personality traits and also taking personal preference into account. These requirements then translate into a ‘proto-persona’ of the ideal candidate. A targeted job description can now be written to attract this type of candidate.
Several practical tips will be shared in the talk to cover the various aspects of the hiring process - for e.g, tips about establishing the all important relationship of the hiring manager and the recruiting staff; the definition of a design exercise etc. The talk will also propose the use of objective research measurement techniques to evaluate and compare candidates. The presenter will share an example of a comparative rating scale that can serve to objectively aggregate the ratings of all the people involved in the interview process.
Ultimately, the hiring manager still uses their judgment to make the final call but this considered approach allows for clear thinking and rationalizes the decision and allows it to be shared to the extent necessary.
A common problem we face is how to organically fit processes that are not part of pure software development!! In this session, I will discuss how Agile and UX design can work together!
Purpose Before Action: Why You Need a Design Language Systemcreckling
Abstract: Ask two designers to design the same user interface and you will likely end up with two very different designs and interactions on the page. Ask two developers to implement that page and you will end up with different code, too! And that, in a nutshell, is why you need a system.
Have you ever wondered what it takes to build your own design language system? It sounds intimidating, but it's not!
Link: https://uxpabostonconference2018.sched.com/event/E2NS/purpose-before-action-why-you-need-a-design-language-system
This presentation takes a hard look at prototyping and provides a framework for assessing the prototyping needs of a team or project. If you have a “standard approach” to prototyping this session will help you re-think your prototyping strategy. If your prototypes are usually created in a similar way, this session will help expand your knowledge of prototyping and ways you can change what you’re doing to be more effective and efficient. Presented at UXPA 2016 in Seattle, WA on June 2, 2016
Ace ux hiring with applied design thinkingMalini Rao
The UX field is exploding with an ever increasing demand and there is also a plethora of UX talent. But not all talent is equal. Hiring in the hot UX market today is analogous to committing to a long-term relationship based off of a meeting in a speed-dating event. In both cases, the result is often hit or miss. This talk will encourage managers to be strategic in the rat race that UX talent hiring has become. It will propose the use of design thinking and methods to differentiate themselves to the discerning candidates and also equip their team with top-notch UX talent.
Design and research thinking can be applied to not just evaluate and compare UX talent but also come up with ways of involving the internal product and UX teams to collaboratively but objectively point towards a decision.
Contrary to what most people start with, the first ‘design artifact’ in the ‘hiring design project’ is not the job description. Instead the hiring manager goes through a requirements gathering phase spanning unmet product needs; existing skill set gaps of the team; balancing personality traits and also taking personal preference into account. These requirements then translate into a ‘proto-persona’ of the ideal candidate. A targeted job description can now be written to attract this type of candidate.
Several practical tips will be shared in the talk to cover the various aspects of the hiring process - for e.g, tips about establishing the all important relationship of the hiring manager and the recruiting staff; the definition of a design exercise etc. The talk will also propose the use of objective research measurement techniques to evaluate and compare candidates. The presenter will share an example of a comparative rating scale that can serve to objectively aggregate the ratings of all the people involved in the interview process.
Ultimately, the hiring manager still uses their judgment to make the final call but this considered approach allows for clear thinking and rationalizes the decision and allows it to be shared to the extent necessary.
The A-Team: How to build a UX team with strengths-based leadershipUXPA International
UX teams are comprised of people with unique strengths that enable them to approach design and user experience challenges from multiple perspectives. Surprisingly, however, these unique traits often go ignored under the assumption that all leaders look and perform the same. Leading a UX team or project using these strengths not only helps designers and researchers contribute more effectively, but also empowers them to take the lead on work that is personally meaningful and satisfying. This session will help UX team managers and individual contributors understand the value of strengths, identify strengths within themselves, and use these strengths to become effective and passionate leaders.
Get Your Train On: Building Your UX Team Through Practical Usability TestingAngela M. Hooker
Learn how to start a usability program at your organization, through a process that multiplies your current resources and can cost you little or nothing.
2 hours training on Mobile UX with Farah Nuraini, Interaction Designer at Traveloka, Indonesia
45 min theory: Research, Analysis, Design solutions and Testing
+ 1h15 min of hands-on exercises with the 5 facilitators from Traveloka.
Presentation by John Yesko at the 2011 Information Architecture Summit (IA Summit) entitled: "The User Experience Brief: The What and Why Before the How."
We IAs spend a lot of time discussing the “core” documents in information architecture—wireframes, site maps, prototypes. But we often jump into these very tactical, design-oriented deliverables too hastily.
The user experience brief takes on a more strategic role. Early in the project, it’s our vehicle to summarize what we know so far, particularly requirements and research results. More importantly though, it lays the foundation for the UX design approach, with the goals of gathering consensus and identifying sticking points early on. The user experience brief illuminates the organizing principles—user experience fundamentals to be followed and referenced throughout the project.
We’ll talk about the value of this early-project document, its role in shaping the user experience approach, how its composed, and its limitations. We’ll look at a number of great visual examples too. Introduced the right way and at the right time, the UX brief can be an invaluable stake in the ground with clients and internal stakeholders.
Hacking UX: Product Design Thinking for TechiesMelissa Ng
Published on Nov 23, 2016
Hacking UX: Product Design Thinking for Techies
So you've got a techy business idea? How do you know exactly what is the product you should be building?
Designing product can seem daunting, but it doesn't have to be so. From understanding the basics of business models and user behaviours, this workshop will teach you the basics of how to design a stellar product your users will love.
---
Melewi for DevFest.Asia
at Collision8, Singapore
by Melissa Ng (@thedesignnomad)
Founder of Melewi
www.melewi.net
A presentation on UX Experience Design: Processes and Strategy by Dr Khong Chee Weng from Multimedia University at the UX Indonesia-Malaysia 2014 that was conducted on the 26th April 2014 in the Hotel Bidakara, Jakarta, Indonesia.
This proposal of work contains details and samples of the user centric design process I follow. I have been trying to find a good graph that represents the process, but at the end I have decided to make my own! ;)
Working with frog's UX experts, Melinda curated, collated and edited the GE User Experience Playbook for all those charged with designing GE products and services.
UX Design + UI Design: Injecting a brand persona!Jayan Narayanan
It is my try to shed light on two often heard but little understood or confused acronyms and its impact on overall brand experience. The presentation originally designed to address a group of entrepreneurs who have little knowledge in design and it's technical jargons.
https://www.linkedin.com/in/jayan-narayanan/
A high level broad stroke intro to User eXperience, starting with a survey, a dash of my own thoughts, some thoughts from Mike Rapp, and some samples and resources. Also some slides from a presentation I did for Great American Teach in in 2014 to 3rd and 5th graders.
Pulling Rabbits Out of Your Ass - UX Design FundamentalsCiprian Pălici
This is a presentation I did a few years ago for a student organization about the the fundamentals of User Experience Design. It was meant to be funny and the drawings were done using an iPad and my fingers, in order to illustrate the idea that Tools Don't Matter :)
The A-Team: How to build a UX team with strengths-based leadershipUXPA International
UX teams are comprised of people with unique strengths that enable them to approach design and user experience challenges from multiple perspectives. Surprisingly, however, these unique traits often go ignored under the assumption that all leaders look and perform the same. Leading a UX team or project using these strengths not only helps designers and researchers contribute more effectively, but also empowers them to take the lead on work that is personally meaningful and satisfying. This session will help UX team managers and individual contributors understand the value of strengths, identify strengths within themselves, and use these strengths to become effective and passionate leaders.
Get Your Train On: Building Your UX Team Through Practical Usability TestingAngela M. Hooker
Learn how to start a usability program at your organization, through a process that multiplies your current resources and can cost you little or nothing.
2 hours training on Mobile UX with Farah Nuraini, Interaction Designer at Traveloka, Indonesia
45 min theory: Research, Analysis, Design solutions and Testing
+ 1h15 min of hands-on exercises with the 5 facilitators from Traveloka.
Presentation by John Yesko at the 2011 Information Architecture Summit (IA Summit) entitled: "The User Experience Brief: The What and Why Before the How."
We IAs spend a lot of time discussing the “core” documents in information architecture—wireframes, site maps, prototypes. But we often jump into these very tactical, design-oriented deliverables too hastily.
The user experience brief takes on a more strategic role. Early in the project, it’s our vehicle to summarize what we know so far, particularly requirements and research results. More importantly though, it lays the foundation for the UX design approach, with the goals of gathering consensus and identifying sticking points early on. The user experience brief illuminates the organizing principles—user experience fundamentals to be followed and referenced throughout the project.
We’ll talk about the value of this early-project document, its role in shaping the user experience approach, how its composed, and its limitations. We’ll look at a number of great visual examples too. Introduced the right way and at the right time, the UX brief can be an invaluable stake in the ground with clients and internal stakeholders.
Hacking UX: Product Design Thinking for TechiesMelissa Ng
Published on Nov 23, 2016
Hacking UX: Product Design Thinking for Techies
So you've got a techy business idea? How do you know exactly what is the product you should be building?
Designing product can seem daunting, but it doesn't have to be so. From understanding the basics of business models and user behaviours, this workshop will teach you the basics of how to design a stellar product your users will love.
---
Melewi for DevFest.Asia
at Collision8, Singapore
by Melissa Ng (@thedesignnomad)
Founder of Melewi
www.melewi.net
A presentation on UX Experience Design: Processes and Strategy by Dr Khong Chee Weng from Multimedia University at the UX Indonesia-Malaysia 2014 that was conducted on the 26th April 2014 in the Hotel Bidakara, Jakarta, Indonesia.
This proposal of work contains details and samples of the user centric design process I follow. I have been trying to find a good graph that represents the process, but at the end I have decided to make my own! ;)
Working with frog's UX experts, Melinda curated, collated and edited the GE User Experience Playbook for all those charged with designing GE products and services.
UX Design + UI Design: Injecting a brand persona!Jayan Narayanan
It is my try to shed light on two often heard but little understood or confused acronyms and its impact on overall brand experience. The presentation originally designed to address a group of entrepreneurs who have little knowledge in design and it's technical jargons.
https://www.linkedin.com/in/jayan-narayanan/
A high level broad stroke intro to User eXperience, starting with a survey, a dash of my own thoughts, some thoughts from Mike Rapp, and some samples and resources. Also some slides from a presentation I did for Great American Teach in in 2014 to 3rd and 5th graders.
Pulling Rabbits Out of Your Ass - UX Design FundamentalsCiprian Pălici
This is a presentation I did a few years ago for a student organization about the the fundamentals of User Experience Design. It was meant to be funny and the drawings were done using an iPad and my fingers, in order to illustrate the idea that Tools Don't Matter :)
User Experience Design (UXD) Presentation Matt Artz
User experience design (UX, UXD, UED or XD) is the process of enhancing user satisfaction with a product by improving the usability, accessibility, and pleasure provided in the interaction with the product. User experience design encompasses traditional human-computer interaction (HCI) design, and extends it by addressing all aspects of a product or service as perceived by users.
User experience design includes elements of interaction design, visual design, information architecture, user research, and other disciplines, and is concerned with all facts of the overall experience delivered to users. Following is a short analysis of its constituent parts.
User experience design incorporates most or all of the above disciplines to positively impact the overall experience a person has with a particular interactive system and its provider. User experience design most frequently defines a sequence of interactions between a user (individual person) and a system, virtual or physical, designed to meet or support user needs and goals, primarily, while also satisfying systems requirements and organizational objectives.
Typical outputs include:
- Persona (an archetypal user for whom the product or service is being designed)
- Wireframes (screen blueprints or storyboards)
- Prototypes (for interactive or in-the-mind simulation)
- Written specifications (describing the behavior or design), e.g. use cases
- Site audit (usability study of existing assets)
- User-Flow diagrams and navigation maps
- User stories or scenarios
- Sitemaps and content inventory
- High-fidelity visual mockups (precise visual layout and design of the expected product or interface)
The following details the responsibilities a user experience designer may have at each phase of a project:
At the beginning, when the project is more conceptual:
- Ethnographic research
- Surveying
- Customer feedback and testing
- Focus group administration
- Non-directed interview
- Contextual Interview
- Mental modeling
- Flow charts
- Mood boards
- Card sorting
- Competitive analysis
- Contextual Inquiry
While the project is underway:
- Wireframing
- Heuristic analysis
- Expert evaluation
- Pluralistic walkthrough
- Personas
- Scenario
- Prototypes
- System mapping
- Experience mapping
- User testing/usability testing
- After the project has launched:
User testing/usability testing
- A/B testing
- Additional wireframing as a result of test results and fine-tuning
Source: Wikipedia
My presentation for the IA Konferenz 2009 (http://www.iakonferenz.org/) on the difference between UX theories and what happens in practice. Includes the quiz "What deliverable is this?".
Startany webinar with Jon Deragon, senior UX and UI consultant, that took place on May 24, 2016.
Watch the recording of the webinar at https://youtu.be/-sJb02uZvNA
An intro to what people (and myself) think UX is. Also who is "doing" UX and how you can do it better. Originally presented at Product Camp Nashville - Sep 2018
Presented at Web Unleashed 2016
by Mariah Hay, Pluralsight
FITC produces events for digital creators in Toronto, Amsterdam, NYC and beyond
Save 10% off any of our events with discount code 'slideshare'
Check out our events at http://fitc.ca
or follow us at https://twitter.com/fitc
Overview
Over the past ten years the world of digital tools has shifted from B2B to B2C. Interfaces that were once purely utilitarian have taken a path that not only integrated them with physical products, but also surpassed the physical product – becoming the product themselves. The most successful companies know how to wield UX as a strategy for engaging their user’s attention, whether it’s their employee, or their customer. Companies who confuse UX with merely making an interface “pretty” will fail every time. To better understand how to leverage UX as a competitive advantage, Mariah will talk about:
The difference between UX and UI, and why it is so often confused
The history of UX as an industry
Measuring maturity of UX in an organization
Objective
Participants will leave this presentation with the tools to articulate what UX is, how this role came into being, and how to identify UX maturity within an organization.
Target Audience
Developers, UX professionals, interface designers, product managers, executives, CIO’s, and any business leader who is interested in articulating the scope and application of UX surrounding product development.
Assumed Audience Knowledge
This presentation assumes the audience has a solid understanding of digital product development.
Five Things Audience Members Will Learn
The true scope of what UX activities encompass
The origin of experience design
Why there is so much confusion around what a UX professional does
Identifying the digital divide in an organization
How to understand how mature UX practices are at the organizational level
Similar to Designers are from Mars, BAs are from Venus (20)
White wonder, Work developed by Eva TschoppMansi Shah
White Wonder by Eva Tschopp
A tale about our culture around the use of fertilizers and pesticides visiting small farms around Ahmedabad in Matar and Shilaj.
Dive into the innovative world of smart garages with our insightful presentation, "Exploring the Future of Smart Garages." This comprehensive guide covers the latest advancements in garage technology, including automated systems, smart security features, energy efficiency solutions, and seamless integration with smart home ecosystems. Learn how these technologies are transforming traditional garages into high-tech, efficient spaces that enhance convenience, safety, and sustainability.
Ideal for homeowners, tech enthusiasts, and industry professionals, this presentation provides valuable insights into the trends, benefits, and future developments in smart garage technology. Stay ahead of the curve with our expert analysis and practical tips on implementing smart garage solutions.
Can AI do good? at 'offtheCanvas' India HCI preludeAlan Dix
Invited talk at 'offtheCanvas' IndiaHCI prelude, 29th June 2024.
https://www.alandix.com/academic/talks/offtheCanvas-IndiaHCI2024/
The world is being changed fundamentally by AI and we are constantly faced with newspaper headlines about its harmful effects. However, there is also the potential to both ameliorate theses harms and use the new abilities of AI to transform society for the good. Can you make the difference?
Transforming Brand Perception and Boosting Profitabilityaaryangarg12
In today's digital era, the dynamics of brand perception, consumer behavior, and profitability have been profoundly reshaped by the synergy of branding, social media, and website design. This research paper investigates the transformative power of these elements in influencing how individuals perceive brands and products and how this transformation can be harnessed to drive sales and profitability for businesses.
Through an exploration of brand psychology and consumer behavior, this study sheds light on the intricate ways in which effective branding strategies, strategic social media engagement, and user-centric website design contribute to altering consumers' perceptions. We delve into the principles that underlie successful brand transformations, examining how visual identity, messaging, and storytelling can captivate and resonate with target audiences.
Methodologically, this research employs a comprehensive approach, combining qualitative and quantitative analyses. Real-world case studies illustrate the impact of branding, social media campaigns, and website redesigns on consumer perception, sales figures, and profitability. We assess the various metrics, including brand awareness, customer engagement, conversion rates, and revenue growth, to measure the effectiveness of these strategies.
The results underscore the pivotal role of cohesive branding, social media influence, and website usability in shaping positive brand perceptions, influencing consumer decisions, and ultimately bolstering sales and profitability. This paper provides actionable insights and strategic recommendations for businesses seeking to leverage branding, social media, and website design as potent tools to enhance their market position and financial success.
Book Formatting: Quality Control Checks for DesignersConfidence Ago
This presentation was made to help designers who work in publishing houses or format books for printing ensure quality.
Quality control is vital to every industry. This is why every department in a company need create a method they use in ensuring quality. This, perhaps, will not only improve the quality of products and bring errors to the barest minimum, but take it to a near perfect finish.
It is beyond a moot point that a good book will somewhat be judged by its cover, but the content of the book remains king. No matter how beautiful the cover, if the quality of writing or presentation is off, that will be a reason for readers not to come back to the book or recommend it.
So, this presentation points designers to some important things that may be missed by an editor that they could eventually discover and call the attention of the editor.
Hello everyone! I am thrilled to present my latest portfolio on LinkedIn, marking the culmination of my architectural journey thus far. Over the span of five years, I've been fortunate to acquire a wealth of knowledge under the guidance of esteemed professors and industry mentors. From rigorous academic pursuits to practical engagements, each experience has contributed to my growth and refinement as an architecture student. This portfolio not only showcases my projects but also underscores my attention to detail and to innovative architecture as a profession.
10. DESIGN HISTORY
BA HISTORY
Aristotle
(384-322 BC)
Theories on
departmentalization
of labour
Taylorism
(1880-1910)
Analyzed and
synthesized
workflows
Vitruvius
(80-15 BC)
Vitruvian Triad
Da Vinci
(1452-1519)
Typography,
sketching,
industrial design
“IA”
(1968) Don
Norman
(1984)
“UX”
“Systems
Analyst”
(1970s)
Started working
on computer data
analysis
JJG
(2002)
Elements
of User
Experience
Microprocessor
Adam
Smith
(1723-1790)
Described the
process used
in a pin factory
IIBA/
BABOK
(2004-2005)
“Human
Factors”
(1914-1918)
Design of
military
equipment.
Agile
IA
User researcher
Interact’n designer
UX designer
Product designer
Product
Designer
Product
Owner
Business analyst
Systems analyst
BI analyst
Business process
analyst etc.
11. Business analysis is the set of tasks and
techniques used to work as a liaison among
stakeholders in order to understand the
structure, policies, and operations of an
organization, and to recommend solutions that
enables the organization to achieve its goals.
BABOK2
BUSINESS ANALYSIS
12. BABOK3
BUSINESS ANALYSIS
Business analysis enables an enterprise
to articulate needs and the rationale for
change, and to design and describe
solutions that can deliver value to
stakeholders.
13. Business flows
Conceptual models
Use cases
User stories
REQUIREMENTS
FUNCTIONAL NON-FUNCTIONAL (BABOK1 - 2005)
Performance
Scalability
Security
Privacy
Usability
Reliability
& many more...
19. An evidence-based methodology that
involves end-users throughout the creative
process to identify, conceptualize and
design services or products that are
measurably easier to use, learn and
remember.
WHAT IS UX DESIGN?
20. WHAT WE DO
UX BA
Contextual Inquiries
Card Sorting
Interaction Design
Eye Tracking
Data Models
Process Flows
Business Plan
Use Cases
GapAnalysis
Product Roadmap
Personas
Visual Design
Usability Testing
UserAcceptance Testing
Screen Flows
Wireframes
Content Strategy
+ many more
Decision Modelling
+ many more
CostAnalysis
SkillsAnalysis
21. OVERLAP
UX BA
Prototyping
Brainstorming
Observation
Evangelism
Contextual Inquiries
Card Sorting CompetitiveAnalysis
TaskAnalysisInteraction Design
Eye Tracking
Data Models
Process Flows
Business Plan
Use Cases
Feature Prioritization
GapAnalysis
Product Roadmap
Personas
Visual Design
Usability Testing
UserAcceptance Testing
Screen Flows
Wireframes
Content Strategy
+ many more
Decision Modelling
+ many more
CostAnalysis
SkillsAnalysis
UX + BA
+ more
Interviews
Focus Groups
Journey Maps
32. UX PROFESSIONALS
User Evidence
User Research
Design Theory
Usability Testing Results, User Metrics
Contextual Inquiries, Ethnography, Interviews, etc.)
Elements (Line, Shape, Typography, Color, etc.)
Principles (Proximity, Contrast), Laws (Fitts’Law, etc.)
DesignValidationStack
byCennyddBowlesandJamesFox
MAKING DECISIONS
33. BUSINESSANALYSTS
UserAcceptance Testing, Process Metrics
JAD Sessions, Focus Groups etc.
Key concepts, techniques and principles
(efficiency, process streamlining, risk analysis etc.)
Evidence
Business Research
Business Theory
BusinessValidationStack
by@Corneliux
MAKING DECISIONS
35. User Evidence
User Research
Design Theory
Evidence
Business Research
Business Theory
MAKING DECISIONS
UX PROFESSIONALS BUSINESSANALYSTS
Elements,
Principles, Laws
Theories(Efficiency,
Streamlining, etc.)
Deductive Logic
Argument
36. User Evidence
User Research
Design Theory
Evidence
Business Research
Business Theory
MAKING DECISIONS
UX PROFESSIONALS BUSINESSANALYSTS
Ethnography,
Interviews, Diaries
JAD Sessions,
Focus Groups
Inductive Logic
Argument
37. People participate with
their guards up,
skeptical and critical.
People can stop
themselves from
retaining facts
Stories are much easier
to synthesize
People cannot stop
themselves from
remembering stories
VERBALIZING NEEDS
FORMAL CONVERSATION STORY-BASED CONVERSATION
FAST COMPANY
38. User Evidence
User Research
Design Theory
Evidence
Business Research
Business Theory
MAKING DECISIONS
UX PROFESSIONALS BUSINESSANALYSTS
Usability Testing UserAcceptance
Testing
Physical World
TestedArgument
39. MAKING DECISIONS
UX PROFESSIONALS BUSINESSANALYSTS
User Evidence
User Research
Design Theory
Evidence
Business Research
Business Theory
. . . . . . . . . . .
. . . . . . . . . . .
$
Usability Testing
UserAcceptance
Testing
40. Probability of
design project
success
MAKING PROJECTIONS
Hiring delay between lead BA
and lead UX designer
Probability of
conflict between
BAand UX
0
100%
2 months
*data from 23 projects
41. UX BA
?
Love Optimized: NeurAlignPhil Balagtas, #UXNZ2016
business
analysis
PAUL SHERMAN #UXNZ2016
photo by @chrisredeye
43. DESIGN HISTORY
BA HISTORY
BA+UX
Role?
Aristotle
(384-322 BC)
Theories on
departmentalization
of labour
Taylorism
(1880-1910)
Analyzed and
synthesized
workflows
Vitruvius
(80-15 BC)
Vitruvian Triad
Da Vinci
(1452-1519)
Typography,
sketching,
industrial design
“IA”
(1968) Don
Norman
(1984)
“UX”
“Systems
Analyst”
(1970s)
Started working
on computer data
analysis
JJG
(2002)
Elements
of User
Experience
Microprocessor
Adam
Smith
(1723-1790)
Described the
process used
in a pin factory
IIBA/
BABOK
(2004-2005)
“Human
Factors”
(1914-1918)
Design of
military
equipment.
Agile
IA
User researcher
Interact’n designer
UX designer
Product designer
Product
Designer
Product
Owner
Business analyst
Systems analyst
BI analyst
Business process
analyst etc.