User Experience Design (UXD) is a process that focuses on creating meaningful and relevant experiences for the user. UX (user experience) helps define the underlying intention behind a product or a service, how it is perceived, how the user may interact with it, and also helps identify potential flaws or issues that the user may run into. Extentia® is a global technology and services firm that helps clients transform and realize their digital strategies. With a unique Experience Centric Transformation approach, our ground-breaking solutions are in the space of mobile, cloud, and design. Our team is differentiated by an emphasis on excellent design skills that they bring to every project. Focused on enterprise mobility, cloud computing, and user experiences, we strive to accomplish and surpass their customers’ business goals. Our inclusive work environment and culture inspire team members to be innovative and creative and to provide clients with an exceptional partnership experience. Expand your digital horizons with us. We will help you transform your business and surpass your goals. https://www.extentia.com/ Write to us at inquiries@extentia.com

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UX INDEPENDENT OF
DIGITAL PRODUCTS

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• Helps define the underlying
intention behind a product or a
service
• Also helps identify potential flaws
or issues that the user may run
into
• It is a continuous and iterative
process that is targeted at making
a solution fit better to the
requirement of the target user
About User Experience (UX)

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UX and Digital Products
Since the wave of digitalization
and digital products, UX has been
linked to the development of
software, interfaces, and other
digital services.
It is a comprehensive set of laws
and principles that act as guiding
blocks in designing digital
products.

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• "The time it takes to make a decision increases
with the number and complexity of choices.“
• This principle guides us to break complex
processes in the users' journey into smaller
tasks
• It also allows us to reduce cognitive load on the
user, enabling a more fluid and relaxing UX
• If we took the same takeaways and applied
them in a real-world context, we could help
reduce the amount of time taken to decide on
the dishes and enjoy the meal experience
longer
Hick’s Law

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• “The average person can only
keep 7 (plus or minus 2) items in
their working memory.”
• This principle is a UX standard
while creating tasks where the
user has to remember and recall
certain actions or items
Miller’s Law

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• “People remember uncompleted or
interrupted tasks better than
completed tasks.”
• UX deals with the comprehension of
human behavior, its actions, effects,
and their laws
• By applying this principle in
conversations or presentations, we
can help our teams and clients have
a lasting recall of the conversation
and interest them to engage further
Zeigarnik Effect

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To summarize
• UX is a powerful consideration that has its effects on all interactions – digital,
real, or virtual
• As designers in service, one should be mindful of our actions and how one
could impart more value
• This may help in developing a more thorough understanding of its applications
resulting in creating inspiring and innovative solutions

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Thank You!
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