For a successful company already in business looking to expand towards the internet.

1. UtilizingTheInternet
ByJustinO’Neill

2. Objectives
BusinessDrivers
Service+SoftwareAutomation
Design:Interface+Experience
Features,Addons,&SpecialtyPages
ProjectLifeCycle
NextSteps?
1.)
2.)
3.)
4.)
5.)
6.)

3. BusinessDrivers
Keywords(Graph) Keywords(Breakdown) Competitors Advertising CurrentStatus
205“PEO”relatedkeywordphrasessearchedproducing
13,970searches(inTexas/permonth)

4. BusinessDrivers
Keywords(Graph) Keywords(Breakdown) Competitors Advertising CurrentStatus
205“PEO”relatedkeywordphrases(viewfulllist)

5. BusinessDrivers
Keywords(Graph) Keywords(Breakdown) Competitors Advertising CurrentStatus
Page3 Page4

6. BusinessDrivers
Keywords(Graph) Keywords(Breakdown) Competitors Advertising CurrentStatus
Page5 Page6

7. BusinessDrivers
Keywords(Graph) Keywords(Breakdown) Competitors Advertising CurrentStatus
139“PEO”TexasCompetitors(viewfulllist)

8. BusinessDrivers
Keywords(Graph) Keywords(Breakdown) Competitors Advertising CurrentStatus
85“PEO”TexasCompetitorsfoundonmap
(page1)
(page2)

9. BusinessDrivers
Keywords(Graph) Keywords(Breakdown) Competitors Advertising CurrentStatus
“PEOCompany” “ProfessionalEmployerOrganization” “StaffLeasingCompany”
CompetitorsadvertisingonGoogleinTexas

10. BusinessDrivers
Keywords(Graph) Keywords(Breakdown) Competitors Advertising CurrentStatus
164Referrals(fromotherwebsites) 76Organic(keywordsearchresults)
256visitsto“SETXpayroll.com”since01/06/2012
9Direct(typing“SETXpayroll.com”) 7SocialMedia(fromFacebook)

11. Service+SoftwareAutomation
VS
HumansVS.Computers TimeManagement ClientAutomation SoftwareTools
Humansmakeerrors
Humanscostcontinuousmoney
Humansrequire100%timeand
managmenttooperate
Humanscostmoredollars
eachyearasyourbusinessgrows
HumansmaHumansmakeexpandingdifficult
Softwaredoesn’tmakeerrors
Softwareislowercost
Softwarerequires25%timeand
managementtooperate
Softwaresavesmoredollars
eachyearasyourbusinessgrows
SoftwaSoftwaremakesexpandingeasier

12. Client(faxin) PEO(input) PEO(checkwork) PEO(process)
Service+SoftwareAutomation
HumansVS.Computers TimeManagement ClientAutomation SoftwareTools
Fax 100%
Phone 100%
Email 100%
Software 25%
Client(callsin) PEO(input)
SaveTime+Moneybyautomatingprocesseswithsoftware
=
=
=
=
PEO(checkwork) PEO(process)
Client(emailsin) PEO(input) PEO(checkwork) PEO(process)
Client(input) PEO(checkwork) PEO(process)

13. Service+SoftwareAutomation
HumansVS.Computers TimeManagement ClientAutomation SoftwareTools
Web-Based
Software
In-House
Software
Optionalweb-basedinputfor
clientsbywebsitelogin
Managerseasilyapprovedata
Reducesmistakesfromhumanerror
EditablebyClientand/orPEO
OptimizedforMobile+Tabletmakes
foreaseofusewhileonthegoforeaseofusewhileonthego
Lesspaperwork,moreefficiency
Lessfaxes,phonecalls,andemails
fromclients
Savestime+moneyupto75%
Service+SoftwareAutomationfor
maximumperformanceandgrowth

14. Web-Basedtoolsforautomation
Service+SoftwareAutomation
HumansVS.Computers TimeManagement ClientAutomation SoftwareTools
IFTTTempowersyouwithcreativecontrol
overtheproductsandappsyoulovebyletting
youmakeconnectionsbetweenthem.There
aretwotypes:DoRecipesandIFRecipes.
(theoptionsarelimitless)

15. Design:Interface+Experience
VisualStoryTelling ParrallaxDesign GooglesGuidelines CorporateImage
Studieshaveshownthatmostwebsitevisitors
willread6to7linesbeforetheyloseinterest.It’s
importantto“capture”theaudiencesattention
immediatelywithvisualimagerythattellsastory
andleadstheuserwhereyouwantthemtobe.
Everygreatstoryconsistsof4elements:
1.)MainCharacter
2.)Ambition
3.)Problem
4.)Resolution
BusinessOwner
Success
Costs,Fines,Penalties
R&PEmployerSolutions
ELEMENTS R&P
Readingwithoutwords...

16. Design:Interface+Experience
VisualStoryTelling ParrallaxDesign GooglesGuidelines CorporateImage
Thevisualeffectofscrollingthatusesdifferent
backgroundimagemovementspeedstocreatethe
illusionofdepth.Thiscreatesanimpressivevisual
effectthatallowsforcountlesscreativeapplications
foronlinestorytelling.
Wowviewerswithpagedepthandanimation
Takeastory-tellingapproachtoguidevisitors
throughthesite
Makepagevisitslastlongerbyencouraging
visitorstoscrollthroughtheentirepage
Provokecuriosity
DiDirectvisitorstocallstoaction
Re-enforcewebsitecredibilitywithinnovative
interactiveviewing
ParrallaxDesign Examples

17. Design:Interface+Experience
VisualStoryTelling ParrallaxDesign GooglesGuidelines CorporateImage
Materialdesignisacomprehensiveguideforvisual,motion,andinteractiondesignacross
platformsanddevices(Mobile,Tablet,andDesktop).
MaterialDesign:ByGoogle

18. Design:Interface+Experience
VisualStoryTelling ParrallaxDesign GooglesGuidelines CorporateImage
Example1
Theoverallimageofthebusinessinthemindsofcustomers,investors,andemployees.
TheCompany“Look”

19. Design:Interface+Experience
VisualStoryTelling ParrallaxDesign GooglesGuidelines CorporateImage
Example2
Theoverallimageofthebusinessinthemindsofcustomers,investors,andemployees.
TheCompany“Look”

20. Features,Addons,&SpecialtyPages
WebsiteMap

21. ProjectLifeCycleJANUARY
FEBRUARY
MARCH
APRIL
MAY
JUNEJUNE
JULY
AUGUST
SEPTEMBER
OCTOBER
NOVEMBER
DECEMBER
JJANUARY
FEBRUARY
ProjectTimeline ProjectWorkflow
Milestone
Research
Design
Development
Learning
Advertising
Branding
SEO/Expansion
Idea
Q1-2015
Start
SiteLaunch
NewClients
U.S.Expansion
Q2-2015 Q3-2015 Q4-2015 Q1-2016

22. ProjectLifeCycle
ProjectTimeline ProjectWorkflow
1Month 1Month 3-4Months
•Keywords
•Competitors
•Status/Analytics
•BestPractices
•SiteMap
•Timeline
••Workflow
•VisualStoryTelling
•GoogleGuidelines
•Mobile,Tablet,
DesktopDesign
•Website
•ParrallaxDesign
•GoogleGuidelines
•Mobile,Tablet,
DesktopCoding
•Feedback
•GiveContents
•Review
•PayrollCalculator
•LiveSupport
•Feedback
•GiveContents
•Review
•CYMAIntegration
•SoftwareDemo
•Mobile,Tablet,
DesktopCoding
•BrowserTesting
•SitePerformance
•AffiliateTracking
Software
•SiteLaunch
•BuySoftware
•Review
•Approve
•CYMAContact
•CYMAPortalQ/A
•Feedback
•Review
•Feedback
•Review
•InitialMeeting
•Feedback
•Q/A
RESEARCH DESIGN DEVELOPMENT DEVELOPMENT DEVELOPMENT DEVELOPMENT
DEVELOPERCLIENT

23. ProjectLifeCycle
ProjectTimeline ProjectWorkflow
2Weeks 2Weeks 1Month Ongoingprocess...
•Teachhowthe
Softwareworks
•Referrals
•SearchEngine
•SocialMedia
•ManageKeywords
•ManageCost
•ReviewAnalytics
•Universal“Look”
•Logo
•BusinessCards
•Brochures
•Envelopes
•CustomEmail
•Comme•Commercial
•Etc...
•Feedback
•GiveContents
•Review
•SitePerformance
•OrganicSearch
•Backlinks
•PageRank
•SiteRank
•Analytics
•ReviewAnalytics
•Planforexpansion?
•SearchEngine
Optimizationfor
Texas
•SearchEngine
Optimizationfor
UnitedStates
•ManageGrowth•PrepareforGrowth•Clientleadsfrom
QuoteForm
•Clientleadsfrom
LiveChat/Support
•Clientleadsfrom
SoftwareDemo
•ManageAffiliate•ManageAffiliate
TrackingSoftware
•Salesmenlearn
LiveChat/Support
•Salesmenlearn/sale
SoftwareDemo
•Payrolllearn
CYMAWebPortal
•Managementlearn•Managementlearn
AffiliateTracking
•Teamlearns
Automation
Software
LEARNING ADVERTISING BRANDING SEO EXPANSION EXPANSION
DEVELOPERCLIENT

24. NextSteps?