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11 Best Practices Showcasing #LinkedIn Profiles

Get real examples of LinkedIn profiles and best practices as you create an amazing first impression and communicate your personal brand and story. Visit www.brandmirror.com for your free consult.

1 of 18
Join Us @BrandMirror
BrandMirror © 2016 All Rights Reserved.
LinkedIn Profiles that Drive
Visibility & Impact
BrandMirror
Join Us @BrandMirror
BrandMirror © 2016 All Rights Reserved.
BrandMirror | Personal Branding Sherpa for Noisebreakers
2
Jen Dalton, CEO of BrandMirror, has over 15 years of experience in strategy,
marketing and coaching. In 2012, after graduating from the Georgetown
University Executive MBA program, she made a gutsy move and launched her
branding business. Jen has since become a REACH certified master personal
branding strategist.
Jen Dalton is a gutsy “purpose sherpa” for her clients. She helps them identify
their figurative mountain and climb it with intention. Clarity on your WHY and
unique value, is critical to convince others to follow you and “go big”. Be a
noisebreaker, not a noisemaker.
Connect on LinkedIn
Follow Us @BrandMirror and on Facebook
Available on Amazon!
Get news here: www.brandmirror.com
Join Us @BrandMirror
BrandMirror © 2016 All Rights Reserved.
You have 6-10 seconds to make a great first impression on
LinkedIn.
How is your first impression?
@BrandMirror
Join Us @BrandMirror
BrandMirror © 2016 All Rights Reserved.
11 LinkedIn Best Practices with Real Profiles
#1 Choose Your Keywords Wisely
#2 Get Photos Right (Header & Background)
#3 Share Your Contact Information
#4 The Summary is for Story Telling
#5 Show Evidence of Your Brand
#6 Make Sure Your Resume and LinkedIn Align
#7 Use the Publish function to post your Thought Leadership
#8 Highlight Experience, Volunteerism Counts
#9 Integrate Your Brand with Your Company
#10 Leverage Projects to Showcase Your Value
#11 Give, Give, Get
@BrandMirror
Join Us @BrandMirror
BrandMirror © 2016 All Rights Reserved.
#1 Choose Your Words Wisely (keywords…)
@BrandMirror
For Tiffany, these work:
 Choose words that people would
search on to find you
 Golf Instructor, Scoring Specialist
TIP: Make them relevant to your audience and then weave them throughout
your profile, especially in your summary and job titles to drive up search results.
Join Us @BrandMirror
BrandMirror © 2016 All Rights Reserved.
#2 Get Photos Right (Header & Background)
@BrandMirror
For premium account holders:
 Integrate an interesting background – in this case, I integrated my company visuals
and logo (Premium is neeed)
 Please get a professional head shot, or personality photo
TIP: Use the background to hype you as a speaker, or promotions – but do use it. Also,
Your headshot should reflect your brand and be authentic.

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11 Best Practices Showcasing #LinkedIn Profiles

  • 1. Join Us @BrandMirror BrandMirror © 2016 All Rights Reserved. LinkedIn Profiles that Drive Visibility & Impact BrandMirror
  • 2. Join Us @BrandMirror BrandMirror © 2016 All Rights Reserved. BrandMirror | Personal Branding Sherpa for Noisebreakers 2 Jen Dalton, CEO of BrandMirror, has over 15 years of experience in strategy, marketing and coaching. In 2012, after graduating from the Georgetown University Executive MBA program, she made a gutsy move and launched her branding business. Jen has since become a REACH certified master personal branding strategist. Jen Dalton is a gutsy “purpose sherpa” for her clients. She helps them identify their figurative mountain and climb it with intention. Clarity on your WHY and unique value, is critical to convince others to follow you and “go big”. Be a noisebreaker, not a noisemaker. Connect on LinkedIn Follow Us @BrandMirror and on Facebook Available on Amazon! Get news here: www.brandmirror.com
  • 3. Join Us @BrandMirror BrandMirror © 2016 All Rights Reserved. You have 6-10 seconds to make a great first impression on LinkedIn. How is your first impression? @BrandMirror
  • 4. Join Us @BrandMirror BrandMirror © 2016 All Rights Reserved. 11 LinkedIn Best Practices with Real Profiles #1 Choose Your Keywords Wisely #2 Get Photos Right (Header & Background) #3 Share Your Contact Information #4 The Summary is for Story Telling #5 Show Evidence of Your Brand #6 Make Sure Your Resume and LinkedIn Align #7 Use the Publish function to post your Thought Leadership #8 Highlight Experience, Volunteerism Counts #9 Integrate Your Brand with Your Company #10 Leverage Projects to Showcase Your Value #11 Give, Give, Get @BrandMirror
  • 5. Join Us @BrandMirror BrandMirror © 2016 All Rights Reserved. #1 Choose Your Words Wisely (keywords…) @BrandMirror For Tiffany, these work:  Choose words that people would search on to find you  Golf Instructor, Scoring Specialist TIP: Make them relevant to your audience and then weave them throughout your profile, especially in your summary and job titles to drive up search results.
  • 6. Join Us @BrandMirror BrandMirror © 2016 All Rights Reserved. #2 Get Photos Right (Header & Background) @BrandMirror For premium account holders:  Integrate an interesting background – in this case, I integrated my company visuals and logo (Premium is neeed)  Please get a professional head shot, or personality photo TIP: Use the background to hype you as a speaker, or promotions – but do use it. Also, Your headshot should reflect your brand and be authentic.
  • 7. Join Us @BrandMirror BrandMirror © 2016 All Rights Reserved. #3 Share Your Contact Information @BrandMirror Laura Pratt Operations, Logistics, Analysis, Volunteerism, Leadership  Multiple options to connect with her  Integrated Twitter account  Customized URL  Links to her website  TIP: Choose other under the options so you can type in your website name, and not just use the default.
  • 8. Join Us @BrandMirror BrandMirror © 2016 All Rights Reserved. #4 The Summary is for Story Telling @BrandMirror Alison Whitmire CEO Coach and Inspirational Speaker  Great use of storytelling and being authentic  The summary is in first person and in her voice  Fantastic video of client testimonials highlights her value  Excellent use of video from her TEDx portfolio TIP: Mix up the media, diversify your story – create call to actions
  • 9. Join Us @BrandMirror BrandMirror © 2016 All Rights Reserved. #5 Show Evidence of Your Brand  Jill has a portfolio of work that shows evidence of her work and impact  Mix of media, publications, volunteer work, and authorship TIP: Think about how you want to showcase your media and label it. You can do 2, 5, or more – recommend keeping it symmetrical @BrandMirror
  • 10. Join Us @BrandMirror BrandMirror © 2016 All Rights Reserved. #6 Make Sure Your Resume and LinkedIn Align Resume LinkedIn ALIGN YOUR BRAND @BrandMirror TIP: Your resume should be bullets with some story component, but LinkedIn is all about the story.
  • 11. Join Us @BrandMirror BrandMirror © 2016 All Rights Reserved. #7 Use the Publish function to post your Thought Leadership Tweet LinkedIn Groups Blog Facebook SlideShare Hashtags & Handles E-Letters @BrandMirror TIP: Leverage content in multiple channels, if you have not been invited to publish yet, then use your updates across multiple channels
  • 12. Join Us @BrandMirror BrandMirror © 2016 All Rights Reserved. #8 Highlight Experience, Volunteerism Counts @BrandMirror Blake Coolidge Intern at the Newseum *Rising College Sophomore  Using volunteer experience to highlight your skills, passions, and value  Use media to showcase the impact TIP: Many people disregard volunteer work as real experience. It is! Please use it and think about your role and impact.
  • 13. Join Us @BrandMirror BrandMirror © 2016 All Rights Reserved. #9 Integrate Your Brand with Your Company @BrandMirror Keri Gohman  Integrate your brand with your role  Highlight you as part of your companies dialog TIP: Use media that highlights your business as well as you and how you show up as an executive and thought leader. This is a win-win for you and the company.
  • 14. Join Us @BrandMirror BrandMirror © 2016 All Rights Reserved. #10 Leverage Projects to Showcase Your Value @BrandMirror Kathryn Hall  Showcase your skills through projects  Projects provide a chance to highlight your passions too TIP: Think broadly about the work you to and be sure to include the parts that help showcase your story
  • 15. Join Us @BrandMirror BrandMirror © 2016 All Rights Reserved. #11 Leverage Publications, Education and more @BrandMirror John Crane  Be sure to add sections to your profile – like publications  Incorporate course work you have done TIP: Take additional courses to help you add to your story and give you more credentials.
  • 16. Join Us @BrandMirror BrandMirror © 2016 All Rights Reserved. #11 Give, Give, Get @BrandMirror TIPS • Share helpful articles • Shout outs on twitter • Share others content • Write recommendations on LinkedIn • Send Thank You Notes • Provide recognition (sign up for Newsle and share when others are in the news) Help Others Recognize Newsle Update
  • 17. Join Us @BrandMirror BrandMirror © 2016 All Rights Reserved. Be Intentional – Identify 3 Things to Do Right Now 1 2 3 @BrandMirror
  • 18. Join Us @BrandMirror BrandMirror © 2016 All Rights Reserved. Jen Dalton jendalton@brandmirror.com www.brandmirror.com @BrandMirror All profiles were approved for sharing and reviewed before sharing. Thank You! Connect with me on LinkedIn.