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The decision of whether or not to fly: A pilot study of Green consumers Claire Carlile, Seonaidh McDonald, Caroline Oates, Maree Thyne and Leigh-Ann McMorland Academy of Marketing 2009
Background ,[object Object],[object Object],[object Object]
Methods ,[object Object],[object Object],[object Object],[object Object],[object Object]
Approaches Found ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Compromise in favour of mundane criteria ,[object Object],[object Object],[object Object],[object Object],[object Object]
Compromise in favour of other ideals ,[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],Compromise in favour of other ideals
Compromise by restricting or  reducing flights ,[object Object],[object Object],[object Object],[object Object]
Compensate with other behaviours ,[object Object],[object Object],[object Object]
Not flying ,[object Object],[object Object],[object Object]
Summary ,[object Object],[object Object],[object Object],[object Object]
Cognitive Dissonance ,[object Object],[object Object],[object Object],[object Object]
Marketing Implications ,[object Object],[object Object]
Further Research ,[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Academy Of Marketing Paper 2009 Green Consumers And Flying Behaviours

  • 1. The decision of whether or not to fly: A pilot study of Green consumers Claire Carlile, Seonaidh McDonald, Caroline Oates, Maree Thyne and Leigh-Ann McMorland Academy of Marketing 2009
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