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Introduction to Digital Marketing.pdf
- 1. Introduction To Digital Marketing Vishal Padghan (Great Learning) Proprietary content. © Great Learning. All Rights Reserved. Unauthorized use or distribution prohibited.
- 2. Offerings Of This Course What is Digital Marketing? 01 Why Digital Marketing? 02 How To Do It? 03 Types Of Digital Marketing 04 Proprietary content. © Great Learning. All Rights Reserved. Unauthorized use or distribution prohibited.
- 3. What Is Digital Marketing? Proprietary content. © Great Learning. All Rights Reserved. Unauthorized use or distribution prohibited.
- 4. What Is Digital Marketing? Use of electronic Medium or Digital Media or in simple words the internet to market your products for business is as called Digital Marketing Understand Your Customers Reach Out To Them Online Proprietary content. © Great Learning. All Rights Reserved. Unauthorized use or distribution prohibited.
- 5. Some Numbers 2 million likes on FB 600 Websites 20 million emails 2lakh sales Proprietary content. © Great Learning. All Rights Reserved. Unauthorized use or distribution prohibited.
- 6. Why Digital Marketing? Proprietary content. © Great Learning. All Rights Reserved. Unauthorized use or distribution prohibited.
- 7. Why Digital Marketing? Before Digital Marketing Now? What Do you Think Has Changed? Proprietary content. © Great Learning. All Rights Reserved. Unauthorized use or distribution prohibited.
- 8. How Do You Do It? Proprietary content. © Great Learning. All Rights Reserved. Unauthorized use or distribution prohibited.
- 9. How do you do Digital Marketing? For Whom? Ask Why? (Problem Statement) What Platforms can You Use? Proprietary content. © Great Learning. All Rights Reserved. Unauthorized use or distribution prohibited.
- 10. Use Cases Does Any One Remember This? Proprietary content. © Great Learning. All Rights Reserved. Unauthorized use or distribution prohibited.
- 11. Use Cases Proprietary content. © Great Learning. All Rights Reserved. Unauthorized use or distribution prohibited.
- 12. Types Of Digital Marketing Proprietary content. © Great Learning. All Rights Reserved. Unauthorized use or distribution prohibited.
- 13. Types Of Digital Marketing Public Relations Automated Marketing Affiliate Marketing Pay Per Click Content Marketing Social Media Marketing SEO/SEM Proprietary content. © Great Learning. All Rights Reserved. Unauthorized use or distribution prohibited.
- 14. Content Marketing Proprietary content. © Great Learning. All Rights Reserved. Unauthorized use or distribution prohibited.
- 15. Content Marketing Content Marketing Content Is the king Videos/Written/Audio Can be a tweet/song sung etc Proprietary content. © Great Learning. All Rights Reserved. Unauthorized use or distribution prohibited.
- 16. SEO/SEM Proprietary content. © Great Learning. All Rights Reserved. Unauthorized use or distribution prohibited.
- 17. SEO/SEM How do you make it rank? Off Page/ On Page Should You Pay for it? SEO/SEM Proprietary content. © Great Learning. All Rights Reserved. Unauthorized use or distribution prohibited.
- 18. Social Media Marketing Proprietary content. © Great Learning. All Rights Reserved. Unauthorized use or distribution prohibited.
- 19. Social Media Marketing Facebook Twitter Instagram Social Media Marketing Pinterest Proprietary content. © Great Learning. All Rights Reserved. Unauthorized use or distribution prohibited.
- 20. Affiliate And Automated Marketing Proprietary content. © Great Learning. All Rights Reserved. Unauthorized use or distribution prohibited.
- 21. Automated and Affiliate Marketing Automated Marketing Affiliate Marketing Marketing Automation refers to the software that serves to automate your basic marketing operations. Pat Flynn: Affiliate marketing is the process of earning a commission by promoting other people’s (or company’s) products. You find a product you like, promote it to others and earn a piece of the profit for each sale that you make. Proprietary content. © Great Learning. All Rights Reserved. Unauthorized use or distribution prohibited.
- 22. Pay Per Click Proprietary content. © Great Learning. All Rights Reserved. Unauthorized use or distribution prohibited.
- 23. Pay Per Click Proprietary content. © Great Learning. All Rights Reserved. Unauthorized use or distribution prohibited.
- 24. Public Relations Proprietary content. © Great Learning. All Rights Reserved. Unauthorized use or distribution prohibited.
- 25. Demo Proprietary content. © Great Learning. All Rights Reserved. Unauthorized use or distribution prohibited.
- 26. Public Relations Proprietary content. © Great Learning. All Rights Reserved. Unauthorized use or distribution prohibited.
- 27. Summary In this course we have covered: • Why Digital Marketing? • What is Digital Marketing? • Types of Digital Marketing Proprietary content. © Great Learning. All Rights Reserved. Unauthorized use or distribution prohibited.
- 28. Thank You Proprietary content. © Great Learning. All Rights Reserved. Unauthorized use or distribution prohibited.