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CHARTING A UX STRATEGIST
COURSE IN 90 DAYS
#UXSTRAT 2015
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#UXNEMO
@JONKOHRS
#UXNEMO | @UXSTRAT | CLASSIC CENTER, ATHENS, GEORGIA | SEPTEMBER 10, 2015
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#UXNEMO | @UXSTRAT | CLASSIC CENTER, ATHENS, GEORGIA | SEPTEMBER 10, 2015
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THE FED, UX & ME
#UXNEMO | @UXSTRAT | CLASSIC CENTER, ATHENS, GEORGIA | SEPTEMBER 10, 2015
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A UX CLOWN FISH!?
#UXNEMO | @UXSTRAT | CLASSIC CENTER, ATHENS, GEORGIA | SEPTEMBER 10, 2015
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#UXNEMO | @UXSTRAT | CLASSIC CENTER, ATHENS, GEORGIA | SEPTEMBER 10, 2015
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#UXNEMO | @UXSTRAT | CLASSIC CENTER, ATHENS, GEORGIA | SEPTEMBER 10, 2015
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A NEW AQUARIUM
ME
#UXNEMO | @UXSTRAT | CLASSIC CENTER, ATHENS, GEORGIA | SEPTEMBER 10, 2015
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THIS SPACE INTENTIONALLY
LEFT BLANK
#UXNEMO | @UXSTRAT | CLASSIC CENTER, ATHENS, GEORGIA | SEPTEMBER 10, 2015
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#UXNEMO | @UXSTRAT | CLASSIC CENTER, ATHENS, GEORGIA | SEPTEMBER 10, 2015
MY KIDS LOVE FISH
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#UXNEMO | @UXSTRAT | CLASSIC CENTER, ATHENS, GEORGIA | SEPTEMBER 10, 2015
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HOW DO UX STRATEGISTS
SWIM IN A NEW FISH TANK?
#UXNEMO | @UXSTRAT | CLASSIC CENTER, ATHENS, GEORGIA | SEPTEMBER 10, 2015
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THE TRANSITION
#UXNEMO | @UXSTRAT | CLASSIC CENTER, ATHENS, GEORGIA | SEPTEMBER 10, 2015
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YOUR NEW COLLEAGUES
#UXNEMO | @UXSTRAT | CLASSIC CENTER, ATHENS, GEORGIA | SEPTEMBER 10, 2015
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A POLARIZING BOSS
#UXNEMO | @UXSTRAT | CLASSIC CENTER, ATHENS, GEORGIA | SEPTEMBER 10, 2015
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OUTSIDE CONSULTANTS
#UXNEMO | @UXSTRAT | CLASSIC CENTER, ATHENS, GEORGIA | SEPTEMBER 10, 2015
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ONBOARDING
#UXNEMO | @UXSTRAT | CLASSIC CENTER, ATHENS, GEORGIA | SEPTEMBER 10, 2015
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A BIG ROCK TO MOVE
#UXNEMO | @UXSTRAT | CLASSIC CENTER, ATHENS, GEORGIA | SEPTEMBER 10, 2015
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EXECUTIVE SPONSOR
#UXNEMO | @UXSTRAT | CLASSIC CENTER, ATHENS, GEORGIA | SEPTEMBER 10, 2015
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CRACKS TO CONSIDER
#UXNEMO | @UXSTRAT | CLASSIC CENTER, ATHENS, GEORGIA | SEPTEMBER 10, 2015
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DARWINIAN EVOLUTION
#UXNEMO | @UXSTRAT | CLASSIC CENTER, ATHENS, GEORGIA | SEPTEMBER 10, 2015
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#UXNEMO | @UXSTRAT | CLASSIC CENTER, ATHENS, GEORGIA | SEPTEMBER 10, 2015
STRATEGY
: a adap a on ha se es
an mpo an un on n
a h e n e o u ona su ess
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#UXNEMO | @UXSTRAT | CLASSIC CENTER, ATHENS, GEORGIA | SEPTEMBER 10, 2015
UX STRATEGIST
: a ha se es
an mpo an un on n
a h e n ha e o u ona su ess
24
#UXNEMO | @UXSTRAT | CLASSIC CENTER, ATHENS, GEORGIA | SEPTEMBER 10, 2015
GLASS WALL OF CHANGE
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HOW DO WE CHART
A COURSE OF CHANGE
BEFORE WE GET FLUSHED?
#UXNEMO | @UXSTRAT | CLASSIC CENTER, ATHENS, GEORGIA | SEPTEMBER 10, 2015
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#UXNEMO | @UXSTRAT | CLASSIC CENTER, ATHENS, GEORGIA | SEPTEMBER 10, 2015
WATCH SWIM ADAPT
27
1.WATCH
IT’S NOT WHAT YOU KNOW,
IT’S WHO YOU KNOW IT’S
WHOSE PROBLEM YOU KNOW
#UXNEMO | @UXSTRAT | CLASSIC CENTER, ATHENS, GEORGIA | SEPTEMBER 10, 2015
no.
28
EXECUTIVE SPONSOR
#UXNEMO | @UXSTRAT | CLASSIC CENTER, ATHENS, GEORGIA | SEPTEMBER 10, 2015
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#UXNEMO | @UXSTRAT | CLASSIC CENTER, ATHENS, GEORGIA | SEPTEMBER 10, 2015
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#UXNEMO | @UXSTRAT | CLASSIC CENTER, ATHENS, GEORGIA | SEPTEMBER 10, 2015
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#UXNEMO | @UXSTRAT | CLASSIC CENTER, ATHENS, GEORGIA | SEPTEMBER 10, 2015
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#UXNEMO | @UXSTRAT | CLASSIC CENTER, ATHENS, GEORGIA | SEPTEMBER 10, 2015
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#UXNEMO | @UXSTRAT | CLASSIC CENTER, ATHENS, GEORGIA | SEPTEMBER 10, 2015
CEO’S PROBLEM
DIGITAL’S PROBLEM
CIO’S PROBLEM
PRODUCT’S PROBLEM
MY BOSS’S PROBLEM
PROJECT MGR’S PROBLEM
UX DESIGNER’S PROBLEM
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2.SWIM
EIGHTY PERCENT OF SUCCESS
IS SHOWING UP GETTING
STUFF DONE WITH OTHERS
#UXNEMO | @UXSTRAT | CLASSIC CENTER, ATHENS, GEORGIA | SEPTEMBER 10, 2015
no.
35
A BIG ROCK TO MOVE
#UXNEMO | @UXSTRAT | CLASSIC CENTER, ATHENS, GEORGIA | SEPTEMBER 10, 2015
36
#UXNEMO | @UXSTRAT | CLASSIC CENTER, ATHENS, GEORGIA | SEPTEMBER 10, 2015
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#UXNEMO | @UXSTRAT | CLASSIC CENTER, ATHENS, GEORGIA | SEPTEMBER 10, 2015
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#UXNEMO | @UXSTRAT | CLASSIC CENTER, ATHENS, GEORGIA | SEPTEMBER 10, 2015
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#UXNEMO | @UXSTRAT | CLASSIC CENTER, ATHENS, GEORGIA | SEPTEMBER 10, 2015
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3. ADAPT
IF IT AIN’T BROKE, DON’T
FIX IT BREAK IT AS FAST
AS HUMANLY POSSIBLE
#UXNEMO | @UXSTRAT | CLASSIC CENTER, ATHENS, GEORGIA | SEPTEMBER 10, 2015
no.
41
CRACKS TO CONSIDER
#UXNEMO | @UXSTRAT | CLASSIC CENTER, ATHENS, GEORGIA | SEPTEMBER 10, 2015
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#UXNEMO | @UXSTRAT | CLASSIC CENTER, ATHENS, GEORGIA | SEPTEMBER 10, 2015
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#UXNEMO | @UXSTRAT | CLASSIC CENTER, ATHENS, GEORGIA | SEPTEMBER 10, 2015
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#UXNEMO | @UXSTRAT | CLASSIC CENTER, ATHENS, GEORGIA | SEPTEMBER 10, 2015
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#UXNEMO | @UXSTRAT | CLASSIC CENTER, ATHENS, GEORGIA | SEPTEMBER 10, 2015
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#UXNEMO | @UXSTRAT | CLASSIC CENTER, ATHENS, GEORGIA | SEPTEMBER 10, 2015
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UX STRATEGIST =
EXPERIENCE DESIGNER +
ACTIVITY FACILITATOR +
TEAM CO-FOUNDER +
EGG SCRAMBLER +
STORY TELLER +
RESEARCHER +
CHEERLEADER +
STAR GAZER +
#UXNEMO | @UXSTRAT | CLASSIC CENTER, ATHENS, GEORGIA | SEPTEMBER 10, 2015
48
#UXNEMO | @UXSTRAT | CLASSIC CENTER, ATHENS, GEORGIA | SEPTEMBER 10, 2015
WATCH SWIM ADAPT
49
#UXNEMO | @UXSTRAT | CLASSIC CENTER, ATHENS, GEORGIA | SEPTEMBER 10, 2015
POSSIBLE BECAUSE OF …
@PAULBRYAN
@LEAHBULEY
@TIMOTHYLOO
@TODDWILKENS
@PETERME
50
STAY CALM AND
JUST KEEP SWIMMING
#UXNEMO | @UXSTRAT | CLASSIC CENTER, ATHENS, GEORGIA | SEPTEMBER 10, 2015

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UX STRAT USA, Jon Kohrs, "Charting a UX Strategist Course in 90 Days"