Samantha Noble's BrightonSEO talk in April 2016 that looks at ways you can harness the power of audience in your pay per click marketing. The slides include strategies for Customer Match, Remarketing Lists for Search (RLSA) and Gmail Sponsored Promotions (GSPs)
In this presentation from RIMC in February 2016, I look at various ways of using audience targeting in your Google AdWords campaigns. From RLSAs and Customer Match to Gmail Ads, there are strategies for everyone!
This document summarizes an analysis of search queries for a website selling women's and girls' swimwear. It finds that queries containing multiple product attributes like brand, style, color and size had much higher conversion rates (1.8-4.2% vs the overall 1.3%) and lower costs-per-acquisition. Specifically, brand + style queries performed best, making up 70% of queries and being most profitable to optimize campaigns around. The document recommends segmenting ad groups by specific attribute combinations and ensuring deep product inventory matches to maximize conversions from long-tail queries over time.
Driving Local Sales through Funnel MarketingKoozai
Local businesses can do so much when it comes to marketing their businesses online especially if they are looking to use paid media. Throughout this slidedeck you will have your eyes opened to over 20 strategies that local businesses can deploy using paid media platforms and channels such as Google AdWords, Bing and Facebook.
How to make the most of your holiday ups and downsPromodo
This document provides tips for analyzing holiday marketing campaigns. It suggests asking four questions: When to run the campaign, How to run it, Who to target, and What products to feature. For each question, it offers specific best practices. For example, for "When" it recommends launching earlier and not ending too soon. For "How" it discusses optimizing paid search and SEO. The document also shares examples of successful holiday campaigns from companies like John Lewis and Marks & Spencer that leveraged hashtags and storytelling across channels.
National Positions SEO experts discuss what search engine optimization looks like in 2013. Find out how SEO is evolving and what you can do to ensure you’re topping the search rankings. Learn more at http://www.nationalpositions.com/search-engine-optimization.html
This document provides tips on how to market an add-on, including how to acquire users, optimize the add-on listing, and retain users. It discusses acquiring users through organic means like SEO, social media, and earned media as well as paid options like ads if the customer lifetime value justifies it. It also covers optimizing the add-on listing by focusing on key elements like the name, tagline, highlights, media, and details. Retaining users involves supporting customers well, educating them on product features, and improving the add-on over time.
How to Create Amazon Advertising Campaigns Without Targeting Any KeywordsDaytodayebay
Traditionally Amazon Advertising has been focussed on keywords until very recently when they rolled out Product Targeting and Category Targeting. I have successfully tested both and found they can be better than keywords targeted ads.
Find out more -- https://www.daytodayebay.co.uk/
Samantha Noble's BrightonSEO talk in April 2016 that looks at ways you can harness the power of audience in your pay per click marketing. The slides include strategies for Customer Match, Remarketing Lists for Search (RLSA) and Gmail Sponsored Promotions (GSPs)
In this presentation from RIMC in February 2016, I look at various ways of using audience targeting in your Google AdWords campaigns. From RLSAs and Customer Match to Gmail Ads, there are strategies for everyone!
This document summarizes an analysis of search queries for a website selling women's and girls' swimwear. It finds that queries containing multiple product attributes like brand, style, color and size had much higher conversion rates (1.8-4.2% vs the overall 1.3%) and lower costs-per-acquisition. Specifically, brand + style queries performed best, making up 70% of queries and being most profitable to optimize campaigns around. The document recommends segmenting ad groups by specific attribute combinations and ensuring deep product inventory matches to maximize conversions from long-tail queries over time.
Driving Local Sales through Funnel MarketingKoozai
Local businesses can do so much when it comes to marketing their businesses online especially if they are looking to use paid media. Throughout this slidedeck you will have your eyes opened to over 20 strategies that local businesses can deploy using paid media platforms and channels such as Google AdWords, Bing and Facebook.
How to make the most of your holiday ups and downsPromodo
This document provides tips for analyzing holiday marketing campaigns. It suggests asking four questions: When to run the campaign, How to run it, Who to target, and What products to feature. For each question, it offers specific best practices. For example, for "When" it recommends launching earlier and not ending too soon. For "How" it discusses optimizing paid search and SEO. The document also shares examples of successful holiday campaigns from companies like John Lewis and Marks & Spencer that leveraged hashtags and storytelling across channels.
National Positions SEO experts discuss what search engine optimization looks like in 2013. Find out how SEO is evolving and what you can do to ensure you’re topping the search rankings. Learn more at http://www.nationalpositions.com/search-engine-optimization.html
This document provides tips on how to market an add-on, including how to acquire users, optimize the add-on listing, and retain users. It discusses acquiring users through organic means like SEO, social media, and earned media as well as paid options like ads if the customer lifetime value justifies it. It also covers optimizing the add-on listing by focusing on key elements like the name, tagline, highlights, media, and details. Retaining users involves supporting customers well, educating them on product features, and improving the add-on over time.
How to Create Amazon Advertising Campaigns Without Targeting Any KeywordsDaytodayebay
Traditionally Amazon Advertising has been focussed on keywords until very recently when they rolled out Product Targeting and Category Targeting. I have successfully tested both and found they can be better than keywords targeted ads.
Find out more -- https://www.daytodayebay.co.uk/
So many of us look at Paid Media as being a direct response channel; a channel that elicits sales off the back of the campaigns that we run. This is definitely true in some form but there is so much more we can do with paid media to drive people into the top of the sales funnel, nurture them through their journey, entice them to purchase, maintain a level of loyalty and encourage advocacy.
These slides will help you to understand the different techniques that you can use within Paid Media to target the various stages of the purchase funnel.
SearchLeeds 2018 - Andraz Stalec - Red Orbit - 5 false assumptions about your...Branded3
Analysing online traffic and making sense of all the data is something digital marketers do every day. After all we need to understand what’s going on in order to grow the business. Sometimes our assumptions are based on past experiences, sometimes we can support them with data, but quite often they are based on pure logic. Are they really? Over the years Red Orbit have worked with numerous clients and learned that some assumptions are proven wrong more often than not. Andraz's SearchLeeds talk explored 5 false assumptions about online traffic.
2015 Practical Guide to Using Google Shopping ads or PLA's (Presented to SEM...Ann Stanley
Ann Stanley presented a guide to using Google Shopping ads. The presentation covered:
1) The importance of using Shopping ads for ecommerce sites due to higher click-through rates and conversion rates compared to text ads.
2) How to set up product feeds from a website to Shopping campaigns in Google Merchant Center.
3) Best practices for structuring Shopping campaigns, ad groups, and product groups based on brand, category, and item.
4) Common issues that can lead to feed and account disapprovals and how to prevent them through quality product data and pricing policies.
5) Tips for improving results including bid adjustments, use of promotions and negatives, and generic phrase matching.
6) New features
Google Shopping & Product Listing Ads: How To Compete in a Crowded Retail SpaceKoozai
Google Shopping (Product Listing Ads, AKA PLAs) is becoming more competitive by the day so it is important that campaigns are fully optimised in order to get the most return on your investment.
In this presentation, you will learn:
- How to optimise Google’s Merchant Centre feeds
- The importance of monitoring the feed for potential issues
- Ways to use custom attributes to improve campaign performance
- The benefits of automated feeds incorporating schema mark-up
- How to optimise Google’s Shopping campaigns
- Some of the latest features launches for Google Shopping
From the SMX Advanced Conference in Seattle, Washington, June 22-23, 2016. SESSION: The Mad Scientists of Paid Search. PRESENTATION: Advanced Google Shopping - Given by Andreas Reiffen, @crealytics - Crealytics, CEO. #SMX #11B
Local businesses don't often use all the features available within the Paid Media space which means there is less competition across the board. This talk from MozTalk in London covers 24 strategies the businesses targeting local areas could be using to really dominate in their marketplace.
This document outlines Samantha Noble's presentation on dominating the paid media universe. It discusses how Google's advertising revenue has increased exponentially and how advertisers now have more options for paid media like display, search, YouTube, and more. It frames the different stages of the customer journey as "galaxies" for awareness, consideration, preference, purchase, loyalty, and advocacy. For each galaxy, it provides examples of paid media options to target customers at each stage. It emphasizes the importance of attribution to understand what paid channels are most effective.
Why micro-influencers aren't the only solution to a case of Marketing FOMO. BrightonSEO talk from Allyson Griffiths, Strategy Director at iCrossing, September 2017.
Paid Media can and should be used to target people at every stage of the marketing funnel. This slide deck from The Inbounder in Valencia looks at strategies for each of the stages.
Web Governance in Multi-nationals by Little ForestGavin Colborne
This document discusses establishing digital optimization governance (DOG) for multi-national companies with large digital presences. It suggests defining governance for key areas like content, social media, email marketing, ecommerce and development to monitor important metrics. A single success score is proposed to gamify governance and motivate teams. Regular training, leaderboards and rewards can help make governance fun and get people engaged in collaborating across locations to improve business results.
Why Omnichannel Selling Is Now Tablestakes In EcommerceTinuiti
Topics Discussed:
Why omnichannel is a must in 2017
How do you choose which platform to focus on (they vary by company!)
How your internal data will drive your external decisions
Unconventional methods of omnichannel growth on conventional channels
Live Q&A
- The document discusses the history and evolution of Google AdWords and Google Shopping campaigns, providing statistics on their growth and effectiveness. It offers best practices for setting up shopping campaigns, such as customizing ad groups and using custom labels for strategic bidding. Tips are also provided for optimizing campaigns using Google Merchant Center and Google Analytics. New features like Merchant Promotions and Local Inventory Ads are highlighted that could help improve campaign performance.
This document is a slide deck from a webinar presented by Webmarketing123 on paid search strategies. The webinar covered 3 steps to improve SEM management and ROI, 4 steps to create advertising that drives sales, and 4 steps to capture the "always-on" customer. Key recommendations included measuring financial metrics like revenue and profit, optimizing bidding strategies, auditing campaign performance, rethinking mobile and cross-device targeting, optimizing PLAs, and launching remarketing campaigns. Case studies showed improved results for various clients from these paid search tactics.
33% & growing – According to Euromonitor International, that was Amazon’s 2016 Ecommerce Market Share in the U.S. – A scary thought for many ecommerce executives. Yet, it’s also a great opportunity for executives to learn Amazon’s strategies to acquire, grow & retain customers, to use for your own.
While most retailers cannot compete with Amazon on operations and fulfillment, where you have opportunity is with advancing your approach to personalization and cross-channel campaign management.
Driving customer loyalty through paid media in 20 strategiesSamantha Noble
During my talk at BrightonSEO, we looked at 20 different strategies for driving customer loyalty through Paid Media. Platforms used included AdWords, Bing, Facebook, Instagram and Pinterest.
We’re an award-winning digital marketing agency and we live by our results. Our specialists improve outcomes in SEO, PPC, Social and Content. Let’s chat.
Use of paid search as part of an integrated campaign PPC HeroConf 2017 Ann St...Ann Stanley
The document discusses using paid search as part of a multi-channel marketing strategy. It provides tips on integrating paid search with other channels like paid display, SEO, and remarketing. It recommends using "honeypot" strategies which attract audiences to unique content on a website using low-cost traffic sources, then retargeting those audiences across channels. Key takeaways include using various tools to profile converting audiences, testing different honeypot content types and traffic sources, and leveraging customer data and remarketing capabilities to link marketing techniques.
During the holiday shopping season, brand advertisers know they need to be everywhere their shoppers are in the buying journey. There aren’t many channels out there that allow advertisers to achieve this, but Facebook advertising is one of them.
Facebook advertising has the power to increase products awareness, drive conversions, maintain customers & maximize bottom-line revenue.
Automated Trading Summit 2012, Amsterdam
Big Data impacts the way we think about managing, processing and analyzing marketing data. It is the foundational element for building Digital Marketing solutions such as Audience Optimization, Channel Optimization, Content Optimization and Yield Optimization.
Recent research and studies provides some fascinating insights into how
(a) CMO's view Big Data as their biggest areas of "under-preparedness",
(b) Organizations view Advanced Analytics as a competitive advantage and
(c) Digital Marketers view Big Data as an enabling platform for all their future initiatives
Keynote: 6 Steps to Big Data Success for Digital MarketingSameer Khan
Learn how you can apply data science and big data analytics methodologies to digital marketing to improve marketing performance, predict campaign success, customer churn, and content popularity.
So many of us look at Paid Media as being a direct response channel; a channel that elicits sales off the back of the campaigns that we run. This is definitely true in some form but there is so much more we can do with paid media to drive people into the top of the sales funnel, nurture them through their journey, entice them to purchase, maintain a level of loyalty and encourage advocacy.
These slides will help you to understand the different techniques that you can use within Paid Media to target the various stages of the purchase funnel.
SearchLeeds 2018 - Andraz Stalec - Red Orbit - 5 false assumptions about your...Branded3
Analysing online traffic and making sense of all the data is something digital marketers do every day. After all we need to understand what’s going on in order to grow the business. Sometimes our assumptions are based on past experiences, sometimes we can support them with data, but quite often they are based on pure logic. Are they really? Over the years Red Orbit have worked with numerous clients and learned that some assumptions are proven wrong more often than not. Andraz's SearchLeeds talk explored 5 false assumptions about online traffic.
2015 Practical Guide to Using Google Shopping ads or PLA's (Presented to SEM...Ann Stanley
Ann Stanley presented a guide to using Google Shopping ads. The presentation covered:
1) The importance of using Shopping ads for ecommerce sites due to higher click-through rates and conversion rates compared to text ads.
2) How to set up product feeds from a website to Shopping campaigns in Google Merchant Center.
3) Best practices for structuring Shopping campaigns, ad groups, and product groups based on brand, category, and item.
4) Common issues that can lead to feed and account disapprovals and how to prevent them through quality product data and pricing policies.
5) Tips for improving results including bid adjustments, use of promotions and negatives, and generic phrase matching.
6) New features
Google Shopping & Product Listing Ads: How To Compete in a Crowded Retail SpaceKoozai
Google Shopping (Product Listing Ads, AKA PLAs) is becoming more competitive by the day so it is important that campaigns are fully optimised in order to get the most return on your investment.
In this presentation, you will learn:
- How to optimise Google’s Merchant Centre feeds
- The importance of monitoring the feed for potential issues
- Ways to use custom attributes to improve campaign performance
- The benefits of automated feeds incorporating schema mark-up
- How to optimise Google’s Shopping campaigns
- Some of the latest features launches for Google Shopping
From the SMX Advanced Conference in Seattle, Washington, June 22-23, 2016. SESSION: The Mad Scientists of Paid Search. PRESENTATION: Advanced Google Shopping - Given by Andreas Reiffen, @crealytics - Crealytics, CEO. #SMX #11B
Local businesses don't often use all the features available within the Paid Media space which means there is less competition across the board. This talk from MozTalk in London covers 24 strategies the businesses targeting local areas could be using to really dominate in their marketplace.
This document outlines Samantha Noble's presentation on dominating the paid media universe. It discusses how Google's advertising revenue has increased exponentially and how advertisers now have more options for paid media like display, search, YouTube, and more. It frames the different stages of the customer journey as "galaxies" for awareness, consideration, preference, purchase, loyalty, and advocacy. For each galaxy, it provides examples of paid media options to target customers at each stage. It emphasizes the importance of attribution to understand what paid channels are most effective.
Why micro-influencers aren't the only solution to a case of Marketing FOMO. BrightonSEO talk from Allyson Griffiths, Strategy Director at iCrossing, September 2017.
Paid Media can and should be used to target people at every stage of the marketing funnel. This slide deck from The Inbounder in Valencia looks at strategies for each of the stages.
Web Governance in Multi-nationals by Little ForestGavin Colborne
This document discusses establishing digital optimization governance (DOG) for multi-national companies with large digital presences. It suggests defining governance for key areas like content, social media, email marketing, ecommerce and development to monitor important metrics. A single success score is proposed to gamify governance and motivate teams. Regular training, leaderboards and rewards can help make governance fun and get people engaged in collaborating across locations to improve business results.
Why Omnichannel Selling Is Now Tablestakes In EcommerceTinuiti
Topics Discussed:
Why omnichannel is a must in 2017
How do you choose which platform to focus on (they vary by company!)
How your internal data will drive your external decisions
Unconventional methods of omnichannel growth on conventional channels
Live Q&A
- The document discusses the history and evolution of Google AdWords and Google Shopping campaigns, providing statistics on their growth and effectiveness. It offers best practices for setting up shopping campaigns, such as customizing ad groups and using custom labels for strategic bidding. Tips are also provided for optimizing campaigns using Google Merchant Center and Google Analytics. New features like Merchant Promotions and Local Inventory Ads are highlighted that could help improve campaign performance.
This document is a slide deck from a webinar presented by Webmarketing123 on paid search strategies. The webinar covered 3 steps to improve SEM management and ROI, 4 steps to create advertising that drives sales, and 4 steps to capture the "always-on" customer. Key recommendations included measuring financial metrics like revenue and profit, optimizing bidding strategies, auditing campaign performance, rethinking mobile and cross-device targeting, optimizing PLAs, and launching remarketing campaigns. Case studies showed improved results for various clients from these paid search tactics.
33% & growing – According to Euromonitor International, that was Amazon’s 2016 Ecommerce Market Share in the U.S. – A scary thought for many ecommerce executives. Yet, it’s also a great opportunity for executives to learn Amazon’s strategies to acquire, grow & retain customers, to use for your own.
While most retailers cannot compete with Amazon on operations and fulfillment, where you have opportunity is with advancing your approach to personalization and cross-channel campaign management.
Driving customer loyalty through paid media in 20 strategiesSamantha Noble
During my talk at BrightonSEO, we looked at 20 different strategies for driving customer loyalty through Paid Media. Platforms used included AdWords, Bing, Facebook, Instagram and Pinterest.
We’re an award-winning digital marketing agency and we live by our results. Our specialists improve outcomes in SEO, PPC, Social and Content. Let’s chat.
Use of paid search as part of an integrated campaign PPC HeroConf 2017 Ann St...Ann Stanley
The document discusses using paid search as part of a multi-channel marketing strategy. It provides tips on integrating paid search with other channels like paid display, SEO, and remarketing. It recommends using "honeypot" strategies which attract audiences to unique content on a website using low-cost traffic sources, then retargeting those audiences across channels. Key takeaways include using various tools to profile converting audiences, testing different honeypot content types and traffic sources, and leveraging customer data and remarketing capabilities to link marketing techniques.
During the holiday shopping season, brand advertisers know they need to be everywhere their shoppers are in the buying journey. There aren’t many channels out there that allow advertisers to achieve this, but Facebook advertising is one of them.
Facebook advertising has the power to increase products awareness, drive conversions, maintain customers & maximize bottom-line revenue.
Automated Trading Summit 2012, Amsterdam
Big Data impacts the way we think about managing, processing and analyzing marketing data. It is the foundational element for building Digital Marketing solutions such as Audience Optimization, Channel Optimization, Content Optimization and Yield Optimization.
Recent research and studies provides some fascinating insights into how
(a) CMO's view Big Data as their biggest areas of "under-preparedness",
(b) Organizations view Advanced Analytics as a competitive advantage and
(c) Digital Marketers view Big Data as an enabling platform for all their future initiatives
Keynote: 6 Steps to Big Data Success for Digital MarketingSameer Khan
Learn how you can apply data science and big data analytics methodologies to digital marketing to improve marketing performance, predict campaign success, customer churn, and content popularity.
The document discusses the challenges of extracting insight from big data and earning trust when using data. It examines fears about data leading to a trivial culture drowned in irrelevance (Huxley) or loss of privacy and control due to surveillance (Orwell). While size is important, the bigger challenge with big data is the variety of structured and unstructured data from diverse sources. Extracting meaning from human language in data requires rigorous analytical approaches. Case studies show traditional methodologies must adapt to address issues like multiple languages, spam filtering, relevance categorization, and consistency. Ensuring accurate, transparent analysis is key to gaining insight from data while protecting privacy and trust.
Tech Talk with Adroit Digital: Beyond Retargeting: Activating E-Commerce Data...Digiday
This document discusses Adroit's five step solution for using ecommerce data to grow businesses beyond retargeting. The five steps are: 1) collecting the right audience data from both first and third party sources as well as on-site data, 2) segmenting customers into smart groups, 3) creating unique messages for each user segment, 4) choosing the right cross-channel media including display, mobile, video and social, and 5) analyzing results using cross-channel attribution and insights. Key aspects of Adroit's approach include pixel-free data collection, an exclusive data cooperative that captures 300 million unique cookies per month, and success helping over 200 retail clients, including consistently achieving new-to-file rates of 40-
This presentation, by big data guru Bernard Marr, outlines in simple terms what Big Data is and how it is used today. It covers the 5 V's of Big Data as well as a number of high value use cases.
We Are Social's comprehensive new Digital in 2016 report presents internet, social media, and mobile usage statistics and trends from all over the world. It contains more than 500 infographics, including global data snapshots, regional overviews, and in-depth profiles of the digital landscapes in 30 of the world's key economies. For a more insightful analysis of the numbers contained in this report, please visit http://bit.ly/DSM2016ES.
The document discusses how personalization and dynamic content are becoming increasingly important on websites. It notes that 52% of marketers see content personalization as critical and 75% of consumers like it when brands personalize their content. However, personalization can create issues for search engine optimization as dynamic URLs and content are more difficult for search engines to index than static pages. The document provides tips for SEOs to help address these personalization and SEO challenges, such as using static URLs when possible and submitting accurate sitemaps.
This document summarizes a webinar presented by SearchSpring and CPC Strategy about how site search can boost sales. It discusses how SearchSpring's site search and navigation tools can improve relevancy, engagement, and access to customer data to help optimize marketing efforts. Attendees are encouraged to contact SearchSpring for an on-site review and full integration of their site search solution to help drive more conversions from existing traffic.
This document discusses creating profitable content through content marketing. It begins by noting that profitable content requires working with sales and understanding the sales process. It then provides examples of content topics an insurance company could cover and how to develop content for different stages of the sales funnel. The document concludes by listing five ways to create more profitable content, such as brainstorming with staff, interviewing colleagues, holding a content writing event, focusing on smaller content pieces, and turning emails into blog posts.
The Content Formula: Calculate the ROI of Content Marketing & Never Waste Mon...NewsCred
1. The document discusses calculating the ROI of content marketing by building a business case, finding a budget, and measuring results.
2. It provides examples of how to calculate the value of organic search traffic, repeat visitors, cost per lead, and unbranded search traffic by comparing them to paid marketing costs and metrics.
3. The key is to show executives how content marketing can generate traffic, leads, and conversions that paid marketing alone could not by attracting early-stage buyers and ranking for relevant keywords.
Creating Marketing Strategy For Your Organization Complete DeckSlideTeam
This document provides guidance on creating a strong marketing strategy. It emphasizes beginning with in-depth market research to understand customers, including developing buyer personas, segmenting customers demographically and psychographically, and analyzing their media consumption and purchasing behaviors. It also recommends analyzing past marketing campaign performance before creating new campaigns with goals, budgets, and metrics. The final step is to measure marketing return on investment.
The Formula for Content Marketing Automation ROIGetResponse
A webinar presentation by Michael Brenner for GetResponse. Michael explains the ways any business can measure the return on marketing through a consistent content marketing approach.
This document provides information about advertising and partnership opportunities with Due Maternity, a website and community for expecting mothers. It details Due Maternity's audience of over 60,000 active members who are mostly female, college-educated, and have young children. The document outlines various media products available through Due Maternity, including print ads, email campaigns, website placements, sponsorships, in-store events, and press releases. It also shares circulation numbers and estimated costs for these products. An example partnership case study highlights how a co-op marketing program through Due Maternity helped significantly increase a company's sales.
3 Steps to Creating Growth Using Referral CampaignsEffin Amazing
Many marketing teams find it difficult to target the right customers for their referral campaigns. We'll highlight attributes you should target including: lifetime value, support ticket volume and social media influence.
The document discusses the benefits of internet marketing and search engine optimization. It states that internet marketing through a company called Eyeflow can provide wide exposure for businesses. It explains that most website traffic comes from search engines like Google. It also discusses that organic search engine optimization tends to have a higher return on investment than pay-per-click advertising. The document also outlines services provided by Eyeflow, including customized internet marketing strategies, monthly progress reports, and social media marketing.
Customer-Driven Development – Driving Growth Through Communication - Gurubava...Atlassian
Customers contact us all the time for customer support and feature suggestions. Unfortunately, these conversations usually happen in isolation, but often require the involvement of the entire team. Learn how HubSpot has integrated HipChat with its client-facing tools to aggregate these conversations in one place, and help drive innovation and greater customer satisfaction.
How to build a powerful online presence and grow your business for companies in the radon mitigation and home inspection industry. Visit http://scmmarkets.com/marketing-radon-business/ to learn more.
Despite a huge surge in adoption of content marketing, many marketers still struggle to communicate and calculate the ROI of their programs internally. Some executives still view content as “just the latest trend” in marketing and don’t see the business value in providing useful, relevant and consistent content for their customers and prospects. Therefore, content marketers need to be able to measure their programs with things that have a quantifiable value they can take to the bank.
Despite a huge surge in adoption of content marketing, many marketers still struggle to communicate and calculate the ROI of their programs internally. Some executives still view content as “just the latest trend” in marketing and don’t see the business value in providing useful, relevant and consistent content for their customers and prospects. Therefore, content marketers need to be able to measure their programs with things that have a quantifiable value they can take to the bank.
The document discusses search engine optimization (SEO) strategies for small businesses. It provides examples of clients who significantly increased their traffic and revenue through optimizing content and links on their websites. Key factors for SEO success mentioned include optimized titles, headlines, metadata, and quality backlinks. The document also offers many potential link building opportunities such as local directories, charity sponsorships, and guest posts.
The (Content) Formula Formula For Marketing ROIMichael Brenner
The document discusses challenges for B2B marketers, including demonstrating measurable ROI. It notes that 93% of B2B CMOs say their greatest challenge is showing measurable ROI. The document then provides tips and examples for calculating marketing ROI, including valuing organic search traffic, digital share of voice, subscriber lists, and content marketing leads.
How to Scale Your eCommerce Profitably Through Digital AdsVinculum Solutions
With plethora of different permutations and combinations, Digital marketing today has become more and more complex. Thankfully there are a few proven strategies which have worked for a lot of brands.
AdYogi and Vinculum bring to you this webinar where Anshuk Aggarwal (CEO & Co-founder, AdYogi) will share his experience and insights on how brands have cracked Digital to scale profitably.
More Traffic, More Conversions: How To Build Great Landing PagesHanapin Marketing
Landing pages are a critical part of your marketing strategies, so it’s important that you develop them with a great user experience and your conversion goals in mind. In this session, Hanapin’s Sr. CRO Manager, Samantha Kerr, and Unbounce’s Co-Founder, Oli Gardner, breakdown the components that help you build landing pages that get you more traffic and more conversions.
The document summarizes Michelle Bacharach's presentation about her company FindMine. FindMine uses machine learning to help online shoppers by automatically generating outfits and product recommendations. The company currently has 20 retail customers in various sectors such as electronics, home goods, and cosmetics. FindMine sees a $3 billion market opportunity in the US and aims to grow its team and infrastructure to support a Series A funding round in 2017.
Similar to Using your e commerce data to improve advertising and retargeting (20)
Understanding User Needs and Satisfying ThemAggregage
https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.
In this webinar, we won't focus on the research methods for discovering user-needs. We will focus on synthesis of the needs we discover, communication and alignment tools, and how we operationalize addressing those needs.
Industry expert Scott Sehlhorst will:
• Introduce a taxonomy for user goals with real world examples
• Present the Onion Diagram, a tool for contextualizing task-level goals
• Illustrate how customer journey maps capture activity-level and task-level goals
• Demonstrate the best approach to selection and prioritization of user-goals to address
• Highlight the crucial benchmarks, observable changes, in ensuring fulfillment of customer needs
IMPACT Silver is a pure silver zinc producer with over $260 million in revenue since 2008 and a large 100% owned 210km Mexico land package - 2024 catalysts includes new 14% grade zinc Plomosas mine and 20,000m of fully funded exploration drilling.
Part 2 Deep Dive: Navigating the 2024 Slowdownjeffkluth1
Introduction
The global retail industry has weathered numerous storms, with the financial crisis of 2008 serving as a poignant reminder of the sector's resilience and adaptability. However, as we navigate the complex landscape of 2024, retailers face a unique set of challenges that demand innovative strategies and a fundamental shift in mindset. This white paper contrasts the impact of the 2008 recession on the retail sector with the current headwinds retailers are grappling with, while offering a comprehensive roadmap for success in this new paradigm.
Zodiac Signs and Food Preferences_ What Your Sign Says About Your Tastemy Pandit
Know what your zodiac sign says about your taste in food! Explore how the 12 zodiac signs influence your culinary preferences with insights from MyPandit. Dive into astrology and flavors!
Best Competitive Marble Pricing in Dubai - ☎ 9928909666Stone Art Hub
Stone Art Hub offers the best competitive Marble Pricing in Dubai, ensuring affordability without compromising quality. With a wide range of exquisite marble options to choose from, you can enhance your spaces with elegance and sophistication. For inquiries or orders, contact us at ☎ 9928909666. Experience luxury at unbeatable prices.
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This PowerPoint compilation offers a comprehensive overview of 20 leading innovation management frameworks and methodologies, selected for their broad applicability across various industries and organizational contexts. These frameworks are valuable resources for a wide range of users, including business professionals, educators, and consultants.
Each framework is presented with visually engaging diagrams and templates, ensuring the content is both informative and appealing. While this compilation is thorough, please note that the slides are intended as supplementary resources and may not be sufficient for standalone instructional purposes.
This compilation is ideal for anyone looking to enhance their understanding of innovation management and drive meaningful change within their organization. Whether you aim to improve product development processes, enhance customer experiences, or drive digital transformation, these frameworks offer valuable insights and tools to help you achieve your goals.
INCLUDED FRAMEWORKS/MODELS:
1. Stanford’s Design Thinking
2. IDEO’s Human-Centered Design
3. Strategyzer’s Business Model Innovation
4. Lean Startup Methodology
5. Agile Innovation Framework
6. Doblin’s Ten Types of Innovation
7. McKinsey’s Three Horizons of Growth
8. Customer Journey Map
9. Christensen’s Disruptive Innovation Theory
10. Blue Ocean Strategy
11. Strategyn’s Jobs-To-Be-Done (JTBD) Framework with Job Map
12. Design Sprint Framework
13. The Double Diamond
14. Lean Six Sigma DMAIC
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Using your e commerce data to improve advertising and retargeting
1. Using your eCommerce data to improve
advertising and retargeting
by
John Larkin
@jlarkin353
2. About me
VP Marketing at PropelAd
Advertising Software for eCommerce Stores
Hi, I’m John!
@jlarkin353
3. Advertising Today
@jlarkin353
Facebook Organic reach is declining
Paid Reach is essential
Much more competitive..
Using data to gain an advantage is crucial
4. Are my customers on
Facebook?
@jlarkin353
1.3B monthly active users
Incredible scale
Desktop & Mobile
Facebook lets you find people that are otherwise
unreachable.
45% of those reached - are reached exclusively on Facebook
5. @PropelAd
The Agenda
Targeting
Images
Lead Generation vs Retargeting
Mobile vs Desktop
What Data can you Use
How can you use it
Advertising Lifecycle
6. @PropelAd
Targeting
How do I target them?
Demographics
Interests
Behaviours
How big should my audience be?
(150-200k)
7. @PropelAd
Images
Optimal size 1200 x 627 px
Product Shots vs Lifestyle Shots
Customise your image according to audience
Image Fatigue - rotate weekly/bi-monthly
8. @PropelAd
Lead Gen vs Retargeting
Set objectives:
What constitutes success?
Know your AOV | ROI | LTV
Why is lead gen expensive?
Retargeting generates all the sales!
9. @PropelAd
Mobile vs Desktop
My customers (mostly) purchase on desktop. No
Matter:
Use mobile placement. (Cheaper & Better CTR)
Retarget on desktop to drive sales.
10. What type of data can you
use?
Email Lists
Phone numbers
Mobile App IDs
Cookies
@jlarkin353
11. How can you use it?
Custom Audiences
Lookalike Audiences
Website Custom Audiences
@jlarkin353
17. @jlarkin353
The Advertising LifeCycle
Generate New
Leads
Your Store
Shopping
Cart
Adwords
SEO Content
PR
Facebook
Ads
Social
Media
~1-3%
CHECKOUT
18. @jlarkin353
The Advertising LifeCycle
Generate New
Leads
Your Store
Product
Product
Product Product
Shopping
Cart
Adwords
SEO Content
PR
Facebook
Ads
Social
Media
~1-3%
CHECKOUT
19. @jlarkin353
The Advertising LifeCycle
Generate New
Leads
Your Store
Product
Product Product
Shopping
Cart
Adwords
SEO Content
PR
Facebook
Ads
Social
Media
CHECKOUT
Product
Retargeting
Product
~1-3%
20. @jlarkin353
The Advertising LifeCycle
Generate New
Leads
Your Store
Product
Product
Product Product
Shopping
Cart
Adwords
SEO Content
PR
Facebook
Ads
Social
Media
~1-3%
CHECKOUT
Product
Retargeting
Product
Retargeting
Product
Retargeting
Product
Retargeting
21. @jlarkin353
Generate New
Leads
Your Store
Product
Product
Product Product
Shopping
Cart
Adwords
SEO Content
PR
Facebook
Ads
Social
Media
~1-3%
CHECKOUT
Product
Retargeting
Product
Retargeting
Product
Retargeting
Product
Retargeting
~10%
The Advertising LifeCycle
22. @jlarkin353
The Advertising LifeCycle
Generate New
Leads
Your Store
Product
Product Product
Shopping
Cart
Adwords
SEO Content
PR
Facebook
Ads
Social
Media
CHECKOUT
Cart
Abandonment
Retargeting
Product
Product
Retargeting
Product
Retargeting
Product
Retargeting
Product
Retargeting
~10%
~1-3%
23. @jlarkin353
The Advertising LifeCycle
Generate New
Leads
Your Store
Product
Product Product
Shopping
Cart
Adwords
SEO Content
PR
Facebook
Ads
Social
Media
CHECKOUT
Cart
Abandonment
Retargeting
Product
Product
Retargeting
Product
Retargeting
Product
Retargeting
Product
Retargeting
~10%
~1-3% ~30%
24. @jlarkin353
The Advertising LifeCycle
Generate New
Leads
Your Store
Product
Product Product
Shopping
Cart
Adwords
SEO Content
PR
Facebook
Ads
Social
Media
CHECKOUT
Lookalike
Audiences
Cart
Abandonment
Retargeting
Product
Product
Retargeting
Product
Retargeting
Product
Retargeting
Product
Retargeting
~10%
~1-3% ~30%
25. @jlarkin353
The Advertising LifeCycle
Generate New
Leads
Your Store
Product
Product Product
Shopping
Cart
Adwords
SEO Content
PR
Facebook
Ads
Social
Media
CHECKOUT
Lookalike
Audiences
Cart
Abandonment
Retargeting
Product
Custom
Audience
Product
Retargeting
Product
Retargeting
Product
Retargeting
Product
Retargeting
~10%
~1-3% ~30%
26. @jlarkin353
The Advertising LifeCycle
Generate New
Leads
Your Store
Product
Product Product
Shopping
Cart
Adwords
SEO Content
PR
Facebook
Ads
Social
Media
CHECKOUT
Lookalike
Audiences
Cart
Abandonment
Retargeting
Product
Custom
Audience
Upsell /
Complementary
Products
Product
Retargeting
Product
Retargeting
Product
Retargeting
Product
Retargeting
~10%
~1-3% ~30%
27. @jlarkin353
The Advertising LifeCycle
Generate New
Leads
Your Store
Product
Product Product
Shopping
Cart
Adwords
SEO Content
PR
Facebook
Ads
Social
Media
CHECKOUT
Lookalike
Audiences
Cart
Abandonment
Retargeting
Product
Lookalike
Audiences
Custom
Audience
Upsell /
Complementary
Products
Product
Retargeting
Product
Retargeting
Product
Retargeting
Product
Retargeting
~10%
~1-3% ~30%
28. @jlarkin353
The Advertising LifeCycle
Generate New
Leads
Your Store
Product
Product Product
Shopping
Cart
Adwords
SEO Content
PR
Facebook
Ads
Social
Media
CHECKOUT
Lookalikes
Lookalikes Lookalikes
Cart
Lookalikes
Abandonment
Retargeting
Product
Lookalike
Audiences
Custom
Audience
Upsell /
Complementary
Products
Product
Retargeting
Product
Retargeting
Product
Retargeting
Product
Retargeting
~10%
~1-3% ~30%
29. @jlarkin353
The Advertising LifeCycle
Generate New
Leads
Your Store
Product
Product Product
Shopping
Cart
Adwords
SEO Content
PR
Facebook
Ads
Social
Media
CHECKOUT
Lookalikes
Lookalikes Lookalikes
Cart
Lookalikes
Abandonment
Retargeting
Product
Lookalike
Audiences
Custom
Audience
Upsell /
Complementary
Products
Product
Retargeting
Product
Retargeting
Product
Retargeting
Product
Retargeting
~10%
SCALE
~1-3% ~30%
30. @jlarkin353
The Advertising LifeCycle
Generate New
Leads
Your Store
Product
Product Product
Shopping
Cart
Adwords
SEO Content
PR
Facebook
Ads
Social
Media
CHECKOUT
Lookalikes
Lookalikes Lookalikes
Cart
Lookalikes
Abandonment
Retargeting
Product
Upsell /
Lookalike
Audiences
Complementary
Products
Product
Retargeting
Product
Retargeting
Product
Retargeting
Product
Retargeting
~10%
SCALE
~1-3% ~30%
Product
Custom
Audience
Product
Custom
Audience
Product
Custom
Audience
Product
Custom
Audience
31. @jlarkin353
The Advertising LifeCycle
Generate New
Leads
Your Store
Product
Product Product
Shopping
Cart
Adwords
SEO Content
PR
Facebook
Ads
Social
Media
CHECKOUT
Lookalikes
Lookalikes Lookalikes
Cart
Lookalikes
Abandonment
Retargeting
Product
Upsell /
Complementary
Products
Product
Retargeting
Product
Retargeting
Product
Retargeting
Product
Retargeting
~10%
SCALE
~1-3% ~30%
Lookalikes
Lookalikes
Lookalikes Lookalikes
Product
Custom
Audience
Product
Custom
Audience
Product
Custom
Audience
Product
Custom
Audience
32. @jlarkin353
The Advertising LifeCycle
Generate New
Leads
Your Store
Product
Product Product
Shopping
Cart
Adwords
SEO Content
PR
Facebook
Ads
Social
Media
CHECKOUT
Lookalikes
Lookalikes Lookalikes
Cart
Lookalikes
Abandonment
Retargeting
Product
Upsell /
Complementary
Products
Product
Retargeting
Product
Retargeting
Product
Retargeting
Product
Retargeting
~10%
SCALE
~1-3% ~30%
Lookalikes
Lookalikes
Lookalikes Lookalikes
Product
Custom
Audience
Product
Custom
Audience
Product
Custom
Audience
Product
Custom
Audience
TRUE
SCALE
33. Thanks!
@jlarkin353
Use your data creatively to gain a competitive
advantage
and achieve better results.