The document outlines a digital plan for the US Women's National Soccer Team during the 2015 FIFA World Cup. The objectives are to reach energetic young fans and casual older fans on share-friendly social media platforms like Facebook, Twitter, and Tumblr in order to grow the USWNT brand. The target audiences are millennials aged 18-29 and casual adults aged 35-55. Content will be posted to drive engagement during the World Cup by promoting games, players, and women's soccer in general. The plan evaluates increasing followers, reach, and engagement on platforms as a way to boost revenue from sponsors.