This document summarizes a study on using bentonite-silt mixtures as seepage barriers in landfill liner systems. Standard proctor tests were conducted on silt samples stabilized with 3-15% bentonite by weight. For both silts, maximum dry density increased and optimum moisture content decreased with higher bentonite content. Permeability tests found that permeability decreased significantly for both silts as bentonite content increased, reducing permeability by over 99% in some mixtures. The study demonstrates that bentonite addition can improve the compaction and decrease the permeability of silts for use as landfill liner materials.
enhancement of landfill daily cover in minimizing the migration of heavyIJAEMSJORNAL
This study emphasizes on the removal of heavy metals in landfill leachate by using natural soil mixed with agricultural wastes. The agricultural wastes used in this study werenatural soil or known as laterite soil, pressmud which is a waste from sugar refinery process and Empty Fruit Bunch (EFB), one of many forms of waste fromoil palm industry. The laterite soil was mixed with these wastes at different percentages of weight ratio namely 50S:40P:10E, 50S:30P:20E, 50S:25P:25E, 50S:10P:40E and 50S:20P:30E. The terms S, P and E each refers to soil, pressmud and empty fruit bunch respectively.Removal efficiency tests were also carried out and the results showed that the mixtures of laterite soil have the ability to remove concentrationsof As2+, Cd2+, Cr2+, Cu2+, Fe2+, Ni2+ and Zn2+between a range of 86% (minimum) and 99% (maximum) compared to removal via soil per se. Ergo, the laterite soil-pressmud-EFB mixtures signify great potential to be made as a daily cover material that minimizes heavy metals migration in landfill leachate, eliminates odor issues and providesadditional protection from further infiltration.
Physical and chemical properties of host environment to concrete structures have serious impact on
the performance and durability of constructed concrete facilities. This paper presents a 7-month study that
simulated the influence of soil contamination due to organic abattoir waste and indiscriminate disposal of spent
hydrocarbon on strength and durability of embedded concrete. Concrete mix, 1:1.5:3 was designed for all cube
and beam specimens with water-cement ratio of 0.5 and the compressive and flexural strengths of the specimen
were measured from age 28 days up to 196 days in the host environment. It was found that both host
environments attack the physical and strength of concrete in compression and flexure. However, hydrocarbon
had much greater adverse effect on the load-carrying capacity of concrete structures and hence make
constructed facilities less serviceable and vulnerable to premature failure.
enhancement of landfill daily cover in minimizing the migration of heavyIJAEMSJORNAL
This study emphasizes on the removal of heavy metals in landfill leachate by using natural soil mixed with agricultural wastes. The agricultural wastes used in this study werenatural soil or known as laterite soil, pressmud which is a waste from sugar refinery process and Empty Fruit Bunch (EFB), one of many forms of waste fromoil palm industry. The laterite soil was mixed with these wastes at different percentages of weight ratio namely 50S:40P:10E, 50S:30P:20E, 50S:25P:25E, 50S:10P:40E and 50S:20P:30E. The terms S, P and E each refers to soil, pressmud and empty fruit bunch respectively.Removal efficiency tests were also carried out and the results showed that the mixtures of laterite soil have the ability to remove concentrationsof As2+, Cd2+, Cr2+, Cu2+, Fe2+, Ni2+ and Zn2+between a range of 86% (minimum) and 99% (maximum) compared to removal via soil per se. Ergo, the laterite soil-pressmud-EFB mixtures signify great potential to be made as a daily cover material that minimizes heavy metals migration in landfill leachate, eliminates odor issues and providesadditional protection from further infiltration.
Physical and chemical properties of host environment to concrete structures have serious impact on
the performance and durability of constructed concrete facilities. This paper presents a 7-month study that
simulated the influence of soil contamination due to organic abattoir waste and indiscriminate disposal of spent
hydrocarbon on strength and durability of embedded concrete. Concrete mix, 1:1.5:3 was designed for all cube
and beam specimens with water-cement ratio of 0.5 and the compressive and flexural strengths of the specimen
were measured from age 28 days up to 196 days in the host environment. It was found that both host
environments attack the physical and strength of concrete in compression and flexure. However, hydrocarbon
had much greater adverse effect on the load-carrying capacity of concrete structures and hence make
constructed facilities less serviceable and vulnerable to premature failure.
Efficient Way to Improve Subgrade Property of Pavement by Chemical StabilizationIJERA Editor
There are numerous soil stabilization techniques for improving the strength of the in-situ soil especially in road construction, and one of the techniques is using chemical additive. Chemical improvement is a time saving method that enables subgrade or sub-base layer and otherwise unsatisfactory materials in-situ to obtain higher density and strength, obviating the need for costly excavation and replacement with borrow material. This paper presents some results of the preliminary stages of research program carried out to explicate the mechanism and behavior between the liquid chemical and the engineering properties of three natural residual soils at laboratory scale. Liquid-formed chemical was selected in this research due to scarcity of such findings instead of the prevalent solid chemical additive such as lime, cement or fly ash. The focus on this research is on the improvement of engineering properties of two natural residual soils and mixed with different proportions of liquid chemical. Series of laboratory test on engineering properties, such as Modified Proctor Test, Consistency limits, moisture-density relationship (compaction) and California Bearing Ratio was undertaken to evaluate the effectiveness and performances of this chemical as soil stabilizing agent.
Trace Metal Analysis in Soil and Plant Samples of Tirupati Region, Andhra Pra...inventionjournals
Rapid economic and industrial development across Tirupati region in recent decades has necessitated massive construction and building works and resulted in the contamination of environmental compartments. In addition to the disposal of untreated domestic wastes from the nearby villages industrial activities are also increasing in this region. In the present context there is a dire need to know the level of environmental contaminants in the environmental compartments such as soil and plants. The present study investigated the concentrations of trace metals in soil and plants around Tirupati region. Our results indicate that the sites are moderately polluted and potential negative biological effects may occur in the vicinity.
EFFECTS OF TEXTILE EFFLUENT ON THE GEO TECHNICAL PROPERTIES OF EXPANSIVE SOIL IAEME Publication
The rapid growth in population and industrialization cause generation of large quantities of effluents. The bulk effluents generated from industrial activities are discharged either treated or untreated over the soil leading to changes in soil properties causing improvement or degradation of
engineering behaviour of soil. If there is an improvement in engineering behaviour of soil, there is a value addition to the industrial wastes serving the three benefits of safe disposal of effluent, using as a stabilizer and return of income on it. If there is degradation of engineering behaviour of soil then
solution for decontamination is to be obtained.
Absorption Reduction Capacity with Chromium (Cr) and Cadmium (Cd) Contaminant...IJERA Editor
This study aims to analyze the large of reduction capacity of chromium metals and cadmium in the soil compost
media and absorption capacity of chrome and cadmium in phytoremediation process of vetiver; to compare the
reduction-absorption capacities of chromium and cadmium metals in phytoremediation process of vetiver
(Vetivera zizanioides). The study was carried out for 2 months with a range of sampling every 7 days, and then
analyzed by using Atomic Absorption Spectrophotometer (AAS). Contaminants used as artificial contaminants
containing heavy metals chromium (Cr) and cadmium (Cd). This study is an experimental research includes two
variables. First, the variations of Cr concentrations used were 400 ppm, 600 ppm and 800 ppm and Cd
concentrations used were 40 ppm, 60 ppm, 800 ppm. Secondly, the variations of total plant are 3, 6, and 9 plant.
The period of observation is made every week. Planting media used is compost soil with compost and clay
composition of 20%, 30% and 40%. The results of study showed that there are a significant relationship between
the reduction capacity of Cr and Cd of compost soil and the absorption capacity of Cr and Cd for vetiver
(Vetiveria zizanioides). The higher of Cr and Cd decreases in soil followed by increased levels of Cr and Cd in
vetiver (Vetiveria zizanioides). The capacity of Cr reduction varies between 57% - 86% and Cd 36% - 64%
where as the absorption capacity of vetiver on Cr between 38% - 75% and Cd between 34%-74%. The capacity
of reduction-absorption of Cr is relatively higher than Cd in phytoremediation process of vetiver.
A study on leachate characteristics generated from waste foundry sand and its...eSAT Journals
Abstract Metal foundry industries use sand as the major part in the metal casting process. Foundry industries are the industries which mould the metal (alloy) castings, the castings are casted by using the molten metals, which are poured into the moulds prepared by the sand (usually known as foundry sand), and here the foundry sand is subjected to the temperature which is higher than 1000ºC in the moulding process. The waste sand obtained after the casting, cannot be used further and thus the Waste Foundry Sand (WFS) is removed from the foundry industry and it is known as waste foundry sand. Waste foundry sand generated from the metal foundries is indiscriminately dumped in the low lying areas of Belagavi city. Belagavi city receives high annual rainfall around 1200 mm. The WFS dumped contains the heavy metal concentrations. Leachate is generated from the WFS containing heavy metals and the heavy metals are leached from the WFS, thus the ground water is contaminated. Water samples from a lake, 5 open wells and a bore well in the Udyambag area were collected and analyzed for Physico-chemical characteristics and heavy metal concentrations. The leaching effect of the WFS is analyzed using TCLP. The leaching effect of the WFS is also studied when it is a part of pervious concrete and the heavy metal analysis is carried out. The ground water and surface water body study includes the Physico-chemical parameters like chlorides, TDS, SC, pH, turbidity, colour, odour, temperature and the heavy metals like barium, total chromium, iron, lead and manganese. Key Words: Waste foundry sand, Heavy metals, Leachate characteristics, Ground water
Muck Disposal and Rehabilitation of Disposal Sites: A ReviewRSIS International
During the construction of dam, large quantity of
muck has been generated from different structure, from which
only small quantity of muck has been used and balance have to
be dispose off. In order to reduce the quantity of muck excavated
can be possible by improving in the blasting process such as
change in the parameter of blasting from which less amount of
muck will generate and fragmentation is of desire size, so it can
be directly use as aggregate and very less amount of muck have
to dispose. Disposed quantity of muck may alter the water
quality due to erosion from the site, vegetation at the site will
control the erosion. It can be quite useful for taking various
priority based mitigating measures such improved blasting,
management for control quantity of muck generation as well as
different biotechnical measures for controlling the soil erosion
and made the site useful by growing vegetable and grain on the
site which considered only a waste land during disposal process.
IJERA (International journal of Engineering Research and Applications) is International online, ... peer reviewed journal. For more detail or submit your article, please visit www.ijera.com
environmental geotechnical applications in sanitary landfill designKishan Bhadiyadra
this presentation is all about applications of the concepts of environmental geo-technology in the design of sanitary solid waste landfill. moreover it is useful for solid waste management.
Effect of Municipal Solid Waste Leachate on the Quality of Soilinventionjournals
Dumping of solid wastes on land is a common waste disposal method and practiced almost by all the cities around the globe. Precipitation that infiltrates through the municipal solid waste leach the constituents from the decomposed waste mass and while moving down causes the subsurface soil to be contaminated by organic and inorganic solutes. In the present study an attempt has been made to evaluate the impact of municipal solid waste leachate on the properties of soil at a landfill site at kengeri and BBMP Nayandahalli solid waste disposal site Bengaluru city. Also soil samples were collected from one trial pits, located just around the dump site to serve as control (uncontaminated) soil sample at global village. Soil profile pits were excavated non disposal of solid waste site and solid waste disposal site. Results were compared for the physicochemical properties of soil. The results show that the values of the natural moisture content of the uncontaminated soil generally lower compared to those of the contaminated soil samples..The chloride concentration in contaminated soil is 108.46 mg/l, it indicates that it is higher than uncontaminated soil which is 40mg/l. This indicates that due to disposal of solid waste the quality of the soil is reduced. Lastly the study conclude based on the results obtained, the disposal solid waste, soil quality is gets reduced compared to uncontaminated soil.
The International Journal of Engineering and Science (The IJES)theijes
The International Journal of Engineering & Science is aimed at providing a platform for researchers, engineers, scientists, or educators to publish their original research results, to exchange new ideas, to disseminate information in innovative designs, engineering experiences and technological skills. It is also the Journal's objective to promote engineering and technology education. All papers submitted to the Journal will be blind peer-reviewed. Only original articles will be published.
The papers for publication in The International Journal of Engineering& Science are selected through rigorous peer reviews to ensure originality, timeliness, relevance, and readability
Efficient Way to Improve Subgrade Property of Pavement by Chemical StabilizationIJERA Editor
There are numerous soil stabilization techniques for improving the strength of the in-situ soil especially in road construction, and one of the techniques is using chemical additive. Chemical improvement is a time saving method that enables subgrade or sub-base layer and otherwise unsatisfactory materials in-situ to obtain higher density and strength, obviating the need for costly excavation and replacement with borrow material. This paper presents some results of the preliminary stages of research program carried out to explicate the mechanism and behavior between the liquid chemical and the engineering properties of three natural residual soils at laboratory scale. Liquid-formed chemical was selected in this research due to scarcity of such findings instead of the prevalent solid chemical additive such as lime, cement or fly ash. The focus on this research is on the improvement of engineering properties of two natural residual soils and mixed with different proportions of liquid chemical. Series of laboratory test on engineering properties, such as Modified Proctor Test, Consistency limits, moisture-density relationship (compaction) and California Bearing Ratio was undertaken to evaluate the effectiveness and performances of this chemical as soil stabilizing agent.
Trace Metal Analysis in Soil and Plant Samples of Tirupati Region, Andhra Pra...inventionjournals
Rapid economic and industrial development across Tirupati region in recent decades has necessitated massive construction and building works and resulted in the contamination of environmental compartments. In addition to the disposal of untreated domestic wastes from the nearby villages industrial activities are also increasing in this region. In the present context there is a dire need to know the level of environmental contaminants in the environmental compartments such as soil and plants. The present study investigated the concentrations of trace metals in soil and plants around Tirupati region. Our results indicate that the sites are moderately polluted and potential negative biological effects may occur in the vicinity.
EFFECTS OF TEXTILE EFFLUENT ON THE GEO TECHNICAL PROPERTIES OF EXPANSIVE SOIL IAEME Publication
The rapid growth in population and industrialization cause generation of large quantities of effluents. The bulk effluents generated from industrial activities are discharged either treated or untreated over the soil leading to changes in soil properties causing improvement or degradation of
engineering behaviour of soil. If there is an improvement in engineering behaviour of soil, there is a value addition to the industrial wastes serving the three benefits of safe disposal of effluent, using as a stabilizer and return of income on it. If there is degradation of engineering behaviour of soil then
solution for decontamination is to be obtained.
Absorption Reduction Capacity with Chromium (Cr) and Cadmium (Cd) Contaminant...IJERA Editor
This study aims to analyze the large of reduction capacity of chromium metals and cadmium in the soil compost
media and absorption capacity of chrome and cadmium in phytoremediation process of vetiver; to compare the
reduction-absorption capacities of chromium and cadmium metals in phytoremediation process of vetiver
(Vetivera zizanioides). The study was carried out for 2 months with a range of sampling every 7 days, and then
analyzed by using Atomic Absorption Spectrophotometer (AAS). Contaminants used as artificial contaminants
containing heavy metals chromium (Cr) and cadmium (Cd). This study is an experimental research includes two
variables. First, the variations of Cr concentrations used were 400 ppm, 600 ppm and 800 ppm and Cd
concentrations used were 40 ppm, 60 ppm, 800 ppm. Secondly, the variations of total plant are 3, 6, and 9 plant.
The period of observation is made every week. Planting media used is compost soil with compost and clay
composition of 20%, 30% and 40%. The results of study showed that there are a significant relationship between
the reduction capacity of Cr and Cd of compost soil and the absorption capacity of Cr and Cd for vetiver
(Vetiveria zizanioides). The higher of Cr and Cd decreases in soil followed by increased levels of Cr and Cd in
vetiver (Vetiveria zizanioides). The capacity of Cr reduction varies between 57% - 86% and Cd 36% - 64%
where as the absorption capacity of vetiver on Cr between 38% - 75% and Cd between 34%-74%. The capacity
of reduction-absorption of Cr is relatively higher than Cd in phytoremediation process of vetiver.
A study on leachate characteristics generated from waste foundry sand and its...eSAT Journals
Abstract Metal foundry industries use sand as the major part in the metal casting process. Foundry industries are the industries which mould the metal (alloy) castings, the castings are casted by using the molten metals, which are poured into the moulds prepared by the sand (usually known as foundry sand), and here the foundry sand is subjected to the temperature which is higher than 1000ºC in the moulding process. The waste sand obtained after the casting, cannot be used further and thus the Waste Foundry Sand (WFS) is removed from the foundry industry and it is known as waste foundry sand. Waste foundry sand generated from the metal foundries is indiscriminately dumped in the low lying areas of Belagavi city. Belagavi city receives high annual rainfall around 1200 mm. The WFS dumped contains the heavy metal concentrations. Leachate is generated from the WFS containing heavy metals and the heavy metals are leached from the WFS, thus the ground water is contaminated. Water samples from a lake, 5 open wells and a bore well in the Udyambag area were collected and analyzed for Physico-chemical characteristics and heavy metal concentrations. The leaching effect of the WFS is analyzed using TCLP. The leaching effect of the WFS is also studied when it is a part of pervious concrete and the heavy metal analysis is carried out. The ground water and surface water body study includes the Physico-chemical parameters like chlorides, TDS, SC, pH, turbidity, colour, odour, temperature and the heavy metals like barium, total chromium, iron, lead and manganese. Key Words: Waste foundry sand, Heavy metals, Leachate characteristics, Ground water
Muck Disposal and Rehabilitation of Disposal Sites: A ReviewRSIS International
During the construction of dam, large quantity of
muck has been generated from different structure, from which
only small quantity of muck has been used and balance have to
be dispose off. In order to reduce the quantity of muck excavated
can be possible by improving in the blasting process such as
change in the parameter of blasting from which less amount of
muck will generate and fragmentation is of desire size, so it can
be directly use as aggregate and very less amount of muck have
to dispose. Disposed quantity of muck may alter the water
quality due to erosion from the site, vegetation at the site will
control the erosion. It can be quite useful for taking various
priority based mitigating measures such improved blasting,
management for control quantity of muck generation as well as
different biotechnical measures for controlling the soil erosion
and made the site useful by growing vegetable and grain on the
site which considered only a waste land during disposal process.
IJERA (International journal of Engineering Research and Applications) is International online, ... peer reviewed journal. For more detail or submit your article, please visit www.ijera.com
environmental geotechnical applications in sanitary landfill designKishan Bhadiyadra
this presentation is all about applications of the concepts of environmental geo-technology in the design of sanitary solid waste landfill. moreover it is useful for solid waste management.
Effect of Municipal Solid Waste Leachate on the Quality of Soilinventionjournals
Dumping of solid wastes on land is a common waste disposal method and practiced almost by all the cities around the globe. Precipitation that infiltrates through the municipal solid waste leach the constituents from the decomposed waste mass and while moving down causes the subsurface soil to be contaminated by organic and inorganic solutes. In the present study an attempt has been made to evaluate the impact of municipal solid waste leachate on the properties of soil at a landfill site at kengeri and BBMP Nayandahalli solid waste disposal site Bengaluru city. Also soil samples were collected from one trial pits, located just around the dump site to serve as control (uncontaminated) soil sample at global village. Soil profile pits were excavated non disposal of solid waste site and solid waste disposal site. Results were compared for the physicochemical properties of soil. The results show that the values of the natural moisture content of the uncontaminated soil generally lower compared to those of the contaminated soil samples..The chloride concentration in contaminated soil is 108.46 mg/l, it indicates that it is higher than uncontaminated soil which is 40mg/l. This indicates that due to disposal of solid waste the quality of the soil is reduced. Lastly the study conclude based on the results obtained, the disposal solid waste, soil quality is gets reduced compared to uncontaminated soil.
The International Journal of Engineering and Science (The IJES)theijes
The International Journal of Engineering & Science is aimed at providing a platform for researchers, engineers, scientists, or educators to publish their original research results, to exchange new ideas, to disseminate information in innovative designs, engineering experiences and technological skills. It is also the Journal's objective to promote engineering and technology education. All papers submitted to the Journal will be blind peer-reviewed. Only original articles will be published.
The papers for publication in The International Journal of Engineering& Science are selected through rigorous peer reviews to ensure originality, timeliness, relevance, and readability
Enhancing Rainwater Harvesting through Pervious Pavement System Based on the ...civejjour
Pervious pavements are widely used in stormwater management practices due to their porosity.
However, the longevity and infiltration capacity could be greatly reduced with time due to
clogging issues. DakeRechsand manufactures pervious bricks from desert sand based on
principle of surface-free energy treatment. The pavers are made from desert sand that can
withstand against temperatures as high as 100 degrees Celsius and also handling freeze-thaw
cycle testing. This product range contains silica as the base material, has good anti-slippery
performance when wet. And observations showed that the there is less chance of black ice
formation on the brick surface, due to air-permeable propertities of the material. The company
has completed hundreds of projects mainly in China. Utilizing breathable desert sand using the
surface free energy is something not mastered before and DakeRechsand introduces an ecofriendly, sediment-free, recyclable, and much efficient technology to enhance rainwater
harvesting and water conservation.
Enhancing Rainwater Harvesting through Pervious Pavement System Based on the ...civejjour
Pervious pavements are widely used in stormwater management practices due to their porosity.
However, the longevity and infiltration capacity could be greatly reduced with time due to
clogging issues. DakeRechsand manufactures pervious bricks from desert sand based on
principle of surface-free energy treatment. The pavers are made from desert sand that can
withstand against temperatures as high as 100 degrees Celsius and also handling freeze-thaw
cycle testing. This product range contains silica as the base material, has good anti-slippery
performance when wet. And observations showed that the there is less chance of black ice
formation on the brick surface, due to air-permeable propertities of the material. The company
has completed hundreds of projects mainly in China. Utilizing breathable desert sand using the
surface free energy is something not mastered before and DakeRechsand introduces an ecofriendly, sediment-free, recyclable, and much efficient technology to enhance rainwater
harvesting and water conservation.
Now-a-days disposal of different wastes materials produced from agricultural and industrial
residuals is a great problem. These materials pose environmental pollution in the nearby locality. As
a result, there has been a trend towards recycling the waste materials into a highway construction
system. Valuable benefits in terms of economic and environmental gains are possible. Two types of
wastes materials, rice husk and sawdust were used to improve the properties of the clayey subgrade
soil. A procedure was adopted to quantify the beneficial effect of subgrade soils stabilization benefits
which base on the extension of pavement service life and reduction in the base course thickness.
Results show that both types of wastes materials helps in great improvement of soil properties as
California bearing ratio and unconfined compressive strength to use in the construction of highways
A Critical Study of Water Loss in Canals and its Reduction MeasuresIJERA Editor
Water is a very precious natural resource. When this precious resource moves through the canals certain part of the water is lost by seepage, evaporation etc. This loss is known as conveyance loss. The conveyance loss was calculated experimentally by different researcher on different canals around the world. In this paper author have tried to review some of the research work and recommend an average water loss from the canal irrespective of the soil and other environmental condition. There are different materials which have been used in canal lining to reduce this water loss. No such material can be said it is the best material for reducing water loss because it depends on the site and its environmental condition. Now a days geosynthetic alone or geosynthetic with concrete or precast concrete is used to for canal lining in this paper they have tried to see the strength, durability etc. of different geosynthetic material and its application in canal lining.
Similar to Utilization of bentonite silt mixtures as seepage barriers in liner systems (20)
Submission Deadline: 30th September 2022
Acceptance Notification: Within Three Days’ time period
Online Publication: Within 24 Hrs. time Period
Expected Date of Dispatch of Printed Journal: 5th October 2022
MODELING AND ANALYSIS OF SURFACE ROUGHNESS AND WHITE LATER THICKNESS IN WIRE-...IAEME Publication
White layer thickness (WLT) formed and surface roughness in wire electric discharge turning (WEDT) of tungsten carbide composite has been made to model through response surface methodology (RSM). A Taguchi’s standard Design of experiments involving five input variables with three levels has been employed to establish a mathematical model between input parameters and responses. Percentage of cobalt content, spindle speed, Pulse on-time, wire feed and pulse off-time were changed during the experimental tests based on the Taguchi’s orthogonal array L27 (3^13). Analysis of variance (ANOVA) revealed that the mathematical models obtained can adequately describe performance within the parameters of the factors considered. There was a good agreement between the experimental and predicted values in this study.
A STUDY ON THE REASONS FOR TRANSGENDER TO BECOME ENTREPRENEURSIAEME Publication
The study explores the reasons for a transgender to become entrepreneurs. In this study transgender entrepreneur was taken as independent variable and reasons to become as dependent variable. Data were collected through a structured questionnaire containing a five point Likert Scale. The study examined the data of 30 transgender entrepreneurs in Salem Municipal Corporation of Tamil Nadu State, India. Simple Random sampling technique was used. Garrett Ranking Technique (Percentile Position, Mean Scores) was used as the analysis for the present study to identify the top 13 stimulus factors for establishment of trans entrepreneurial venture. Economic advancement of a nation is governed upon the upshot of a resolute entrepreneurial doings. The conception of entrepreneurship has stretched and materialized to the socially deflated uncharted sections of transgender community. Presently transgenders have smashed their stereotypes and are making recent headlines of achievements in various fields of our Indian society. The trans-community is gradually being observed in a new light and has been trying to achieve prospective growth in entrepreneurship. The findings of the research revealed that the optimistic changes are taking place to change affirmative societal outlook of the transgender for entrepreneurial ventureship. It also laid emphasis on other transgenders to renovate their traditional living. The paper also highlights that legislators, supervisory body should endorse an impartial canons and reforms in Tamil Nadu Transgender Welfare Board Association.
BROAD UNEXPOSED SKILLS OF TRANSGENDER ENTREPRENEURSIAEME Publication
Since ages gender difference is always a debatable theme whether caused by nature, evolution or environment. The birth of a transgender is dreadful not only for the child but also for their parents. The pain of living in the wrong physique and treated as second class victimized citizen is outrageous and fully harboured with vicious baseless negative scruples. For so long, social exclusion had perpetuated inequality and deprivation experiencing ingrained malign stigma and besieged victims of crime or violence across their life spans. They are pushed into the murky way of life with a source of eternal disgust, bereft sexual potency and perennial fear. Although they are highly visible but very little is known about them. The common public needs to comprehend the ravaged arrogance on these insensitive souls and assist in integrating them into the mainstream by offering equal opportunity, treat with humanity and respect their dignity. Entrepreneurship in the current age is endorsing the gender fairness movement. Unstable careers and economic inadequacy had inclined one of the gender variant people called Transgender to become entrepreneurs. These tiny budding entrepreneurs resulted in economic transition by means of employment, free from the clutches of stereotype jobs, raised standard of living and handful of financial empowerment. Besides all these inhibitions, they were able to witness a platform for skill set development that ignited them to enter into entrepreneurial domain. This paper epitomizes skill sets involved in trans-entrepreneurs of Thoothukudi Municipal Corporation of Tamil Nadu State and is a groundbreaking determination to sightsee various skills incorporated and the impact on entrepreneurship.
DETERMINANTS AFFECTING THE USER'S INTENTION TO USE MOBILE BANKING APPLICATIONSIAEME Publication
The banking and financial services industries are experiencing increased technology penetration. Among them, the banking industry has made technological advancements to better serve the general populace. The economy focused on transforming the banking sector's system into a cashless, paperless, and faceless one. The researcher wants to evaluate the user's intention for utilising a mobile banking application. The study also examines the variables affecting the user's behaviour intention when selecting specific applications for financial transactions. The researcher employed a well-structured questionnaire and a descriptive study methodology to gather the respondents' primary data utilising the snowball sampling technique. The study includes variables like performance expectations, effort expectations, social impact, enabling circumstances, and perceived risk. Each of the aforementioned variables has a major impact on how users utilise mobile banking applications. The outcome will assist the service provider in comprehending the user's history with mobile banking applications.
ANALYSE THE USER PREDILECTION ON GPAY AND PHONEPE FOR DIGITAL TRANSACTIONSIAEME Publication
Technology upgradation in banking sector took the economy to view that payment mode towards online transactions using mobile applications. This system enabled connectivity between banks, Merchant and user in a convenient mode. there are various applications used for online transactions such as Google pay, Paytm, freecharge, mobikiwi, oxygen, phonepe and so on and it also includes mobile banking applications. The study aimed at evaluating the predilection of the user in adopting digital transaction. The study is descriptive in nature. The researcher used random sample techniques to collect the data. The findings reveal that mobile applications differ with the quality of service rendered by Gpay and Phonepe. The researcher suggest the Phonepe application should focus on implementing the application should be user friendly interface and Gpay on motivating the users to feel the importance of request for money and modes of payments in the application.
VOICE BASED ATM FOR VISUALLY IMPAIRED USING ARDUINOIAEME Publication
The prototype of a voice-based ATM for visually impaired using Arduino is to help people who are blind. This uses RFID cards which contain users fingerprint encrypted on it and interacts with the users through voice commands. ATM operates when sensor detects the presence of one person in the cabin. After scanning the RFID card, it will ask to select the mode like –normal or blind. User can select the respective mode through voice input, if blind mode is selected the balance check or cash withdraw can be done through voice input. Normal mode procedure is same as the existing ATM.
IMPACT OF EMOTIONAL INTELLIGENCE ON HUMAN RESOURCE MANAGEMENT PRACTICES AMONG...IAEME Publication
There is increasing acceptability of emotional intelligence as a major factor in personality assessment and effective human resource management. Emotional intelligence as the ability to build capacity, empathize, co-operate, motivate and develop others cannot be divorced from both effective performance and human resource management systems. The human person is crucial in defining organizational leadership and fortunes in terms of challenges and opportunities and walking across both multinational and bilateral relationships. The growing complexity of the business world requires a great deal of self-confidence, integrity, communication, conflict and diversity management to keep the global enterprise within the paths of productivity and sustainability. Using the exploratory research design and 255 participants the result of this original study indicates strong positive correlation between emotional intelligence and effective human resource management. The paper offers suggestions on further studies between emotional intelligence and human capital development and recommends for conflict management as an integral part of effective human resource management.
VISUALISING AGING PARENTS & THEIR CLOSE CARERS LIFE JOURNEY IN AGING ECONOMYIAEME Publication
Our life journey, in general, is closely defined by the way we understand the meaning of why we coexist and deal with its challenges. As we develop the "inspiration economy", we could say that nearly all of the challenges we have faced are opportunities that help us to discover the rest of our journey. In this note paper, we explore how being faced with the opportunity of being a close carer for an aging parent with dementia brought intangible discoveries that changed our insight of the meaning of the rest of our life journey.
A STUDY ON THE IMPACT OF ORGANIZATIONAL CULTURE ON THE EFFECTIVENESS OF PERFO...IAEME Publication
The main objective of this study is to analyze the impact of aspects of Organizational Culture on the Effectiveness of the Performance Management System (PMS) in the Health Care Organization at Thanjavur. Organizational Culture and PMS play a crucial role in present-day organizations in achieving their objectives. PMS needs employees’ cooperation to achieve its intended objectives. Employees' cooperation depends upon the organization’s culture. The present study uses exploratory research to examine the relationship between the Organization's culture and the Effectiveness of the Performance Management System. The study uses a Structured Questionnaire to collect the primary data. For this study, Thirty-six non-clinical employees were selected from twelve randomly selected Health Care organizations at Thanjavur. Thirty-two fully completed questionnaires were received.
Living in 21st century in itself reminds all of us the necessity of police and its administration. As more and more we are entering into the modern society and culture, the more we require the services of the so called ‘Khaki Worthy’ men i.e., the police personnel. Whether we talk of Indian police or the other nation’s police, they all have the same recognition as they have in India. But as already mentioned, their services and requirements are different after the like 26th November, 2008 incidents, where they without saving their own lives has sacrificed themselves without any hitch and without caring about their respective family members and wards. In other words, they are like our heroes and mentors who can guide us from the darkness of fear, militancy, corruption and other dark sides of life and so on. Now the question arises, if Gandhi would have been alive today, what would have been his reaction/opinion to the police and its functioning? Would he have some thing different in his mind now what he had been in his mind before the partition or would he be going to start some Satyagraha in the form of some improvement in the functioning of the police administration? Really these questions or rather night mares can come to any one’s mind, when there is too much confusion is prevailing in our minds, when there is too much corruption in the society and when the polices working is also in the questioning because of one or the other case throughout the India. It is matter of great concern that we have to thing over our administration and our practical approach because the police personals are also like us, they are part and parcel of our society and among one of us, so why we all are pin pointing towards them.
A STUDY ON TALENT MANAGEMENT AND ITS IMPACT ON EMPLOYEE RETENTION IN SELECTED...IAEME Publication
The goal of this study was to see how talent management affected employee retention in the selected IT organizations in Chennai. The fundamental issue was the difficulty to attract, hire, and retain talented personnel who perform well and the gap between supply and demand of talent acquisition and retaining them within the firms. The study's main goals were to determine the impact of talent management on employee retention in IT companies in Chennai, investigate talent management strategies that IT companies could use to improve talent acquisition, performance management, career planning and formulate retention strategies that the IT firms could use. The respondents were given a structured close-ended questionnaire with the 5 Point Likert Scale as part of the study's quantitative research design. The target population consisted of 289 IT professionals. The questionnaires were distributed and collected by the researcher directly. The Statistical Package for Social Sciences (SPSS) was used to collect and analyse the questionnaire responses. Hypotheses that were formulated for the various areas of the study were tested using a variety of statistical tests. The key findings of the study suggested that talent management had an impact on employee retention. The studies also found that there is a clear link between the implementation of talent management and retention measures. Management should provide enough training and development for employees, clarify job responsibilities, provide adequate remuneration packages, and recognise employees for exceptional performance.
ATTRITION IN THE IT INDUSTRY DURING COVID-19 PANDEMIC: LINKING EMOTIONAL INTE...IAEME Publication
Globally, Millions of dollars were spent by the organizations for employing skilled Information Technology (IT) professionals. It is costly to replace unskilled employees with IT professionals possessing technical skills and competencies that aid in interconnecting the business processes. The organization’s employment tactics were forced to alter by globalization along with technological innovations as they consistently diminish to remain lean, outsource to concentrate on core competencies along with restructuring/reallocate personnel to gather efficiency. As other jobs, organizations or professions have become reasonably more appropriate in a shifting employment landscape, the above alterations trigger both involuntary as well as voluntary turnover. The employee view on jobs is also afflicted by the COVID-19 pandemic along with the employee-driven labour market. So, having effective strategies is necessary to tackle the withdrawal rate of employees. By associating Emotional Intelligence (EI) along with Talent Management (TM) in the IT industry, the rise in attrition rate was analyzed in this study. Only 303 respondents were collected out of 350 participants to whom questionnaires were distributed. From the employees of IT organizations located in Bangalore (India), the data were congregated. A simple random sampling methodology was employed to congregate data as of the respondents. Generating the hypothesis along with testing is eventuated. The effect of EI and TM along with regression analysis between TM and EI was analyzed. The outcomes indicated that employee and Organizational Performance (OP) were elevated by effective EI along with TM.
INFLUENCE OF TALENT MANAGEMENT PRACTICES ON ORGANIZATIONAL PERFORMANCE A STUD...IAEME Publication
By implementing talent management strategy, organizations would have the option to retain their skilled professionals while additionally working on their overall performance. It is the course of appropriately utilizing the ideal individuals, setting them up for future top positions, exploring and dealing with their performance, and holding them back from leaving the organization. It is employee performance that determines the success of every organization. The firm quickly obtains an upper hand over its rivals in the event that its employees having particular skills that cannot be duplicated by the competitors. Thus, firms are centred on creating successful talent management practices and processes to deal with the unique human resources. Firms are additionally endeavouring to keep their top/key staff since on the off chance that they leave; the whole store of information leaves the firm's hands. The study's objective was to determine the impact of talent management on organizational performance among the selected IT organizations in Chennai. The study recommends that talent management limitedly affects performance. On the off chance that this talent is appropriately management and implemented properly, organizations might benefit as much as possible from their maintained assets to support development and productivity, both monetarily and non-monetarily.
A STUDY OF VARIOUS TYPES OF LOANS OF SELECTED PUBLIC AND PRIVATE SECTOR BANKS...IAEME Publication
Banking regulations act of India, 1949 defines banking as “acceptance of deposits for the purpose of lending or investment from the public, repayment on demand or otherwise and withdrawable through cheques, drafts order or otherwise”, the major participants of the Indian financial system are commercial banks, the financial institution encompassing term lending institutions. Investments institutions, specialized financial institution and the state level development banks, non banking financial companies (NBFC) and other market intermediaries such has the stock brokers and money lenders are among the oldest of the certain variants of NBFC and the oldest market participants. The asset quality of banks is one of the most important indicators of their financial health. The Indian banking sector has been facing severe problems of increasing Non- Performing Assets (NPAs). The NPAs growth directly and indirectly affects the quality of assets and profitability of banks. It also shows the efficiency of banks credit risk management and the recovery effectiveness. NPA do not generate any income, whereas, the bank is required to make provisions for such as assets that why is a double edge weapon. This paper outlines the concept of quality of bank loans of different types like Housing, Agriculture and MSME loans in state Haryana of selected public and private sector banks. This study is highlighting problems associated with the role of commercial bank in financing Small and Medium Scale Enterprises (SME). The overall objective of the research was to assess the effect of the financing provisions existing for the setting up and operations of MSMEs in the country and to generate recommendations for more robust financing mechanisms for successful operation of the MSMEs, in turn understanding the impact of MSME loans on financial institutions due to NPA. There are many research conducted on the topic of Non- Performing Assets (NPA) Management, concerning particular bank, comparative study of public and private banks etc. In this paper the researcher is considering the aggregate data of selected public sector and private sector banks and attempts to compare the NPA of Housing, Agriculture and MSME loans in state Haryana of public and private sector banks. The tools used in the study are average and Anova test and variance. The findings reveal that NPA is common problem for both public and private sector banks and is associated with all types of loans either that is housing loans, agriculture loans and loans to SMES. NPAs of both public and private sector banks show the increasing trend. In 2010-11 GNPA of public and private sector were at same level it was 2% but after 2010-11 it increased in many fold and at present there is GNPA in some more than 15%. It shows the dark area of Indian banking sector.
EXPERIMENTAL STUDY OF MECHANICAL AND TRIBOLOGICAL RELATION OF NYLON/BaSO4 POL...IAEME Publication
An experiment conducted in this study found that BaSO4 changed Nylon 6's mechanical properties. By changing the weight ratios, BaSO4 was used to make Nylon 6. This Researcher looked into how hard Nylon-6/BaSO4 composites are and how well they wear. Experiments were done based on Taguchi design L9. Nylon-6/BaSO4 composites can be tested for their hardness number using a Rockwell hardness testing apparatus. On Nylon/BaSO4, the wear behavior was measured by a wear monitor, pinon-disc friction by varying reinforcement, sliding speed, and sliding distance, and the microstructure of the crack surfaces was observed by SEM. This study provides significant contributions to ultimate strength by increasing BaSO4 content up to 16% in the composites, and sliding speed contributes 72.45% to the wear rate
ROLE OF SOCIAL ENTREPRENEURSHIP IN RURAL DEVELOPMENT OF INDIA - PROBLEMS AND ...IAEME Publication
The majority of the population in India lives in villages. The village is the back bone of the country. Village or rural industries play an important role in the national economy, particularly in the rural development. Developing the rural economy is one of the key indicators towards a country’s success. Whether it be the need to look after the welfare of the farmers or invest in rural infrastructure, Governments have to ensure that rural development isn’t compromised. The economic development of our country largely depends on the progress of rural areas and the standard of living of rural masses. Village or rural industries play an important role in the national economy, particularly in the rural development. Rural entrepreneurship is based on stimulating local entrepreneurial talent and the subsequent growth of indigenous enterprises. It recognizes opportunity in the rural areas and accelerates a unique blend of resources either inside or outside of agriculture. Rural entrepreneurship brings an economic value to the rural sector by creating new methods of production, new markets, new products and generate employment opportunities thereby ensuring continuous rural development. Social Entrepreneurship has the direct and primary objective of serving the society along with the earning profits. So, social entrepreneurship is different from the economic entrepreneurship as its basic objective is not to earn profits but for providing innovative solutions to meet the society needs which are not taken care by majority of the entrepreneurs as they are in the business for profit making as a sole objective. So, the Social Entrepreneurs have the huge growth potential particularly in the developing countries like India where we have huge societal disparities in terms of the financial positions of the population. Still 22 percent of the Indian population is below the poverty line and also there is disparity among the rural & urban population in terms of families living under BPL. 25.7 percent of the rural population & 13.7 percent of the urban population is under BPL which clearly shows the disparity of the poor people in the rural and urban areas. The need to develop social entrepreneurship in agriculture is dictated by a large number of social problems. Such problems include low living standards, unemployment, and social tension. The reasons that led to the emergence of the practice of social entrepreneurship are the above factors. The research problem lays upon disclosing the importance of role of social entrepreneurship in rural development of India. The paper the tendencies of social entrepreneurship in India, to present successful examples of such business for providing recommendations how to improve situation in rural areas in terms of social entrepreneurship development. Indian government has made some steps towards development of social enterprises, social entrepreneurship, and social in- novation, but a lot remains to be improved.
OPTIMAL RECONFIGURATION OF POWER DISTRIBUTION RADIAL NETWORK USING HYBRID MET...IAEME Publication
Distribution system is a critical link between the electric power distributor and the consumers. Most of the distribution networks commonly used by the electric utility is the radial distribution network. However in this type of network, it has technical issues such as enormous power losses which affect the quality of the supply. Nowadays, the introduction of Distributed Generation (DG) units in the system help improve and support the voltage profile of the network as well as the performance of the system components through power loss mitigation. In this study network reconfiguration was done using two meta-heuristic algorithms Particle Swarm Optimization and Gravitational Search Algorithm (PSO-GSA) to enhance power quality and voltage profile in the system when simultaneously applied with the DG units. Backward/Forward Sweep Method was used in the load flow analysis and simulated using the MATLAB program. Five cases were considered in the Reconfiguration based on the contribution of DG units. The proposed method was tested using IEEE 33 bus system. Based on the results, there was a voltage profile improvement in the system from 0.9038 p.u. to 0.9594 p.u.. The integration of DG in the network also reduced power losses from 210.98 kW to 69.3963 kW. Simulated results are drawn to show the performance of each case.
APPLICATION OF FRUGAL APPROACH FOR PRODUCTIVITY IMPROVEMENT - A CASE STUDY OF...IAEME Publication
Manufacturing industries have witnessed an outburst in productivity. For productivity improvement manufacturing industries are taking various initiatives by using lean tools and techniques. However, in different manufacturing industries, frugal approach is applied in product design and services as a tool for improvement. Frugal approach contributed to prove less is more and seems indirectly contributing to improve productivity. Hence, there is need to understand status of frugal approach application in manufacturing industries. All manufacturing industries are trying hard and putting continuous efforts for competitive existence. For productivity improvements, manufacturing industries are coming up with different effective and efficient solutions in manufacturing processes and operations. To overcome current challenges, manufacturing industries have started using frugal approach in product design and services. For this study, methodology adopted with both primary and secondary sources of data. For primary source interview and observation technique is used and for secondary source review has done based on available literatures in website, printed magazines, manual etc. An attempt has made for understanding application of frugal approach with the study of manufacturing industry project. Manufacturing industry selected for this project study is Mahindra and Mahindra Ltd. This paper will help researcher to find the connections between the two concepts productivity improvement and frugal approach. This paper will help to understand significance of frugal approach for productivity improvement in manufacturing industry. This will also help to understand current scenario of frugal approach in manufacturing industry. In manufacturing industries various process are involved to deliver the final product. In the process of converting input in to output through manufacturing process productivity plays very critical role. Hence this study will help to evolve status of frugal approach in productivity improvement programme. The notion of frugal can be viewed as an approach towards productivity improvement in manufacturing industries.
A MULTIPLE – CHANNEL QUEUING MODELS ON FUZZY ENVIRONMENTIAEME Publication
In this paper, we investigated a queuing model of fuzzy environment-based a multiple channel queuing model (M/M/C) ( /FCFS) and study its performance under realistic conditions. It applies a nonagonal fuzzy number to analyse the relevant performance of a multiple channel queuing model (M/M/C) ( /FCFS). Based on the sub interval average ranking method for nonagonal fuzzy number, we convert fuzzy number to crisp one. Numerical results reveal that the efficiency of this method. Intuitively, the fuzzy environment adapts well to a multiple channel queuing models (M/M/C) ( /FCFS) are very well.
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As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
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"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
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Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
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RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.