The document provides an overview of user experience (UX) and usability, emphasizing its importance in product design and testing. It outlines key aspects of usability, including definitions, methodologies, and the role of testing environments. The aim is to enhance user satisfaction, ultimately leading to improved products and increased sales.

1. UX: 5 Ws and H
User Experience Demystified
Carol Barnum, Ph.D.
Director, Usability Center
Southern Polytechnic
KEN
August 19, 2011
The Usability Center
Focusing on User Experience Since 1994

2. Who?
Who am I?
Who are your
users?
KEN
August 19, 2011
The Usability Center
Focusing on User Experience Since 1994

3. What?
What is usability?
What is usability testing?
KEN
August 19, 2011
The Usability Center
Focusing on User Experience Since 1994

4. Usability - ISO 9241-11
The extent to which a product
can be used by specified users
to achieve specified goals with
effectiveness, efficiency, and
satisfaction in a specified
context of use.
KEN
August 19, 2011
The Usability Center
Focusing on User Experience Since 1994

5. Usability Testing
The activity that focuses on
observing users working with
a product, performing tasks
that are real and meaningful
to them.
KEN
August 19, 2011
The Usability Center
Focusing on User Experience Since 1994

6. When?
Once and done
More than once . . .
iterate
KEN
August 19, 2011
The Usability Center
Focusing on User Experience Since 1994

7. When?
Once and done
More than once . . .
iterate
KEN
August 19, 2011
The Usability Center
Focusing on User Experience Since 1994

8. Where?
Here . . .
There . . .
Everywhere . . .
KEN
August 19, 2011
The Usability Center
Focusing on User Experience Since 1994

9. Executive Viewing Room
Meeting, planning, and observing testing
KEN
August 19, 2011
The Usability Center
Focusing on User Experience Since 1994

10. Evaluation Room office setup
Participant at computer talks to moderator after session.
KEN
August 19, 2011
The Usability Center
Focusing on User Experience Since 1994

11. Evaluation Room living room setup
Presto, it’s a living room for a test of a DVR installation at home.
KEN
August 19, 2011
The Usability Center
Focusing on User Experience Since 1994

12. Control Room
Command Central for up to 6 people on the core team to observe and
take notes of the user’s session.
KEN
August 19, 2011
The Usability Center
Focusing on User Experience Since 1994

13. Lab on the go
A complete lab packs in a suitcase to go to the client’s location.
KEN
August 19, 2011
The Usability Center
Focusing on User Experience Since 1994

14. Portable lab sets up in any space
The user at the laptop is observed by the moderator and logged and
recorded by the logger (forefront)
KEN
August 19, 2011
The Usability Center
Focusing on User Experience Since 1994

15. Remote testing
Using meeting/collaboration software connected to our logging
computer, we can reach users worldwide.
KEN
August 19, 2011
The Usability Center
Focusing on User Experience Since 1994

16. Why?
It’s not your mother’s (or
father’s) focus group
Quick results
Seeing is believing
KEN
August 19, 2011
The Usability Center
Focusing on User Experience Since 1994

17. How?
Plan
Prepare
Test
Review
Revise
Test again
KEN
August 19, 2011
The Usability Center
Focusing on User Experience Since 1994

18. How many???
KEN
August 19, 2011
The Usability Center
Focusing on User Experience Since 1994

19. Let’s Review
Who?
What?
Where?
When?
Why?
How?
KEN
August 19, 2011
The Usability Center
Focusing on User Experience Since 1994

20. Better UX = better
products = increased
customer satisfaction =
more sales = more
“likes“
Why not?
KEN
August 19, 2011
The Usability Center
Focusing on User Experience Since 1994