Defining Best Practices & Use. URL campaign tracking refers to the practice of adding additional parameters to any digital link used to track and measure campaign activity.
How to Accurately Track Marketing Campaigns + Free Campaign Tagging ToolIn Marketing We Trust
Learn How to Accurately Track Marketing Campaigns with Tracking Guru Ben Weber, Head of Analytics at In Marketing We Trust (Travel Massive LIVE sponsor).
We'll be answering:
*Why do we need campaign tracking?
*What are UTM parameters?
*Where to find campaigns in Google Analytics?
And you'll learn how to use UTM for:
*Email
*Google ads and other paid campaigns
*Social media campaigns
*Offline campaigns
This document summarizes 10 hacks for simplifying your day in Marketo. It discusses techniques like leveraging process templates for commonly used programs, using tokens for reusable elements, adding hidden form fields to differentiate campaigns, and utilizing constraints to better filter leads. Specific hacks covered include using tokens in various places, leveraging the drag-and-drop editor, and nesting tokens for flexibility. The document provides descriptions and examples for each hack to help Marketo users get more out of the platform.
The Power of UTM Links: A Marketer's Guide to Effective Campaign TrackingUTM LINK
Unleashing the Power of UTM Links: A Marketer's Guide to Effective Campaign Tracking." 🚀 Dive into the dynamic world of UTM (Urchin Tracking Module) links, where we explore what they are, why they matter, and how to harness their potential for maximum impact.
Discover how UTM links, with their specially crafted URLs and parameters, provide detailed insights into your campaign's performance. From precise tracking and attribution modeling to customization and consistency, learn why UTM links are a game-changer for marketers.
Our blog also guides you through the simple steps of creating UTM links using tools like Google's Campaign URL Builder. Explore real-world applications across email campaigns, social media marketing, and paid advertising, gaining valuable tips on avoiding common mistakes. https://www.utmlink.io/
What is multi-touch point attribution, and which model perfectly defines your customer's buying journey? Read our expert blog to learn more.
https://www.virtueanalytics.com/multi-touch-point-attribution/
Demystifying Marketing Attribution A Comprehensive Guide to Data-Driven Mark...Growth Natives
Unlock the secrets of effective marketing attribution with our comprehensive guide, "Demystifying Marketing Attribution." In this enlightening PDF, we delve into the intricacies of data-driven marketing decisions, offering a thorough exploration of the tools and strategies that empower businesses to make informed choices.
Discover the key principles behind marketing attribution and learn how to navigate the complex landscape of customer touchpoints. From first interaction to conversion, our guide breaks down each step, providing insights into the role of data in shaping successful marketing campaigns.
Whether you're a seasoned marketer or just stepping into the world of data-driven decision-making, this guide is designed to demystify the often-confusing realm of marketing attribution. Gain a deeper understanding of multi-channel attribution models, attribution windows, and the significance of various data sources in shaping your marketing strategy.
Armed with practical tips and real-world examples, this guide empowers you to optimize your marketing efforts. Uncover the mysteries of attribution modeling, attribution weighting, and attribution platforms to make confident decisions that drive results
A guide for your 2020 programs covering:
-Programmatic Advertising
-The Adaptive #ABM process
-Account segmentation
-#MediaPlanning, #budgeting & much more.
Digital marketing company in hyderabad.pdfVihaanDigitals
UTM parameters allow you to track traffic from different online channels like social media, emails, advertisements by appending alphanumeric strings to URLs. When visitors click these tagged URLs, their behavior can be monitored in Google Analytics. This provides granular insights into which campaigns, content or influencers are driving the most traffic and engagement. UTM parameters should be standardized and tracked to ensure proper reporting. They can also be used to test marketing hypotheses through A/B testing and measure the ROI of various online marketing initiatives.
How to Accurately Track Marketing Campaigns + Free Campaign Tagging ToolIn Marketing We Trust
Learn How to Accurately Track Marketing Campaigns with Tracking Guru Ben Weber, Head of Analytics at In Marketing We Trust (Travel Massive LIVE sponsor).
We'll be answering:
*Why do we need campaign tracking?
*What are UTM parameters?
*Where to find campaigns in Google Analytics?
And you'll learn how to use UTM for:
*Email
*Google ads and other paid campaigns
*Social media campaigns
*Offline campaigns
This document summarizes 10 hacks for simplifying your day in Marketo. It discusses techniques like leveraging process templates for commonly used programs, using tokens for reusable elements, adding hidden form fields to differentiate campaigns, and utilizing constraints to better filter leads. Specific hacks covered include using tokens in various places, leveraging the drag-and-drop editor, and nesting tokens for flexibility. The document provides descriptions and examples for each hack to help Marketo users get more out of the platform.
The Power of UTM Links: A Marketer's Guide to Effective Campaign TrackingUTM LINK
Unleashing the Power of UTM Links: A Marketer's Guide to Effective Campaign Tracking." 🚀 Dive into the dynamic world of UTM (Urchin Tracking Module) links, where we explore what they are, why they matter, and how to harness their potential for maximum impact.
Discover how UTM links, with their specially crafted URLs and parameters, provide detailed insights into your campaign's performance. From precise tracking and attribution modeling to customization and consistency, learn why UTM links are a game-changer for marketers.
Our blog also guides you through the simple steps of creating UTM links using tools like Google's Campaign URL Builder. Explore real-world applications across email campaigns, social media marketing, and paid advertising, gaining valuable tips on avoiding common mistakes. https://www.utmlink.io/
What is multi-touch point attribution, and which model perfectly defines your customer's buying journey? Read our expert blog to learn more.
https://www.virtueanalytics.com/multi-touch-point-attribution/
Demystifying Marketing Attribution A Comprehensive Guide to Data-Driven Mark...Growth Natives
Unlock the secrets of effective marketing attribution with our comprehensive guide, "Demystifying Marketing Attribution." In this enlightening PDF, we delve into the intricacies of data-driven marketing decisions, offering a thorough exploration of the tools and strategies that empower businesses to make informed choices.
Discover the key principles behind marketing attribution and learn how to navigate the complex landscape of customer touchpoints. From first interaction to conversion, our guide breaks down each step, providing insights into the role of data in shaping successful marketing campaigns.
Whether you're a seasoned marketer or just stepping into the world of data-driven decision-making, this guide is designed to demystify the often-confusing realm of marketing attribution. Gain a deeper understanding of multi-channel attribution models, attribution windows, and the significance of various data sources in shaping your marketing strategy.
Armed with practical tips and real-world examples, this guide empowers you to optimize your marketing efforts. Uncover the mysteries of attribution modeling, attribution weighting, and attribution platforms to make confident decisions that drive results
A guide for your 2020 programs covering:
-Programmatic Advertising
-The Adaptive #ABM process
-Account segmentation
-#MediaPlanning, #budgeting & much more.
Digital marketing company in hyderabad.pdfVihaanDigitals
UTM parameters allow you to track traffic from different online channels like social media, emails, advertisements by appending alphanumeric strings to URLs. When visitors click these tagged URLs, their behavior can be monitored in Google Analytics. This provides granular insights into which campaigns, content or influencers are driving the most traffic and engagement. UTM parameters should be standardized and tracked to ensure proper reporting. They can also be used to test marketing hypotheses through A/B testing and measure the ROI of various online marketing initiatives.
Oorjit Marketing Cloud (OMC) is a suite of cloud-hosted tools that unifies customer data, engages audiences across various media channels, and analyzes performance. It brings together capabilities for content management, social media management, digital advertising, marketing automation, analytics, and CRM integration onto a single system. OMC allows users to orchestrate marketing strategies, engage customers across channels, and analyze data to understand customers, competition and measure ROI.
Integrating CRM and Marketing Automation - Unifying Data for a Complete Custo...Vbout.com
Discover in this presentation:
- The Benefits of Integration: Integrating your CRM with your marketing automation platform can create a unified view of your customer data, leading to more personalized and effective marketing campaigns.
- Different Integration Approaches: We discussed various approaches to integration, including native integrations, third-party connectors, and custom API integrations.
- Choosing a CRM Solution: We outlined key factors to consider when choosing a CRM solution, such as AI capabilities, ease of use, scalability, cost, data security, and compliance.
- Using Unified Data: We explained how to use unified data for targeted and personalized marketing campaigns, and how this can enhance customer engagement and conversion rates.
- Evaluating Integration Success: We identified key performance indicators (KPIs) to track when evaluating the success of your integration, including data completeness and accuracy, close rate, length of sales cycle, customer lifetime value (CLTV), churn rate, customer acquisition cost (CAC), and campaign ROI.
This document provides a checklist for setting up online advertising campaigns, including:
1) Designing the customer journey and implementing pixels for remarketing, developing naming conventions, and ensuring sufficient approved creative assets.
2) Setting up an insertion order with details like budget, dates, pacing, and partner costs.
3) Setting up line items with more targeting details assigned to appropriate creatives.
It also covers adding creatives like naming, hosting, and landing page details, as well as adding pixels for conversion tracking and remarketing with specifics on implementation.
Produced and presented by Graeme Benstead-Hume and SiteVisibility for the Brighton Digital Marketing Festival event.
Measuring social media with Google Analytics covers campaign tracking, advanced segments & traffic filters.
Achieve your objectives with the ONEcount solution.
Explore tactical marketing strategies based on key components of the platform including: Audience
Identification, Dashboard Reporting, Advanced Targeting, and Customer Journey Tracking.
This playbook contains best practices for each component to data into revenue.
Automated SMS Quick URL Tracking: Simplifying Tagging and Monitoringjennifer738935
Automated SMS Quick URL Tracking is a revolutionary tool that empowers businesses to monitor the effectiveness of their SMS marketing campaigns in real-time. This technology combines the power of automated SMS messaging with advanced URL tracking capabilities, providing marketers with valuable insights into customer behavior and campaign performance.
With Automated SMS Quick URL Tracking, businesses can easily create and send SMS messages to their target audience, incorporating unique and trackable URLs within the message content. These URLs act as gateways to specific landing pages, promotions, or offers, allowing businesses to track the engagement and conversion rates associated with each SMS campaign.
The tracking process begins as soon as the recipient clicks on the URL included in the SMS. The system captures essential data points such as click-through rates, time spent on the landing page, conversion rates, and even specific actions taken by the user, such as purchases or form submissions. This data is then compiled and presented in an easy-to-understand format, providing marketers with actionable insights into the effectiveness of their SMS campaigns.
One of the key advantages of Automated SMS Quick URL Tracking is its ability to streamline the process of monitoring and analyzing multiple SMS campaigns simultaneously. Marketers can effortlessly tag each campaign with relevant labels or categories, making it simple to compare performance metrics across different campaigns, audience segments, or promotional periods.
Moreover, the automation aspect of this technology saves marketers considerable time and effort by eliminating the need for manual data collection and analysis. Instead, the system generates comprehensive reports that highlight key performance indicators, allowing marketers to quickly identify successful campaigns, optimize underperforming ones, and make data-driven decisions to enhance overall SMS marketing strategies.
The benefits of Automated SMS Quick URL Tracking extend beyond campaign monitoring. The rich data collected through this solution can be integrated with other marketing tools and platforms, providing a holistic view of customer engagement and allowing for more personalized and targeted messaging. By leveraging this data, businesses can refine their SMS marketing tactics, optimize customer journeys, and increase overall ROI.
In summary, Automated SMS Quick URL Tracking is a game-changer for businesses seeking to maximize the impact of their SMS marketing efforts. By automating the tracking process and providing comprehensive analytics, this technology enables marketers to gain valuable insights, optimize campaigns, and deliver personalized experiences to their audience. Embrace this innovative solution to unlock the full potential of your SMS marketing strategy and stay ahead in today's competitive landscape.
This exercise provided me with the opportunity to tackle real-world scenarios and challenges, showcasing my creativity and expertise. As a seasoned professional, it allowed me to push my limits and think outside the box.
Marketing Automation - Gleanster Research CheatSheet: Gleanster Research
What marketing automation is
How marketing automation works
Definitions of common jargon and acronyms associated with marketing automation
Common out-of-the-box features in marketing automation tools
How to justify investments in marketing automation
How much marketing automation tools cost
Essential pre-purchase tips and tricks to maximize an investment in marketing automation
Inbound marketing is a strategic marketing approach focused on attracting customers through helpful and relevant content rather than interruptive ads. By creating content that addresses customer problems and needs, inbound marketing attracts qualified prospects and builds trust in the business. Key elements of inbound marketing include content marketing, driving traffic through search engine optimization and social media, marketing automation using tools like CRM and email marketing, as well as analytics to measure results.
The document summarizes an attribution webinar presented by Niklas Kolster, CEO and founder of windsor.ai. The webinar discusses challenges with marketing data being siloed and not integrated, missing performance metrics across the full customer journey, and lack of integrated cost data. It provides a case study of Victorinox connecting all their marketing data sources and implementing attribution modeling to understand performance and ROI at a granular level. Another case study discusses how an agency, eClicks, used windsor.ai's platform to automate reporting, integrate client CRM and marketing platform data, and optimize marketing budgets based on ROI metrics like cost per opportunity rather than just last-click conversions. This reduced costs per acquired
Through-channel marketing automation is about enabling channel partners to generate leads by using marketing assets and a set of marketing tools provided by a vendor or company. The entire purpose of through-channel marketing automation is to enable partners to create brand presence by leveraging the vendor brand and associating it with their own brand, and then driving demand for a set of solutions that include offerings from the vendor.
My Socialtools is a social media analytics tool that allows brands to evaluate their performance and content strategies across platforms like Facebook, Twitter, YouTube, and Instagram. It provides insights through metrics like follower counts, engagement rates, and content interactions that help marketers identify high performing posting times and content. The tool also enables comparison of multiple brands to benchmark performance and see industry trends. Key features include custom dashboards, hourly/daily breakdowns, and easy export of findings.
In this webinar, AdStage’s JD Prater and Hanapin’s Chadd Powell will dive into Facebook Analytics to show you how to find insights, along with other pro strategies to use when measuring the impact of social media on your business.
Powerful Marketing Automation Platforms: to Revolutionize Marketing Strategie...Enterprise Wired
The following article delves into the multifaceted realm of marketing automation platforms, unraveling their pivotal role in transforming marketing landscapes and propelling businesses toward heightened efficiency and engagement.
Optimove is a customer relationship management and marketing automation platform that uses artificial intelligence and predictive analytics to power personalized customer communications. Its mission is to help brands autonomously transform customer data into actionable insights to drive measurable growth. Optimove is used by over 500 companies to create hyper-personalized marketing campaigns across channels that increase customer engagement, retention, and lifetime value. It implements a science-driven approach combining predictive analytics, AI optimization, and multi-channel campaign orchestration to deliver the right message to each customer.
Learn how to build and leverage your current customers database in this digital age of disruption, where barriers to play and compete in the marketplace are low.
Data-driven marketing refers to strategies built on insights pulled from the analysis of big data, collected through consumer interactions and engagements, to form predictions about future behaviors.
Learn the following:
* Digital Marketing
* Facebook Ads
* Audience Management
* Events trackings through Pixels
* Digital Advertising
* Google Ads
* Google Analytics
* Google Merchant Center
* Google Tag Manager
* Google Search Console
* eCommerce Marketing
Introduction to marketing analytics.pptxIshuGupta84
This document provides an introduction to marketing analytics. It discusses traditional marketing principles and how marketing analytics can help solve problems. Marketing analytics uses data to help understand customers, measure campaign performance, and forecast results. It allows businesses to determine which programs are most effective and see a return on investment from marketing activities. The document also outlines some challenges faced by marketers today and how marketing analytics can help with data-driven decision making.
FunnelCockpit: the latest software for intelligent marketing concepts on the ...radiantaura07
FunnelCockpit is a robust software designed to revolutionize the way businesses approach sales and marketing. At its core, it functions as a comprehensive tool for creating effective sales strategies and implementing intelligent marketing concepts. The software excels in guiding users through the entire customer journey, from lead generation to conversion, offering a suite of features that streamline processes, automate tasks, and provide valuable insights through analytics. With a user-friendly interface, FunnelCockpit empowers businesses to optimize their marketing efforts, enhance customer experiences, and drive tangible results in the competitive digital landscape.
Data Framework Design: A Practical GuideDaniel McKean
The document provides guidance on developing a data framework and strategy. It begins by outlining key questions to consider, such as identifying valuable data assets, prioritizing data governance, and understanding data collection processes. The next section describes six steps for building an effective data framework: 1) Identifying most valuable data assets, 2) Making data governance a priority, 3) Building an architecture designed to evolve, 4) Developing a system for real-time data access, 5) Reinforcing data and insights as a service, and 6) Bringing the data flow to life. The document concludes by discussing best practices for defining a data strategy and operating model to support business goals through strategic use of data assets.
MASTERING DIGITAL TRANSFORMATION IN THE NEW BUSINESS ERADaniel McKean
Digital Transformation. It's not just about getting the latest tech; it's about a deep, meaningful shift in how businesses operate and connect with their customers.
Oorjit Marketing Cloud (OMC) is a suite of cloud-hosted tools that unifies customer data, engages audiences across various media channels, and analyzes performance. It brings together capabilities for content management, social media management, digital advertising, marketing automation, analytics, and CRM integration onto a single system. OMC allows users to orchestrate marketing strategies, engage customers across channels, and analyze data to understand customers, competition and measure ROI.
Integrating CRM and Marketing Automation - Unifying Data for a Complete Custo...Vbout.com
Discover in this presentation:
- The Benefits of Integration: Integrating your CRM with your marketing automation platform can create a unified view of your customer data, leading to more personalized and effective marketing campaigns.
- Different Integration Approaches: We discussed various approaches to integration, including native integrations, third-party connectors, and custom API integrations.
- Choosing a CRM Solution: We outlined key factors to consider when choosing a CRM solution, such as AI capabilities, ease of use, scalability, cost, data security, and compliance.
- Using Unified Data: We explained how to use unified data for targeted and personalized marketing campaigns, and how this can enhance customer engagement and conversion rates.
- Evaluating Integration Success: We identified key performance indicators (KPIs) to track when evaluating the success of your integration, including data completeness and accuracy, close rate, length of sales cycle, customer lifetime value (CLTV), churn rate, customer acquisition cost (CAC), and campaign ROI.
This document provides a checklist for setting up online advertising campaigns, including:
1) Designing the customer journey and implementing pixels for remarketing, developing naming conventions, and ensuring sufficient approved creative assets.
2) Setting up an insertion order with details like budget, dates, pacing, and partner costs.
3) Setting up line items with more targeting details assigned to appropriate creatives.
It also covers adding creatives like naming, hosting, and landing page details, as well as adding pixels for conversion tracking and remarketing with specifics on implementation.
Produced and presented by Graeme Benstead-Hume and SiteVisibility for the Brighton Digital Marketing Festival event.
Measuring social media with Google Analytics covers campaign tracking, advanced segments & traffic filters.
Achieve your objectives with the ONEcount solution.
Explore tactical marketing strategies based on key components of the platform including: Audience
Identification, Dashboard Reporting, Advanced Targeting, and Customer Journey Tracking.
This playbook contains best practices for each component to data into revenue.
Automated SMS Quick URL Tracking: Simplifying Tagging and Monitoringjennifer738935
Automated SMS Quick URL Tracking is a revolutionary tool that empowers businesses to monitor the effectiveness of their SMS marketing campaigns in real-time. This technology combines the power of automated SMS messaging with advanced URL tracking capabilities, providing marketers with valuable insights into customer behavior and campaign performance.
With Automated SMS Quick URL Tracking, businesses can easily create and send SMS messages to their target audience, incorporating unique and trackable URLs within the message content. These URLs act as gateways to specific landing pages, promotions, or offers, allowing businesses to track the engagement and conversion rates associated with each SMS campaign.
The tracking process begins as soon as the recipient clicks on the URL included in the SMS. The system captures essential data points such as click-through rates, time spent on the landing page, conversion rates, and even specific actions taken by the user, such as purchases or form submissions. This data is then compiled and presented in an easy-to-understand format, providing marketers with actionable insights into the effectiveness of their SMS campaigns.
One of the key advantages of Automated SMS Quick URL Tracking is its ability to streamline the process of monitoring and analyzing multiple SMS campaigns simultaneously. Marketers can effortlessly tag each campaign with relevant labels or categories, making it simple to compare performance metrics across different campaigns, audience segments, or promotional periods.
Moreover, the automation aspect of this technology saves marketers considerable time and effort by eliminating the need for manual data collection and analysis. Instead, the system generates comprehensive reports that highlight key performance indicators, allowing marketers to quickly identify successful campaigns, optimize underperforming ones, and make data-driven decisions to enhance overall SMS marketing strategies.
The benefits of Automated SMS Quick URL Tracking extend beyond campaign monitoring. The rich data collected through this solution can be integrated with other marketing tools and platforms, providing a holistic view of customer engagement and allowing for more personalized and targeted messaging. By leveraging this data, businesses can refine their SMS marketing tactics, optimize customer journeys, and increase overall ROI.
In summary, Automated SMS Quick URL Tracking is a game-changer for businesses seeking to maximize the impact of their SMS marketing efforts. By automating the tracking process and providing comprehensive analytics, this technology enables marketers to gain valuable insights, optimize campaigns, and deliver personalized experiences to their audience. Embrace this innovative solution to unlock the full potential of your SMS marketing strategy and stay ahead in today's competitive landscape.
This exercise provided me with the opportunity to tackle real-world scenarios and challenges, showcasing my creativity and expertise. As a seasoned professional, it allowed me to push my limits and think outside the box.
Marketing Automation - Gleanster Research CheatSheet: Gleanster Research
What marketing automation is
How marketing automation works
Definitions of common jargon and acronyms associated with marketing automation
Common out-of-the-box features in marketing automation tools
How to justify investments in marketing automation
How much marketing automation tools cost
Essential pre-purchase tips and tricks to maximize an investment in marketing automation
Inbound marketing is a strategic marketing approach focused on attracting customers through helpful and relevant content rather than interruptive ads. By creating content that addresses customer problems and needs, inbound marketing attracts qualified prospects and builds trust in the business. Key elements of inbound marketing include content marketing, driving traffic through search engine optimization and social media, marketing automation using tools like CRM and email marketing, as well as analytics to measure results.
The document summarizes an attribution webinar presented by Niklas Kolster, CEO and founder of windsor.ai. The webinar discusses challenges with marketing data being siloed and not integrated, missing performance metrics across the full customer journey, and lack of integrated cost data. It provides a case study of Victorinox connecting all their marketing data sources and implementing attribution modeling to understand performance and ROI at a granular level. Another case study discusses how an agency, eClicks, used windsor.ai's platform to automate reporting, integrate client CRM and marketing platform data, and optimize marketing budgets based on ROI metrics like cost per opportunity rather than just last-click conversions. This reduced costs per acquired
Through-channel marketing automation is about enabling channel partners to generate leads by using marketing assets and a set of marketing tools provided by a vendor or company. The entire purpose of through-channel marketing automation is to enable partners to create brand presence by leveraging the vendor brand and associating it with their own brand, and then driving demand for a set of solutions that include offerings from the vendor.
My Socialtools is a social media analytics tool that allows brands to evaluate their performance and content strategies across platforms like Facebook, Twitter, YouTube, and Instagram. It provides insights through metrics like follower counts, engagement rates, and content interactions that help marketers identify high performing posting times and content. The tool also enables comparison of multiple brands to benchmark performance and see industry trends. Key features include custom dashboards, hourly/daily breakdowns, and easy export of findings.
In this webinar, AdStage’s JD Prater and Hanapin’s Chadd Powell will dive into Facebook Analytics to show you how to find insights, along with other pro strategies to use when measuring the impact of social media on your business.
Powerful Marketing Automation Platforms: to Revolutionize Marketing Strategie...Enterprise Wired
The following article delves into the multifaceted realm of marketing automation platforms, unraveling their pivotal role in transforming marketing landscapes and propelling businesses toward heightened efficiency and engagement.
Optimove is a customer relationship management and marketing automation platform that uses artificial intelligence and predictive analytics to power personalized customer communications. Its mission is to help brands autonomously transform customer data into actionable insights to drive measurable growth. Optimove is used by over 500 companies to create hyper-personalized marketing campaigns across channels that increase customer engagement, retention, and lifetime value. It implements a science-driven approach combining predictive analytics, AI optimization, and multi-channel campaign orchestration to deliver the right message to each customer.
Learn how to build and leverage your current customers database in this digital age of disruption, where barriers to play and compete in the marketplace are low.
Data-driven marketing refers to strategies built on insights pulled from the analysis of big data, collected through consumer interactions and engagements, to form predictions about future behaviors.
Learn the following:
* Digital Marketing
* Facebook Ads
* Audience Management
* Events trackings through Pixels
* Digital Advertising
* Google Ads
* Google Analytics
* Google Merchant Center
* Google Tag Manager
* Google Search Console
* eCommerce Marketing
Introduction to marketing analytics.pptxIshuGupta84
This document provides an introduction to marketing analytics. It discusses traditional marketing principles and how marketing analytics can help solve problems. Marketing analytics uses data to help understand customers, measure campaign performance, and forecast results. It allows businesses to determine which programs are most effective and see a return on investment from marketing activities. The document also outlines some challenges faced by marketers today and how marketing analytics can help with data-driven decision making.
FunnelCockpit: the latest software for intelligent marketing concepts on the ...radiantaura07
FunnelCockpit is a robust software designed to revolutionize the way businesses approach sales and marketing. At its core, it functions as a comprehensive tool for creating effective sales strategies and implementing intelligent marketing concepts. The software excels in guiding users through the entire customer journey, from lead generation to conversion, offering a suite of features that streamline processes, automate tasks, and provide valuable insights through analytics. With a user-friendly interface, FunnelCockpit empowers businesses to optimize their marketing efforts, enhance customer experiences, and drive tangible results in the competitive digital landscape.
Data Framework Design: A Practical GuideDaniel McKean
The document provides guidance on developing a data framework and strategy. It begins by outlining key questions to consider, such as identifying valuable data assets, prioritizing data governance, and understanding data collection processes. The next section describes six steps for building an effective data framework: 1) Identifying most valuable data assets, 2) Making data governance a priority, 3) Building an architecture designed to evolve, 4) Developing a system for real-time data access, 5) Reinforcing data and insights as a service, and 6) Bringing the data flow to life. The document concludes by discussing best practices for defining a data strategy and operating model to support business goals through strategic use of data assets.
MASTERING DIGITAL TRANSFORMATION IN THE NEW BUSINESS ERADaniel McKean
Digital Transformation. It's not just about getting the latest tech; it's about a deep, meaningful shift in how businesses operate and connect with their customers.
Before an advance formal Discovery Session for which planners will gather relevant business, market, and product insights, the FIRST ACTIONABLE strategic step in the strategic planning process is to develop an initial Go-To-Market framework.
Harnessing the Power of Predictive Models for Marketing Campaign Optimization...Daniel McKean
In the fast-paced world of digital marketing, making data-driven decisions is not just an advantage; it's a necessity. Among the plethora of tools and techniques at the disposal of marketers and data analysts, predictive models stand out for their ability to transform complex marketing challenges into opportunities for strategic optimization.
The document discusses Always On campaigns, which are designed to continuously promote events at a venue through advertising impressions over time to increase ticket sales. The goal is to build brand awareness and keep the venue top of mind as people consider attending events. Data on past campaign performance shows they have consistently generated high returns on ad spend through a variety of audience targeting techniques and dynamic creative optimization.
The document provides a summary of website performance and recommendations for improving traffic and conversions for the JAOU website from June to December 2018. Key findings include:
- Site traffic has declined since launch but bounce rates are within industry averages. Return visitors spend more time on site than new visitors.
- The home page receives the most traffic but conversions may be improved with alternate landing pages. Testing additional landing pages is recommended.
- Users who visit 12+ times are more likely to convert, indicating value in retargeting visitors and growing the email list.
- Top landing pages beyond the home page relate to the enrollment process, suggesting this content is valuable for visitors. Deeper analysis of pages can aid optimization
The document analyzes the baseline performance of Seresto's media channels and platforms based on 2021 data. It finds that display outperforms other channels for key metrics like impressions and clicks, while digital video underperforms despite a large budget share. To optimize spend efficiency, predictive modeling is recommended to analyze performance considering multiple dimensions like channel, platform, and objective simultaneously. Sample predictive models are provided for different media objectives that predict optimized spend allocations could significantly improve key performance metrics over the baseline.
The document provides analytics insights from a media campaign run from September through November 2016. It summarizes key performance metrics including enrollment numbers, website traffic, demographic insights, and impact of different media placements. The campaign led to a significant increase in monthly enrollments compared to pre-campaign levels. Digital advertising drove most enrollments, while print media had no direct impact. Certain digital placements like programmatic and Pandora audio performed best. Mobile conversions significantly outperformed desktop. Ongoing optimization of spend mix, placements, creatives, and targeting is recommended based on learnings from the analysis.
The document provides a summary of website performance and recommendations for improving traffic and conversions for the JAOU website from June to December 2018. Key findings include:
- Site traffic has declined since launch but bounce rates are within industry averages. Return visitors spend more time on site than new visitors.
- The home page receives the most traffic but visitors spend little time there before leaving. Testing additional landing pages could improve conversions.
- Visitors who return multiple times are more likely to convert, suggesting the need for retargeting campaigns.
- Top landing pages beyond the home page relate to the enrollment process and attract returning visitors, indicating useful content is driving traffic.
This document summarizes the key findings of a social media audit comparing JTI's Winston brand to six competitor cigarette brands. The audit found that while cigarette brands do not have official social media accounts due to marketing restrictions, they are discussed across various social platforms. Some geographic regions and social networks showed higher levels of brand mentions than others. The audit also found examples of topics mentioning the brands that could potentially spread virally and negatively impact them if they gained more traction. The document provides an overview of insights on the social media presence and risks for the studied cigarette brands.
The document outlines a strategy for building community and activating fans of volleyball through an integrated digital ecosystem and social media presence. It involves aligning communication goals around perception, acquisition, and loyalty. Key aspects of the strategy include leveraging different social media platforms like Facebook, Twitter, and Instagram as hubs to drive traffic to FIVB websites and engage distinct fan groups. Content will be developed for an integrated fan experience across digital touchpoints highlighting athletes, teams, and events. Analytics will be used to measure and grow engagements on social media and websites.
Always On venue branding campaigns use continuous digital advertising to raise awareness of venues and drive ticket sales, even when no specific events are being promoted. The summary campaigns are designed to activate casual attendees by reminding people that the venue exists and prompting them with emotional messages. Audience targeting is used to reinforce messaging throughout the purchasing funnel. Analysis shows these Always On campaigns consistently deliver high returns on investment, with sample campaigns averaging a 1591% ROAS. Ongoing optimization of targeting, creative, and spending ensures campaigns perform optimally over time.
The document provides a summary of discussions around malaria from blogs, news, Twitter, forums and Facebook over the last 30 days. It finds that major themes include various United Nations campaigns and initiatives to fight malaria such as Nothing But Nets and World Malaria Day. Other prominent topics included new drug-resistant malaria strains, celebrity involvement in anti-malaria efforts, and how malaria discussions compete for attention with other global issues like HIV/AIDS and poverty. The summary also measures the United Nations' share of voice in the malaria discussion across different media.
This document provides social media metrics for PEAK's Facebook and Twitter presence from December 1-31, 2012. For Facebook, it shows metrics on reach, impressions, audience growth, engagement rates, competitive comparisons, and share of voice. It also analyzes content performance for several competitors. For Twitter, it outlines metrics on follower growth, brand influence through impressions and tweets, and competitive follower counts.
An online community intelligence audit follows a 4-step scalable process to deliver actionable insights for organizations:
1. Discovery - Define audit parameters mapped to objectives through keyword research and data modeling.
2. Data Modeling - Build and test a data model to ensure data integrity and validity.
3. Measurement - Measure community presence, reach, engagement and influence using benchmark metrics.
4. Analysis - Provide quantitative metrics and qualitative insights through measuring conversations and identifying themes.
The process begins with data collection and sampling to understand where target audiences are active online and validate strategies. Both quantitative and qualitative analysis are used to understand perceptions and conversations to develop effective online strategies. Ongoing audits are recommended
Analysis insight about a Flyball dog competition team's performanceroli9797
Insight of my analysis about a Flyball dog competition team's last year performance. Find more: https://github.com/rolandnagy-ds/flyball_race_analysis/tree/main
The Building Blocks of QuestDB, a Time Series Databasejavier ramirez
Talk Delivered at Valencia Codes Meetup 2024-06.
Traditionally, databases have treated timestamps just as another data type. However, when performing real-time analytics, timestamps should be first class citizens and we need rich time semantics to get the most out of our data. We also need to deal with ever growing datasets while keeping performant, which is as fun as it sounds.
It is no wonder time-series databases are now more popular than ever before. Join me in this session to learn about the internal architecture and building blocks of QuestDB, an open source time-series database designed for speed. We will also review a history of some of the changes we have gone over the past two years to deal with late and unordered data, non-blocking writes, read-replicas, or faster batch ingestion.
06-04-2024 - NYC Tech Week - Discussion on Vector Databases, Unstructured Data and AI
Round table discussion of vector databases, unstructured data, ai, big data, real-time, robots and Milvus.
A lively discussion with NJ Gen AI Meetup Lead, Prasad and Procure.FYI's Co-Found
4th Modern Marketing Reckoner by MMA Global India & Group M: 60+ experts on W...Social Samosa
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ViewShift: Hassle-free Dynamic Policy Enforcement for Every Data LakeWalaa Eldin Moustafa
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06-04-2024 - NYC Tech Week - Discussion on Vector Databases, Unstructured Data and AI
Discussion on Vector Databases, Unstructured Data and AI
https://www.meetup.com/unstructured-data-meetup-new-york/
This meetup is for people working in unstructured data. Speakers will come present about related topics such as vector databases, LLMs, and managing data at scale. The intended audience of this group includes roles like machine learning engineers, data scientists, data engineers, software engineers, and PMs.This meetup was formerly Milvus Meetup, and is sponsored by Zilliz maintainers of Milvus.
End-to-end pipeline agility - Berlin Buzzwords 2024Lars Albertsson
We describe how we achieve high change agility in data engineering by eliminating the fear of breaking downstream data pipelines through end-to-end pipeline testing, and by using schema metaprogramming to safely eliminate boilerplate involved in changes that affect whole pipelines.
A quick poll on agility in changing pipelines from end to end indicated a huge span in capabilities. For the question "How long time does it take for all downstream pipelines to be adapted to an upstream change," the median response was 6 months, but some respondents could do it in less than a day. When quantitative data engineering differences between the best and worst are measured, the span is often 100x-1000x, sometimes even more.
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End-to-end pipeline agility - Berlin Buzzwords 2024
UTM Conventions Best Practices
1. Slide - 1
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DATA COLLECTION
UTM Taxonomy & Naming Conventions
2. Slide - 2
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THE 411 ON UTMs
What are UTMs?
UTMs, or link tracking parameters, are small pieces of code that can be appended to the end of links appearing in sent bulletins. They are
universally recognized by site analytics tools, like Google Analytics. UTM use is a communications best practice, as it allows campaigns to
better measure the impact on web traffic attribution created by strategic campaign directions, empowering the team to make informed, data-driven
decisions.
UTM Parameters: There are five different types of UTM parameters relevant to any project: source, medium, campaign, term and content.
Source: identifies where the link was displayed. For example, a link clicked in a bulletin would identify the source as GovDelivery.
Medium: identifies the type of channel in which a link was clicked on. For example, a link clicked in a GovDelivery bulletin would identify
the medium as Email.
Campaign: identifies the type of messaging that we send. They help us to compare web behavior differences of recipients of different
communication initiatives, such as Application reminders and Welcome messages.
Term: identifies audience segmentation and allows for greater insights into specific audience groups for overall bulletin user resonance and
appeal to the content and messaging.
Content: identifies content variations within your communications, such as different tracks of messaging and A/B testing.
Why Use Them? The Unique Impact of UTMs.
Applying UTMs to your overall communications strategy allows for deeper insights into the workings of your email communications. The benefits
of utilizing UTMs include:
• A greater understanding of exactly where your web traffic is coming from
• Ability to pinpoint which bulletins account for traffic increases
• Differentiate web behavior by different bulletin content and different audiences
• Demonstrate your department’s impact to your site with bulletin communication
The more information your organization has, the better-informed decisions you can make.
For assistance, please contact your Granicus account manager or Adam Van Scoyoc at adam.vanscoyoc@granicus.com.
3. Slide - 3
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UTM CAMPAIGN URL LINKS SETUP
Defining Best Practices & Use
All incoming campaign links to the designated client website and/or campaign landing page should leverage UTM codes to track greater
user attribution and site usage behaviors, as well as, campaign attribution performance.
Use all lower case alpha-numeric characters.
(please no exceptions for consistency in execution and analytics tracking, e.g. capitalizing the “C” in Campaign is not the same without
capitalization as campaign where each would be treated as a separate campaign in Google Analytics)
Use hyphens only (not underscores) to separate words.
(alternatively, use the plus symbol, but do not leave spaces and be consistent across the campaign)
Use all 5 available UTM parameters (source, medium, campaign, term, content) to aid in the effective tracking of campaign user attribution
and behaviors as there may be other campaigns active. Using all (5) parameters in our analytics tracking better helps us distinguish campaign
marketing performance across strategic campaign directions and multiple channels. Some parameters may be optional based on individual
campaign needs, but source and medium are “must haves” and are critical to campaign performance tracking. Please reference the naming
convention table, or ask for guidance from your analytics contact if assistance is required.
Use simple language and keep parameters short aligned to the naming convention design (as outlined in this documentation) for consistent
UTM creation across all campaign marketing efforts and channels, and for use with potential partners and client stakeholders.
Track all of your UTM parameters. We ask you to log the UTMs in use into a sharable campaign tracking document for all stakeholders
and analytics teams to have ready access in times of need and reference. Discuss the need with your analytics contact to host and share the
master log.
To create your UTMs and Campaign link URLs, an easy tool for use is the Google URL Builder Tool.** Use the link that follows to access
the tool. Google URL Builder Tool: https://ga-dev-tools.appspot.com/campaign-url-builder/
** Of note, use a link shortener to keep URLs tidy and manageable. URL shorteners are available within the Google URL builder tool. Branded, vanity links can
also be built by contacting and working with your GXG contact; or you may also use your own URL shortener tool as desired.
For assistance, please contact your Granicus account manager or Adam Van Scoyoc at adam.vanscoyoc@granicus.com.
4. Slide - 4
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GOOGLE URL BUILDER TOOL TUTORIAL
URL campaign tracking simply refers to the practice of adding additional parameters to any digital link used to direct people back to the
campaign’s landing page destination. When we add this extra information to a URL link, the link is now referred to as a “campaign” and it will
allow us to be automatically track the campaign performance and attribution within your Google Analytics account.
The following steps are recommended to create your unique Campaign UTM links for any combination of email, SMS,
ads, social posts, or any other digital touchpoint (including QR codes) using the Google URL Builder Tool and the five
parameter fields. We request the use all five fields. If you are creating UTMs without Granicus’ help, make sure they
follow naming conventions, and they are unique, easily understood, and concise using guidelines defined.
Step 1 | Insert the Website URL: This is the website URL or campaign landing page destination for which will direct
users back to the website via a user click. It can be the main website home page or any other CTA landing page
destination for email or text opt-in, newsletter signup, program overview, account creation or any number of key
conversion events (as applicable).
Step 2 | Fill in the Source field: This field identifies the campaign source of the website traffic to give attribution to the
campaign tactical element, i.e., for Granicus GovDelivery marketing efforts, it should be identified as “govdelivery”. Or
for self-managed campaigns it could be any vendor/platform identifier such as a website, Facebook, Google, etc. -- or
even for offline sources such as billboard, mailed newsletter and more.
Step 3 | Fill in the Medium field: This parameter field narrows down the specifics of the link tracking performance by
the marketing channel used. For example, for Granicus GovDelivery marketing efforts, it should be identified either
“email” or “text”. Other channels supporting an expanded campaign effort and which can be identified include display,
paid social, social, search, paid search, referral, etc. (For special use cases, consult with your analytics advisor.)
Step 4 | Fill in the Campaign field: This parameter further helps to narrow down the analysis of website visits by
identifying the specific campaign by name or campaign ID with a unique identifier. It allows us to track the exact, unique
campaign which is responsible for creating website visits.
https://ga-dev-tools.appspot.com/campaign-url-builder/
Step 5 | Fill in the Term field: Typically this field is reserved for paid search terms, however, it can also be used for other purposes. One recommended use and purpose is
to use it to capture targeted audiences or audience segments. This will allow for deeper analysis for how well campaigns are performing based on who is seeing our
campaign content, messaging and materials.
Step 6 | Fill in the Content field: The Content parameter provides one added filter to isolate and analyze campaign performance. A best use case for this parameter for a
Granicus campaign is Bulletin ID, which will allow us to capture specific performance for a series or individual campaign emails filterable via other parameters in use. For
example, identifying the content parameter such as “bulletin-1” gives the capability to analyze a user response to a specific message to aid in executing and optimizing
follow-on messages for specific audiences.
Step 7 | Lastly, copy and paste the Generated Campaign URL: Once the final URL is automatically created as the fields are filled in, you will be able to copy and paste the
Final URL link into your campaign materials.
For assistance, please contact your Granicus account manager or Adam Van Scoyoc at adam.vanscoyoc@granicus.com.
5. Slide - 5
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UTM NAMING CONVENTIONS GUIDELINES
Use the design structure below to build your UTM URL links.
Use all lower case alpha-numeric characters (please no exceptions for consistency in execution and analytics tracking)
Use hyphens only to separate words (please no exceptions for consistency in execution and analytics tracking)
Source Medium Campaign Term Content
Purpose
&
Use
Campaign Platform
Attribution identifier
for marketing vendor
or platform used.
Marketing Channel
Attribution identifier
for marketing channel
used.
Campaign Name
Attribution identifier
for the campaign
unique name.
Audience ID
Attribution identifier
for audience target,
segment, etc.
Content ID
Attribution identifier
for content, message,
format, etc.
Campaign
Parameter
Examples
govdelivery
facebook
instagram
twitter
google
blog
website-x
Offline Examples
outdoor
print
pr-media
email
sms-text
display
social
paid-social
search
cpc or ppc
referral
direct
mobile
billboard
qr-code
press-media
campaign-name audience_id-1
audience_id-2
segment_id-1
segment_id-2
content_id-1
content_id-1b
content_id-2
content_id-3
content_id-3b
content_id-4
content_id-5
ab_test-1
ab_test-2
Google URL Builder Tool: https://ga-dev-tools.appspot.com/campaign-url-builder/
Example: https://granicus.com/?utm_source=govdelivery&utm_medium=email&utm_campaign=make-a-difference&utm_term=audience-1&utm_content=bulletin-1
Short Form (Shortened) URL Example: https://bit.ly/3wVuY0I | Short Form (Shortened) Vanity URL Example: https://www.granicus.com/vanity
For assistance, please contact your Granicus account manager or Adam Van Scoyoc at adam.vanscoyoc@granicus.com.
Branded vanity link shorteners include Bitly and TinyURL, or Rebrandly for creating branded links.
6. Slide - 6
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CAMPAIGN UTM LOG REPORT EXAMPLE
# Campaign
Tracking
Mechanism
Source
(campaign type)
Medium
(channel)
Campaign
(name)
Term
(audiences)
Content
(message)
UTM Link
(requirements)
Campaign
(trackable goal)
Campaign
(trackable events)
1
Make-A-Difference
(MAD) Awareness
Campaign
UTM
parameters
govdelivery email mad national lead-gen
Yes – GA UTM
URL link
Email Opt-Ins
Email Metrics +
User Site Traffic,
Sessions, Duration,
Bounce
2
Make-A-Difference
(MAD) Welcome
Campaign
UTM
parameters
govdelivery email
mad-
welcome-1
sign-ups welcome
Yes – GA UTM
URL link
Landing Page
Conversions
Email Metrics +
User Content Clicks,
Video Views, Page
Scroll, Duration
3
Make-A-Difference
(MAD) Programmatic
Campaign
UTM
parameters
govdelivery email
mad-
program-1
conversion call-to-action
Yes – GA UTM
URL link
Linked Return
Website Page
(Content) User
Visits
Email Metrics +
Click Funnel Path
Clicks, Duration,
Bounce
4
Make-A-Difference
(MAD) Programmatic
Campaign
UTM
parameters
govdelivery email
mad-
program-2
user-event-1 text-opt-in-offer
Yes – GA UTM
URL link
SMS Opt-Ins
Email Metrics + Click
Funnel Path Clicks +
Bounce
5
Make-A-Difference
(MAD) SMS-Text
Campaign
UTM
parameters
govdelivery sms mad-text-1 txt-opt-in
account-
activation
Yes – GA UTM
URL link
Link Clicks
SMS Metrics + CTA
Landing Page Event
Clicks + Bounce
6
Make-A-Difference
(MAD) Programmatic
Campaign
UTM
parameters
govdelivery email
mad-
program-3
non-
conversion
call-to-action-2
Yes – GA UTM
URL link
Linked Return
Website Page
(Content) User
Visits
Email Metrics +
Click Funnel Path
Clicks, Duration,
Bounce
7
Make-A-Difference
(MAD) SMS-Text
Campaign
UTM
parameters
govdelivery sms mad-text-2 txt-opt-in
account-
reminder
Yes – GA UTM
URL link
Link Clicks
SMS Metrics + CTA
Landing Page Event
Clicks + Bounce
8
Make-A-Difference
(MAD) Programmatic
Campaign
UTM
parameters
govdelivery email
mad-
program-4
user-event-1
and
user-event-2
call-to-action-3
Yes – GA UTM
URL link
Linked Return
Website Page
(Content) User
Visits
Email Metrics +
Click Funnel Path
Clicks, Duration,
Bounce
UTM 1 Example: https://granicus.com/?utm_source=govdelivery&utm_medium=email&utm_campaign=mad&utm_term=national&utm_content=lead-gen
UTM 7 Example: https://granicus.com/?utm_source=govdelivery&utm_medium=sms&utm_campaign=mad-text-2&utm_term=txt-opt-in&utm_content=account-reminder
For assistance, please contact your Granicus account manager or Adam Van Scoyoc at adam.vanscoyoc@granicus.com.
7. Slide - 7
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TESTING YOUR UTMs
For assistance, please contact your Granicus account manager or Adam Van Scoyoc at adam.vanscoyoc@granicus.com.
So you created your UTMs, now see if they are working.
Here are two easy tests you can use to check your UTM parameters.
Test Method 1 | To test your UTM parameters, enter a tagged
URL into your browser and see what happens:
https://granicus.com/?utm_source=govdelivery&utm_medium=sms&utm_ca
mpaign=mad-text-2&utm_term=txt-opt-in&utm_content=account-reminder
If everything is working as expected, the URL should keep the
tags and display the page as usual:
If UTM parameters disappear after the page loads, they are not
working correctly, and no information will be tracked.
Test Method 2 | You can also check the “Real-Time -> Traffic
Sources” report in Google Analytics to see if the test values you
entered are being correctly picked up and reported:
8. Slide - 8
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Best Practice
Defined