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@clairecarlile
Turn Digi
Claire Carlile
July 2, 2020
Claire Carlile
➔Likes swimming in the sea (especially
when it’s really cold)
➔Likes working with local businesses to
help them do fabulous SEO and local
SEO
➔Has been doing both for a long time
@TurnDigi
UTM FTW - How to win at GMB with UTM
tagging
@clairecarlile
Why add UTMs?
@TurnDigi
@clairecarlile
What can I tag?
@clairecarlile
@TurnDigi
@clairecarlile
@clairecarlile
@TurnDigi
● be consistent (your GA reports will thank
you)
Tips on UTM tagging
@clairecarlile
@TurnDigi
● keep them lower case (GA is case
sensitive)
Tips on UTM tagging
@clairecarlile
@TurnDigi
● don’t get your medium and source in a
muddle
Tips on UTM tagging
@clairecarlile
How I’m UTM tagging
@clairecarlile
@TurnDigi
● 10-percent-off-july
● summer-sale
● new-opening-times
Getting granular with Google posts
@clairecarlile
@TurnDigi
Is revenue everything?
Microconversions FTW
@clairecarlile
Give credit where credit is due
Searches for ‘plumber
near me’
Clicks on your listing in
the map pack, clicks
through to your website
Makes a brand name
search 24 hrs later,
clicks on Google Ad,
books an appointment
@clairecarlile
Always be assisting
@clairecarlile
Keeping
it all
nice and tidy
@clairecarlile
http://bit.ly/GMB-UTM-GUIDE
A gift from me, to you, 🎁
with love
@clairecarlile
@clairecarlile
Thank you

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Turn Digi June 2020