Internet Positioning System

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Internet Positioning System

  1. 1. IPS Platform (Internet Positioning System) <br />withbuilt-in SEO engine and latest CMS functionalities<br />
  2. 2. IPS Platform (internet Positioning System) <br />withbuilt-in SEO engine and latest CMS functionalities<br />JTOOW <br />A New WAY to Create your website and to Position your brand on the Web<br />An all-in-oneunique software platformtoautonomouslymanageyour website, whethera single or multiple domain portalofanysize, whilstrunning in parallelinnovative and automated SEO activitiesthusreachingexceptionalperformancesofvisibility on the web and searchenginespositioning.<br />Jtoow’s automationsperfectlyreflectallof Google implementedlogics, leadingto a significantreduction in relatedcosts in lieuofeffective and lastingresultsovertime, even on inflatedthemes (keywords) whosesearchleadstocompetitivenessformillionsofresults.<br />Technologyinnovationexistswhen a unique software platform can automateall SEO activitiesto generate primarypositioning on searchenginesalike, henceautomating the indexingprocesses in closecorrelationwith a website entirecontent. A platformthatadapts in real-time withanymodificationperformed on a website or web portal.<br />Thisismadepossibleafteranextensive and in-depthscientificresearchofGoogle logicsthrough a deductiveprocessofartificialintelligence.<br />Each and everypageof the website, foritisbuilt on a robustrangeofsemanticsalgorithms, willbepertinentlyindexed and positionedtoincreasetraffic and to generate incremental turnover. Frompagesofcatalogues, correlatedproducts, services and offers – allwithunlimitedkeywords.<br />No longerwillidentifying single “key words” benecessarytoenhanceyour website, thusbeingboundtoboth a limited set and to a selectionmade on static data. Shiftyour focus on the market and dynamicallyfollowits trend.<br />
  3. 3. IPS Platform (internet Positioning System) <br />withbuilt-in SEO engine and latest CMS functionalities<br />Jtoow<br />SEO based on a newparadigm<br />SEO = Technology<br />Traditional SEO approach: Keywords<br />keywordsidentifyyour websitecontent<br />hierarchicactivities on specific and preemptedkeywords<br />astaticapproachforyour market<br />Jtoow SEO approach: Key-Contents<br />your website contents generate and identifykeywordsbased<br />on searchresults pace<br />a 360° activityforcontentsgeneration based on algorithmicsemantics<br />tofollowsearchengineslogics<br />a dynamicapproachforyour market!<br />
  4. 4. SEO CASE historyTOURISM INDUSTRY:<br />Business identity: luxury villa resortin EternalRome’s Villa Pamphili area;<br />Target: gain web visibilityforholidaysvillasforrental, awardsceremony, weddings, business events, meetings and film location forshooting. Focusing on exclusive look and feel, and the outstandingservicesoffered;<br />Oursolution:<br />Migrate the originalbrand website toJtoow IPSplatform;<br />SEO-orientedsitemapoptimizationto match targets;<br />SematicscontentsoptimizationwithourJtoow SEO AssistantTool;<br />DynamicapproachtopositioningwithKey Contentactivities;<br />new website identity:<br />Domain creation date:2010-07-19<br />Previousindexationpenetration:nil<br />Languages: Eng - Ita;<br />N°ofpages: 18 per language;<br />PageRankaverage position: 0 of10<br />Booking Engine Provider:Xenia Booking<br />Sample results 3 monthspost Jtoowimplementation:<br />+ 65% unbrandedorganicvisits;<br />In excessof 80 keywordspositioned in Google Top 10 results (1°Page);<br />Reached high competitivenessformillionsofresults;<br />
  5. 5. SEO case historyTOURISM INDUSTRY:<br />A selectionofstrategickeywordsfor the business:<br />The new .com (English) website hasalsoreached high competitiveness in internationalmarkets:<br />Targetsreached and a growing pace …<br />* Click toview the position on the Google Serp<br />the Jumpisdone!<br />
  6. 6. SEO CASE historyE-COMMERCE industry:<br />Business identity: online sale formotorcycleapparels and multi-brandaccessories;<br />Target : establishitsownBrandwhilelaunchingitsnew e-commerce platformtogain and retain a growing market share;<br />Oursolution:<br />Migrate the originalbrand website toJtoow IPS platform;<br />SEO-orientedsitemapoptimizationto match targets;<br />SematicscontentsoptimizationwithourJtoow SEO AssistantTool;<br />DynamicapproachtopositioningwithKey Contentactivities;<br />New business identity:<br />Domain creation date:2006-01-25 (no Jtoow)<br />Previousindexationpenetration: low<br />Languages: Ita;<br />N°ofpages: approx1.300;<br />PageRankaveragepositiong: 1 of10<br />E-commerce module:Jtoow (since2010)<br />Sample results 2010 vs 2009 (before& afterjtoowimplementation):<br />+ 630% unbrandedorganicvisits;<br />In excessof 250 relevantkeywordspositioned in Google Top 10 (1°page);<br />Reached high competitivenessformillionsofresults;<br />
  7. 7. SEO CASE historyE-COMMERCE industry:<br />A selectionofstrategickeywordsfor the business:<br />Over1.500 keywords, a mix ofgeneric and specificones, indexed in Google Top 20 positions.<br />Top 10 competitors are now mega Portalssuchastwenga, trovaprezzi, ebay, and shoppydooanddirectproductsmanufacturers.<br />Year 2009<br />Year 2010<br />Organicpositioning steady on the e-commerce market’s maximumattainable, withexceptionalvisitsincrease and pagesvisited greatersuersloyaltyratio  turnover 2010 + 450%<br />Targetsreachedin 2010 and a growing pace in 2011! <br />* Click toview the position on the Google Serp<br />the Jumpisdone!<br />
  8. 8. SEOCASE historySERVICES INDUSTRY:<br />Business identity: distributeservices and productsfortelecominfrastructurecorporations;<br />Target : launchofnew website and quicklygainvisibilityacross multiple internationalmarketssuchasU.S.A., Brazil and the AfricanContinent<br />Oursolution:<br />Migrate the originalbrand website toJtoow IPSplatform;<br />SEO-orientedsitemapoptimizationto match targets;<br />SematicscontentsoptimizationwithourJtoow SEO AssistantTool;<br />DynamicapproachtopositioningwithKey Contentactivities;<br />New business identity:<br />Domaincreation date: 1996-05-23 (no Jtoow)<br />Previousindexationpenetration: medium-low<br />Languages: Ita - Eng;<br />N°ofpages: approx1.500;<br />MaximumPagerankreached: 3 of10<br />Jtoowimplementedsince: 2010<br />Sample results 2010 vs 2009 (post jtoowimplementation):<br />+ 650% unbrandedorganicvisits;<br />In excessof 160keywordsstrategicallypositioned in Google Top 10 (1°page);<br />Reached high competitivenessformillionsofresults;<br />
  9. 9. SEO CASE historySERVICES INDUSTRY:<br />A selectionofrelevantkeywordsfor the business objectives:<br />Gainedvisibility in over 170 Countries in the world. Attainedstrenghtheningsale transactionsfrom North American, Brazilian, African and Asianmarkets.<br />Targetsreached in 2010 and a growing pace in 2011! <br />Worldwide Visibility<br />2009 vs 2010<br />the Jumpisdone!<br />
  10. 10. Some NEW “JUMPERS” ARE COMING IN q2 2011<br />e-commerce<br />services<br />tourism<br />Hotel Veronesi La Torre <br />LuxuryResortof the Calzedonia Fashion Group<br />Alternativemood<br />European Market Placewithdynamic sale ofvirtualstore<br />Idrobase Group<br />Corporate Site representing 4 worldwide Brands in the Pressurized Water sector<br />Vetreria Antichi Angeli<br />World’s first hand-made<br />glassworksfactorytoadopt<br />Jtoowtechnology<br />Hotel Brunelleschi<br />Leisure & Business Hotel in the heartofFlorence<br />Portaventura (mobi)<br />Mobile device-builtnew website forEurope’s secondlargestThemedPark<br />
  11. 11. March 2011: THE JUMP IS DONE!<br />Hotel Brunelleschi<br />Leisure & Business Hotel in the heartofFlorence<br />Brunelleschihotelflorence.com<br />
  12. 12. Some NEW “JUMPERS” ARE COMING IN q3 2011<br />e-commerce<br />Food&Beverage<br />tourism<br />2 FlorenceHotels<br />The smallestchainof the world, a brandnewexperience!<br />Discovery-Expedition<br />Discovery’s brandnewapparelslinefor online sales!<br />Brunchybar<br />Made in Italy newfoodexperience<br />withhome-grownproducts and ingredients<br />finance<br />wine<br />real estate<br />Saint George Cap. Man.<br />Fund Management and AdvisoryforoneofEurope’s mostrenowned Financial Group: Fondiaria-SAI<br />Gabetti Franchising<br />FascinatingVenice’s first Real Estate Agency<br />De TARCZAL<br />Internationallyacclaimed wine grower in Italy’s world famous Trentino Alto Adige region<br />
  13. 13. COLLECTION OF some “JUMPERS” in the 2011<br />fromItaly..<br />fromSpain..<br />fromSwiss..<br />
  14. 14. wantbe the nextone?<br />up yourlevel...just jump!<br />

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