UX Awards 2014 Keynote

#UXAwards @UXAwards
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2014 UXIES
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OPENING
2015
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2014 UXIES
OPENING
TONIGHT!
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2014 UX AWARDS PARTNERS

2014 UXIES
THANKS TO OUR UX STRATEGIC PARTNERS
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2014 UXIES
MEDIA PARTNERS
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2014 UXIES
NATIONAL & EDUCATION PARTNERS
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2014 UXIES
REGIONAL PARTNERS
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2014 UXIES
EVENT FOUNDER & PRODUCER
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OPENING REMARKS

2014 UXIES
OPENING REMARKS
RAFE NEEDLEMAN
EDITORIAL DIRECTOR, YAHOO! TECH
TWITTER: @Rafe
COMPANY: yahoo.com/tech
LINKEDIN: linkedin.com/rafeneedleman
EMAIL: rafe@yahoo-inc.com
!
© 2014

Rafe Needleman
Editor, Yahoo Tech
(rafe@yahoo-inc.com)

The Engineer and
the Caveman

1. Work the Tribes

(All the tribes)

2. Love is Simple

Four-star duct tape

Simple

3. Anonymity is Social

Overload

Support

4. Money is Tribal

Same content,
multiple prices

Same data,
different paid apps

One account,
multiple devices

Instinctive,
Emotional,
Tribal.

2014 JUDGES

2014 UXIES
ALEX WRIGHT
HEAD OF RESEARCH AT ETSY
TWITTER: @alexgrantwright
COMPANY: etsy.com
LINKEDIN: linkedin.com/alex-wright
WEBSITE: alexwright.org
© 2014
!!
JUDGES
What do you consider best practices
for great UX research?

2014 UXIES
JUDGES
GREG PETROFF
CHIEF EXPERIENCE OFFICER & GENERAL
MANAGER OF THE USER EXPERIENCE CENTER
OF EXCELLENCE (UX COE) AT GE
!
TWITTER: @gpetroff
COMPANY: GE.com
LINKEDIN: linkedin.com/gpetroff
© 2014

2014 UXIES
GREG PETROFF
© 2014

2014 UXIES
JUDGES
MICHAL PASTERNAK
FORMER CHIEF EXPERIENCE OFFICER AT HUGE
!
TWITTER: @huge_michal
LINKEDIN: linkedin.com/pasternakmichal
How do you think an agency approach
differs for designing great UX?
© 2014

2014 UXIES
JUDGES
JANICE FRASER
HEAD OF LUXR AT PIVOTAL LABS
!
TWITTER: @clevergirl
COMPANY: pivotallabs.com
LINKEDIN: linkedin.com/janicefraser
How do you think Lean UX as an approach
has evolved the past few years?
© 2014

2014 UXIES
JUDGES
MARGARET STEWART
DIRECTOR OF PRODUCT DESIGN AT FACEBOOK
!
TWITTER: @mags
COMPANY: facebook.com
LINKEDIN: linkedin.com//margaret-gould-stewart
BLOG: fountly.com
How do you upgrade the UX on such a
heavily-used, global site like Facebook?
© 2014

2014 UXIES
JUDGES
BRIAN KRALYEVICH
VICE PRESIDENT OF USER EXPERIENCE DESIGN
AT AMAZON
!
TWITTER: @kralyevich
COMPANY: amazon.com
LINKEDIN: linkedin.com/brian-kralyevich
What makes for great UX in
enterprise ecommerce like Amazon?
© 2014

2014 UXIES
JUDGES
TURI MCKINLEY
PARTICIPATORY DESIGN DIRECTOR AT FROG
!
COMPANY: frogdesign.com
LINKEDIN: linkedin.com/turimckinley
What are the biggest challenges in delivering
great UX in initiatives for the developing world?
© 2014

2014 UXIES
JUDGES
CLIFF KUANG
SENIOR EDITOR AT WIRED
!
TWITTER: @cliffkuang
COMPANY: wired.com
LINKEDIN: linkedin.com/cliff-kuang
As a technology journalist,
what do you think makes for great UX?
© 2014

2014 UXIES
ORGANIZER
BEVERLY MAY
EXECUTIVE DIRECTOR OF THE UX AWARDS,
PRINCIPAL OF OXFORD TECH + UX
!
TWITTER: @OxfordTech, @UXAwards
COMPANY: oxfordtech.us
LINKEDIN: linkedin.com/in/beverlymay
© 2014

JUDGING PROCESS

2014 UXIES
CROWD VOTING
© 2014

2014 UXIES
INTERNAL EVALUATION
1. Impressive/New/Exemplary Technology
© 2014
!
2. Clearly solves well-defined customer problem/ impressive
adoption & success
!
3. Well designed & usable
!
4. HOW: UX process explained
!
5. UX Best Practices, including research, testing or user Interviews

2014 UXIES
STEP 1: WEIGHTED AVERAGES
© 2014

2014 UXIES
STEP 2: DISCUSSION
© 2014

2014 UXIES
JUDGES COMMENTS
© 2014

THE AWARDS

2014 UXIES
THE AWARDS
© 2014

CROWD VOTING AWARDS

2 HONORABLE MENTIONS

2014 UXIES
SECRET ADMIRER - HONORABLE MENTION
© 2014
THE EVENTBRITE RESERVED
SEATING - SEAT DESIGNER
APPLICATION
!
EVENTBRITE
!
Eventbrite UX Awards Submission

2014 UXIES
SECRET ADMIRER - HONORABLE MENTION
© 2014

2014 UXIES
PEOPLE’S CHOICE - HONORABLE MENTION
© 2014
PROJECT DRIVE.SAP
!
SAP IRELAND LTD.
!
Project Drive.SAP UX Awards Submission

2014 UXIES
PEOPLE’S CHOICE - HONORABLE MENTION
© 2014

2014 UXIES
HONORABLE MENTION
© 2014
PROJECT DRIVE.SAP
SAP IRELAND LTD.
THE EVENTBRITE RESERVED
SEATING - SEAT DESIGNER
APPLICATION
EVENTBRITE
!

CROWD VOTING WINNERS

2014 UXIES
SECRET ADMIRER
© 2014
UX FRAMEWORK: SERVE
RESPONSIVE WEB
!
AMERICAN EXPRESS SERVE
!
American Express UX Awards Submission

2014 UXIES
SECRET ADMIRER
© 2014

2014 UXIES
PEOPLE’S CHOICE
© 2014
MAVEZE - UX REDESIGN OF
LEADING TEL-AVIVIAN BLOG
!
UXVISION
!
MAVEZE
!
MaVeZe UX Awards Submission

2014 UXIES
PEOPLE’S CHOICE
© 2014

JUDGED AWARDS

4 HONORABLE MENTIONS

2014 UXIES
HONORABLE MENTION
© 2014
!
KENNEDY AND OSWALD
!
MULLEN/ MARK BOROYAN
!
NATIONAL GEOGRAPHIC
!
Kennedy & Oswald UX Awards Submission

2014 UXIES
HONORABLE MENTION
© 2014

2014 UXIES
HONORABLE MENTION
© 2014
QARDIOARM
!
QARDIO INC
!
QardioArm UX Awards Submission

2014 UXIES
HONORABLE MENTION
© 2014
QARDIOARM
QARDIO INC

2014 UXIES
HONORABLE MENTION
© 2014
SWIFTKEY KEYBOARD:
FAST, EASY & FUN TYPING
!
SWIFTKEY
!
SwiftKey UX Awards Submission

2014 UXIES
HONORABLE MENTION
© 2014
10,000FT
!
10,000FT
!
10,000FT UX Awards Submission

2014 UXIES
HONORABLE MENTION
!
KENNEDY AND OSWALD
MULLEN/MARK BOROYAN / NATIONAL GEOGRAPHIC
© 2014
!
QARDIOARM
QARDIO INC
!
SWIFTKEY KEYBOARD
SWIFTKEY
!
10,000FT
10,000FT

2014 UXIES
SUPPORTER SPONSORS
© 2014

2014 UXIES
FREEBIES!
© 2014
20% off any
Rosenfeld Media product at
rosenfeldmedia.com
with code UXAWARDS2014
!
Rosenfeld has also provided a
free book for each winner!
Loop11 projects
(valued at $350)
to all prize winners
&
Loop11 annual license
(valued at up to $9,900)
to the grand prize winner

BEST STUDENT UX

2014 UXIES
BEST STUDENT UX
© 2014
ZONE
!
DESIGN STUDENTS AT VIRGINA TECH
!
Zone UX Awards Submission

2014 UXIES
BEST STUDENT UX
© 2014

THE AWARDS!
BRONZE

2014 UXIES
BRONZE: BEST EVERYDAY UTILITY
© 2014
EVERYTHING YOU LOVE
ABOUT CONFERENCE CALLS
!
UBERCONFERENCE
!!
UberConference UX Awards Submission

2014 UXIES
BRONZE: BEST EVERYDAY UTILITY
© 2014

2014 UXIES
© 2014
!
BRONZE: MOST AUTHENTIC EXPERIENCE
THE NEWPORT FOLK
FESTIVAL APP
!
CANTINA
!
NEWPORT FOLK FESTIVAL
!
Newport Folk Festival UX Awards Submission

2014 UXIES
© 2014
THE NEWPORT FOLK
FESTIVAL APP
!
CANTINA
!
NEWPORT FOLK FESTIVAL
!
Newport Folk Festival UX Awards Submission

2014 UXIES
BRONZE: BEST THEORETICAL EXPLORATION
© 2014
METHOD MONEY: TRANSLATING
EXPLORATORY RESEARCH INTO
FUTURE SCENARIOS
!
METHOD
!
Method UX Awards Submission

SILVER

2014 UXIES
SILVER: BEST CULTURAL EXPERIENCE
© 2014
QATAR MUSEUMS’ WEBSITE
!
COGAPP
!
QATAR MUSEUMS
!
Cogapp UX Awards Submission

2014 UXIES
SILVER: BEST MULTICHANNEL EXPERIENCE
© 2014
LUSH HANDMADE COSMETICS
!
METHOD
!
LUSH COSMETICS
!
Method UX Awards Submission

2014 UXIES
SILVER: BEST NEXT-GENERATION EXPERIENCE
© 2014
MUSE: THE BRAIN
SENSING HEADBAND
!
INTERAXON INC.
!
Muse UX Awards Submission

GOLD

GRAND PRIZE

2014 UXIES
GRAND PRIZE: MOST SIGNIFICANT INDUSTRY EVOLUTION
© 2014
VIRGIN AMERICA’S
RESPONSIVE REDESIGN
!
WORK & CO.
!
VIRGIN AMERICA
!
Virgin America UX Awards Submission
!

CLOSING KEYNOTE

2014 UXIES
CLOSING KEYNOTE
ANDREW CROW
HEAD OF DESIGN AT UBER
!
TWITTER: @andrewcrow
COMPANY: uber.com
LINKEDIN: linkedin.com/andrewcrow
© 2014

THANK YOU!
Sponsors, Judges, Partners, Entries & YOU!

POST-EVENT CELEBRATION
GENERAL ASSEMBLY AT 501 FOLSOM ST. AT 1ST ST.
!

2014 UXIES
POST - EVENT CELEBRATION
JOIN US & CELEBRATE!
© 2014
!
DJ RICH DDT
!
ART INSTALLATIONS BY ANTICLOCKWISE ARTS:
WATERCOLOR WALLS & UNEARTHED
!
FREE FOOD, ALCOHOL, MUSIC & INSTALLATIONS

2014 UXIES
INTERACTIVE INSTALLATIONS
“SHADOWED TIME”
!
JOSHUA GOLDBERG & ANDREW YAO-AN LEE
!
http://goldbergs.com & http://utypedesign.com
“PARTICULAR VARIATIONS”
!
TAURIN BARRERA
!
JOSH GOLDBERG COMPANY
!
© 2014

2014 UXIES
UBER RIDES TO POST - EVENT
NEW RIDERS: FREE RIDE CODE
UXAWARDS14
© 2014
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EXISTING RIDERS: 10% OFF AN UBER BLACK OR UBER SUV
TEXTING UXSF10 TO 827222

#UXAwards @UXAwards
THANK YOU!
2014 UX AWARDS! _
UXAwards.org

UX Awards 2014 Keynote

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UX Awards 2014 Keynote