The document discusses the Digital Analytics Association's annual symposium held on November 13, 2014, focusing on UX and product design. It highlights the importance of understanding user behavior through research and testing in the product design process. The document emphasizes the need to build products that meet customer needs to avoid wasted development efforts.

1. Digital Analytics Association
Annual Symposium, 2014

2. Oxford Tech + UX: DAA Symposium, November 13, 2014 |

3. Oxford Tech + UX: DAA Symposium, November 13, 2014 |
http://www.cefa.ca/wp-content/uploads/2014/04/1449526921.jpg

4. Oxford Tech + UX: DAA Symposium, November 13, 2014 |

5. Oxford Tech + UX: DAA Symposium, November 13, 2014 |
http://static.guim.co.uk/sys-images/Guardian/Pix/pictures/2011/8/22/1314031516692/A-boy-jumps-off-a-diving--007.jpg

6. Oxford Tech + UX: DAA Symposium, November 13, 2014 |
http://m.cdn.blog.hu/in/investo/image/Robot.jpg

7. Oxford Tech + UX: DAA Symposium, November 13, 2014 |
http://rlv.zcache.com/im_right_youre_wrong_next_coffee_mug-rbaffc7f99bad4d23bca7de839ac40bff_x7k28_8byvr_512.jpg

8. Oxford Tech + UX: DAA Symposium, November 13, 2014 |

9. Oxford Tech + UX: DAA Symposium, November 13, 2014 |
http://static.guim.co.uk/sys-images/Guardian/Pix/pictures/2011/8/22/1314031516692/A-boy-jumps-off-a-diving--007.jpg

10. Oxford Tech + UX: DAA Symposium, November 13, 2014 |
:-)
$

11. Oxford Tech + UX: DAA Symposium, November 13, 2014 |
‣
‣
‣
‣
‣

12. Oxford Tech + UX: DAA Symposium, November 13, 2014 |

13. Oxford Tech + UX: DAA Symposium, November 13, 2014 |

14. What is UX &
Product Design?

15. Oxford Tech + UX: DAA Symposium, November 13, 2014 |

16. Oxford Tech + UX: DAA Symposium, November 13, 2014 |

17. Oxford Tech + UX: DAA Symposium, November 13, 2014 |

18. Oxford Tech + UX: DAA Symposium, November 13, 2014 |

19. The Product Design Process

20. “I had committed the biggest waste
of all: building a product that our
customers refused to use.”
Oxford Tech + UX: DAA Symposium, November 13, 2014 |

21. Oxford Tech + UX: DAA Symposium, November 13, 2014 |

22. Oxford Tech + UX: DAA Symposium, November 13, 2014 |

23. ‣ ‣ ‣
Oxford Tech + UX: DAA Symposium, November 13, 2014 |

24. Oxford Tech + UX: DAA Symposium, November 13, 2014 |

25. Oxford Tech + UX: DAA Symposium, November 13, 2014 |

26. Research & Testing
Approaches

27. Oxford Tech + UX: DAA Symposium, November 13, 2014 |
http://3.bp.blogspot.com/-HiZwOIDF8ZY/TjXMgRaSwJI/AAAAAAAAJq8/H9B4hpUuKck/s600/ARTSTOR_103_41822001160496.jpg

28. Oxford Tech + UX: DAA Symposium, November 13, 2014 |
‣
‣
‣
‣
‣
‣
‣
‣
‣
‣
‣
‣
‣

29. Oxford Tech + UX: DAA Symposium, November 13, 2014 |

30. Oxford Tech + UX: DAA Symposium, November 13, 2014 |

31. Oxford Tech + UX: DAA Symposium, November 13, 2014 |
‣

32. Oxford Tech + UX: DAA Symposium, November 13, 2014 |

33. Watch what they do, over what they say.
Oxford Tech + UX: DAA Symposium, November 13, 2014 |

34. Oxford Tech + UX: DAA Symposium, November 13, 2014 |

35. Oxford Tech + UX: DAA Symposium, November 13, 2014 |
‣

36. hOtxtfpo:r/d/i Tmecahg +e sU.Xfi:n DeAaAr tSaymmpeorsiicuam.c, Noomve/immbaegr e13s,- m20e1d4 i|u m-large-5/porsche-914-car-automobile-blueprint-poster-print-and-card-olde-time-mercantile.jpg

37. Oxford Tech + UX: DAA Symposium, November 13, 2014 |
LOGO LOGIN
Descriptive Copy (why you should sign up for
Instagram)
APP STORE GOOGLE PLAY
footer company links
AUTOPLAY VIDEO DEMO
SHOWN ON A PHONE
TITLE HERE

38. Oxford Tech + UX: DAA Symposium, November 13, 2014 |
‣

39. Oxford Tech + UX: DAA Symposium, November 13, 2014 |

40. Oxford Tech + UX: DAA Symposium, November 13, 2014 |

41. Oxford Tech + UX: DAA Symposium, November 13, 2014 |

42. Oxford Tech + UX: DAA Symposium, November 13, 2014 | http://www.mediabarnresearch.com/storage/slide1.jpg

43. Oxford Tech + UX: DAA Symposium, November 13, 2014 | http://torontopubliclibrary.typepad.com/.a/6a00e5509ea6a18834019b00ff4518970b-800wi

44. Oxford Tech + UX: DAA Symposium, November 13, 2014 | http://andrele.com/wp-content/uploads/2014/08/UsabilityLab1.jpg

45. Oxford Tech + UX: DAA Symposium, November 13, 2014 |
▪
▪
▪
▪
▪
▪
▪
▪
▪
▪
▪
▪
▪
▪
▪
▪
▪
▪

46. Oxford Tech + UX: DAA Symposium, November 13, 2014 |

47. Oxford Tech + UX: DAA Symposium, November 13, 2014 |

48. 30,000,000
22,500,000
15,000,000
7,500,000
0
Dec-­‐16 Jan-­‐17 Feb-­‐17 Mar-­‐17 Apr-­‐17 May-­‐17 Jun-­‐17 Jul-­‐17 Aug-­‐17 Sept-­‐17 Oct-­‐17 Nov-­‐17
Oxford Tech + UX: DAA Symposium, November 13, 2014 |
Bleacher Report
Vimeo
TMZ
Gawker
The Onion
History
Comedy Central
Discovery
A&E
Funny or Die
Mashable
Boing Boing
Engadget
TruTV
DailyMoRon

49. Oxford Tech + UX: DAA Symposium, November 13, 2014 |

50. Oxford Tech + UX: DAA Symposium, November 13, 2014 |

51. •
•
•
•
•
Oxford Tech + UX: DAA Symposium, November 13, 2014 |

52. Oxford Tech + UX: DAA Symposium, November 13, 2014 |

53. Oxford Tech + UX: DAA Symposium, November 13, 2014 |

54. Which to Use, When?

55. Oxford Tech + UX: DAA Symposium, November 13, 2014 |
‣
‣
‣
‣
‣
‣
‣
‣
‣
‣
‣
‣
‣
‣
‣
‣
‣
‣
‣
‣

56. ‣
‣
‣
‣
‣
‣
‣
‣
‣
‣
Oxford Tech + UX: DAA Symposium, November 13, 2014 |
‣
‣
‣
‣
‣
‣
‣
‣
‣
‣
‣

57. Oxford Tech + UX: DAA Symposium, November 13, 2014 |
‣
‣
‣
‣
‣
‣
‣
‣
‣

58. •
••••
•
••••
•
••••
Oxford Tech + UX: DAA Symposium, November 13, 2014 |

59. Recap

60. Oxford Tech + UX: DAA Symposium, November 13, 2014 |
http://static.guim.co.uk/sys-images/Guardian/Pix/pictures/2011/8/22/1314031516692/A-boy-jumps-off-a-diving--007.jpg

61. Oxford Tech + UX: DAA Symposium, November 13, 2014 |
http://m.cdn.blog.hu/in/investo/image/Robot.jpg

62. Oxford Tech + UX: DAA Symposium, November 13, 2014 |
http://rlv.zcache.com/im_right_youre_wrong_next_coffee_mug-rbaffc7f99bad4d23bca7de839ac40bff_x7k28_8byvr_512.jpg

63. Oxford Tech + UX: DAA Symposium, November 13, 2014 |

64. Oxford Tech + UX: DAA Symposium, November 13, 2014 |

65. Oxford Tech + UX: DAA Symposium, November 13, 2014 |
http://static.guim.co.uk/sys-images/Guardian/Pix/pictures/2011/8/22/1314031516692/A-boy-jumps-off-a-diving--007.jpg

66. Oxford Tech + UX: DAA Symposium, November 13, 2014 |

67. Oxford Tech + UX: DAA Symposium, November 13, 2014 |
:-)
$

68. Resources

69. Oxford Tech + UX: DAA Symposium, November 13, 2014 |

70. ‣
‣
‣
‣
‣
‣
‣
‣
Oxford Tech + UX: DAA Symposium, November 13, 2014 |

71. Oxford Tech + UX: DAA Symposium, November 13, 2014 |
mikefrancois.net/wp-content/uploads/2011/01/LinkedIn-Map1.png
‣
‣
‣
‣
‣
‣
‣
‣

72. ‣
‣
‣
‣
Oxford Tech + UX: DAA Symposium, November 13, 2014 |

73. ‣
‣
‣
‣
‣
‣
‣
‣
Oxford Tech + UX: DAA Symposium, November 13, 2014 |
inviteads.com/wp-content/uploads/2013/07/Heatmap.jpg

74. ‣
‣
‣
‣
‣
‣
‣
Oxford Tech + UX: DAA Symposium, November 13, 2014 |

75. Oxford Tech + UX: DAA Symposium, November 13, 2014 |
mikefrancois.net/wp-content/uploads/2011/01/LinkedIn-Map1.png
‣
‣
‣
‣
‣
‣
‣
‣

76. Questions?

77. Thank You!