1. User Experience (UX) Design in Software Product Development How to Create Exceptional Product Value www.altexsoft.com 2. The Big Question Have you ever left a website frustrated, not being able to find what you needed? Are you already familiar with examples of poor user experience? You most likely are. But once it’s you who decides to build your own product. With an outstanding user experience, clearly. How do you do that? 3. The Answer Establish a proper UX design process. 4. “UX is a lot more than buttons and wireframes. The stuff that seems obvious is only the tip of the iceberg, and the stuff that matters most is completely invisible." JOEL MARSH, A WELL-KNOWN O’REILLY AUTHOR AND PROFESSIONAL DESIGNER 5. Here Is How The Typical Approach to UX Design Looks Like: 1. Discovery 2. Analysis/ Research 3. Prototyping 4. Testing & Improvements 6. Let’s Get Down to Details 7. Discovery What’s going on: The customer shares the high-level requirements and business goals with the team Who’s involved: Customer, sales representative, business analytic (BA), UX designer What to expect: Documented basic functional and business requirements 8. Analysis/ Research What’s going on: BA and UX expert analyze the requirements, define the target audience and user personas, conduct market and competitors research to make sure future product is viable and competitive Who’s involved: BA, UX designer What to expect: Information architecture and basic interface structure for the product 9. Prototyping What’s going on: Based on the gathered and approved information, the UX experts build basic wireframes for your product Who’s involved: UX designer, software engineers and UI designers (for occasional consulting), BA What to expect: Product wireframes (prototypes) - visual representation of the software functionality. At the same time, BA writes the functional specifications for the product. 10. Testing & Improvements What’s going on: The experts conduct preliminary usability testing and enhance the prototypes based on the user feedback. Who’s involved: UX designer, user focus groups What to expect: Polished wireframes that meet the user requirements and industry standards - ready to be turned into UI designs 11. Maintaining and Evolving the Product After Launch 12. What can you do after the product hits the market? Easy! Make your valuable business data work through: • Testing (A/B testing or split testing, which employs several options of the same page or interface element in order to find out which one performs best) • UX Analysis • Interface Audits • Conversion Rate Optimization (CRO) 13. So Why Invest in UX Design? 14. Better UX = Increased conversion and revenue ... 19. See more insights (https://www.altexsoft.com/blog/?utm_source=Slideshare&utm_medium=Social) Email: sales@altexsoft.com Contact number: +1 (877) 777-9097 Website: www.altexsoft.com