Using videos to gain traffic wordpress
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A crash course on SEO and how to apply it to video marketing on your website. This course teaches how to find topics using SEO research, use those topics to plan your videos, and optimize those keywords when you publish your videos.
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Using videos to gain traffic wordpress
- 1. Using Videos To Gain Traffic Stuart Mackey Mackey Productions, LLC mackeyproductions.com (813) 699-0843
- 2. WHO IS SEARCHING? • 50% of Americans use search EVERYDAY • 90% use search once a month • There are 29 million searches a minute • Online searches have replaced the Yellow Pages
- 3. WHAT TYPES OF SEARCHES? • Information – news, how-to, opinions • Product Reviews – pre-shopping • Products/Services – ready to buy (online or off) • Entertainment – games, music, video
- 4. HOW DO WE SEARCH? • Keywords • Real Estate in Apollo Beach • Realtors Sun City Center • Commercial Real Estate in Hillsborough County • Houses for Sale 33511 • Good Real Estate Agents Riverview
- 8. So What? The top three results receive 58% of all clicks
- 10. Keywords Research • “Homes” • large search volume, but hard to rank • “New apollo beach homes” • Slightly smaller search volume, may be easier to rank • “three bedroom apollo beach homes” • Specific, thus less searches, but easier to rank
- 11. Keyword Research • Brainstorm • Ask • Collect Search Volume • Create keyword phrases
- 12. Keyword research tools • Google Adwords Keyword Tool - adwords.google.com/keywordtool • Google Trends google.com/trends • SerpStat sg.serpstat.com
- 13. Page Keywords • Keyword-rich • Different on EACH page
- 14. Where should keywords go? • Content • Title tags • Meta tags • Anchor text • URL Extensions
- 15. Off Site Optimization Inbound links
- 17. Blogging • Easy to add new “pages” or posts • Naturally search-friendly • Establishes you or your company as a leader in your industry • Written (300-500+ words)
- 18. Podcasting • Audio or video • Spoken blog • More intimate • Time based (:15-:60)
- 19. Vlogging (Video Blogging) • Build Know-Like-Trust factor • Show off • Time Based (:01-:05) • YouTube
- 20. Podcasting and Vlogging Bonuses • Sharable • Rank higher • Backlinks • Transcription/Subtitles
- 21. Analyze, Rinse, Repeat • Google Analytics • Inbound links • Phone leads
- 22. Using Videos To Gain Traffic Stuart Mackey Mackey Productions, LLC mackeyproductions.com (813) 699-0843
- 43. Using Videos To Gain Traffic Stuart Mackey Mackey Productions, LLC mackeyproductions.com (813) 699-0843