SlideShare a Scribd company logo
@clairecarlile
UTM Tagging for GMB
@clairecarlile
Why add UTMs?
@clairecarlile
What can I tag?
@clairecarlile
@clairecarlile
@clairecarlile
@clairecarlile
What’s the return on 5 mins work?
@clairecarlile
● be consistent (your GA reports will thank you)
✅
Tips on UTM tagging
gmb-listing
gmblisting
gmb_listing
@clairecarlile
● keep them lower case (GA is case sensitive)
✅
Tips on UTM tagging
gmb-menu
GMB-menu
Gmb-Menu
@clairecarlile
● don’t get your medium and source in a muddle
Tips on UTM tagging
@clairecarlile
How I’m UTM tagging
@clairecarlile
Getting granular with Google Posts
● 10-percent-off-july
● summer-sale
● new-opening-times
@clairecarlile
@clairecarlile
How much is GMB driving overall?
@clairecarlile
Is revenue everything? Micro-conversions FTW
@clairecarlile
@clairecarlile
Always be assisting
@clairecarlile
Keeping
it all
nice and
tidy
@clairecarlile
A gift from me, to
you, with love 🎁
http://bit.ly/GMB-UTM-GUIDE
@clairecarlile
https://www.sterlingsky.ca/google-local-changes/
@clairecarlile

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UTM tagging for GMB - SMX London May 2020